Earn More Copywriting Information

8/9/2019 Earn More Copywriting Information

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Thank you for your interestin my copywriting services ...

Now maybe you have asked for this information kit out of curiosity. Somefolks do - especially those who never hired a freelance copywriter before.

But, more likely, you need a good direct response or fundraising

copywriter--someone who combines writing skill and sales ability with industry

know-how and product knowledge.

Whatever your reason for calling or writing, you want to know more about a

writer before you hire him. If we were sitting face-to-face, chatting in your

office, you'd ask me questions. Let me try to answer a few of those questions

right here.

"WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?"

As a freelancer, I've written copy for dozens of organizations... Sony,

Microsoft, Corel, Easter Seals, St. Jude Childrens Hospital, General Motors,

Exxon, and Christian Childrens Fund, just to name a few. This copy has

consistently performed above industry standards and brought in millions of

dollars for my clients.

My writing ability is strengthened with an in-depth knowledge of people

skills and sales skills. I have taught seminars on marketing, fundraising,

sales, management, and the power of understanding personalities in family and

business environments (a real plus for persuading people.)

As a graduate of several highly specialized courses, I have advanced

training in fundraising, politics, and copywriting.

Before becoming a freelancer, I founded and operated 3 separate

corporations, which included a professional speakers bureau, custom software and

website development company and telemarketing center. The attached material will

give you the full story.

"DO YOU HAVE A DIRECT RESPONSE, PUBLIC RELATIONS AND COPYWRITING BACKGROUND?"

I am a graduate of the American Writers and

Artist Institutes direct response course and

Masters Program (AWAI is the industry leader in

copywriters training).

In the past 2 years alone I have written for

some of the worlds largest companies and

organizations, including Microsoft, Corel, Verizon,

Blue Cross/Blue Shield, and many others. (A more

complete client list is included.)

Most important to you, Im a direct mail

specialist. Writing direct response, PR, and fundraising copy isnt something I

Over, please...

Best Ive Seen

"I wish we could hire you

as one of our national

sales guys. The way you

word stuff, and the

results we're getting,

is just incredible - some

of the best I've seen."- Gordon Braun, Toshiba

America, Strategic Alliances

615 S 400 E, Springville, UT 84663 ~ (801) 794-4960 ~ [email protected]
mailto:[email protected]


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do to pass the time between TV commercials ... its my bread and butter. So, I

put all my skills, passion, knack, know-how and experience into every assignment

I write.

"DO YOU HAVE EXPERIENCE IN MY FIELD?"

If you are a non-profit organization or business that reaches out to buyers

and donors through direct response, chances are I already have experience

dealing with your type of cause, product or service -- or something very

similar.

Take a look at my writing samples enclosed with this letter. Do they seem

"right up your alley"? If not, give me a call, and we can discuss your specific

needs. Either way, I only approach organizations and business that I can feel -

- and write - passionate about. Youll be getting my very best.

"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"

I cover the full spectrum. About 75 percent of my

business is writing direct response copy such as sales

letters, email campaigns, fundraising letters, etc... The

rest involves creating a wide assortment of marketingcommunications materials, including ads, feature

articles, slide presentations, telemarketing scripts,

press releases, newsletters, speeches, web pages, and

Internet direct mail.

My specialty is my ability to weave compelling

storiesinto my copy. This writing style charges people

emotionally and produces excellent results.

I am able to quickly grasp complex fundraising and

marketing problems. Clients appreciate the fact that I

can sit down with executive directors, marketing

managers, sales personnel, printers, techies and

development directors and speak their language.

What's more, my copy gets results. One letter,

written for a large national organization, was their top

performing letter, bringing in a 28% response rate and

boosting their donations by over 225%.

I can't predict how many responses my direct

response piece will pull for you. But I can and do

guarantee your satisfactionwith the copy you receivefrom me.

"DO YOU OFFER CONSULTING SERVICES?"

In addition to writing copy, I also work with many of my clients as a

consultant, helping them plan marketing and fundraising campaigns that generate

maximum response. They're pleased and happy to get on-target advice that works -

at an affordable fee and they like the fact that I don't charge a monthly

retainer.

"YOUR FEE SCHEDULE LISTS A PRICE FOR A 'COPY CRITIQUE.' WHAT'S THAT?"

-Page Two-

Very Nice Work

"Good work on both the

full letter and the

brochure. Youve done a

great job and turned

things around so quickly.

Ive really enjoyed the

experience of working

with you especially the

high quality of writing.

Your experience and skill

is plainly evident. I

wonder if you would be

willing to provide our

staff writers with some

written details on howand why you did what you

did with this package.

Perhaps you would even be

kind enough to join us on

a conference call and

give some training? I

think it would really

help them all out. Very

nice work Joshua. Im

really pleased."--Bernie Schroeder, Direct

Marketing ManagerCorel Corporation

Next page, please...


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A Copy Critique provides an objective review of a direct response package,

telemarketing script, finance plan, brochure, ad or fundraising package. You can

have me critique either an existing piece or a draft of copy in progress. It's

up to you.

When you order a Copy Critique, you get a written report of two or more

single-spaced typed pages that analyzes your copy in detail. I tell you what's

good about it and what works ... what doesn't work ... what should be changed

... and how.

A Copy Critique is ideal for clients who want a "second opinion" on a piece

of copy, or who need new ideas to inject life into an existing package that's no

longer working. It also enables you to sample my services at far less cost than

you'd pay to have me write your copy from scratch.

"SPEAKING OF MONEY. WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"

For any copywriting assignment a direct response package, a sales letter,

an ad, a brochure, a feature article, a Web site

just let me know what you have in mind and I'll

quote you a price. The enclosed "Schedule of

Estimated Fees" gives typical prices for a varietyof different projects.

"WHO ARE YOUR CLIENTS...AND WHAT DO THEY SAY ABOUT

YOUR COPY AND COUNSEL?"

A list of clients and a testimonial sheet are

enclosed.

"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"

Ideally I like to have 2-3 weeks to work on your

copy. That gives me the time to research, polish,edit, and revise until I'm happy with every word.

However, I realize you can't always wait that

long. So if the job is a rush, just indicate the

date by which you must receive the copy on the enclosed order form. If I take on

the job, I guarantee that you will have the copy on your desk by this deadline

date - or sooner. No matter what the deadline, the copy I submit to you will be

right. You can depend on it.

"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"

Just tell me what you want improved and what the changes are, and I'll make

them ... fast. There is NO CHARGE for rewriting. Revisions are included in the

flat fee we've agreed to for the assignment, provided they are assigned within

30 days of your receipt of the copy and are not based on a change in the

assignment made after copy has been submitted.

Most clients are pleased and enthusiastic about my copy when they receive

it. But if you are not 100 percent satisfied, I will revise the copy according

to your specific guidelines ... and at my expense.

"HOW DO I ORDER FROM YOU?"

Over, please...

Persuasive,

Innovative, and

Compelling

"Joshua - thank you very

much for the work you did

on the CCF (Christian

Children's Fund) package.

It was not an easy

project and had a pretty

tight deadline, but you

delivered. I really

appreciated your

professional approach and

your copy was persuasive,

innovative, andcompelling."--Dale Schmincke, Vice

President

Catalyst Marketing Group

-Page Three-


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Putting me to work for you is easy. Simply pick up the phone and give me a

call at 801-794-4960... or drop me an email at [email protected]. You can

tell me all about your project and together we can flesh out the details.

When you give me the go-ahead, I'll write the assignment for you. You will

receive your copy on or before the deadline date. And remember: it is

guaranteed to please you.

Dozens of organizations and companies - including the Google, Microsoft,

Verizon, The Hydrocephalus Association, Catholic Near East Welfare Association,Republican Congressional Committee, Sony, Corel, Exxon, Easter Seals, and

Toshiba - have found my copy ideal for promoting their business and increasing

their bottom line results.

So... why not try my service for your next direct response letter, feature

article, press release, ad, e-mail, fundraising letter, or brochure? I promise

you'll be delighted with the results.

Sincerely,

Joshua Boswell

P.S. If you have an immediate need call me right now at (801) 794-4960 or e-mail

me the details at [email protected]. There is no charge to discuss

your job with you and give you a cost estimate. And there is no obligation

to buy.

Joshua Boswells Clients Say It Best!

The Energy is GreatI really like what you have done with this package. The energy is great andyou do a darn good job of selling me on the package. Another thing that

impressed me was how well you handled this assignment. The speed and

professionalism in which you handled this project was excellent.

~Patrick Coffey, BizOps Manager for Early to Rise

By Far The BestI have worked with many other copywriters in political and business

campaigns and Joshua is by far the best Ive ever seen.

~Alan Mikkelsen, Stonewall Consulting & Mediation

"I Can Count On Joshua""When I need an extra set of hands to manage the writing workload, I know I

can count on Joshua to deliver compelling copy on deadline."~Cheryl Osinga, Senior Copywriter Sony Media Software

-Page Four-
mailto:[email protected]:[email protected]


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WHAT THEY SAY ABOUT JOSHUA BOSWELL'S COPY AND COUNSEL

"I've Personally Used Him""Joshua is not only a good friend that I have great respect for, he is also one of the

fastest up-and-coming stars of the copywriting world. In an amazingly short time, he

came from nowhere to writing extensively for companies like Corel, Microsoft, Google,

Sony Media Software, Easter Seals, and St. Jude Hospital - he's even got a couple of

controls under his belt. How good is he? I'll just say that I've personally used him

to write one of my promotions and a number of articles."

