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e-Governance Initiatives in Agriculture: Good Practices Saravanan Raj Director (Agricultural Extension) National Institute of Agricultural Extension (MANAGE) Hyderabad [email protected]
e-Governance Initiatives inAgriculture: Good Practices
Saravanan RajDirector (Agricultural Extension)
National Institute of Agricultural Extension (MANAGE)Hyderabad
Farmers Information Needs
(Source: Mittal et al., 2010)
Extension: Farmers’ I & K Sources
(Source: Mittal, 2012)
Source: W. M. Rivera, G. Alex, J. Hanson, and R. Birner, Enabling agriculture: The evolution and promise of agricultural
knowledge frameworks,in Proceedings of the Association for International Agricultural and Extension Education,
AIAEE 22nd annual conference, Clearwater, Florida, USA, May, 14–19, 2006, available at http://www.aiaee.org/2006/index.html
Agricultural extension • Information • Awareness • Promotional • Advisory • Knowledge • Technology transfer • Forecasting/ early warnings• Training, and education etc.,
In this presentation:
e-Extension models & Experiences
•North-east India•National•International•Discussion
Model e-Villages
Convergence of University, Research, Extension & Education-Advanced Farm Technology Demonstrations
-Village Adoption Scheme of the Central Agricultural University
-B.Sc (Hort.) Students Internship- Rural Horticultural Work Experience Programme (RHWE)
Facilitating Online and Offline Access-Multimedia CDs Computer Education and e-Literacy
e-AgriKiosk Model
Integrated Information Dissemination System (IIDS)Since 2012...
Integrated Information Dissemination System (IIDS)
Integrated Information Dissemination System (IIDS)
Farmers
information
needs
assessment Bench mark
survey
Multimedia
based Agro-
advisory
services
Registration of
farmers
Awareness
programmes
Village Youth
Capacity
Development
Indigenous
Technical
Knowledge (ITKs)
Trainings &
Demonstration
for Farmers
Expert Field
Visits
Working with
SHGs &
Farmers
Associations
+
Working with
Knowledge
Partners in ARD
Market Linkage
& Producers
Company
Climate-Smart
Farm Practices
PG -
Communication
Behaviour
Research
Media Lab Asia & CAU
Tripura
Meghalaya
Arunachal Pradesh
Manipur
Mizoram
Assam
Tripura
Sikkim
e-AgriNE Main Data Centre
e-AgriNE Sub-Data Centre
NEXT STEP: e-AgriNorthEast
Village e-Agri centre
Two way information flow by ICTs
Cluster villages
Farmers Call Centre
•Kissan Call Centre (KCC) (India)
•Kenya Farmers Helpline (Kenya)(“Huduma Kwa Wakulima”)
•Jigyasha 7676 (Bangladesh)
•1920 Helpline (Sri Lanka)(Govi Sahana Sarana)
http://www.agropedias.iitk.ac.in/
Agropedia
RKMP
Web for e-Extension
RKMP
vikaspedia
IKSL
IFFCO Database,
Specialist’s Inputs,
Universities & Research
Institutions
PUSH : Voice
Based
Information
PULL :
Helpline
Architecture & Service Construct
Digital Green
Digital Green
University e-Extension Centre (TNAU, India)
e-Extension Centre
-Precision Farming
-Web portal
-Expert System
-Dynamic Market Info
-Mobile Technology
-Mass Media
-Facilitation Centre
e-Extension Centre
TNAU Agri Tech Portal (http://agritech.tnau.ac.in)
TNAU Agri Expert System Mobile Advisory System
Community Radio Video Production Unit e-Learning Resources
mKrishi
mKrishi working mechanism
AMIS (TNAU, India)Good Practices: Market
RML (India)440 crops and varieties
>1400 markets and 2800 weather locations
15000 villages in 13 States. (www.reutersmarketlight.com).
DMI
-Internet-infoe.g. Market Info, Govt. Prog.
-Video-Soil testing-Training-Inputs
Mobile Agricultural School & Services (MASS)
Access Agriculture
http://www.accessagriculture.org/
66,217+
Livestock Information and Marketing Centre
https://www.faceboo
Vivasayam Karkkalam
(Let us Learn Agriculture)
15,598+
https://www.facebo
Mkulima Young (‘Young Farmer’)
Mr. Joseph Macharia, the Kenyan farmer December 2012 targeting the farm youth in Kenya.
