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SOCIAL MEDIA: IT AIN’T GOING AWAY COUNCIL OF ACADEMIC PROGRAMS IN COMMUNICATION SCIENCES & DISORDERS PHOENIX 2013 Ebe Randeree @eranderee www.linkedin.com/in/ran deree/
SOCIAL MEDIA:IT AIN’T GOING AWAY
COUNCIL OF ACADEMIC PROGRAMS IN COMMUNICATION SCIENCES & DISORDERSPHOENIX 2013
Ebe Randeree@eranderee
www.linkedin.com/in/randeree/
DISCLAIMERTom Jelen has a financial relationship with the American Speech-Language-Hearing Association, which pays his salary. He has no nonfinancial relationships to disclose.
Ebe Randeree has no financial or nonfinancial relationships to disclose.
AGENDA
• Trends• Social Media• Technology
• Social Media in Higher Ed• Data • Concerns
• Key Points• Strategic Thinking about SM
• Who is your audience• How does SM fit in
SOCIAL MEDIA
Trends
SOCIAL MEDIA
SOCIAL MEDIA TRENDS (PRE 2013)
• More access• More connected devices • Rise of Facebook and Twitter• “Sell people on SM”• SM seen as a part of broadcast by
companies (another channel)• Increased public engaged through
Pinterest and Tumblr
SOCIAL MEDIA TRENDS (PRE 2013)
• Instagram rises• LinkedIn gets serious• Images and videos proliferate• Supported by better mobile devices,
wider access, more bundles• How do you keep up?
Social Media Trends (current)
Social Media Trends (current)7 Marketing Predictions and Trends
for 2013 by Audrey Howes
Thoughts
Mobile will surpass desktop think $$$$
Personalization will become even more important
apps for YOU!
Visualization will reign supreme think infographs/instagram/pinterest
Local marketing will be the new, old thing
think what’s around me (checkins)
Flexibility to 'pull' will be necessary No more PUSH – offer you incentive to play/buy/join
Consumers will expect integration It should all work together seamlessly
Authenticity will breed or break trust more than ever before
Who do you trust – they will use your friends
Social Media Trends (current)
Social Media Trends (current)
Social Media Trends (current)
Social Media Trends (current)
Social Media Trends (current)
Social Media Trends (current)
• More images and videos • Twitter – VINE + custom
(#music)• YouTube – rich content• Facebook – Instagram• Google - Snapseed
• Seeking Social engagement!• Combining SM with Physical• Big Data -> Smart Data• Use of Social influencers• Personal Learning Networks
Social Media Trends (2014 ->)
Tech Trends (2014 ->)Disruptive Technology Description Example
Proximity Based CommunicationsDevices that capture and analyze a set of sensors, providing intelligence based on context of people, place, and time in a detailed manner
Mobile devices that use Indoor Positioning Systems IPS, NFC, RFID, mobile/social data, and Wifi networks can identify a consumer as they move through a showroom floor, down to the inch.
3D Printing Technology that empowers manufacturing of 3D objects and production anywhere.
MakerBot, 3D systems, Affinia, Formlabs, Stratasys, and nowreplicator technology quickly scans, and copies a 3D item.
Collaborative Consumption Web and mobile apps that enable users to share, rent, borrow, and gift products and services with low friction transactions.
AirBnb, Lyft, Uber, see my list of 200, and brand examples.
Gesture Based InterfacesTechnology that senses movement, and causes digital systems to respond. Computer interfaces and sensors will emerge causing keyboards and mice to fade away.
Leap, Kinnect and other technologies give path to a minority report experience. Eye tracking software such as Tobbi and retina tracking software even in store emerge.
Augmented RealityA layer of information is placed on top of our reality plan, using digital glasses, empowering users to access and transmit real time digital information.
Google Glass (we’re on beta test list) will emerge and empower consumers to access Google interfaces as they traverse world.
Virtual Reality Unlike Augmented Reality, this is an immersive experience across many senses that digital replicates sight, sound, feel.
Oculus Rift, Stanfords VR Lab (I’ve visited) provide immersive headsets that simulate a world
Quantified Self Also called wearable computing, these body reading sensors harvest, analyze, and provide insight to how our bodies are working.
Body API, Nike Fuel Band, Nike+, Fitbit Garmin, Runkeeper, most mobile devices track our movements.
Quantified World, Internet of Things
Technologies that capture data from around the world, cities, and nature to analyze and predict future patterns.
Open data economy, data in mobile networks and mobile devices, telematics in cars, Nest thermostat, and thousands of other sensors are actively collecting data and altering our world. hat tip Michael Fraietta for IOT reference.
Digital Screen ExperiencesThere are evolutions happening to digital screens, from flexible screens that can morph to anything, to digital output devices everywhere, and 3D technology.
