About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS April 2010 yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected]www.ystats.com Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 174 Covered Countries Russia, Poland, Ukraine, Czech Republic, Hungary Price €3,450 (excl. VAT) Eastern Europe B2C E-Commerce Report 2010 April 2010
Transcript
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
• It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales.
• In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis.
• 4% of the Ukrainian population had broadband access in 2009, less than Russia which had a share of 7%.
• ThenumberofInternetusersintheCzech Republic reached 5.7 million in 2009, accounting for 56% of the total population.
• Although there are not many online shoppers in Hungary, many use the Internet as the main source of product information.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases, journals, company registries and news portals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
5. Users / Shoppers
• Development of Internet Users (million) and its Share of Country Population in Russia, 2008-2013f• Online Buyers in Eastern European Countries incl. Russia, in % of total Internet Users, 2007-2008
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• B2CE-CommerceShareofTotalRetailand Distance Selling in Russia, 2007-2008
4. Products
• TheOnlineBookMarketinRussia• Distribution of Internet Users Purchase Preference by Product Category in Russia, in %, 2007
1. Trends
• Proportion of Internet Users Aged 15 and over in CEE Countries as % of the Population, 2008 & 2009• InternetandMobileUserTrendsinRussia• B2CE-CommerceTrendsinRussia:Market Development • B2CE-CommerceTrendsinRussia:OnlineSales• B2CE-CommerceTrendsinRussia:Growth• BroadbandMarketValueinRussia,inUSDmillion and Wireless Access Share, in %, 2007-2012f• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f
2. Sales
• B2C E-Commerce Sales (2007-2009), Distance Selling (2007-2008) and Retail Sales (2006-2009) in Russia, in EUR billion• E-Commerce Sales by B2C, B2B and B2G, in RUB billion and % B2C growth, 2006-2008
Table of Contents (1 of 6) - Russia
6. Players
• Leading B2C E-Commerce Players in Russia; by Assortments• Leading B2C E-Commerce Players in Russia; by UniqueVisitorsandAudienceReach,February 2010• Facts about Ozon.ru• FactsaboutMVideo.ru• Facts about 003.ru• Facts about Quelle.ru• News about X5 Retail Group
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• B2C E-Commerce Share of total Retail Sales, in %, 2004-2008
4. Products
• Goods and Services bought by Internet Shoppers over the Internet in Poland, in %, 2007 & 2008• Assortment of Internet Shops in Poland, in %, 2008• Amount of different Products offered by Internet Shops in Poland, in %, 2008• TypesofGoodsandServicesboughtOnlinein Poland compared to the EU27 Average, in %, Q2 2008
5. Users/Shoppers
• Individuals in EU Countries using the Internet on Average daily or almost every Day, incl. Poland, in %, Q1 2009• Percentage of Households in EU Countries with Internet / Broadband Access, incl. Poland, in %, Q1 2007-Q1 2009• Development of Internet Users (million) and Percentage of Country Population (%) in Poland, 2007-2012f• Internet Users in Poland by Net Income, in PLN and %, 2004-2008• Internet Shoppers in EU Countries by Gender, rankedbyTotal,in%,Q12009• Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008• Internet Shoppers in Poland by Age Groups, compared to the EU27 Average, in %, 2008
1. Trends
• Proportion of Internet Users in CEE Countries as % of the Population, 2008 & 2009• Poland vs. EU Broadband & Internet Usage Indicators, 2004-2008• B2C E-Commerce in Poland: Sales and Number of Stores• B2C E-Commerce in Poland: Economic Crisis• B2C E-Commerce in Poland: Shopping Behavior• B2C E-Commerce in Poland: Social Shopping• Number of Internet Shops in Poland, 2002-2008• Other Sales Channels Used by Internet Shops in Poland, in %, 2008• Logistics Companies Used by Internet Shops in Poland, in %, 2008• TopOnlinePaymentCompaniesbyInternetShop Use, in %, 2008• Availability and Popularity of Payment Methods in Internet Shops, in %, 2008• Value(inPLNmillion)andVolumeofInternet TransactionsbyCashCards,2008
2. Sales
• B2C E-Commerce and total Retail Sales, in PLN billion, 2002-2008• B2C E-Commerce Sales by Country in Europe, incl. Poland, in GBP billion, 2009 & 2010f
Table of Contents (2 of 6) - Poland
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• TopComputerInternetShopsinPolandbyNet Revenue, Number of Orders, Users, Average Net OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopHealthandBeautyInternetShopsinPolandby Net Revenue, Number of Orders, Users, Average NetOrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopGiftsandAccessoriesInternetShopsin Poland by Net Revenue, Number of Orders, Users, AverageNetOrderValue,NetProfit,Numberof Employees, and Owner, 2008• TopClothingInternetShopsinPolandbyNet Revenue, Number of Orders, Users, Average Net OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopChildrenArticlesInternetShopsinPolandby Net Revenue, Number of Orders, Users, Average NetOrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopBooksandMultimediaInternetShopsin Poland by Net Revenue, Number of Orders, Users, AverageNetOrderValue,NetProfit,Numberof Employees, and Owner, 2008• TopSportsandTourismInternetShopsin Poland by Net Revenue, Number of Orders, Users, AverageNetOrderValue,NetProfit,Numberof Employees, and Owner, 2008• TopAutomotiveInternetShopsinPolandbyNet Revenue, Number of Orders, Users, Average Net OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopDelicatessenInternetShopsinPolandbyNet Revenue, Number of Orders, Users, Average Net OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• Facts about Agito.pl• Facts about Euro.com.pl• Facts about Merlin.pl• Facts about Empik.com• News about Quelle.pl