Today it has 36,408+ likes, https://www.facebook.com/mkulima.young,
http://www.mkulimayoung.co.ke/
40,992+
Page 59
Functions
Information and Communication Technologies (ICTs)
TV Radio Mobile Phones
(Basic/Feature)
Computer/ Laptop/ Smart phones
TV
broadcasting
Video
with DVD
Radio
broadcasti
ng
Communit
y radio
Text Voice Without internet With internet
Expert
systems/
DSS/
IMCD
Digital
video
Animation Website/w
eb portal/
knowledge
banks/onlin
e
repositories
Tele/vid
eo
confere
nce
Mobile
apps
e-
Learning
platforms
(MOOCs)
Socia
l
medi
a
Offering localised
and customised
information,
advisory and other
services
*** *** ***** ***** ***** ***** ***** *** * *** *** ***** * ****
*
Helping to create,
document, store,
retrieve, share and
manage the
information
*** ***** *** ***** ***** ***** ***** ***** *** ***** * ***** *** ****
*
Enabling
collaboration,
sharing, and
partnerships for
innovation among
extension actors
* * * *** *** *** * * * ***** *** * *** ****
*
Enabling farmers
and others to
“gain a voice”
* * * ***** *** *** * ***** * *** *** *** * ****
*
Facilitating
capacity
development of
farmers, extension
professionals and
other AIS actors
*** ***** *** ***** * * ***** ***** * ***** *** ***** ***** ****
*
Functions of Extension and appropriate ICTs
Page 60
Extension
Functions
Information and Communication Technologies (ICTs)
TV Radio Mobile Phones
(Basic)
Computer/ Laptop/ Smart phones
TV
broadc
ast
Video
with DVD
Radio
broadcas
t
Commun
ity Radio
Text Voice Without internet With internet
Expert
systems/
iIMCD
Digital
video
Animation Web site/
web
portal/KB
Tele/video
conference
Smart
phones/
mobile
apps
e-Learning
platforms
Social
media
Awareness ***** *** ***** ***** * * * ***** ***** *** * ***** *****
Information ***** ***** ***** ***** ***** ***** *** ***** ***** ***** *** ***** *** *****
Promotional *** *** * *** *** * *** *** *** * ***
Advisory *** *** *** ***** *** ***** ***** *** ***** *** *** ***** *****
Knowledge sharing ***** ***** *** *** *** *** *** *** *** ***** * ***** *****
Documenting &
sharing Indigenous
Technical Knowledge
(ITK)
*** ***** * ***** * *** *** * *****
Technology transfer ***** ***** *** ***** ***** ***** *** ***** *** *****
Training *** *** ***** *****
Education/ e-
learning
* *** * * *** *** * *****
Market information
& linking
* *** ***** * *** ***** *****
Credit and banking
access
***** *** *****
Input linking * * *** ***** *** ***** ***** ***
Mass advisory ***** * ***** ***** *** * *** *** ***** *****
Business planning ***
M&E, enumeration,
survey
***** *****
Linking with AIS
actors
***** * ***** * *****
Feed back ***** ***** ***** *** ***** *** ***
Functions of Extension and appropriate ICTs
e-Extension: Next Step
Soil web Kilimo Salama
mApps
(Ajit Maru, 2015)
Communication &
Power Unit Sensor Unit
WSN Unit
‘HARITA: Harmonized Information of Agriculture, Revenue and Irrigation for a Transformation Agenda’
HARITA-PRIYA: Precision Technology for Agriculture
World Summit on Information Society 2016, ITU,
United Nations, Geneva, 3rd May 2016
Guiding Principles for KM in extension
•Farmer-specific content
•Information PLUS
•Integration of agricultural stakeholders
• Focus on simple & affordable ICTs-Scaling-up (FM, Videos, Social Media etc.)
• Institutionalising ICTs in extension
• HRD- ICT capacity development
• Developing partnership (PPP, IT- SM, R-E-F etc.)
•Integrating value chain activities
Agricultural
Outputs: post-
harvest &
processing,
markets, etc.,
Hard
Resources:
money, labour,
technology
Soft
Resource:
Skill,
motivation,
power, etc.,
Agricultural
Inputs:
machinery,
manure, seed
etc.,
Agricultural
Processes:
planting,
weeding,
harvesting etc.,
Knowledge
Resource:
Information &
Knowledge
20082010
20112014
e-Extension for KM
To download book chapters
www.saravananraj.net
Global Good Practice Note
Saravanan, R., Suchiradipta, B., Chowdhury, A., Hambly Odame, H. and Hall, K. 2015. Social Media for
Rural Advisory Services. Note 15. GFRAS Good Practice Notes for Extension and Advisory Services.
GFRAS: Lindau, Switzerland.
www.g-fras.org/en/download.html?download=355:ggp-note-15-social-media-for-rural-advisory-services
Global Good Practice notes
www.betterextension.org
