1. 1. Redefining the Art of Travel to offer a Unique Experience By Fernando Bessa - General Manager AIR FRANCE KLM Portugal Lisbon, 02/06/2015
2. 2. A VISION OF TRAVEL Our brand is built around a certain vision of travel and of our customers. For Air France, travel cannot be reduced to the mere action of moving from one place to another. On the contrary, it must be a privileged high quality and pleasurable experience.
3. 3. OUR HISTORY, OUR BRAND SPIRIT
4. 4. OUR VISION This vision of travel stems from the mission that we have assigned ourselves: To provide our customers with the best travel experience possible thanks to attentive service and high-quality products.
5. 5. OUR MISSION Air France, a global company of French inspiration, demanding and thoughtful, makes travel a high quality and pleasurable experience in a spirit of openness and with elegance. This is what our baseline FRANCE IS IN THE AIR promises.
6. 6. 27/02/2015
7. 7. OUR VALUES Our communication and Marketing actions is inspired by 3 values High Quality Caring Pleasure
8. 8. LA PREMIERE A Unique Experience
9. 9. THE PLEASURE TO CONVEY A prelude to take-off We convey our guest from home-to-home
10. 10. THE PLEASURE TO WELCOME La Premire Lounge a Haven of Peace designed by the architect Didier Lefort
11. 11. THE PLEASURE OF DINING IN A FINE RESTAURANT A finest gastronomy orchestrated by the Chef Alain Ducasse
12. 12. THE PLEASURE TO TAKE CARE La Premiere guest board serenely and discreetly. The dedicated Lounge staff accompanies personally the guest to the airplane by BMW luxury vehicle.
13. 13. A PALACE IN THE SKY The Exclusive Cabin French elegance A designer spirit A Private Suite
14. 14. PRIVATE CABIN INSPIRED BY A "BOUDOIR"
15. 15. OUR GUEST HONOUR IN THE AIR To be welcome on board as a guest Excellence Freedom Pleasure of travelling Unique experience Exceptional journey
16. 16. THE LUXURY OF DECIDING An open or totally Private Suite The Suite can be transformed according to the needs and desires of each guest
17. 17. Gentle nights among the stars Like spending a night in a Palace, sleeping in La Premire Suite is a completely exclusive experience THE PLEASURE OF A RESTFUL NIGHT
18. 18. THE PLEASURE TO GREET Cest si bon to dine tte- -tte From a drawing room to a restaurant or a work area The Suite enables to feel freedom, serenity and privacy
19. 19. THE PLEASURE TO SERVE A journey to be enjoyed All details and gestures are carefully taking care off
20. 20. THE PLEASURE OF SHARING THE BEST OF FRANCE Recipes composed by Stylists of taste Created by French Michelin-starred chefs Jol Robuchon Guy Martin Rgis Marcon Michel Roth Anne-Sophie Pic Unique Wine selection by Paolo Basso, the World Best Sommelier 2013
21. 21. THE PLEASURE WHERE HOSTING IS AN ART The finest designers of French tableware A collection created by the prestigious designer Jean-Marie Massaud Bernardaud porcelain Christofle cutlery
22. 22. THE ART OF LIVING A LA FRANAISE Feeling at home Sophisticated and elegant accessories, Givenchy travel kit and pyjamas Soft duvet, a pillow and futon mattress Sofitel My bed A Merino blanket
23. 23. THE PLEASURE TO INNOVATE A wealth of high technology Each guest has personal 24-inch HD touch screen More than 1,000 hours on programming on demand Navigation interface available in 12 languages Wifi on board Gate to Gate
24. 24. LA PREMIERE SUITE, A JOURNEY "PAR EXCELLENCE" The privileged guest of La Premire Suite designs his journey according to his desires La Premire the Pleasure of travelling by Air France
25. 25. LA PREMIERE COMMUNICATION
26. 26. THANK YOU