E-Satisfaction of Online Newspaper Reading in Bangladesh

E-Satisfaction of on line newspaper reading in Bangladesh

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Term Paper


MIS 305

Enterprise Information System

Spring, 2011

Submitted to

Md. Ziaul Haque

Lecturer

Department of Business Administration

East West University

Submitted by

Name: Shipra Das ID# 2009-1-10-092

Name: Mahbub Zaman Ashrafi ID# 2009-1-10-106

Name: Mustain Imtiaz ID# 2009-1-10-174

Name: Nazia Arefin Nitu ID# 2009-1-10-010

Date: Tuesday, April 19, 2011


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April 19, 2011

Ziaul Haque

Lecturer

Department of Business Administration

East West University

Subject: Submission of Term Paper

Dear Sir,

Here is the assignment on “E-Satisfaction of on line newspaper reading in Bangladesh.” that we

are supposed to do for Enterprise Information System (MIS305) course.

As you will see, our observations pointed out to some specific aspects of e-news paper and its

various kinds of advantages, and disadvantages that readers faced not only in the quality of the

news but more emphasize on technical features of these sites. We tried to find out the features

that really amassing that readers likings and the problems that annoy us while reading. We tried

to compare our theoretical knowledge with these website, tried to understand these websites and

most importantly we did a survey on what people think about e-newspapers in Bangladesh. And

we can say we confidently reached more than 74 peoples and counting. Through this

assignment we tried to explore these aspects to a certain extent. This assignment really helped us

to know the information system terms more practically.

We appreciate having this assignment. We really enjoyed ourselves while doing this assignment.

We are grateful to you for assigning us such a report. We are looking forward to your evaluation.

Sincerely Yours,

On behalf of the group

Shipra Das

2009-1-10-092


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Table of content

Name of Topic Page Number

1. Executive Summary 4

2. Introduction 5

3. Literature Review 6

4. Objective 07

5. Methodology 07

6. Analysis 8

7. The Survey 12

8. Findings 17

9. Recommendation 25

10. Conclusion 27

11. Reference 28


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Executive Summary:

There was a time when people start reading news paper. Because news papers are full of

excitement. It is full of recent develops. It follows up of our surroundings. When newspapers

gone global out of your surroundings, it was starting saying about the global news and became

more powerful. Then time passed, many days years have been passed then new news medium

has came like a miracle has came in the history of man kind, miracle that changed some use of

words. It’s not about your surroundings anymore it’s now about global, now days you don't

expect recent news and its follow-up you want instant update of what is happening in the darkest

corner of the world. And it’s all possible is because now a days we have newspapers on online.

But still newspaper on online was not that much excitement to me. Until a new kind of news

papers have came in to the society. And the idea is called being social. What we do when we

read news? We just don't read. We share it with our surroundings. But this social world changes

a lot of things here. This social concept enables us to interact with those people that read this

news. In-spite of being limited within the surroundings in terms of sharing the news we do in

style and passion we share things with millions of peoples those who read the same news. After

reading we thing by ourselves, then we agree and disagree, we debate on the topic, we focus new

thinking that might include in the news we ourselves become a journalist of our own. Isn't it

great when a readers posing so much information that isn't even included in the original news?

But is it the same when you thing of Bangladesh prospective? Did these newspapers maintain the

same standards that the world is? Did we get instant news? Did our readers are that much

cooperative that we saw in foreign newspapers?

Well that is all about our term paper. In this term paper we tried to solve the mysteries of this

answers. We ask ourselves, we asked you, we ask peoples who are elite in this virtual

community of Bangladesh. We analyzed and tried our best to answer those questions and find the

situation. And we recommended what we feel is needed.


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Introduction

The history of online news paper is not a new in Bangladesh. It’s been more then 10 years the

online news papers are getting popular day by day slowly. Online news papers came with lots of

excitement and prospect. But in last few years there is been a revolution, revolution of social

network which include Web Log or in short terms Blog. But interestingly they are not

contradictory to each other while both these online news papers social networks and blog

together they have created a unique web of sharing information.

