Date post: | 11-Jun-2015 |
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Business |
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EASY JET CASE STUDY By : GROUP 1
Question 1Based upon this information, undertake
a SWOT analysis on the easy jet ?
Low cost strategy
High mechanical & operating efficiency
More bums on seats as he follows aggressive promotional strategy
No commission agents,point to point service
STRENGTH
No Safety policies Don’t offer frills Inefficient management of
baggage transportation No flexibility No backup Planes Poor customer satisfaction Market is Limited.
Weakness
OPPORTUNITIES Real bargain hunters can convert their airlines
into cargo business pre-booking for seasonal
quarter go international
Lack of market awareness
Security issue
emerges of new low cost airlines
There is no slag in the system
few cabin crew members
Question 1Compared to Ryanair British
Airways,where would you place easy jet in term of Poter’s
Generic marketing strategies ? Is sustainable ?
Easy-jet
A.Cost Leadership: As compared to R & BA .Easy jet provided low price travel
B.Differentiation strategy: Easy jet had lower & Middle class group
C.Focus strategies: Easy jet provided both cost leadership & Differentiation.
Low cost(No-frills)
High operating efficiency More customer centric
Globalised
Diversified market
Learned from failure