~Bob Bly, Freelance Copywriter, www.bly.com

"Experience"

"Good work on both the full letter and the brochure. Youve done a great job andturned things around so quickly. Ive really enjoyed the experience of working with

you especially the high quality of writing. Your experience and skill is plainly

evident. I wonder if you would be willing to provide our staff writers with some

written details on how and why you did what you did with this package. Perhaps you

would even be kind enough to join us on a conference call and give some training? I

think it would really help them all out. Very nice work Joshua. Im really pleased."

~Bernie Schroeder, Direct Marketing Manager, Corel Corporation

"True Superstar""Joshua Boswell has been one of the true superstars of AWAI's program. His self-

promotion, marketing and writing skills have brought him almost instant success on a

very large scale. Because of that he's created quite a stir among other copywriters

and a number of fortune 500 companies that have used him. I wasnt at all surprised tolearn he made over $100,000 exclusively from his freelance writing efforts in just a

year after completing the AWAI program. Joshua is an extremely engaging writer, full

of innovative ideas, and very easy to work with. We have worked with Joshua

successfully this past year and look forward to working with him on many more

projects. "

~Katie Yeakle, Executive Director, American Writers and Artists, Inc

"I Can Count On Joshua""When I need an extra set of hands to manage the writing workload, I know I can count

on Joshua to deliver compelling copy on deadline."

~Cheryl Osinga, Senior Copywriter, Sony Media Software

"Speed and Professionalism"I really like what you have done with this package. The energy is great and you do a

darn good job of selling me on the package. Another thing that impressed me was how

well you handled this assignment. This was not an easy project. You needed to write

this for something that does not even exist. The speed and professionalism in which

you handled this project was excellent.

~Patrick Coffey, BizOps Manager, Agora Publishing

"Excellent"Joshua, thank you for making the Vice President's trip to Montana a success. You

wrote some excellent promotional pieces, created an outstanding invitation, and put in

(over, please...)



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a lot of calls and hard work.

~Doug Hoelscher, Political Coordinator, The White House

"Persuasive, Innovative, and Compelling""Joshua - thank you very much for the work you did on the CCF package. It was not an

easy project and had a pretty tight deadline, but you delivered. I really appreciated

your professional approach and your copy was persuasive, innovative, and compelling."

~Dale Schmincke, Vice President, Catalyst Marketing Group

"Awesome""Joshua, thanks for the work you did on the website. I've got to tell you - working

with you was not only professionally rewarding... it was fun. I really enjoyed it.

During most of this project, we were all in new waters, but you helped us through and

made it easy to get finished up. On top of that, the copy was awesome - you nailed the

message, the tone and the content. Thanks again for all your hard work."

~Kit Schutte, Account Manager, Goodwill Staffing Services

Easter Seals-Goodwill Northern Rocky Mountain, Inc

"Extremely Professional"I have worked with him in some troubling circumstances and have found him to handle

whatever is thrown his way in an extremely professional and timely manner. He works

incredibly hard in achieving the best in the assignments given to him.~Dan Morgan, President Morgan, Meredith and Associates

"Deeply Loved"I have observed first hand, and more closely than most, how he conducts himself with

his employees, clients, and business associates. He is a man of impeccable honesty. He

is open and forthright with everyone I have seen him deal with. He is deeply loved and

appreciated by many, many people, especially those that work closest with him.

~Annette Higbee, President, Anna Bouche Clothing

"Relentless"I consider Joshua to be an outstanding individual. He is highly motivated, well

organized, grounded in his faith, devoted to his family and committed to his beliefs.

Joshua is a relentless salesman.Many times in party politics we continue to do things that dont work year after year.

Joshua brings unique real world entrepreneurial experience to his work in party

politics. His determination to try new things and take calculated risks is

refreshing.

~Patrick Davis, Regional Political Director, National Republican Senatorial Committee

"Scrupulously Honest"In a work environment fundraising - that seems to have more than its share of

scoundrels, liars, and outright thieves, Joshua is truly a shining exception. He is

scrupulously honest, practices only the highest of business ethics, is of impeccable

moral character, and treats his clients with respect and dignity. Quite simply, his

honor and integrity are beyond reproach.~Randl Ockey, Principal, Wheelwright Publishing

More Quotes Can Be Found At: www.earnmorecopy.com/testimonials.html
http://earnmorecopy.com/testimonials.html


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Joshua T Boswell: Clients & Experience

A Partial List

Accelerated Training ServicesProfessional Copywriter Training

Agora Publishing

International Publishing and Information Products

Americans for Technology Leadership

Free Market Solutions to Americas Technology Issues

American Writer & Artists Institute

Premier Copywriter Training

Anna Bouche Clothing

Children Clothing Line

Association for Competitive TechnologyConsumer and Technology Industry AdvocateBlue Cross Blue Shield

National Health Insurance Provider

Boy Scouts of America, Prickly Pear District & Montana Council

Boy Scouts of America

Brad Johnson for Secretary of State

State Political Campaign

Catalyst Marketing

National Direct Mail and Marketing Group

Castle Valley Ranches

Corporate and Executive Retreats

Catholic Near East Welfare Association

International Humanitarian Organization

California Pro-Life Council

National Right to Life Affiliate

Computer House Calls

Computer Repair Company

CorDor, Inc.

Custom Website Design Company

Corel Corporation

International Software Giant

Christian Childrens Fund

International Childrens Relief Organization

DePratu Ford

Ford DealershipsDuane Grimes for State Auditor


Early to Rise

International eZine and Information Publications

Family Dentistry, Joseph L Ostheller, DDS

Dental Office

Google, Inc

Worlds Leading Search Engine

Helena Motors

Ford & Toyota Dealership


(over, please...)


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Help Our Moral Environment (H.O.M.E)

Pro-Family, Anti-Pornography Organization

Holladay Dentistry

Dental Office

Hudson Institute

International Think Tank

Hydrocephalus AssociationHydrocephalus Education and Support Organization

Idaho State Republican Party

State Political PartyIowa Right to Life


Jim Alverson for State Superintendent of Public Instruction


Kalmor Dentistry

General Dentistry for Children

Ken Miller for Governor


Mike Taylor for US SenateUS Senate Race

Microsoft

World's Number One Software ProviderMissouri Right to Life


Montana Family Coalition

Pro-Family Organization

Montana State Republican Party

State Political Party

National Republican Party Campaign/Finance Management College

Exclusive Political Training & Fundraising Schools

Pentagon Valuation

Commercial Property Valuation

Richard Boswell, Author

Private Investigation Suspense Novels

Right to Life of Montana


Stonewall Consulting & Mediation

Political Consulting Firm

The Senior Coalition

Seniors' Advocacy Group

United Families International

International Pro-Family Organization

Toshiba America

International Computer Manufacturer

Upstream AcademyCPA Firm Training

Van Lierop Bulb FarmsInternational Flower and Bulb Farm

Verizon

Telecommunications Company

Wheelwright Publishing

Indexing, Copywriting and Publishing Services

Full Client List Can Be Found At: www.earnmorecopy.com/client.html
http://earnmorecopy.com/clients.html


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How I Write

J o s h u a T B o s w e l lThe Spellbinder

From his office in the quaint town of Springville, UT, Joshua

Boswell has mastered the art of weaving compelling stories into

his copy. Rich with emotion and real life, his stories movedonors and buyers alike to action today and leave lasting

impressions for tomorrow... a tremendous benefit for anyone

looking to create repeat business.

He has made a specialty of direct response, he says, because it allows him to reach

out and effectively assist companies and organizations in accomplishing their worthy

causes. The results of these direct mail and fundraising efforts are measurable and

have a clear impact.

Here is an insight on how and why he does what he does...

Why:It's an impulsebordering on addiction. I have a

passion for worthy causes and

products that change people's

lives. I love writing and

communicating in ways that move

people to become better.

How:For copywriting, Ibury myself in extensive research

until I find a story or a core

message that has intense

emotional appeal. I weave those

powerful emotions into my headers

and build an outline. A first

draft is created, reviewed an

polished. Most work is done on a

PC, though I do print out and

read hard copies after each

draft. Then Margie (my dear wife

and on-site editor) goes at it

with a red pen. Alternating

between hard copy and PC for

draft review helps keep me fresh.

Ideas: For copywriting,I continually study the market.

By studying what others are

mailing and taking note of whichdirect-mail packages are being

mailed over and over again, you

can find out what is working and

adapt those winning techniques.

A direct-mail package that

is successful and is mailed

repeatedly is called a "control."

Studying controls is the

best education you can get about

what works and what doesn't in

direct mail.

Research: The more, thebetter. You are not trying to be

clever; you're trying to be

relevant: Find out what about

this particular product wouldmake people want to buy it. You

can never do too much research.

Success Secrets: Infreelancing copy-writing, the

people who are busiest and most

successful are those who are the

best at marketing and promoting

themselves, and providing

excellent client service. Lots of

people can write copy, but they

don't know how to get clients.

Another secret: You don'twant assignments; you want

clients. Too many freelance

writers fail to realize the

profits are in repeat orders from

the same client, and don't do

nearly enough to cultivate good

client relationships.