5. Users/Shoppers (cont.)
• Internet Shoppers in Poland: Internet Shop vs. Online Auctions, in % of Internet Users, 2004-2008• AverageValueofOnlineTransactionsinPoland, in PLN, Q2 2008, Q2 2009• Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009• Frequency of Shopping on the Internet in Poland, in %, 2008• Broadband Subscribers in Poland compared to Germany, USA and the OECD, 2003-June 2008• Broadband Subscribers per 100 Inhabitants compared to Germany, USA and OECD Average, 2003-June 2008• Broadband Subscribers in Poland, by Access TechnologycomparedtoOECDAveragein%, June 2008• Broadband Penetration and daily Internet Access in Poland vs. EU Comparison, in %, 2008
Table of Contents (3 of 6) - Poland (cont.)
6. Players
• Top10OnlineShopsinPoland;rankedbyNet Revenue, in PLN million, 2008• Top10OnlineShopsinPoland;rankedbyUnique VisitorsandAudienceReach,February2010• Top10OnlineShopsinPoland;rankedby Number of Orders, in thousand, 2008• Top10OnlineShopsinPoland;rankedbyNumber of Monthly Average Users, 2008• TopHomeandGardenInternetShopsinPolandby Net Revenue, Number of Orders, Users, Average NetOrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopPhoto,ConsumerElectronics&Home Appliances Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net OrderValue,NetProfit,NumberofEmployees, and Owner, 2008
3. Shares
• B2C E-Commerce Share of total Retail Sales, in %, 2008• Distance Selling Channels in Ukraine, compared totheEMOTAAverage,in%,2008
• Development of Internet Users and its Percentage of Country Population in Ukraine, 2004-2008• Internet Shoppers in Eastern European Countries including Ukraine, in % of total Internet Users, 2007-2008
6. Players
• Leading B2C E-Commerce Players in Ukraine; by Assortments• Leading B2C E-Commerce Players in Ukraine; by UniqueVisitorsandAudienceReach,February 2010
1. Trends
• Proportion of Internet Users in Ukraine and CEE Countries, in % of the population, 2008-2009• Internet Users and Broadband Penetration Rate in Ukraine and major CIS Countries, in %, Q1 2009• InternetAudienceTrendsinUkraine,including Regional Aspects • InternetUsage,AccessandDemographicTrends in Ukraine• Share of Internet Users who bought in an Online Shop at least once / who are aware of Online Shopping, Ukraine and Eastern Europe, in %, 2008• MobileTrendsinUkraine,includingUsageand Mobile Devices Sales • MobileCommunicationTrendsinUkraine,including Regional and Demographic Aspects• MobileCommunicationTrendsinUkraine,including Fixed and Mobile Comparison
2. Sales
• B2C E-Commerce (2008) and total Retail Sales in Ukraine, in UAH billion, 2006-2008
Table of Contents (4 of 6) - Ukraine
3. Shares
• B2C E-Commerce Share of total Retail Sales in the Czech Republic, in %, 2006-2009
4. Products
• Most Popular Products bought in Online Shops in the Czech Republic, in %, 2007 & 2008• TypesofGoodsorderedovertheInternetinthe Czech Republic, in % of Individuals Age 16+, Q2 2009• TypesofGoodsandServicesboughtonlineinthe Czech Republic compared to the EU27 Average, in %, Q2 2008
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
• Internet Shoppers in EU Countries by Gender, rankedbyTotal,in%,Q12009• Internet Shoppers in the Czech Republic by Age Groups, compared to the EU27 Average, in %, 2008• Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008• Development of Internet Shoppers compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009• Development of Internet Shoppers (millions) and its Share of Country Population (in %) in the Czech Republic, 2005-2009• Internet Shoppers vs. Non-Internet Shoppers in the Czech Republic, by Age and Gender, in %, 2008• Broadband Subscribers in the Czech Republic, compared to Germany, USA and the OECD, 2003-June 2008• Broadband Subscribers per 100 Inhabitants in the Czech Republic, comp. to Germany, USA and OECD Average, 2003-June 2008• BroadbandSubscribersbyAccessTechnologyin the Czech Republic, compared to the OECD Average in %, June 2008• Broadband Penetration and daily Internet Access in the Czech Republic vs. EU comparison, 2008
6. Players
• Awareness of Online Shops in the Czech Republic, in %, 2008• Awareness of Online Auctions in the Czech Republic, in %, 2008• Leading B2C E-Commerce Players in the Czech Republic;byUniqueVisitorsandAudienceReach, Feb. 2010• Facts about Alza.cz• Facts about Kasa.cz• Facts about Mall.cz• Facts about Aukro.cz• Facts about Ebay.cz• News about Quelle.cz• NewsaboutT-Mobile.cz