4k resolution (higher res than HDTV), 3D TVs, flexible OLED screens
Power EverywhereWireless power, solar power, and efficient power sources enable transportation, devices, enable more computing, sensing, and information spread.
Powermat, Powertrekk, eCoupled provide wireless power
Drones and Automated RobotsTechnology is empowering for humans to man aerial drones to also create self-driving cars, warehouse robots, and more. The impacts to business, technology, government, privacy, and warfare are just starting to surface.
ARDrone (I owned version 1), Google’s self driving car, and Amazon’s robot warehouse are just the start of the automated planet. Submission provided by Annalie Killian
Jeremiah Owyang
SOCIAL MEDIA
In Higher Ed
What Do We Know
• Push for more usage• Constraints (budget, time, skill)• How big is your social media
footprint?• We’re still learning• ROI is still hard (oreos, lightbulbs)• SO how do we find leaders?• How do we compare departments
and schools? Or do we?
Top 10 Most Influential Colleges (Klout) 9/2011
What Do We Have
Top 100 Social Media Colleges (Student Advisor) 2011
What Do We Have
Top
Colle
ges/
Uni
vers
itie
s on
FB
http
://fa
npag
elis
t.co
m/c
ateg
ory/
orga
niza
tion
s/co
llege
s/vi
ew/l
ist/
sort
/fan
s/
What Do We Have
• What you control
• What you pay for
• What you build
Website
Email lists, CMS
Advertising
Alumni loyalty
Activities
Social Media in Higher Ed
• What you control
• What you pay for
• What you build
Website
Email lists, CMS
Advertising
Alumni loyalty
Activities
SM ChannelsApps
Ads on SM
Social InfluencersCommunities
Student LoyaltyPotential Student Interest
Social Media in Higher Ed
Analytics
What Concerns Are There
• Who can post? Who manages this? Who owns?
• Link to strategic message?• Posting vs. engagement• Who is your audience?• How do we enhance teaching?• How do we increase visibility?
• School• Student• Academic• Research
• How do we link to the intellectual communities we exist in?
What Concerns Are ThereFaceboo
kPage
GroupYouTubeWeb
Page
Time
Risk
Twitter LinkedinGroup
RSS Feed
Page
GroupYouTube
Web Page
LinkedinGroup
RSS Feed
Flickr
Flickr
What Concerns Are There
• Legal (HIPAA, FERPA)• Ethical (?)• Social Media Policy/Guidelines
SOCIAL MEDIA
Key Points
Focus Areas in SM
Content Curation
Content Development
Community Management
Engagement
Integrated Approach
Admin
Faculty
Staff
Students
Social Media
Website
?Goals?Resources?Team?24/7?Engagement?Trust?Legal?Metrics?Reporting?Analysis?
Integrated Approach
Admin
Faculty
Staff
Students
Social Media
Website
Goals?Resources?Team?24/7?Engagement?Trust?Legal?Metrics?Reporting?Analysis?
SOCIAL MEDIA
Strategic Thinking
Who Is Your Audience
Who Is Your Audience
School Facebook Twitter Youtube ItunesLikes Tweets Followers Videos Views Videos
University of Iowa Page 172University of Wisconsin- MadisonUniversity of WashingtonVanderbilt University Page 99315 7488 5819 276 286304Northwestern University Page 59778Purdue University Page 1
Page 599University of Arizona Page 799 36 16 13 1309 5University of Kansas Page 103University of PittsburghUniversity of Iowa Page 2161
Who Is Your Audience
Platform AudienceLinkedin AlumniFacebook New + Current studentsTwitter AllYoutube New studentsPinterest Alumni + CurrentInstagram CurrentWebsite New students
What Are People Saying
• Tweetdeck, Hootsuite, RebelMouse• Twitstats, Social Mention
What Can An SLP Do
• Promote your business (like other business) – use SM to engage customers
• Inform clients, parents• Share in a learning network• Link to other SLP’s in professional groups • Linkedin
• 2008: ASHA (13,854)• 2008: SLPS of America (7,215) ***• 2008: SLPS (6,413) **• 2009: Speech, Language & Hearing 3,537 **• 2009: Pediatric & School based (7,044) ***• 2009: iPads for SLP (5,482) * • 2010: Geek SLPs (4,661) *
• * indicates activity level
How Colleges Use …http://pinterest.com/pin/279926933060963574/
How Colleges Use …http://pinterest.com/pin/279926933060358445/
http://pinterest.com/pin/279926933058823445/
How Colleges Use …
http://pinterest.com/pin/279926933058823445/
How Colleges Use …
How Colleges Use …
Final Thoughts
• How did you get your news?• University Alerts• FB Class of …• #fsu2013• Accepted students in…
SOCIAL MEDIA
Questions
