| Date post: | 18-Jul-2015 |
| Category: |
Marketing |
| Upload: | webwinkelvakdag |
| View: | 503 times |
| Download: | 3 times |
1 © GfK 2015 | E-shop Expo – 18 March 2015
BECOMMERCE MARKET MONITOR E-shop expo | 18 march 2015
Inge Zeeuws, Research Director, GfK Belgium
Bert Hendrickx, Digital Market Intelligence, GfK Belgium
© GfK Belgium 2015
2 © GfK 2015 | E-shop Expo – 18 March 2015
Some Questions…
3 © GfK 2015 | E-shop Expo – 18 March 2015
4 © GfK 2015 | E-shop Expo – 18 March 2015
Retail
panel
Household
panel
Consumer
research
Fragmented (data) landscape
7 © GfK 2015 | E-shop Expo – 18 March 2015
What if …
8 © GfK 2015 | E-shop Expo – 18 March 2015
Covering 18 (sub)sectors…
Electronics Consumer electronics
Computers & Accessories
Household appliances
Media &
Entertainment
Travel Full service tourism
Travel & accommodations
Fashion Clothing
Shoes & personal lifestyle
Toys
Leisure & events
FMCG Food / Near food
Health & Beauty
Sports & recreation
Insurances
Home & Garden
Telecom
Other
Products
Services
9 © GfK 2015 | E-shop Expo – 18 March 2015
…via a unique combination of different GfK data sources
10 © GfK 2015 | E-shop Expo – 18 March 2015
‘Thuiswinkel’ Market Monitor (the Netherlands)
Commissioned by: Powered by: Executed by:
11 © GfK 2015 | E-shop Expo – 18 March 2015
And now it is time for…
The BeCommerce Market Monitor
12 © GfK 2015 | E-shop Expo – 18 March 2015
Reliable and
comprehensive
report
BeNe benchmark
Insights into the
online market
(vs total market)
Nathan Yau, Author of Visualize This
BeCommerce Market Monitor
E-commerce
standard
13 © GfK 2015 | E-shop Expo – 18 March 2015
BeCommerce Market Monitor
Online purchase information
Shopper profile | satisfaction | needs & barriers
Total market & segment information
Offline vs online | spendings | payment
14 © GfK 2015 | E-shop Expo – 18 March 2015
45
32
27 24
21 20
14 16
14 18
10
4 1
46
30 29
24 21 21
19 16
13 12
9
5
1
Online aandeel binnen het betreffende marktsegment op basis van bestedingen
(sub) category benchmarks
Jan – Mrt 2014
Apr – Jun 2014 %
15 © GfK 2015 | E-shop Expo – 18 March 2015
4%
0%
1%
2%
11%
21%
40%
51%
5%
0%
1%
2%
11%
22%
41%
52%
Onbekend
Ander device
Via internet op tv
Online in de winkel
Smartphone
Tablet
Desktop
Laptop
Device usage
alle online kopers Q2 2014 (n= 5.757)
alle online kopers Q1 2014 (n= 5.763)
16 © GfK 2015 | E-shop Expo – 18 March 2015
0%
1%
1%
2%
2%
4%
4%
8%
10%
13%
15%
18%
86%
0%
1%
1%
2%
2%
3%
5%
9%
12%
14%
17%
20%
86%
Betaalwijze onbekend
Andere betaalwijze
(bij levering/afhaal)
Cash (bij levering/afhaal)
Machtiging (eenmalig/doorlopend)
Cadeaubonnen/spaarpunten/waardecheques
Overschrijving internet/mobiel bankieren
Acceptgiro
Payment methods
alle online kopers Q2 2014 (n= 5.757)
alle online kopers Q1 2014 (n= 5.763)
17 © GfK 2015 | E-shop Expo – 18 March 2015
Market evolution
4.802 5.100 5.295
5.534 5.747
6.015 6.231
6.531 6.581
Ontwikkeling online bestedingen (x € 1.000.000)
Total Development: +5,6%
Development of products: + 16,6%
Development of services: - 2,7%
18 © GfK 2015 | E-shop Expo – 18 March 2015
BeCommerce Market Monitor and FutureBuy
The BeCommerce
Market Monitor
The (digital)
shopper
19 © GfK 2015 | E-shop Expo – 18 March 2015
The Xtreme Shopper is here to stay
Source: GfK FutureBuy® 2014
Wired
20 © GfK 2015 | E-shop Expo – 18 March 2015
21 © GfK 2015 | E-shop Expo – 18 March 2015
Offline drives on experience
Source: GfK FutureBuy® 2014
22 © GfK 2015 | E-shop Expo – 18 March 2015
Make online personal
Source: GfK FutureBuy® 2014
23 © GfK 2015 | E-shop Expo – 18 March 2015
Staying away is the new loyalty
Source: GfK FutureBuy® 2014
24 © GfK 2015 | E-shop Expo – 18 March 2015
Thank you for having us!
Inge Zeeuws
Research Director
+32 16 74 24 31
Bert Hendrickx
Digital Market Intelligence
+32 16 74 24 41
@bhendrickx88
