Importance of E-media

AS Media

• Write down who or which companies you believe to be the most powerful people in the media right now?

• Think about WHY they are so powerful

Guardian – Media 100

• http://www.theguardian.com/media/ng-interactive/2013/sep/02/media-100-2013-full-list

Objectives: Understand the basics of e-media form and learn the role of citizen journalism within e-media

E-medi

a

Show basics of

FORM

Look at the role of the

internet

Look at the role of citizen

journalism

Investigate and report on citizen journalism

Form

• Websites borrow many conventions from print - can you name them?

• Additionally there are Hyperlinks – search bars – banners ads – menu’s – drop down menu’s – video, picture, audio embeds

The role of the Internet• Internet as enabling democracy• Internet as antidote to media

texts from large institutions• Internet as liberation from

societal and geographical constraints

• Internet as enhancing political engagement

• Internet as enhancing educational opportunities

“The medium is the message”

• Marshall McLuhan – theorist• Capabilities of

hardware/technology more important than what is being transmitted

• Technology is extension of how we communicate, think and feel

• Electronic media requires active participation & crosses national borders while democratising and decentralising information = Global Village

The Role of YOU

• Citizen Journalism = public contribute to, produce, disseminate or analyse news media i.e. user generated

• Allows access when banned by the state/employer etc

• Allows up to date reporting• Avoids bias?

In small groups come up with someexamples of citizen journalism

Task• Using the sites listed and your notes as starting points, build up your

own profile of what citizen journalism is and means• Think about and refer to key audience theories including Marshall

McLuhan • Provide an illustrated A4 sheet that explains the concept and shows

exampleshttp://journalism.about.com/od/citizenjournalism/a/whatiscitizen.htm

http://mashable.com/category/citizen-journalism/http://gigaom.com/2012/09/14/david-carr-on-newspapers-twitter-and-

citizen-journalism/

• Extension: Look into the concept of Prosumerhttp://www.forbes.com/sites/work-in-progress/2010/07/03/the-shift-from-consumers-to-prosumers/