Digital Media for Sustainable Brands
Services Overview
Earthsite is a boutique digital media agency
for sustainable brands. Our company
specializes in branding strategy; web design,
and social media marketing.
We have over 10 years experience with clients
in the Natural Products, Clean Tech,
Education, Non-Profit, Government, Events,
and Transportation industries. We are located
in Marin County, North of San Francisco.
Company Overview
Stacie Shepp ���
Green MBA���
Business Development
Social Media Strategist
Joey Shepp���
Green MBA
Principal�Chief Strategist
Lillian Dignan
Project Manager
Web Developer
Copywriter
���
Ashwani Dher
Senior Web Developer
Lisa Winter
Senior Designer
Ryan Milani
Green MBA
SEO/SEM Specialist
Earthsite Team
Services Overview
Brand Strategy
Web Design & Development
Social Media Marketing
Brand Strategy We translate sustainability into brand value.
Logo Design
• Creative Concept Development
• Styling and Variations
• Revitalizing existing identities
• Style Guide Development
• Website Integration
Marketing Strategy
• Branded Website
• Search engine optimization
• E-mail marketing
• Electronic press kits
• Social media engagement
• Influencer outreach strategy
• Contests and sweepstakes
• Sales Landing Pages
Develop integrated online marketing strategy
Market Research
• Target Market Assessment
• Competitive Analysis
• Market Trends
• Keyword Volume Analysis
• Social Search
Website Design We develop integrated web solutions.
100’s of Websites Launched
Design and Architecture
� Logo / Identity
� Showcase Design
� Page Layout
� Template Architecture
� Modules and Widgets
� Copywriting and Editing
� Legacy Considerations
Content Management Systems
� Wordpress, Joomla and Drupal
� Easy to manage
� Versatile organization
� Responsive menus
� Secure online login
� Training included
Integrated Blogs
� Quick Posting
� Categories and Tags
� Social Media Sharing
� Search Engine Friendly
� Email/RSS Subscriptions
Search Engine Optimization
� Site Map
� Keyword Strategy
� Search Engine Friendly URLs
� Webmaster Tools
� Legacy URL Redirects
E-commerce
� Full Featured Shopping Cart
� Detailed Product Information
� Shipping/Payment Options
� Coupons and Discounts
� Customer Records
� Automated Emails
� Owned or Service Models
Social Integrations
� Subscription Buttons
� Latest Tweets Module
� Facebook Fan Box
� Embedded Videos
� Comments
Sales Integrations
� Landing Pages
� Advanced Analytics
� Goal/Coupon Tracking
� Lead Collection
� Pipeline Analysis
� Conversation Testing
Quality Assurance
� Contract Completion Checklist
� Cross-Browser Tested
� Meets Modern Web Standards
� No Downtime Launch
� Post-Launch Support
Social Media We build loyal customer communities.
Service Models
• Phone or Onsite • Strategic Consulting
• Monthly Retainer • Supported Management • Full-Service Management
• Life of Campaign • New product launches,
events and social media/press releases
Social Media Strategy
� Discovery and Assessment
� Establish Objectives
� Competitive Analysis
� Campaign Creative Design
� Content Production Strategy
� Social Sharing Strategy
� Establish Metrics Baselines
� Technology Recommendations
Content Production
� Development of content production strategy including key sources, topics, and policy
� Tracking and sharing relevant news
� Daily micro-blogging through Facebook, Twitter, Pinterest, Google +, Linkedin, etc.
� Weekly blogging about company news and updates
Metrics and Reporting
� Identification of key reporting metrics
� Integration of monitoring tools including Google Analytics and Facebook Insights
� Monthly analysis and recommendations based on key metrics
Facebook Brand Pages
� Strategy and Integration of Facebook Timeline
� Daily posting of content and responding to community
� Analysis/Optimization of Facebook Insights social metrics
Twitter Management
� Strategy and Integration
� Daily micro-blogging
� Engage influencers
� Follower and Link Monitoring
More Social Media
� We utilize the networks best suited for the client’s needs, including…
� Pinterest, LinkedIn, Google+, Youtube, Flickr, Vimeo and more!
Social Media Campaign
� Non-GMO Month � Take Action Guide � Four-part WholeSoy Blog on
GMOs � Blogger Outreach
� Holiday Recipes & Chefs � Recipes Directory: over 30
recipes submitted by top vegan chefs
� New Product Announcements � Samples sent to VIP Chefs for
reviews and recipes � Blog announcements � Social Media Teasers
Case Study: WholeSoy Yogurt Various
Product Launch Campaigns
Website � Greek Yogurt Product Details � Blog Announcements
Blogger & Press Outreach � Copywriting and editing of
press release � Press Release Distribution
through online service increasing website SEO
� Outreach to over 100 Food, Dairy and Organic Bloggers
� Outreach to over 30 Dairy, Food, Organic Publications
Facebook Sweepstakes � (continued on next slide)
Case Study: Wallaby Organic Greek Yogurt
Social Media Contests
� 2,000+ Sweepstakes Entries (Emails)
� 1,500 New Facebook Likes
� Over 3,000 Average Reached Per Day
� Over 1,000,000 Reached in Total Campaign
Case Study: Wallaby OMG…Oh My Greek! Sweepstakes
Development and management of Social Media contests, encouraging participation with customer communities.
Electronic Press Kits
� Press Release Development and Distribution
� Company and Product Fact Sheets
� Product Sell Sheets
� High Resolution Product Images and Company Logo
� Recent Press Articles
� Press/Media Contacts
Blogger/Press Outreach
� Copywriting Social Media and Press Releases
� Targeted Blogger/Press Contact List Building
� Product sample and coupon offers
� Develop newsworthy industry announcements
� Leverage extensive Earthsite network
“I will definitely be on the lookout for this product in stores in the near future. If you like Greek yogurt, I can give this one my full recommendation.”
Email Marketing
� Email Services Integrations
� Email Template Design
� Copywriting and Layout
� List Management
� Online Surveys
� Open/Link Tracking
Campaign Microsites
� Development of sub-branded microsites for collection of leads or driving specific marketing objectives.
� Case Study: Real Goods Solar ZeroDownSolarOffer.com � Generated 317 leads in 2
months (leads worth $500+)
Online Advertising
� Full management of online advertising campaigns including Google Keyword Ads and Facebook Ads, Cost per Click (CPC) Campaigns
� Great way to ramp up social media efforts for short term goals
� Advertising budget separate
Video Production
� Production of Internet Videos
� Video editing/post-production
� Converting/Uploading/Tagging Videos and distribution via Podcasting and Social Media
� Case Study: Green Festival TV
� 100’s of speaker videos produced over a 5 year period
� Full iTunes audio and video podcasts
Training and Support
� Onsite and Webinar training sessions
� Train client and key stakeholders on Social Media strategy, best-practices
� Custom strategies
� Extensive experience training/speaking JoeyShepp.com/Speaking