Online news papers are formal news. While social networks are more causal together they are

created a new culture of sharing information. And these news papers rightly adapt the good

things from these blogs.

And because of that now a days a online news paper is not only some text its full of images,

audio, video and of course readers are happily contributing on the news that is published.

While yellow journalism is so much common in the traditional news papers, while politician’s

are using print media as a personal Vedanta, in that time of from out of the blue online news

papers are really a blessings where every journalist us Judged by the readers, where journalist are

accountable for every bit of information. Now days these online news papers creates a

opportunity becoming a journalist of our own. Where we can express, we can bring down

dictators, raise our voice.


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Literature Review:

In Bangladesh most of the daily news paper has their online edition. Most of the people who use

Internet, read online newspaper or “E-Newspaper” instead of reading traditional newspaper.

They prefer online newspaper because it is free, comfortable to read wider view angle etc.

because of such facilities newspaper readers are now very much satisfied with online newspaper.

But only 2 or 3 online newspaper is popular among readers. Because these newspapers has user

friendly interface and support all most all computer.

In other countries online newspaper is now taking the place of traditional newspaper. Most of the

people read online newspaper. Online line newspapers are not free in those countries. Because of

quality and other valuable services people have to pay for online news paper service. Among the

services- people get HD video clips of news, extra picture of the news. They can also contact

with writers. Bangladeshi newspaper cannot increase quality of online newspaper and cannot

able to give those services that will make these news papers world class. In this fast and

competitive world without world class quality it’s impossible to survive.

We are still behind from world class newspapers. It is not possible to increase online newspaper

quality without increasing the IT infrastructure of our country. Without participation of most of

the population of our country we cannot increase the quality of online newspaper. Internet

service should be made available for general people as well as provide knowledge about using of

computer. Certainly it will take a long time.


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Objective

Technology is everywhere. Wherever you go you will find technology. As we are depending on

technology the use of management information system is also becoming more and more

important. In this age of information and technology this report will help us to understand the

technology that used in websites, especially in the Bangladeshi news paper websites. By doing

the research we will understand what readers want and what e-newspapers are offering how they

can improve to international level. Not only the local newspapers websites we will also

understand the features of international websites.

Objectives are:

1. Understanding the web technology.

2. Comparing theoretical knowledge with real life example.

3. Understanding what readers want and what e-news papers are providing.

4. Understanding the trends of international newspapers and comparing it with ours.

5. Using the management information system knowledge in real life.

6. Understanding reader’s knowledge and views towards e-newspapers or in broad sense of

Bangladeshi websites.

7. The prospect of online newspaper in Bangladesh.

Methodology

The report mainly focused on the secondary data obtained from survey. Almost all the

newspaper websites has been examined. Secondary data from books and Internet were used in

order to gain more detailed information about the subject. Internet was used to understand the

web technology better and international websites has been examined and tried to figure out to

compare and contrast. The survey is on 70 peoples including class members, friends, family,

online community and among ourselves.


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Analysis:

We have surveyed 74 people so far here is the information that we have got from them.

Gender in percentage:

Age:

Male89%

Female11%

Gender

Less then 20 Years16%

20-40 Years 79%

41-60 Years5%

Age


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Education Level of Readers

Education Level of Readers : 05%

Student of SSC : 00%

SSC completed : 03%

HSC student : 03%

HSC (completed) : 31%

Doing my Under Graduation : 11%

Undergraduate : 14%

Doing my Graduation : 31%

Graduated : 01%

Doing PHD : 01%

Completed PHD : 05%

5%

3%3%

31%

11%14%

31%

1%1%

Education Level of Readers

Student of SSC

HSC student

HSC (completed)

Doing my Under Graduation

Undergraduate

Doing my Graduation

Graduated

Doing PHD

Completed PHD


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Profession:

Student : 57%

Business : 14%

Service : 35%

Housewife : 01%

Other : 08%

People may select more than one checkbox, so percentages may add up to more than 100%.