Another tip: Specialize in

an industry (e.g., health care)

or style (e.g., storytelling as I

have). Specialists are more in

demand and get paid better than

generalists.

Writer's Block: Idon't get it because I use a

method I learned from Robert Bly:

Work on many different projects

at one time. If I get stuck on a

direct-mail package, I can turn

to my book project and write that

until ideas for the direct-mail

piece start to flow again. If I

have to stop the book because I

need more research, and don't

have an idea for the direct mail

yet, I turn to another project,

like writing a Website or ad. And

so on.

Other Advice: Readinga book by someone in the field

can shave years off your learning

curve. Whatever you decide to

write, make up your mind to be

the best. It's the only edge youhave over your competitors. Be a

student of your craft and art.

Bob Bly's Secrets of a Freelance

Writerand Peter Bowerman's The

Well-Fed Writerare two I

recommend.


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Obscure Beginnings

In 1973, Oceanside California was, asyet, an untouched community. Thepopulation consisted mostly of militaryfamilies, tomato farmers and migrantworkers. But even putting all thosetogether didn't give you a hugepopulation.

It was in this obscure setting thatJoshua Boswell came into the world.

His father was a border patrol agentand his mother a fine domesticgoddess commanding a family of 3boys and one girl. They lived in a

lonely house at the top of a large hillon the far outskirts of town. Tomatofields surrounded them on every side,extending to the east almost as far asthe eye could see.

Vast Cultural Experience

But Joshua was not destined to stay onthat lonely hilltop. Before he graduatedfrom High School, his family hadmoved more than 15 times from

California to Illinois (and everywherein between) putting Joshua in 11elementary schools, 2 middle schoolsand one high school.

Following high school, Joshua set outon his own with a move to Europewhere he lived in the Netherlands fortwo years as a missionary serving theDutch people. Those years had aprofound impact on Joshua. He says,I learned to understand people from

all walks of life - their passions, theirfears, their dreams.

Joshua did not know it yet but thosemoves would give him a tremendousinsight into different places and people a reservoir of knowledge andexperience that continues to serve himwell.

A Growing Family

Shortly after returning from Holland,Joshua met and married MargieAndersen of Mesa, Arizona.

Shortly being the key word there. Theymet on a Friday night, got engaged onthe following Tuesday night and weremarried within 2 months. It was awhirlwind romance truly love at firstsight.

Today the family whirlwind has notslowed down. Joshua and Margie arethe proud parents of 7 children 2Girls and 5 Boys.

One look inside the Boswell's lifestyleassures you that their family is theprimary focus. When Joshua is notwriting, he is working or playing with his family.

He says, Why the focus on family?Because I believe that at the end of theday no success in life, no matter howgreat, can compensate for failure in thehome.

He adds, When I was a teenager mymom cared for elderly people in ourhome. I saw some very wealthy,successful people at the end of theirlives without a single loved one aroundthem as they passed on. It was tragic. Ivowed then to make family the centralfocus of my life.

A large family has had other benefitsas well, providing Joshua with a pointof reference to relate to, and

understand, almost any anyone, fromalmost any background.

Business Background

A varied cultural experience has beencoupled with multi-faceted businessexperiences.

As a newlywed, Joshua landed a job

working for a nationally known publicspeaker. Starting out as office help,Joshua quickly found his way to beingMr. Ledbetter's right-hand-man. It

was not long before he too found apassion for speaking, training andimproving other's lives.

After 4 years of traveling around thecountry giving speeches and seminars,Joshua realized that the traveling lifedid not equal family life. So he stared atechnology company designing customdatabase driven websites.

With a focus on working with non-

profit organizations, the technologycompany regularly became involved ina number of fundraising efforts.

Since then Joshua has helped earnmillions of dollars for non-profit,political, and for-profit organizationsalike through powerful direct mailpackage, email campaigns, websites,brochures and events.

Joshua currently works as a freelancecopywriter, specializing in direct

response, PR, and marketingconsulting.

Joshua laughs at the irony of becominga professional writer, My junior yearin high school, my English teacherpulled me aside and gave me a searingcritique of a short story I wrote - toowordy and bad grammar she said.Maybe she was right... but it sure payswell!

For more information, Joshua - alsoknown as The Spellbinder for hisunique writing style - can be reached atdirectly at (801) 794-4960 [email protected].

Getting to Know

Joshua T Boswell

Earn More Copywriting615 S 400 E, Springville, UT 84663 ~ (801) 794-4960 ~ www.earnmorecopy.com ~ [email protected]


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Schedule of Estimated Fees

Serv ic e Descr ip t ion Pric e

Fundraising/Sales Letter $1,500 - $5,000 +

Direct-mail package, lead generation $2,500 - $5,500 +

Direct-mail package - mail order $2,500 - $9,000 +

Fundraising package - house file $2,000 - $5,000 +

Fundraising package - acquisition $2,500 - $5,000 +

Telemarketing Script $500 - $2,500

Renewal series $1,500 - $2,500/letter

Blanket renewal insert $2,500 - $3,500

Self-mailer $2,500 - $5,500

Postcard or double postcard $950 - $2,750

Brochure $750 - $1,500/page

Newsletter $600 - $1,500/page

Feature story $1 - $1.50/word

Press Release (1-2 pages) $500 - $1,000

Website - home page $1,500 - $3,500

Website - other pages $750 - $1,250/page

email, short copy $1,250 - $3,000email, long copy $2,000 - $6,000

e-zine ad $600 - $850

Landing page $950 - $3,000

Microsite $3,000 - $7,000

Copy critique $400 - $1,200

Terms

Most sales and fundraising letters will also incur a $.01 to $.05 per piece or 1% to 20% of gross commission on sales

generated through my copy. Exact commission (if any), pricing and terms will be finalized with signed contract and mayimpact price thresholds listed above.

Signed agreement (provided by Earn More, Inc) required for all jobs. Copywriting fees are payable 50% in advance,balance upon delivery. Copy critique fees are payable in full, in advance. All revisions must be assigned within 30 days ofreceipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment madeafter copy is submitted. Listed fees are guidelines only. Call today for a prompt price quotation on your specificassignment.

NOTE:This fee schedule current as of August 2007 and valid for 90 days from date of receipt. Be sure to call for current feeschedule when ordering copy or consulting service.



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Online Copywriting Fee Schedule

Micros i t e - $3,000 - $7,500

A long-copy dedicated Web site designed to sell a product - such as a newsletter, e-book, or conference - directly. The onlineequivalent of a 6 to 8-page sales letter.

Long-copy landing page $3,000 - $5,000

Abbreviated version of the microsite. The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products thatrequire less description (e.g., software).

Short - copy landing page $950

A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfillment.The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.

Transac t ion page $750

Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online replyform where the visitor can either order the product or (if lead generation) request a free white paper or other information.

Long-copy e-mai l - $2,000 to $4,000

An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 3 to 4-pagesales letter.

Teaser e -mai l - $1,000 to $2,000

A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. Theonline equivalent of a !to 2-page sales letter.

Lead-genera t ion e-mai l $1,000 to $1,500

Similar to the teaser e-mail but the purpose is to drive the readers to a landing page or transaction page where they canrequest a free white paper or other information.

Onl ine e -mai l convers ion ser ies $750 - $1,500 per e f f or t

A series of follow-up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.

Onl ine ad -$500

A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page.

Mail order package #1 - $7,000 - $9,000

Everything you need to sell a newsletter or other product online; includes a microsite or long-copy landing page with twodifferent leads to test, three teaser e-mails, and three online ads.

Web si t e package #2 - $4,500 - $6,000

A small business or single product line Web site consist ing of a home page and 5 to 10 additional pages.

Ongoing s i t e copy maintenance- 3% of gross sa l e s

For a royalty of 3% of gross sales, we remain on call to make minor tweaks and updates, and provide new test versions, at noadditional fee. Copywriting of major new tests and .versions is quoted separately.



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Google Book Search OpEd #1

Signer: Marie Harris

Date: Thursday, January 19, 2006

Word Count: 640

Google is Giving Authors, Poets and Publishers Their Dream:

To Be Found and Read.By Marie Harris

As a poet and author, I have but one dream: To touch and inspire people through my

writing. It is a passion that fuels my personal efforts and the efforts of virtually all of myprofessional colleagues. My books and poems were not created to sit on a shelf,

collecting dust. They were penned to be read, enjoyed, and loved. They were written toinspire, teach, and delight.

But far too many authors never realize this dream. Too many wonderful works get set

aside in the extremely competitive publishing world and die slow, sad deaths in librarybasements or print shop warehouses. I imagine the same could be said for much that is

written for the worlds of technology, medicine and science.

For this reason alone, every publisher, writer, poet and author in the world should bewarmly embracing the current efforts of Google. Their latest project, called Google

Book Search, entails an almost unimaginable undertaking to create electronic copies ofthe entire collection of books found in the libraries of Harvard, Stanford, Oxford,

Michigan State University and the New York Public Library. This enormous amount of

data is being organized, indexed and made available to the world throughwww.books.google.comand www.google.com.

Searchers can query keywords and instantly find books that contain relevant references tothat keyword. They can see the cover of the book and read a sentence or two. In some

cases where the book is out of print, they can even peruse the entire volume. If they likewhat they read they can instantly order the book from one of several online supplies or

get information on the nearest library that has their book of interest.

