ECOMM 2014 - Florence
Mobility study per sector in Toulouse
Valérie VINCENT – Tisséo-SMTC
Aurore ASOREY – Tisséo-SMTC
Toulouse and the agglomeration in some figures
950 000 inhabitants within Tisséo-SMTC perimeter
(450 000 inhabitants in the city of Toulouse)
Around 500 000 employees, of which 300 000 from private sector
100 000 students
4th French city
European capital of aeronautic industry
30 700 business units
Tisséo Public Transport Network … in a nutshell
91 urban lines796,8 km of lines
1 line – T114,8 km 24 stations
2 lines – A and B27,1 km 37 stations
Tisséo-SMTC is the Greater Toulouse PUBLIC TRANSPORT AUTHORITY
Perimeter of action = 99 Municipalities
9 lines
MobibusTAD for disabled people
Mobility services proposed by Tisséo-SMTC
Alternatives to individual cars
carpoolingWeb Site
covoiturage.tisseo.fr
280 locked slots 11 P&R6900 parking slots
Mobility advise for Businesses
135 businesses and administration implementing a WMP
Mobility Agency
Support to urban mobility awareness
SUMP : action H40 - sectorial mobility studiesH – Meet the challenges of work-related mobility 38 Support the development of Workplace Mobility Plans
39 Create a label for reward best WMP practices
40 Conduct sectorial mobility studies in business areas
… To better understand HOW business areas work: schedules, accesses, mobility initiatives etc.
To succeed in, we need…
… “PDIE”: commuting plan (or workplace mobility plan) at the business area level
… PARTNERSHIP : companies, shopping centres, local authorities/ administrations
Partnerships
North sector of Toulouse
- Natural and artificial cuts- Entrance from the North
to Toulouse (RD 820)- A lot of small business
activities
Sectorial Mobility study
4 steps – 8 months
Step 1: DiagnosticStep 2: SurveysStep 3: CommunicationStep 4: Action Plan
Cars and parking access
Step 1 - Diagnostic
Soft modes access
Access by Public Transport commun
Sources : - Household Travel Surveys 2013 - Origin-Destination Surveys- Use of the Public Transport Network- HGV and LV traffic
- Understand HOW companies work
- Understand their CONSTRAINTS and EXPECTATIONS
Step 2 – Inquiry “companies”
L'accès à Toulouse
L’accès à la zone aéroportuaire
Les difficultés de circulation des poids lourds dans la zone
Le manque d’aménagements de la voirie pour les piétons et vélo
La saturation des axes de circulation en heure de pointe
Le stationnement
La sécurité routière
Les transports en commun
Les déplacements internes à votre zone d’activités
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Priorité 1Priorité 2Priorité 3
Companies expectations in terms of mobility offer improvements
Return rate of 50 % on 500 companies inquired
Inquiry “employees”
- ASSES the level of information/ knowledge on mobility
- UNDERSTAND the barriers and the mobility « PROFILES » of employees
- UNDERSTAND employees’ mobility
Return rate of 40 % on 3 000 employees inquired
- UNDERSTAND clients’ mobility
Inquiry “shopping centre”
- UNDERSTAND the barriers and the mobility « PROFILES »
Step 3 - Communication
Communication posters for the inquiry towards employees
Communication Kit tool createdfor mobility “key reference” resources within companies
CommunicationFORUM « Companies » :
- COMMUNICATE on results of the diagnostic and inquiries
- EXCHANGE on the action plan
Step 4- Action plan
- MOBILITY PROFILES - Expectations typologies - MODAL SHIFT potentialities
50 %Carpooling charter
Benefits in kind
Registration campaigns
ACTIONS in function of profils
Get back guarantee (carpooling)
The employee with questions
The employee who experiments
The employee who is
« alternative »
All employees
Mobility Profiles
Get back guarantee (carpooling)
Aurore ASOREYEU Project Manager [email protected]
Valérie VINCENTMobility Advisor for [email protected]
Solenne COLOSIMOMobility Advisor for [email protected]
THANK YOU!