Student 57%

Business 14%

Service 35%

Housewife 1%

Other 8%

Profession


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Internet Speed:

56Kbps : 16%

128kbps : 20%

188kbps : 01%

256kbps : 34%

512kbps : 14%

1mbps : 06%

Others : 07%

56Kbps 18%

128kbps 20%

188kbps 1%

256kbps 34%

512kbps 15%

1mbps 5%

Others 7%

Internet speed


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The survey:

We have ask several questions to various kind of peoples these are

Reader Satisfaction variable Very Satisfied

Satisfied Neutral Dissatisfied

1. Are you satisfied with download speed of the Newspaper?

11% 53% 21% 15%

2. Are you satisfied with updated information in online version?

15% 50% 22% 14%

3. Are you satisfied with the design of Bangla font?

18% 50% 23% 9%

4. Are you satisfied with the size of Bangla font?

20% 49% 19% 12%

5. Are you satisfied with the loading of image or any picture?

5% 34% 36% 24%

6. Are you satisfied with their search option? 3% 31% 31% 35%

7. Are you satisfied with the online option of giving opinion about some event?

7% 38% 32% 23%

8. Are you satisfied with the linking option with other newspaper and other website given in online newspaper?

5% 27% 38% 30%

9. Are you satisfied with the online advertisement given on newspaper?

14% 23% 27% 36%

10. Are you satisfied with the archive option of online news paper?

14% 47% 27% 12%

11. Do the websites use Unicode format in case of Bangla website?

18% 35% 38% 9%

12. Are you satisfied with the social communication network link given on line paper?

04% 15% 28% 53%

Which version of website do you like?

Text version : 47%

Digital version : 66%


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People may select more than one checkbox, so percentages may add up to more than 100%.

Yes No

Are you satisfied with news classification (such as national, international, IT.

Health) on online side?

82% 18%

Yes82%

NO18%

Are you satisfied with news classification (such as

national, international, IT. Health) on online side?

Text version 47%Digital version

66%

Which version of website do you like?


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How long should news papers archive their old papers online?

At least 3 years : 12%

At least 5 years : 09%

It should be available forever : 74%

Reader’s Dependency on Online news papers

How much you depend on online news?

Not at all : 8%

I depend a bit : 41%

I depend a lot : 51%

At least 3 years , 12%

At least 5 years , 9%

It should be available forever

, 74%

How long should news papers archive their old papers online?


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Best Category

Percentage of peoples says those sections are best

Front page : 49%

IT : 18%

Arts and Entertainments : 16%

Sports : 15%

Business : 12%

Worst Category

Percentage of peoples says those sections are Worst

IT : 16%

Business : 12%

Arts and Entertainments : 11%

Front Page : 09%

Sports : 07%

Not at all8%

I depend a bit41%

I depend a lot51%

How much you depend on online news?


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Final Ranking:

Based on Peoples vote best in order:

1. Front Page

2. Sports

3. Arts and Entertainments

4. IT

5. Business

Do you thing news Papers should build a version for mobile browsing?

Yes : 95%

No : 05%

I don't understand the question. : 00%

Front Page

ITArts &

Entertainment

Sports Business

Best 49% 18% 16% 15% 12%

Worst 9% 16% 11% 7% 12%

0%10%20%30%40%50%60%

Axi

s Ti

tle

Area people like most

Yes, 95%

No, 5%

Do you thing news Papers should build a version for mobile browsing?


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Findings:

In this survey we have asked 74 peoples. Peoples of different areas. Based on these information,

browsing almost every local online news paper and comparing it with international online news

papers.

We have asked 74 peoples “Are you satisfied with download speed of the Newspaper?”

11% of people said that they are very satisfied 53% of the people said they are satisfied. Now

let’s take a look of these peoples Internet speed.

Those who said that they are very satisfied using:

Number of People Internet Speed Comment

2 256kbps, very satisfied

14 256kbps satisfied

5 128kbps, satisfied


1 320 kbps, very satisfied

11 512 kbps satisfied

1 512 kbps, very satisfied

3 1Mbps, satisfied

1 1.5 Mbps, Very satisfied

1 4Mbps, very satisfied

5 56kbps, satisfied

On other hand 15% people said that they are dissatisfied with the download speed of the

websites. Let’s take a look at their internet speed.

