Date post: | 14-Sep-2014 |
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Education |
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brandBook
© 2013 easyBiodata easyBiodata brandBook | 2
TABLE OF CONTENTS3 Intro
4 easyBiodata logo
6 easyBiodata icon
8 Colors
9 Copy & Tone Of Voice
11 Typography
13 Trademark Guidelines
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IntroductioneasyBiodata
A solution to your matrimonial search
easyBiodata is an invitation-only onlineservice that helps individuals to create, shareand manage beautifully designed Biodata formarriage. Our goal is to help individualsspend less time sending emails and moretime finding the right candidate for theirloved ones.
Our branding is essential to the easyBiodataexperience. The focus of our identity ismodern and elegant simplicity. We createdthis document to help communicate ourbranding guidelines to partners seeking tofeature easyBiodata. We need to ensure thatour brand maintains a consistent look andfeel no matter where in the world it is seen.This requires strict dedication to standards.This guide is provided to keep the brandfocused and unique.
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Logo UsageOur logo is the touchstone of ourbrand and one of our most valuableassets. We must ensure properusage.
The preferred way to use the easyBiodatalogo is over a white or black background.Every attempt must be made to do this.
If the logo must be placed on a another colorbackground then the easyBiodata logo can beknocked out and used in one color.
Please observe the clear space around thelogo to maximize visual effectiveness.Nothing should intrude into this specifiedclear space.
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Incorrect Logo UsagePLEASE DO NOT:
1. Change logo’s orientation.
2. Add extraneous effects to logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows.
3. Place logo on busy photography.
4. Change logo colors.
5. Attempt to recreate logo.
6. Scale logo disproportionately.
7. Make alterations, additions or substitutions to the words and or colors contained in the logo.
8. Use logo as a repeated pattern, “wallpaper,” or other decorative device.
9. Display logo without the ™ symbol.
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Icon UsageThe easyBiodata icon is used on ourmobile apps and on any marketingmaterials where social media iconsare used.
The easyBiodata icon is more versatile in itsusage than the easyBiodata logo. TheeasyBiodata icon can be used with roundedcorners or no rounded corners. It can besubtly styled to fit into social media iconsets. The easyBiodata icon can lie on mostcolors.
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Incorrect Icon UsagePLEASE DO NOT:
1. Change the color of icon to fit your campaign colors.
2. Remove core elements of the design or attempt to redraw.
3. Rotate icon.
4. Stretch or distort icon.
5. Alter the square that icon sits in.
6. Add any additional typography to the icon.
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Mumbai
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ColorsOur colors are what give us our distinctive personality. We are bright, lively and joyous.
1. LOGO COLOR
This is our logo color. Use it sparingly so as not to outshine our logo.
2. SUPPORTING COLOR PALETTE
These make up our core color palette.
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Matrimonial Red
CMYK 13, 100, 100, 4RGB 204, 0, 0Hex # CC0000
Matrimonial Orange
CMYK TBDRGB 234, 95, 0Hex # TBD
Matrimonial Gold
CMYK TBDRGB 255, 203, 0Hex # TBD
Matrimonial Green
CMYK 80, 15, 100, 3RGB 51, 153, 0Hex # 339900
Subtle Gray
CMYK TBDRGB 127, 127, 127Hex # TBD
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Copy & Tone Of VoiceOur signature writing style is modern and elegant simplicity.
When referencing easyBiodata, please use the following guidelines:
1. Use easybiodata.com when referring to the online website and platform
2. Use easyBiodata when referring to the company in general
Please do not use the following capitalization when referring to easyBiodata:
3. EASYBIODATA
4. EasyBiodata
5. easybiodata
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To find out more visit the easyBiodata.com.
Check out our brand page on the easyBiodata website.
Follow us on the EASYBIODATA YouTube page.
To find out more visit EasyBiodata.com.
We love using the easybiodata website!
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TypographyTypography is a key element tocommunicate a unified personalityfor easyBiodata. We have selectedTWILIGHT and OSWALD as our fonts.
TWILIGHT is elegant and embodies India.When writing headlines use TWILIGHT CAPS.TWILIGHT should not be used for body copy.Mixing weights in headlines is okay.
OSWALD is modern and simple. When writingheadlines use OSWALD CAPS. When usingOSWALD for body copy use sentence case.Mixing weights in headlines is okay too.
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TrademarkEarlier we gave you some rules for
displaying our logos. In addition,
there are also important rules for
how we use our wordmarks, and
they are described here.
HOW TO USE OUR TRADEMARKS:
1. Use the easyBiodata Marks in sentences
as nouns or adjectives.
2. When applicable, distinguish the
easyBiodata Marks from surrounding text
by italicizing or using a different font for
easyBiodata Marks.
3. When applicable, always follow your use
of our easyBiodata Marks with the
™symbol in superscript.
4. Do not use our easyBiodata Marks in the
possessive form.
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To find out about more easyBiodataTM visit the easyBiodataTM
website online today.
Check out our brand page on the easyBiodataTM website.
Follow us on the easyBiodataTM service.
To find out more visit easyBiodata’s website