For years now, online publishers and companies have enjoyed the power of freemarketing and expansive exposure that Google type search engines afford. But as an old

style print author, my works have largely gone un-promoted and un-noticed in thesearch engine world. The Google Book Search project radically changes the playing field

as it gives print publishers and authors an equal opportunity to harness the Internet inputting their works into readers and researchers hands.

Unfortunately, because of an apparent lack of understanding, or sadly, greed in some

cases, several publishers are a bit disgruntled about the project. They believe that it is an


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infringement on copyrighting laws and have sought a resolution in filing a lawsuit againstGoogle.

Copyrights are a very serious thing to me as an author. These laws protect my work and

my good name. It is copyrights that allow me to confidently write and trust that I will be

credited for my work and, if it is good enough, financially rewarded. The Google BookSearch project does exactly that. It is true that Google is copying the entire text of eachbook, but not in an effort to resell the book for direct financial gain or in an effort to steal

ideas, concepts or revenues.

Indeed the exact opposite is true. Google is making these works freely available in smallsnippets a sentence or two just enough to wet the appetite, as it were. In some

cases, with publisher and author permissions, a page or two might be available to thesearcher. In sales I believe they call that the puppy dog close. In either case, the

original work is being closely safeguarded from piracy and illegal reproduction and theauthor and publisher is always credited for their work.

With increased exposure and limited content access, combined with effective

presentation and instant purchasing options, Google has handed a free cornucopia ofopportunity to authors and publishers. The end result could be a significant boost in

authors being read and in readers being inspired, entertained, enlightened and educated.

For most of the authors and publishers that I have spoken with, it is a dream come true.


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NJ Cable Testimony Mayor 1 Page 1 Updated 1/31/06

Verizon Cable/Video IP Service Testimonial Mayor 1November 18, 2005Word Count: 907

There are two major advantages to creating regulations that would allow for a single,

statewide cable franchise approval process: Competition and Increased revenues for citieslike mine.

First, let me address competition. It is a matter of history that markets that are allowed tooperate under little or no competition, eventually see a deterioration in the quality of goodsand services available with a simultaneous increase in the prices consumers are required topay to receive the lower quality items.

As you know, this basic fact of market dynamics is exactly why anti-trust laws exist. Yet thissummary almost perfectly encapsulates the current cable market in New Jersey. For morethan 22 years viewers have been severely restricted in their cable options. In fact, only withinthe past few years has satellite programs made any headway in providing a second choice.

Even, then progress has been slow. Currently satellite services only command 12% to 15%of the New Jersey video market. This is substantially below the national average of 21%.Clearly, competition is not thriving in the cable industry here in New Jersey.

This lack of competition represents a significant disservice to our residents. I recognize thatthis is a fairly bold statement. However, I do not make this statement without a substantialamount of backing.

As Mayor of the city of XXXX I represent over XXXX residents. Being close to the people,my office serves as a first reception point for complaints. Many of these complaints that wedeal with are directly related to the poor customer service to which cable companies are

subjecting residents. Unfortunately, when dealing with these complaints, the currentmonopolistic environment that exists has tied our hands. We cannot tell them to switchproviders and poor customer service is not yet a finable offense in my city. But it isfrustrating and unquestionably our residents deserve better.

As frustrating as poor service quality and lackluster customer skills can be, they are hardlyconsidered painful when compared to the second blow that monopolies deliver toconsumers: High prices.

For years now, cable companies, void of competition, have enjoyed the luxury of being ableto essentially charge what they want for their services. During the past five years alone, to

cost of cable services has risen by more than 38%. This is totally contrary to the typicalprice cycle that is seen in the technology world, which runs something like this: Newtechnologies are introduced at rather high prices. Initially, few purchasers embrace the newgadget or service because it is cost prohibitive. However as time goes on, competition andslow sales force the providers to find less expensive, higher quality ways to distribute ormanufacture their products or services. Consequently, prices follow a steady downwardtrend as quality increases.


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NJ Cable Testimony Mayor 1 Page 2 Updated 1/31/06

Perhaps no better example of this process exists in the country today than the cell phoneindustry. 15 years ago most cell phones were also commonly referred to brick phonesbecause of their size and weight. Minutes were extremely expensive, voice quality andreception were scratchy at best and coverage areas were limited to significant metropolisareas. Consequently market penetration was under 10% and struggling. Today the

difference is beyond radically different: Coast to coast coverage, crystal clear voice quality,and a price point that continues to see a consistent decline.

Unfortunately, cable companies have done little to advance their technologies and asindicated before, their prices continue to escalate.

Some have unnecessarily speculated on what the effects of competition would be to thecable industry. Fortunately, we have need look no further than Keller, TX to answer thesespeculations. Not long ago, Keller, TX simplifies their franchise process and flung opentheir doors to cable competitors. The Verizon FIOS service entered the arena providingexceptional quality of service and the latest technologies at a price comfortably lower thanyou would pay for standard cable service. The impact was almost instantaneous. In order to

avoid losing large portions of their customer base, cable companies began reducing theirprices and customer representative performance took a dramatic turn for the better.

Now, let me turn your attention to the next major benefit of creating a streamlinedfranchising process for competitive companies hoping to enter the cable market in NewJersey: Increased revenues.

The current proposal to allow more competition to enter the cable arena stipulates anincrease in franchise fees. More competitors paying a higher fee will have a direct impact oncities like mine. One extremely positive impact is that city revenues will be increase withoutincrease citizens tax burdens. This new revenue stream can be used to boost police forces,

pave new roads, repair old roads, help with school funding needs and countless otherbenefits to residents. They are funds that are desperately needed and funds that we simplydo not have today.

In conclusion, let me make it clear that I am strongly in favor of opening the environmentfor companies like Verizon to provide increased competition as they bring the latest videotechnologies into New Jersey. If companies are forced to follow the current process ofintroducing new cable-TV services they are likely never to attempt to enter the market. Theprocess, which can take more than 18 months per city consumers unimaginable amounts ofresources for companies and diverts a tremendous number of valuable city resources away tocomplete, is simply too costly and too time consuming. Reforms are urgently needed.

Thank you.


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Microsoft: Massachusetts OpenDocument Proposal Opposition Letter 1

Tuesday, January 31, 2006

Word Count:

The Honorable Mitt Romney

Governor of the Commonwealth of MassachusettsState House

Boston, MA 02133

September 19, 2005

Dear Governor Romney,

As you know, Secretary Eric Kriss and CIO Peter Quinn are proposing a

technology move that would establish OpenDocument as the standard and requireddocument format for all Commonwealth agencies. The premise of this move is very

commendable as it seeks to create long-term solutions to the challenges of archiving,storing and retrieving data and documents in a format that is open and interoperable.

The XML technology that OpenDocument utilizes has been touted as the basic

reason for this move and as the fundamental engine for providing ongoing data andtechnology solutions. Again, a concept that is to be applauded and encouraged from my

perspective.

However, before your Administration aggressively moves down the path ofestablishing OpenDocument you may very well want to consider that fact that XML

based technologies are already being utilized in the Commonwealth. Additionally, theyare being utilized in a far superior manner than what OpenDocument could deliver.

XML, in many ways, is like the combustion engine. Clearly a VW Bug (even the

new ones) uses the concepts and technologies of a combustion engine significantlydifferently than does a Ferrari. Similarly, XML technologies employed by software

products currently being used by the Commonwealth run faster, smoother, and withgreater stability than products that use the OpenDocument format. They do this because

they have been around longer, have more RD funds invested in them, and are well knownto the Commonwealths employees. In contrast, OpenDocument formats are new,

untested and tend to be unstable.

Best of all, software currently being used already meets open format andinteroperability standards established by the Commonwealth. So, if the solution is

already on hand, the glairing question is: Why go to the time and expense of conversion?It simply does not make sense. Therefore, I would encourage you to reject the proposal

and focus on making better use of what you already have.

Sincerely,


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Microsoft Congressional Letter: Foreign Action Against US CompaniesDate: Monday, January 09, 2006Word Count:

Name

TitleAddressAddressCity, ST Zip

Monday, January 09, 2006

Dear {name},

As the directors, officers and leadership of the undersigned organizations andbusinesses, we represent thousands of constituents and business leaders across the nation.Collectively we operate in more than 20 countries and territories around the world.

Recently an international business regulatory trend has immerged that is a causeof great alarm to us. It appears to have come into vogue for leaders of foreign nations toaggressively pursue and penalize American corporations based on so called fair tradelaws that attempt to protect consumers from monopolistic and illegal practices. It is truethat when used correctly, such laws are necessary and beneficial. However, it wouldappear that several foreign countries are utilizing these consumer protection regulationsto realize substantial financial rewards for their governmental treasuries.

The current plight of Microsoft in South Korea and Europe should simultaneousraise the red flag of danger and warning to all US companies looking to do internationalbusiness, especially organizations that provide innovative solutions to consumers and areconsidered to have robust financial resources.

On December 7, 2005 the South Korean Fair Trade Commission levied Microsoftwith a whole host of demands, fines and penalties, including a $32 million fine and anorder to create and distribute 2 different, South Korea specific, versions of Windows aprocess that would cost Microsoft billions of dollars in development, marketing,packaging and distribution. Additionally, meeting these requirements would sharplyescalate the production costs of their main product and hamper innovative developmentof other all software products. No doubt such costs and limitations would be passed on toUS consumers, who would be forced to shoulder the burden of increased prices andsluggish production of new products.