Number of People Internet Speed Comment

6 128kbps dissatisfied


1 188 dissatisfied


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So it’s a clear indication that their dissatisfaction is not because of the newspaper’s slow server

speed. It’s because they are using slow Internet speed. Such as 56kbps -188kbps which is most

of the time less then they (ISP) offer.

So this survey proved that download speed of the online news papers is not slow above statistics

clearly indicates that. And most of the time news papers host their online newspapers on foreign

hosting or well standard Bangladeshi company. Which is why our conclusion is download speed

of online news papers are n not slow. In fact it’s fast.

We have asked “Are you satisfied with updated information in online version?”

15% people said they are very satisfied, 50% people said they are satisfied, 14% people said they

are dissatisfied.

The above statistics clearly indicates that most of the peoples are satisfied about the latest

information provided by news papers. Only 14 percent of the peoples are dissatisfied. And but

there is a large number of people are neutral 22% of them unable to decide about what they

think. That’s where e-news papers should look at. By delivering updated news more efficiently

they can make these neutral and dissatisfied people satisfied even very satisfied.

Most of the people might be satisfied but in compare of the international news papers while they

are instantly providing whatever is happens in the corner of the world our news papers are far

more behind in compare to them. While international papers included latest technology so that

people can get information through SMS, social network like Facebook, twitter our news papers

are behind in this stage. They should look in to these issues.


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We have asked people “Are you satisfied with the design of Bangla font?” 18% are very

satisfied, 50% are satisfied and 9% are dissatisfied.

Most of the Unicode based Bangla news papers using: Siyam Rupali, Solaiman Lipi these are

Standard Bangla font.

Some new paper use ACSSI which is not slandered, but ACSII also have some good Bangla font

such as Shutonny MJ.

And English news papers use Standard English fonts which are very common between us. So in

these sector readers are unexpectedly satisfied though using Unicode in all news papers and

developing new and better looking fonts can me decrease the dissatisfaction more.

We have asked people “Are you satisfied with the size of Bangla font?” 20% people said they

are very satisfied, 49% people said they are satisfied and 12% people said they are dissatisfied.

Understandably most of the online news papers are aware of the facts of these websites font. And

that's also has spotted on the survey. But still this simple matter is not properly done by some

very poor websites. These should be carefully done.

We have asked people “ Are you satisfied with the loading of image or any picture” 5% people

said they are very satisfied, 34% people said they are satisfied, 24% people said they are

dissatisfied.


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Those who said that they are very satisfied using:

People those are satisfied with image loading speed

Number of People Internet Speed Comments






5 56kbps satisfied

2 1MBps, satisfied

1 1.5MBps, very satisfied

1 4Mbps, very satisfied

1 100mbps, satisfied

People those are dissatisfied with image loading speed

Number of people Internet Speed Comment



1 1MBps dissatisfied



So it’s a clear indication that their dissatisfaction is not because of the image loading speed

provided by website server. It’s because they are using slow Internet speed. Such as 56kbps -

256kbps which is most of the time less then ISP offer.

So this survey proved that download speed of the online news papers is not slow above statistics

clearly indicates that. And most of the time news papers host their online newspapers on foreign


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hosting or well standard Bangladeshi company. Which is why our conclusion is download speed

of online news papers are not slow.

But some peoples are not using slow Internet but they are not satisfied i think that's because of

their perception on their mind. Though these e-news papers are provided dedicated speed in

terms of downloading images but users find it tough to down load or load that's because most of

the Internet that we are use is very slow in compare to global Internet speed.

To solve these case web developers should consider compressing these images before attaching

the websites. There are many freeware image compressor that they can use the compressors

make images very small dramatically without reducing the quality of the images such as: Image

Optimizer it can be found at:

http://www.imageoptimizer.net/Pages/Home.aspx

We have asked people “Are you satisfied with their search option?”

3% said vary satisfied, 31% said satisfied and 35% said dissatisfied.

