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Executive Board 2016
Application Booklet – 2nd Round
Dear EB Applicant,
We congratulate you for being brave and take the challenge
to lead your committee to the new 2020 AIESEC Generation with
your LCP.
Being an EB is such an amazing experience, it helps you to
be more organized, develop your leadership orientated to results
and the most important thing is that you have the chance to do
something bigger not just for your area, also for your LC.
We encourage you to take more responsibilities, to be better
and to be courageous. Just challenge yourself because you know
that you can be better than now, every single day.
AIESECly Yours
MC Chronos Team
Dear Executive Board candidate for AIESEC Tarija 2016,
When I decided to apply for LVCP for this term, I was scared, I
had insecurities about how would my term be, I used to ask myself if I
could contribute to AIESEC Tarija. I didn’t know if had the knowledge to
accomplish the role I was applying. However, when it is time to stand up
and work with your team, you realize that everything is different, the
responsibilities and duties as LCVP are so much more higher than the
responsibilities I used to have as TLP. The consciousness of this reality,
it doesn’t has to be the reason that makes you discouraged or make
you scare. The most important thing that is going to keep you working is
all those actions and sacrifices that are going to take us to SUCCESS.
Be part of the team that will lead Tarija for the next term, it is up to you.
Marcia Portillo
LCP 2016 - AIESEC in Tarija
General Info
Deadline for Application Package is: November
6th, 2015 at 23:59 (-4GMT).
The Application will not be accepted AT ALL if:
• The Application Package is incomplete.
• The Application Package is sent out of the deadline.
• The questions are not fully answered.
• The format of the documents is different to the one
clearly stated.
Please identify each document with a clear name. For
example:
ApplicationForm_EB2016_TJ_MarcosRocha
Please read this document in detail!
Ensure you have obtained the relevant endorsements;
Complete the appropriate application form for the position of EB 2016 AIESEC TARIJA.
The deadline for submitting your application and all the needed materials (Eneagramm test,
etc.) is 23:59 GMT-4 Monday, 6th of December 2015. You shall send your application and other
materials via e-mail attachment to: Marcia Portillo (LCP 2016) at [email protected]
and CC MC Chronos at [email protected]
Late applications - even by a few minutes - WILL NOT be accepted, and no exceptions will
be given, including in the cases of email/computer dysfunction. Extensions will not be
given.
As such, we strongly recommend you do not to wait until the last minute to submit your
application, as you will be risking it not being accepted should unforeseen events occur.
In case you have any questions about the application process, please contact Marcia Portillo
(LCP 2016) at [email protected]
(Maximum 20 pages in PDF
including cover. The Applicant is free to choose the
format, design and language of the application).
Presenting yourself, your experience, and
the answer to: What is your opinion about the global
goals of the UN and how AIESEC in Bolivia can
contribute to reach this goals? (Maximum 4 minutes
with video link in PDF).
.
ALL LETTERS MUST BE SIGNED AND HAVE CONTACT.
a. One from previous or current Team Leader
b. One from previous or current Team Member
c. One from previous or current co-worker
http://www.personarte.com/test.htm (Results in PDF).
What is your opinion about the global goals of the UN and how your role as VP in AIESEC can
contribute to reach this goals? (Max. 4 minutes)
– VISIT: WWW.GLOBALGOALS.ORG
Brief of Role
The LC Vice President of Marketing will lead a team of marketers responsible for the messaging,
packaging, and delivery of our products to our target markets. He/she will also be responsible for
working closely with exchange operations and leading customer research. This is a core role at the
heart of all operations, from product packaging to marketing to supporting in exchange sales. The
LCVP MKT will play a heavy role and focus in attraction for the oGCDP programs, while also providing
support in supporting TM recruitment and ICX promotions.
Accountable to: LCP & MCVP oGCDP&MKT.
Background needed: TLP; Front or back office.
Opportunities after position: LCP, MCVP, IXP, CEEDer & NST.
EB Responsibilities
• Local strategy and LC development
• Coach members
• Participate in team meeting, team day, planning days
and BoA meetings.
• Build and facilitate local conference.
• Prepare and run transition
• Gain and share knowledge at local level
• Fill in national survey, report and other
doc.
• Material, knowledge and information
management
LCVP MKT Responsabilities KPIs
• Delivery and tracking of National MKT Strategy on local
level.
• Co-creating and providing feedback for National
Strategy.
• Working with National Tracking tools (MKT, PR, DM).
• Education of membership on National campaign and
subproducts.
• Education and Tracking of Brand Standards: Online and
Offline.
• Education and consulting of LC members on Marketing:
Online + Offline promotion.
• Universities Relationship.
• Synergy with oGCDP, ICX and TM.
• Ensure brand experience quality and positioning.
• Responsible for the PR and Digital Marketing of the LC.
• % Planned/Achieved Campaign results
• # oGCDP Sign-ups.
• # oGCDP In Progress/MA/RE.
• % oGCDP Conversion Rates.
• # Storytelling collected.
• # Publications / Media appearances.
• # Inbound content generated.
• # Likes, fans, followers, subscribers, reach
on social media.
• # Universities Partnerships.