In a brief statement regarding the ruling, Microsofts deputy general counselcommented, We are disappointed with the Commissions decision and strongly believethat their case is without basis in law or in fact..


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However irregular and unsubstantiated South Koreas ruling was, its impact pales

in comparison to antitrust ruling delivered by the European Union this past summer. TheEUs ruling fined Microsoft $584 million and mandated that a stripped down version ofWindows be made available. Additionally, requirements are being imposed on the

software provider to openly publish essential trade secrets and intellectual property. Thislater penalty represents perhaps the most alarming development in internationalaggression against US companies. Consider the enormous financial and innovativerepercussions to forcing US companies to expose their intellectual property tointernational competitors.

Additionally, these rulings represent a slap in the face to international treaties andthe traditional deference typically applied to antitrust cases. Utilizing the principlecommonly known as comity, historically ally nations with strong trade agreements havedeferred to the rulings of the home country of the business in question. This timelessrespect has been breached by the EU and South Korea as these exact concerns and

competitive questions surrounding Microsofts operations were addressed and settled byUS courts back in 2001. Neither country addressed or made reference to the USsettlements.

These deliberate actions by foreign governments to prey on the success of UScompanies should be of great concern to Congress, the Administration and US businessleaders everywhere. If US companies are successfully targeted and fined in the EU andSouth Korea it will send a signal to other nations of the world to follow suit. The realityof potentially severe fines and mandates to share essential trade secrets and intellectualproperty will serve as significant deterrents to international trade, innovation anddevelopment.

We urge members of Congress to aggressively address these urgent concerns andto move swiftly to protect US businesses and consumers. Immediate action on the part ofCongress and the Administration could suppress future aggressions and profiteering andpotentially soften the blow of current actions. Failure to do so could have a drastic,negative impact on the technology industry and the free market.

Sincerely,

A whole lot of business leaders.


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NATIONAL REPUBLICAN CONGRESSIONAL COMMITTEE

Tom Reynolds J. Dennis Hastert Tom DeLay

NRCC Chairman Speaker of the House Majority Leader

Dear Fel l ow Amer i can,

Regar dl ess of ever yt hi ng, i t i s st i l l easy t o cross

Sadl y, i t s a common st at ement among Lebanese smuggl er swhen t al ki ng about t he Mexi co- US border .

But what are Lebanese smugglers doing in Mexico? ( I t hi nkyou l l be sur pr i sed)

And why am I writing to you about them?

Because they have a st or y that coul d r adi cal l y i mpact t hesaf et y of our count r y - - your saf et y - - your chi l dr en ssaf et y. Especi al l y s i nce i t i s st i l l bei ng t ol d t oday. . .

I n t he hear t of Ti j uana, Mexi co si t s an abandoned caf .The l ar ge si gn t hat st i l l hangs out si de t he door r eads LaLi banesa.

La Li banesa was an upscal e caf , cat er i ng t o t he uppercl ass of Ti j uana. . . But the caf was a side business.

The caf s r eal busi ness was smuggling people.

As weal t hy Mexi cans and Amer i cans ent ered t he f r ont doorf or a cup of cof f ee, Lebanese nat i onal s, l ooki ng t o besmuggl ed i nt o t he Uni t ed St at es, woul d ent er t he back door .

Af t er spendi ng a f ew days at La Li banesa or a near byhome, t hey woul d be st uf f ed i nt o t he t r unk of a car - - orboxed up wi t h some t our i st memor abi l i a - - or pi l ed i n t he backof a movi ng van

and t hen be dr i ven across t he US border .

The owner s of La Li banesa and t hei r accompl i ces now si ti n a Mexi can pr i son awai t i ng sent enci ng . . . but onl y af t ert hey al r eady smuggl ed hundr eds of Lebanese nat i onal s i nt oAmer i ca.

The probl em?


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Many of those they smuggled into the US are members of

Hezbollah - a radical terrorist group based in Lebanon that

espouses and indoctrinates a bitter hatred for Americans.

Li ke you, I get a l i t t l e uncomf or t abl e hear i ng aboutt hi s. . . especi al l y when I r ecal l t hat most of t he t er r or i sthi j acker s who car r i ed out 9/ 11 l i ved r i ght her e i n Amer i ca.

They wer e est abl i shed. They were illegal immigrants.

But shut t i ng down La Li banesa cert ai nl y has not st oppedt he smuggl i ng. . . or t he thousands t hat cr oss our bor der s ever yday I LLEGALLY - and UNDETECTED!

Consi der t hese st ar t l i ng and ver y danger ous f act s:

I n t he past 8 mont hs al one more t han 70, 000 non-Mexican i l l egal s have been ar r est ed whi l e at t empt i ngt o cr oss t he Mexi can border . They came f r om

Lebanon, Paki st an, Chi na, I r an, et c. . .

These 70, 000 i l l egal s wer e gi ven good r oom and boar df or a f ew days ( at our expense) . . . and then releasedwi t h i nst r uct i ons t o come back i n a week or so f or adepor t at i on hear i ng. . .

Not sur pr i si ng, less than 15% of t hem ever showed upf or t hei r hear i ngs. . .

So, i n j ust 8 mont hs, we have added over 60, 000i l l egal i mmi gr ant s t o our st r eet s. . .

Now add to t hat 60, 000 the number of Mexi cans we capture( and usual l y r el ease) . . .

. . . and t hose of al l nat i onal i t i es t hat we DONTcapt ur e. . . and t he number of i l l egal s ent er i ng t hi s count r yever y year i s wel l over half a million people.

I wonder if Bin Laden and his terror networks are aware of

this gaping hole in our national defense?

Congr ess has a sol emn dut y t o st op t hi s nat i onal secur i t ycr i si s. . . and stop it NOW.

I want you t o know as Chai r man of t he NRCC, I am worki ngcl osel y wi t h Denni s Hast er t and ot her l eader s of Congr ess t opl ug up t hi s t er r i f yi ng secur i t y hol e.

But t o do t hi s most ef f ect i vel y, I need t o hear youranswers t o t he encl osed Emergency Illegal Immigration Survey.


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Your opi ni on - - your vot e - - on t he compl ex i ssuessur r oundi ng bor der secur i t y and how t o handl e i l l egal al i ensi s essent i al t o us.

But we must act today!

Ever y day that we l eave our Canadi an and Mexi can bor der sopen i s another day t hat over 1,369 illegal aliens. . . f r om al lover t he wor l d. . . i ncl udi ng Paki st an, Lebanon, Saudi Ar abi a,and I r an. . . ent er our count r y.

We si mpl y cannot assume that t hey are al l comi ng t opur sue t he Amer i can Dr eam of f r eedom . . .

. . . but r at her weMUST assume t hat some ar e comi ng t oDESTROY us and t he f r eedoms we hol d so dear .

And whi l e ter r or i sm i s t he pr i mar y and most f r i ght eni ngt hr eat t hat we f ace wi t h open bor der s, i t i s not t he onl y one.Addi t i onal l y, we must f ace t he har d r eal i t i es of . . .

Health Care I l l egal al i ens ar e cost i ng US Ci t i zensBI LLI ONS of dol l ar s each year i n medi cal expenses.

Education pr eci ous r esour ces ar e put t owar d educat i ngt hose who have come i n i l l egal l y. . . anot her mul t i - BI LLI ONdol l ar t ax- payer expense.

Identification I n most st at es i l l egal al i ens can easi l yobt ai n gover nment i ssued I D s. These I D s al l ow t hem t oboar d pl anes, access f eder al bui l di ngs, r e- crossMexi can/ Canadi an borders and even vote!

Drug & Human Trafficking Dr ugs, assaul t weapons andeven bombs, can move f r eel y acr oss t hese l oose borders.

The solution, of course, is to act immediately.

And we ar e. Wi t h your survey answers and a ki nd gi f t of$25, $35, $50 or more, t he NRCC and GOP Leadershi p wi l l . . .

Fight hard f or i mmedi at e and l ong- t er m bor der secur i t y;

Distribute millions of Emer gency I l l egal I mmi gr at i onSur veys so we know wher e Amer i cans st and;

Research, find, and work t oward i mpl ement i ng answers t ot he compl ex i l l egal i mmi gr at i on quest i ons of depor t at i on,I D s, heal t h car e, and educat i on;


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Support and educate new and exi st i ng GOP Congr essmen oncri t i cal i mmi gr at i on i ssues;

Help create strong immigration laws t hat heart i l y wel comet hose ent er i ng legally;

And so much more...

I don t need t o t el l you t hat t hese t asks requi r e t i me,money, and a l ot of ef f or t .

That i s why i n addi t i on t o r et urni ng your survey, I woul dl i ke t o encour age you t o i ncl ude your most generous donat i onof $25, $35, $50, $100 or even more.

Your survey answer s. . . and generous cont r i but i on. . . wi l lsend a st r ong message t o member s of Congress - Protect

America NOW!

So why not t ake a mi nut e TODAY while it is handy andr et ur n t he encl osed sur vey al ong wi t h a gener ous gi f t ?

You wi l l be hel pi ng us make hi st or i c r ef or ms t hat wi l lsaf eguar d Amer i ca t oday. . . and f or f ut ur e gener at i ons.