Most of the news papers website don't provide search engine, an big number of these website

have own search engine the use Google Custom search which is not that dynamic. So they

should build their own search engine to search specific news from their website. And

understandably these surveys have rightly showing the poor situation of e-News papers in

Bangladesh.


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We have asked people “Are you satisfied with the online option of giving opinion about some

event?”

7% are very satisfied, 38% are satisfied and 23% are dissatisfied

It’s clear that peoples aren’t satisfied with these facilities. Now day’s people don’t just come and

read they wan to share their thoughts. They want to let the society know the right and wrong.

They point out the limitations of news papers. They are brave and cautious these comments

expressing themselves makes online news papers more interactive and lively.

It’s important to provide freedom of speech what is clearly a lacking in Bangladeshi news

papers. Not every news papers are providing this facilities, even these commenting system could

be more interactive bye using social networking tools. It will give the users a user friendly

environment. And definitely will help reaching more people whit more effectively.

We have asked people “Are you satisfied with the linking option with other newspaper and

other website given in online newspaper?”

5% people said very satisfied, 27% people said satisfied, and 30% people dissatisfied.

In case of linking with other websites in e-news papers are very poor. In some extend most of the

web site are narrow minded. There are lots of translations in IT, sports coverage but they don’t

even feel they should mention the source. Some it pages provide links which is very poor

especially those sites doesn’t come with Unicode format are often write the link in Bangla by

mistake. So this side should be reorganizing. And this survey shows the realistic results of this

matter.


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We have asked people “Are you satisfied with the online advertisement given on newspaper?”

14% people are very satisfied, 23% people are satisfied and 36% people are dissatisfied.

Now a day’s advertisement is very annoying for us. But these advertisements could be very

informative. Obviously everybody doesn’t need every kind of advertisement. So what these

online news papers should do is to follow the Google marketing policy. They should study on

people and need to deliver based on reader’s interest. For example those readers daily read IT

section a laptop advertisement could be feasible.

This survey of yours clearly indicates that people don't like ads and news papers cant survive

without add. So this news papers responsibility to make it interesting. Make these advertisement

parts of entertainment.

We have asked people that “Are you satisfied with the archive option of online news paper?”

14% people are very satisfied, 47% are satisfied and 12% people are dissatisfied.

To us this is a peculiar result in another question they said they wan to online archive available

forever. But most of the online are keeping archive only for three years. So we thing online

archive should be available till the beginning. Which might require some special storage capacity

which we thing most of the e-news papers can afford.

We have asked people “Do the websites use Unicode format in case of Bangla website?”

18% people are very satisfied, 35% satisfied and 9% people are dissatisfied.

Now a days most of the news papers are using Unicode format. Though there are many e-news

papers yet to be contract Using Unicode format. This will ultimately provide better environment

for both readers and news papers owners.


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We have asked “Are you satisfied with the social communication network link given on line

paper?

04% people are very satisfied, 15% are satisfied and 53% people are dissatisfied and 28%

neutral.

Which clearly indicates that only few websites are social. In this age of social network news

papers should adapt social technology to reach out more reader. Clearly they should develop it

very quickly. Although some sites like Prothom-alo, Bdnews24 are already providing these

options.

We have asked people “Are you satisfied with news classification (such as national,

international, IT. Health) on online side?”

82% said YES and 18% said NO.

Most of the peoples like the classifications, those who have didn't like the classification they did

not really show the causes of their disliking. Those of them showed most of them are off topic

1. To classified the news neatly

2. More classification is needed

3. The news are pretty much all jumbled up together. They need to be more organized.

4. One of them thinks it should be restructured in new way like environment and others.

5. They are not well categorized and complete.

6. Readers don't read newspaper only for news. There are lots of classified advertisements,

job circulars etc. They need all of them in online version.

We have asked people “Which version do you like most?”

47% liked text version and 66% liked digital version. (Choosing both options are possible.)

Most of the people like digital version of the news paper. That means they like to read as it is

printed on traditional printed news papers. So online news papers should think of providing all


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the service, which is available in text version. Which will help them to reach more readers easily

and it will create more satisfaction on readers.