1. Trends
• Proportion of Internet Users in CEE Countries, as % of the population, 2008 & 2009• Internet Usage Indicators: Czech Republic vs. EU, 2004-2008• B2C E-Commerce in the Czech Republic: Product Categories and Online Shops• B2C E-Commerce in the Czech Republic: Product Information and Reasons for Online Shopping• B2C E-Commerce in the Czech Republic: Delivery Costs and Products• B2C E-Commerce in the Czech Republic: Factors and Payment Methods• Sources of Information about Products in the Czech Republic, in %, 2008
2. Sales
• B2C E-Commerce and total Retail Sales in the Czech Republic, in CZK billion, 2006-2009
Table of Contents (5 of 6) - Czech Republic
5. Users / Shoppers
• Individuals in EU Countries using the Internet on Average daily or almost every Day, incl. Czech Republic, in %, Q1 2009• Percentage of Households in EU Countries with Internet / Broadband Access, incl. Czech Republic, in %, Q1 2007-Q1 2009• Development of Internet Users (millions) and its Share of Country Population (in %) in the Czech Republic, 2005-2009
3. Shares
• B2C E-Commerce Share of total Retail Sales in Hungary, in %, 2005-2008• Distance Selling Channels in Hungary, compared totheEMOTAAverage,in%,2008
4. Products
• TypesofGoodsandServicesboughtonlinein Hungary, compared to the EU27 Average, in %, Q2 2008
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
• Individuals in Europe using the Internet on average daily or almost every Day, including Hungary, in %, Q1 2009• Percentage of Households in the EU with Internet Access / Broadband Connections, including Hungary, in %, Q1 2007-Q1 2009• Development of Internet Users and its Percentage of Country Population in Hungary, 2000 & 2009• Internet Shoppers in Europe by Gender, ranked byTotal,in%,Q12009• Internet Shoppers in Hungary by Age Groups, compared to the EU27 Average, in %, 2008• Development of Internet Shoppers in Hungary, compared to EU27 Average, in %, 2004, 2006, 2008, 2009• Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008• Broadband Subscribers in Hungary, compared to Germany, USA and the OECD, 2003-June 2008• Broadband Subscribers per 100 Inhabitants in Hungary, Germany, USA and OECD Average, 2003-June 2008• Broadband Subscribers in Hungary, by Access Technology,comparedtotheOECDAveragein%, June 2008• Broadband Penetration and daily Internet Access in EU Comparison, 2008
6. Players
• Leading B2C E-Commerce Players in Hungary; by Assortments• Leading B2C E-Commerce Players in Hungary; by UniqueVisitorsandAudienceReach,February 2010• Facts about Bookline.hu• Facts about Groby.hu• Facts about Ebolt.hu• FactsaboutVatera.hu• FactsaboutTeszvesz.hu
1. Trends
• Proportion of Internet Users in CEE Countries, as % of the population, 2008-2009• Broadband & Internet Usage Indicators: Hungary vs. EU, 2004-2008• B2CE-CommerceinHungary:GeneralTrends• B2C E-Commerce in Hungary: Online Spending and Price Comparison Sites• B2C E-Commerce in Hungary: Reasons to buy Online and Payment Methods• Payment Methods used for Purchases made at Hungarian Online Stores, in %, 2008• Delivery Methods used for Purchases made at Hungarian Online Stores, in %, 2008• MobileInternetTrendsinHungary
2. Sales
• B2C E-Commerce and total Retail Sales in Hungary, in HUF billion, 2005-2008
Table of Contents (6 of 6) - Hungary
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Shareholder/Owner Central European Media & Publishing
Vertical Integration Retailer
Business Model Product Range Shop / Target Group Shop
Product Range Books
Revenue/Financials
• 2009 third quarter net revenues of 2.4 billion forint reached a 12.6% increase over the same period the previous year
• Bookline.hu sustained after-tax losses of HUF 178m (EUR 671,918) in the first three quarters of 2009, compared to after-tax losses of HUF 134m in Q1-Q3 of 2008 as expenses related to financial transactions more than tripled to HUF 24m during the period, the company revealed in its Q1-Q3 unaudited report compiled according to Hungarian Accounting Standards.
Others• Bookline.hu was founded in 2001.
• Nearly 408,000 people were registered in September 2009.
169
Source: Trade Press, Company Research
Nearly 408,000 people were registered in September 2009.
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