Si ncer el y,

Thomas Reynol ds, M. C.Chai r man, NRCC

PS - In all, over 500,000 Illegal Immigrants Will Enter theU.S. this Year -- Undetected.

We Dont Know Who They Are... Or Where They Come From...

Or What They Are Carrying... But We Do Know It MUST

Stop... NOW!

With Your Voice, It Can!

Congress is prepared to act swiftly... wont you join us?

I look forward to hearing from you.


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December 2004

Dear (name),

Id like to tell you a story. It is a story at the veryheart of the Sirit of !hristmas.

" youn# #irl, $hom Ill call %ary, sat alone in her car in

front of a lar#e rofessional lookin# buildin# in do$nto$n Des

%oines.

I say alone, but she $as not totally alone. &here $as a

child $ith her. &o be e'act the child $as within her .

&he buildin# before her $as lanned arenthoods abortion

clinic. %ary $as tremblin# and understandably so. " lot of

ressure from her arents and her artner had brou#ht her to thisarkin# lot. It $as not $hat she $anted. ut she $as told it

$as the only otion.

In her mind she thou#ht of the *oys, the sorro$s, the

hainess, the stru##les that she had e'erienced in her +

years. They were all things that her child would never see, or

feel, or hear if she walked into that building.

ut ho$ could she turn back no$- So, $ith #reat effort, she

oened the door of the car. ith even #reater effort she started

$alkin# to the entrance.

It $as there she met the /uietly smilin# face of a middle

a#ed man $hom Ill call 1im. 1im had been standin# there in

front of that buildin# for hours. e $as there to ray, to

educate, and to encoura#e a choice for life.

Softly he aroached %ary. e offered to ray $ith her

before she $ent in. e told her that she had other choices.

&here wereother $ays.

She felt the love in his voice and sa$ the concern in his

eyes. "nd so she a#reed to ray $ith him. e rayed for her, for

the child she bore, for coura#e to choose life.

hen they $ere done, she kne$. She felt dee inside, that

she could not, that she must not take the helpless life of herchild.

3ot many days later, %ary found herself once a#ain sittin#

alone in a car in front of a rofessionallookin# buildin# in

do$nto$n Des %oines.

1500 Illinois Street ~ Des Moines, IA ~ 50314 ~ 515-224-1012 ~ www.irlc.org


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&he buildin# $as a re#nancy counselin# and adotion

center. 3o one stood outside of this buildin# to ray $ith her

and encoura#e her. That would be done inside.

It is a story that I ray can be told over and over a#ain.

ne that could haen on any #iven day at any #iven lanned

arenthood in Io$a.

hy-

ecause of our faithful members ...

&hey are $onderful eole *ust likeyou.

&his ast year financial #ifts from our members have

allo$ed us to unify and or#ani5e. e have visited $ith astors,

church con#re#ations, and individuals. ith our hel they have

or#ani5ed their voices and their time.

&oday $e have eole scheduled every month, standin# infront of abortion clinics state$ide, every hour they are oen.

6ike 1im, they ray, encoura#e and educate.

Who can say how many lives will be saved? Who can say how

many futures will be made possible?

7eflectin# on those recious lives makes the !hristmas

season even more secial. Durin# this *oyful time of year $e

celebrate birth. It is the birthday of the greatest Person that

has ever lived.

"s $e celebrate is birthday, $e are, in many $ays,celebratin# the otential #reatness in all of us.

e celebrate the love $e feel for each other.

e celebrate the *oys of family and friends.

e celebrate our hoe in the future.

In our re*oicin#, I $ish $ith all my heart that the story I

told you could be told a thousand times over a#ain.

Sadly, it is not. Sadly, there are far too many %arys

that find their $ay into those clinics of death. "nd after$ards,

they really do find themselves sitting truly alone.

&hey $ill only choose the #ood if they kno$ their real

choices. e cannot teach them $ithout your hel.

&his ast year has been marked by our constant effort to

*oin voices. e have heled astors, churches, individuals and

communities become one in a messa#e of life.

~Affiliate of National Right to Life~

Page 2


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Some of our #reatest moments have been in meetin# $ith and

educatin# the youth of Io$a. inion olls have sho$n the effect

of our efforts.

&oday, more than ever, youth are rolife.

&his risin# #eneration becomes a stron# force for #ood.7emember, every educated youth reresents the otential of

several babies that $ill safely be born and live to love life.

So this years victories abound. But it is not enough.

Durin# the comin# year $e $ill continue our relentless

efforts to meet $ith churches, youth #rous, e'ectant mothers,

community leaders and olitical leaders.

&hese eole must kno$ the horrors of abortion. &he ain it

causes to mother and child alike. &he years of heartache and

remorse suffered by the $ouldbe mother. &he hollo$ futures leftby the victimi5ed dead.

&hey must learn of the tensofthousands of barren $ombs

and emty arms that lon# to adot, but must $ait years 8

sometimes endlessly for a child.

&hey must find and kno$ the truth of ho$ sacred and secial

one life can be.

&hose romotin# abortion have the o$er of the media. e

must have the o$er of the eole. People like you.

9es, durin# this !hristmas Season it is life that $e

celebrate.

e can, and must, continue to sread the *oy of this

messa#e, but only $ith your hel.

So as you consider the many #ifts that you $ill #ive this

year, $ill you lease #ive the #ift of future- &he #ift of life-

A true gift of Christmas?

Your tax-deductible donation of $25, $40, $50, $00 ore!en more "ill allo" us to continue our efforts.

&housands of years a#o, %ary safely #ave birth to the

#reatest 6ife that has ever lived. &his !hristmas, $e $ill

celebrate is birthday.

&oday, thousands of other :%arys; are sittin# in arkin#

lots decidin# if their recious child $ill ever celebrate a

Page 3


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birthday. ith your #enerous #ift and


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In a sea ofhopelessness, you were our buoy.

When we felt we had no one...

your phone number was our only

connection to hope.

Fr i day, November 11, 2005

Dear {f i r st name},

At t i mes, each of us st ands br eat hl essl y on t he thr eshol dof an unf orget t abl e moment t hat has t he power t o radi cal l y changeour l i ves f or bet t er or wor se.

No doubt , such l i f e al t er i ng exper i ences are not news t oyou. For mysel f , wel l , as Pr esi dent of t he Boar d of Di r ect or s, Ihear about t hem al most dai l y.

I d l i ke t o shar e one such moment wi t h you. . .

Angel a Bat t er man l ay peacef ul l y i n a di ml y l i t hospi t alr oom on Oct ober 12, 2002. The cl ock on t he wal l coul d be f ai nt l yhear d t i cki ng away t he seconds of t he ear l y morni ng hour s.

But , f or Angel a, t i me seemed t o stand st i l l as gent l e tear sof j oy sl owl y rol l ed down her cheeks.

You see, a f ew hour s ear l i er she had cr ossed one of t hosemagi cal t hr eshol ds of l i f e as she br ought a f r esh, br i ght , newchi l d i nt o t he wor l d. . . i t was t hei r f i r st baby. . . a boy t heynamed J oseph.

The Painful Terror of the Unknown

But you and I know bot h know t hat l i f e i s not al l f ul l ofr oses and but t er f l i es. And not al l l i f e- changi ng moment s br i ngt ears of j oy.

14 mont hs had passed si nce t hat br i ght Oct ober morni ng.

Angel a and her husband Chr i s sat t oget her once agai n i n a medi calf aci l i t y.

One- year ol d J oseph sat qui et l y on t hei r l ap. Anxi ousl y,t hi s smal l f ami l y wai t ed f or t he r esul t s of CT scan J oseph hadbeen gi ven a f ew days earl i er . I t was t he second scan i n t hepast 3 mont hs. . . a second opi ni on i f you wi l l .

Wi t h l i t t l e f anf are t he doct or sat down and pr onounced asi ngl e wor d Hydrocephalus.

THE HYDROCEPHALUS ASSOCIATION

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Ther e i s a t er r or i n t hat wor d. . . t he horr i bl e t er r or oft he unknown. I t i s not l i ke hear i ng wor ds l i ke cancer , ordown syndrome or di abet es scar y words t o be sur e, but wordst hat are a known danger .

Thi nk about i t - wi t h hydr ocephal us, so l i t t l e i s known andso f ew doctors real l y speci al i ze i n t r eat i ng i t .

I ndeed, had J oseph s f i r st neur osur geon onl y known what t ol ook f or , t he past 9 mont hs woul d have been so much di f f erent . . .

A Christmas Eve Never to be Forgotten

I t was Chr i st mas Eve 2002. The sweet spi r i t of Chr i st mast hat l i ngered i n Chr i s and Angel a s home was shat t ered as t i ny 2-mont h ol d J oseph went i nt o a f ul l sei zur e. Wi t hout del ay, he wasf r ant i cal l y r ushed t o t he hospi t al .

Now, you and I know t hat maj or sei zures don t t ypi cal l yhappen i n i nf ant s. However , af t er a f ew hour s i n t he ER and some

t est s, t he Bat t er man f ami l y was sent home. He l l be j ust f i ne.

But he was not just fine. Choki ng on t he sof t est sol i df oods was a const ant exper i ence so much so t hat he l i ved onpureed f ood unt i l he was 14 mont hs.