We have asked people “Do you thing news Papers should build a version for mobile browsing?

Here are the answers:

Yes : 95%

No : 05%

I don't understand the question. : 00%

This answer itself lacked for the need of mobile browsing options of online news paper. Now a

days most of the people have to access to the mobile and mobile Internet. So it it very important

and would be very help full if online news papers comes with mobile version which will

definitely increase the readers satisfaction.

Recommendation:

1. Searching of any news should be more easy looks of pages seem to be clumsy, it can be

turned into a neat and clean look. The layout and design of online newspapers should

employ intelligent use of grid, color and content hierarchy.

2. Newspaper like should change their interface like "Daily prothom alo"(easy interface).

3. All newspapers keep their archive of maximum 3 years old newspaper. They should keep

the archive of whole edition since beginning.

4. Provide one joint search facility for both the archive and today's news.

5. There can be an option of downloading high quality image of news paper.

6. Newspapers can introduce mobile edition.

7. Online news-paper service can be more effective for all those people who are busy with

their everyday life if they improve their comment item, advertisement.


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8. Try to giving us detail news with proper photo like a printed newspaper.

9. Advertisement given on newspaper should be more informative.

10. Proper font selection.

11. Prevent Yellow Journalism.

12. Most of the newspaper even doesn’t update their information. Like Daily Samakal never

updates the currency conversion rate they uploaded years ago. They can update all the

news by hour. It should be available forever of archive.

13. Loading time optimization.

14. They need to learn writing for the online. Yet they are habituated with the print type write

up. Writing for the online is a bit different and they need to know it’s a bit interactive as

well.

15. Average speed of Internet in Bangladesh is very low. Wimax that's best. 4 million people

use GP Internet and the speed is 1-14 kbps, so make the images and pages light, as a

result the pages will come faster. Usually E- papers are very heavy in size. Either it will

take too much time to show up or your limited bandwidth will cost.

16. Follow the famous paper's online edition.

17. Ensure correct Bangla spelling.

18. Some newspapers do not support Unicode. So the newspaper should be supportive for

Unicode.

19. Online version of the news papers should contain some more videos of the breaking news

because the people outside Bangladesh have less access to the news channels of our

country.

20. Use the length of the front-page to give an overview of the whole site.

21. Provide navigation support in different ways.

22. Place the news stream at a top position.

23. Use timestamps to indicate latest news.

24. Provide news valuation through positioning and markers.

25. The quality of the journalists is very disappointing. Most of the journalists don't have

through knowledge of the subject they are covering.


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26. The online newspaper from Bangladesh should be as an international media. It should as

village’s speaker of Bangladesh or as a sign of village media. So the local news should be

available in newspapers.

Conclusion:

After this long writhing it’s clear that we are not that far from the international standard. There is

an of course some problems in your online news papers, there is of course some bad sides in it

but ever the moon have the dark spots. So we should look forward to solve these problems.

Online news papers should listen to readers because today's readers not just only a readers each

an every one of them, themselves a journalist. Our journalist should be improved, power of

readers should increase, and freedom of speech should be ensured. And at last but at least we

should use most advance technology in the online news papers which is not that fancy all we

need is good think tanks and some visionaries , like those who dreamed about providing free

online news papers instead of charging.


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Reference

1. Prothom Alo. (2011) Prothom Alo Front Page, [Online],

Available: http://www.prothom-alo.com

[Accessed: 116 April 2011]

2. Online Newspapers. (2011) Bangladesh Newspapers, [Online],

Available: http://www.onlinenewspapers.com/banglade.htm

[Accessed: 117 April 2011]

3. Alexa Web Rating. (2011) Top Sites in Bangladesh, [Online],

Available: http://www.alexa.com/topsites/countries/BD

[Accessed: 18 February 2011]

4. Online Archive (2010) Way Back Machine [Online]. Available from:

http://www.archive.org/web/web.php

[Accessed: 15 February 2011]

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E-Satisfaction of Online Newspaper Reading in Bangladesh

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