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What the Sydney Opera House can teach us about campaigning Learning from ARUP and design processes Glyn Thomas Twitter: @glynmthomas Email: [email protected]
| Date post: | 15-Jan-2017 |
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What the Sydney Opera Housecan teach us about campaigning
Learning from ARUP and design processes
Glyn ThomasTwitter: @glynmthomas
Email: [email protected]
Purpose
Design
OrganisationResourcesAudience
Question
QuestionWhy?
QuestionWhy? What's the desired outcome?
Any other organizational needs?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
Organisation& Audience
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
Organisation& Audience
How?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
Organisation& Audience
How? What tactics are you going to use?Taking into account why, what and who.
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
Organisation& Audience
How? What tactics are you going to use?Taking into account why, what and who.
Design
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
Organisation& Audience
How? What tactics are you going to use?Taking into account why, what and who.
Design
When?
QuestionWhy? What's the desired outcome?
Any other organizational needs? Purpose
What? What tools do you have available toachieve that? What needs to happen?
Resources
Who? Who needs to be involved to bring aboutthe change? What are their needs?
Organisation& Audience
How? What tactics are you going to use?Taking into account why, what and who.
Design
When?
Where?
Question Clean Water Action CaliforniaWhy?
What?
Who?
How?
When?
Where?
Question Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban;
Recruit new supporters
What?
Who?
How?
When?
Where?
Question Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban;
Recruit new supporters
What? State government sees that the ban is popular withvoters
Who?
How?
When?
Where?
Question Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban;
Recruit new supporters
What? State government sees that the ban is popular withvoters
Who? Clean Water Action supporters; Plastic bagmanufacturers; Consumers; State government
How?
When?
Where?
Question Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban;
Recruit new supporters
What? State government sees that the ban is popular withvoters
Who? Clean Water Action supporters; Plastic bagmanufacturers; Consumers; State government
How? Online petition; send in plastic bags; protest
When?
Where?
Question Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban;
Recruit new supporters
What? State government sees that the ban is popular withvoters
Who? Clean Water Action supporters; Plastic bagmanufacturers; Consumers; State government
How? Online petition; send in plastic bags; protest
When? October - December 2016
Where?
Question Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban;
Recruit new supporters
What? State government sees that the ban is popular withvoters
Who? Clean Water Action supporters; Plastic bagmanufacturers; Consumers; State government
How? Online petition; send in plastic bags; protest
When? October - December 2016
Where? Online - Website, email, Facebook; South Carolina
Question Supporter journeyWhy? Why and/or how from the campaign
strategyPurpose
What? How from the campaign strategy Resources
Who? The audience or audiences for thistactic/email/social media content
Organisation& Audience
How? What you want the supporter to do Design
When? Timing
Where? Channel to use
Question October November DecemberWhy? Recruit new
supportersShow plastic bagmanufacturers theban is popular
What? Online petition Send in plasticbags
Protest outsidecompany HQ
Who? Existingsupporters
New & existingsupporters
New & existingsupporters
How? Sign onlinepetition
Email and ask topost in bags
Report back tosupporters
When? 5 October 7 November 9 December
Where? Website, Email,Facebook
Website, Email,Facebook
Website, Email,Facebook