Normal cr awl i ng was never exper i enced. Wal ki ng came wi t hpr of ound di f f i cul t y. And when he di d f i nal l y get hi s f eet underhi m, he was as wobbl y as a dr unken sai l or , of t en f al l i ng f l at onhi s f ace. . . hi s t i ny ar ms never r eachi ng out t o st op t he f al l .

For Angel a and Chr i s, t i me st ood st i l l once agai n as t heysat st ar i ng at t he doct or t hat dar k day. A mi l l i on quest i onsr aced t hr ough t hei r mi nd.

But t here was l i t t l e t i me f or answers J oseph neededemergency surgery. Seven days l ater t he f i r st VP shunt was puti n pl ace. Two mor e woul d f ol l ow.

Angel a, Chr i s and J oseph had ent ered a new wor l d. Wherecoul d t hey f i nd answer s, hel p, and a l ovi ng hand. . . a hand t hatunder st ood the pai n, t he f ear and t he hopel ess f eel i ng t hat soof t en accompani es hydrocephal us?

A Family With Focus!

Event ual l y, af t er many t ear s and sl eepl ess ni ght s, t heBat t erman s f ound t hat l ovi ng hand.

As Angel a says, Thr ough t he support we r ecei ved f r om t heHydr ocephal us Associ at i on we f ound secur i t y. . . and hope. Theyare more t han an awesome r esour ce, t hey are an extensi on of ourf ami l y.

Family perhaps t hat best descr i bes what we t r y t o pr ovi dehere at t he Hydr ocephal us Associ at i on.

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You see, we have a passion for helping people with

hydrocephalus and t hose t hat l ovi ngl y hel p t hem whet her i t i spar ent s, si bl i ngs, nei ghbor s, or medi cal pr of essi onal s.

Reachi ng out t o peopl e i s what we are al l about . We haveaccompl i shed so much over t he past 22 years!

I n 1983, when t he Associ at i on was f ounded, t here were ver yf ew r esour ces f or peopl e wi t h hydr ocephal us and thei r f ami l i es

But , t oday, t he Associ at i on has cr eat ed a wonder f ulf ami l y and empower ed them wi t h resour ces and ser vi ces l i ke. . .

Newsletter: A quar t er l y newsl et t er t hat publ i shes a wi devar i et y of i nf or mat i on r angi ng f r om det ai l s on t he l at estr esearch and sur gi cal pr ocedur es t o suppor t networki nf or mat i on.

Information Packets and a DVD: Numerous i nf ormat i onpacket s cover i ng ever y age and st age of Hydr ocephal us.

We have pr ovi ded t hese FREE of cost t o t ens of t housandsof peopl e nat i onwi de.

The LINK Support Network: An unparal l el ed gr oup of moret han 1, 300 f ami l y members r eady t o l ove, suppor t , andeducat e.

One-on-One Strength: Ever y day our t r ai ned speci al i st sar e avai l abl e - FREE of char ge - t o answer quest i ons,gi ve gui dance. . . or j ust t o l i sten.

Group Events: Our TEAM event s gat her peopl e f r omFl or i da to Cal i f or ni a to suppor t each ot her and t he

Associ at i on. Its a powerful way to share warm smiles,build memories, help shoulder each others burdens and

help the Association.

These r esour ces have made abig difference i n t he l i ves ofso many peopl e. Perhaps t hey have made a di f f erence i n yourl i f e?

Changing Lives... Bringing Hope

I know t hey have f or Ci ndy Hi r sch. Her st or y, l i ke l i t t l eJ oseph s, i s f ul l of l i f e- changi ng, magi c moments. . .

After I was diagnosed at the age of 40,the Hydrocephalus Association allowed me to

better understand my condition. Through

LINK, I was able to gain friendships with

many new people people that listen and

understand when I need to talk about being

a wife and a mom with hydrocephalus.

So you see, we have come a l ong way. But cl ear l y, we arenot t here yet . We are determined t o cont i nue movi ng f orward.

Page Three

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That i nexhaust i bl e deter mi nat i on l ed us t o or gani ze t hef i r st ever Nat i onal I nst i t ut e of Heal t h ( NI H) sponsor ed wor kshopthat focused exclusively on hydrocephalus. Thi s hi stor i c event ,hel d j ust t hi s past Sept ember , br ought t oget her an unpar al l el ednumber of doct or s, r esearcher s, pat i ent advocates, gover nmentdi r ectors, and f ami l i es.

Thi s and ot her events have hel ped us def i ne ext r emel yambi t i ous but very attainable - goal s f or t he comi ng mont hs andyear s. Consi der a f ew of t hem. . .

Increase Knowledge We wi l l act i vel y conf r ont t he l ackof basi c knowl edge about how hydr ocephal us af f ect s t hebr ai n by act i vel y pr omot i ng i nt er di sci pl i nar y resear ch.

More Funding - We wi l l aggr essi vel y pet i t i on Congr ess t oencour age si gni f i cant NI H f undi ng of hydr ocephal usr esear ch.

Improved Programs We wi l l move f orward as never bef ore

t o expand our progr ams and i mprove our ser vi ces.

Local Groups We wi l l embar k on an i ni t i at i ve t o l aunchl ocal support gr oups and i ncr ease TEAM meet i ngs aroundt he count r y.

The Rising Generation We wi l l cont i nue to at t end t o theneeds of f ami l i es wi t h chi l dr en and of ol der adul t s wi t hNPH. Addi t i onal l y, we wi l l pl ace a pr i or i t y emphasi s onbet t er ser vi ng and under st andi ng t he f i r st gener at i on ofyout h who wer e successf ul l y t r eated f or hydr ocephal us aschi l dren.

J ust i magi ne how many l i ves wi l l be t ouched and i mprovedwhen we combi ne t hese accompl i shment s wi t h our cur r ent l i ne- up ofservi ces . I t i s i nspi r i ng!

You Hold the Power of Hope in Your Hands

But I must gi ve you t hi s one word of caut i on:We simply cannot do it alone.

However , wi t h your hel p, we ar e sure t o see t hese t hi ngsaccompl i shed. . . and many more!

Today, mor e t han ever , peopl e l i ke l i t t l e J oseph and Ci ndy

need t he Hydr ocephal us Associ at i on and t he r esour ces we of f er .Mor e t han t hat , each year t housands of i nf ant s, chi l dr en, t eensand adul t s are di agnosed wi t h hydr ocephal us.

They and t hei r l oved ones ar e sure t o f i nd t hemsel ves i n awor l d f i l l ed wi t h t he t er r or of t he unknown. Many wi l l behopel ess, al one and scar ed about what t he f ut ur e may hol d.

Take a l ook at t he r epl y car d and envel ope I have encl osed.When combi ned wi t h your most gener ous gi f t of $35, $50, $75, $100or more, t hey r epr esent t he sweet gi f t s of comf ort and hope!

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That s r i ght . I n your hands you hol d t he oppor t uni t y t ot r ul y bl ess the l i ves of t housands of peopl e. Onl y wi t h gi f t sl i ke your s wi l l our dr eams of ser vi ce act ual l y become r eal i t y.

So, pl ease gi ve t he gi f t of hope t oday.

They Are Standing at the Threshold Will You Help Them?

Today, l i t t l e J oseph i s 3 year s ol d. Recent l y, Angel a andChr i s st ood on t he si del i nes at a ki ckbal l game. Wi t h gent l et ears of j oy once more st r eami ng down her f ace, Angel a manned adi gi t al camer a as best she coul d.

Wi t h t he ot her chi l dr en, J oseph r aced ar ound t he f i el d,st r ong and st eady. He had come a l ong way si nce t he days off al l i ng f l at on hi s face.

But , more t han havi ng bal ance and st r engt h t oday, t heBat t erman s have hope.

Ri ght now, t oday, t housands of i ndi vi dual s st andbr eat hl essl y wai t i ng on one of t hose speci al t hr eshol ds of l i f e.

Take a mi nut e whi l e i t i s st i l l handy t o r et urn a gi f t of$35, $50, $75, $100 or more.

I t i s a gi f t t hat wi l l ensur e t hat peace, j oy, and hopeawai t t hem on t he ot her si de of t hat t hr eshol d.

Si ncer el y,

Russel l FudgePr esi dent of t he Boar d of Di r ect or

P. S. I almost forgot to tell you. . . not onl y wi l l your f i nanci algi f t bl ess t he l i ves of peopl e t oday, i t wi l l al so have apower f ul i nf l uence on members of Congr ess as t heydel i berat e on whether or not t o suppor t hydr ocephal usr esear ch. You see, your donat i on i s a cry of support and ademand f or bet t er r esear ch. So pl ease, r et ur n your gi f tt oday t he i mpact wi l l be i mmeasurabl e!

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12 Days of Christmas Cash Promo Page 1 of 10

The Twelve Days Of Christmas Cash:

A Dozen Easy Ways To Earn

An Extra $4,823 By December 24th

Let The ETR Experts In

Rapid Profit Opportunities

Show You Exactly How To Do It(And It Only Takes One Hour a Day - Tops!)

Dear Reader ,

Chr i st mas t he happi est t i me of t he year i s down

r i ght nast y busi ness i f you ar e st r apped f or cash. Ever yr el at i ve, associ at e and f r i end expect s some ki nd of gi f tout of you, not t o ment i on t he st uf f you have t o get f oryour own f ami l y.

You know t he f eel i ng. . . i t s enough t o t urn you i nt o ar egul ar Scrooge! Bah humbug, i ndeed!

Wel l her e' s your chance t o have t he best Chr i st masyou l l have ever have. I mean i t . No st r ess, no wor r y, nohassl e.

J ust sweet Chr i st mas memor i es t hat wi l l l ast you andyour f ami l y a l i f et i me.

I n t he next t hr ee mi nut es I ' d l i ke t o show you exact l yhow you can pi ck up a ni ce l i t t l e bundl e of ext r a cash f ort he hol i days.

Look, my mom used t o tel l me, Its not what you getfor Christmas thats important, its what you give. Yea,i t sounded ni ce, unt i l I hi t t he mal l and spent t he r est oft he year payi ng f or t he war m, f uzzy f eel i ng I got f r om

gi vi ng t o ever yone.

Face i t t he happy moment s are wel l worn of f aboutmi d- J ul y when you ar e st i l l payi ng 21% i nt er est f or t hat$40 t i e you bought your boss.

Now, I am not sayi ng t hat mom was wr ong. No, she wasr i ght . Gi vi ng is t he most i mport ant t hi ng. And t her e i s


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no doubt you get a t hr i l l f r om seei ng f aces l i ght up whenyou gi ve t hem ki l l er gi f t s. I l ove bei ng someone s her of or a day. . . and t her e i s not hi ng sweet er t han l et t i ngf ami l y know you l ove t hem wi t h a wel l - t hought of , qual i t ygi f t . I t j ust makes you f eel good al l over .

Maybe the next best f eel i ng i n t he wor l d i s shoppi ngwi t hout bei ng shor t on cash. Can you i magi ne! There arepeopl e out t her e t hat can wal k i nt o al most any st or e t hi st i me of year , pi ck out what t hey want and sl ap down thecash f or i t . Man! Woul d t hat f eel good or what ?

That i s what you coul d f eel l i ke t hi s Chr i st mas. Iwonder how much cash you woul d need t o enj oy t hat ki nd ofshoppi ng exper i ence? Woul d an ext r a $1, 000 do i t f or you?How about $2, 500? Maybe $3, 500 put s you cl oser t o havi ng ast r ess- f r ee hol i day? Or are you a bi g spender and need

more l i ke $7, 000 t o get t he j ob done?

What ever i t i s, you have t he chance at havi ng i t i nyour hands bef or e December 24t h. . . and yes I am t al ki ngabout t hi s year . Ri ght now.

I n f act , i f you f ol l ow t he advi ce i n t hi s l et t er , byt hi s t i me next mont h you coul d be wel l on your way to t hehol i day exper i ence of your dr eams.

Her e' s what I ' m t al ki ng about

This Christmas Well Give You Our Very Best

I know you don t have a l ot of t i me r i ght now. Andpr obabl y not much ext r a cash si t t i ng ar ound ei t her , f ort hat mat t er . Ther e s no shame i n t hat . I t ' s wher eever yone i s at dur i ng t hi s t i me of year .

So a coupl e weeks ago, a f ew of us were si t t i ng aroundaf t er l unch, t al ki ng about t hi s annoyi ng pr obl em t hatal most everyone has t hi s t i me of year . That ' s when we came

up wi t h an i nsane i dea

What i f we pul l ed t oget her t he best - of - t he- best of ourr api d pr of i t gener at i ng oppor t uni t i es t o gi ve our r eader san ear l y Chr i st mas gi f t ? Not somet hi ng l i ke a cheap watchf r om Wal - Mar t but a ser i ous gi f t t hat t hey woul d neverf orget .


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We even gave i t a name. . . The Twelve Days of ChristmasCash.

No t ur t l edoves or swans- a- swi mmi ng. . . j ust ni ce, war m,mer r y- maki ng cash. Doesn t t hat sound ni ce!

I m t al ki ng about a si ngl e package t hat del i ver s t oyou a dozen of t he most powerf ul and l ucr at i ve syst ems wehave every of f ered! Remember, l ot s of peopl e have sett hemsel ves up f i nanci al l y f or l i f e by usi ng j ust one oft hese i ncr edi bl e pr ogr ams. We are going to give you 12 ofthem!

Now, l i st en t o t hi s ver y car ef ul l y

How Much Extra Cash Could You This

Christmas?

Ever y day, f or 12 days, you wi l l have a new busi nessoppor t uni t y l ai d out bef or e you. And I am not t al ki ngabout t hose ki nd of t easer packages packed wi t h hal f -expl anat i ons and cheesy come- al ongs. That st uf f wi l l dr i veyou cr azy and cost you a l ot of money. Pl us i t s f l at outdi shonest a scam r eal l y.

No, what I am t al ki ng about her e i s t he f ul l - mealdeal . From A t o Z ever y det ai l you wi l l need t o put 12

cash- maki ng machi nes t oget her . Ever y si ngl e one of t hesepr ogr ams wi l l gi ve you money r i ght now, wel l i n t i me f orany hol i day shoppi ng you want t o get done. That s why wecal l t hem r api d. . . t hey pr oduce cash r i ght away.

Whi ch, of cour se, i s t he whol e poi nt . You need ext r acash f or Chr i st mas r i ght ? Wel l , i t won t do you any good t oget and ext r a $5, 000 i n Febr uary! ( Ok, maybe t hat woul d beni ce t oo, but i t woul dn t do you any good f or t hi sChr i st mas. )

Ther e ar e a f ew mor e t hi ngs you need t o know bef or e Igi ve you t he ni t t y- gr i t t y det ai l s t o t hi s amazi ng 12 Daysof Chr i st mas pr ogr am. I t s a checkl i st of t hi ngs you wontneed t o get st ar t ed. . .

! You wont need a wheel barr ow f ul l of i nvest mentcash. . . i n f act i n most cases l ess t han $150 wi l l gett he j ob done!


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! You wont need a warehouse ( or even a smal l cl oset )f ul l of pr oduct s t hat you have t o sel l . . . at ETR wehat e sel l i ng and i nvent or y i s f or t he bi r ds!

!You wont need t o har ass your f r i ends, nei ghbor s ort ot al st r anger s t o get i n on t he gr ound f l oor wi t hyou i n some cr azy MLM.

! You wont need t o qui t your day j ob t o ri sk ever yt hi ngf or a coupl e ext r a t housand dol l ar s. Li ke I sai d, anhour or so a day shoul d get you t her e.

!

You wont need t he l at est and gr eat est comput erconnect ed t o f at t est br oadband ser vi ce avai l abl e.( You l l be amazed t o read t hat one of t he pr ogr ams i sso si mpl e t hat you can l aunch i t f r om out dat edcomput er at t he l ocal l i br ar y! )

! You wont need a Mast er s i n busi ness or geni us l evelI Q! ( One oppor t uni t y you wi l l get i s f r om a gal namedVi cky Smi t h. Real l y ni ce per son, but she i s thepr over bi al bl ond t o a t ee. . . and she i s ext r emel yweal t hy f r om a mi st ake she made on t he I nt er net . . . )

!

And best of al l . . . You wont need t o cough up a t on ofmoney t o buy t he pr ogr am. Af t er al l t hi s i s ourChr i st mas gi f t t o you!

What you wi l l need i s a bi t of f i r e i n t he bel l y and agenui ne desi r e t o l eave t he st r essf ul , cash- st r apped t ypeshoppi ng t o someone el se t hi s year .

I f you don t have t hat , t hen I can pr omi se you t he 12gi f t s we ar e gi vi ng you wi t h t hi s pr ogr am wi l l bewor t hl ess and you mi ght as wel l st op r eadi ng t hi s l et t err i ght now. . . you got ot her t hi ngs t o wor r y about wi t h yourt i me.

But , I am guessi ng you ar e up f or t he chal l enge. Pl us,when you r ead t he guarant ee we ar e at t achi ng t o t he 12 Daysof Christmas Cash, you l l see t hat you have not hi ng t ol ose. That s ri ght we have made t hi s oppor t uni t y t ot al l yand compl et el y r i sk f r ee f or you. We j ust f i gur ed youdi dn t need t he st r ess of one more t hi ng t o worr y aboutbef or e Chr i st mas.


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But I m get t i ng way ahead of mysel f .

12 Days of Personal Coaching

By the Experts

Let me tel l you about a f ew of t he pr ogr ams or gi f t sas we l i ke t o cal l t hem t hat you wi l l get wi t h your 12Days of Christmas Cash package.

Bet t er yet , l et me i nt r oduce you t o a coupl e of t heexper t s you l l be l ear ni ng f r om. . .

Paul Lawr ence i s one of t he f i r st guys you wi l l hearf r om. Not t oo many year s go Paul was dat i ng a gal namedBl anco f r om Per u. She di d not speak a l i ck of Engl i sh and

was st r uggl i ng f i nd a j ob wher e she coul d make mi ni mumwage. But al l t hat was about t o change.

You see, f or years Paul had been devel opi ng what hecal l ed mi cr obusi nesses f ul l bl own busi ness i deas t hatyou coul d get up and r unni ng f or l ess t han $100. Hedeci ded to per sonal l y coach Bl anco on set t i ng one up f orher sel f . The r esul t s wer e absol ut el y amazi ng! I t wasn tl ong bef ore she was m

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