ECOMM conference presentation, May 2015

Understanding Citizens’ Rail –

How social outreach can encourage involvement by the public in their rail services and change attitudes towards rail

Nick Davies (University of Central Lancashire)

Dominik Elsmann (Aachener Verkehrsverbund)

Marco Trienes (RWTH Aachen University)

Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015

2

Introduction


3

Citizens‘ Rail

Source: Citizens’ Rail 2014


4

Citizens‘ Rail

Measures within the project are diverseRevitalisation of station buildingsMore train servicesFeasability analysis and planningMarketing

Focus on participation Involving the local communityEngaging with hard to reach groups

Evaluation & empirical fieldwork

Transnational student masterclass

Practitioner Toolkit


5

Citizens‘ Rail

Source: Citizens’ Rail 2014


6

Service

Stations

Trains

Information

ManagementLocal Economy

Value for money

Environment

Local Planning

6 Based on Salveson 2013: Kap. 7Zit.: Smart Growth UK 2014: Abs. 3

Conceptual Background: Community Rail

Community

„‘Community rail development’ ... is about involving local communities in hundreds of different ways with their local railway: from looking after station gardens to involving children in arts projects, live music and beer on local trains and taking over unused station buildings.” (Salveson 2013: Kap. 7)


7

Conceptual Background: Community involvement

PARTICIPATION &

SOCIAL INNOVATIONNew strategies, concepts, ideas, organizations and practice that

meet social needs

paradox of participation

ladder of citizens‘ participation

Emergence, implementation and diffusion of new social practices

as a result of participatory governance?

Zapf 1989, Howaldt / Jacobsen 2010, Moulaert et al. 2005 & 2007Arnstein 1969, Salveson 2013chart : authors‘ diagram based on Reinert/Sinning 1997


8

REGIONALE GOVERNANCE

Regional stakeholders, network, decision making

process, multilevel, visions and measures

Benz 2004, Benz/Fürst 2003, Fürst 2001, Pütz 2004

„Community rail involves local people and organisations working in partnership to improve their local railways.” (DfT 2013: Abs. 1)

Conceptual Background: Regional Governance


9

Evaluation cycle

Evaluation of mobility behavioural change (MAX & MAX-SUMO), passenger statistics

Evaluation of changes in citizens participation & engagement → Identify new indicators for social & governance dimension of regional rail

Status quo → needs → objectives

What needs to be changed & why?

Which indicators/ assessment

criterion are relevant?

DesignHow to do it?

subject of evaluationapproach & methods

resources

measurement procedure

data & information collection

data & information analysis

benchmarking results & objectives

Something has been changed.

Implementation (measures/ actions)

based on: SCDC 2011


10

Methods:Quantitative study

Internet based survey 5 catchment areas Rail user and non-user


11

Methods:Qualitative study

Follow-up survey by email

3 open ended questions

Also an internal partner survey and transnational student masterclass


12

Results

Quantitative studyMix of regular car users

and public transportTrain is more important

for work, bus for shopping

Car

Q6: For each journey purpose please indicate your most frequent means of transport (percentages)?

Work Education Shopping Social Visit

Leisure HealthCare

Car 35.6 6.5 44.1 43.8 35.3 32.6

Bus 7.6 3.2 16.5 10.6 9.1 12.1

Train 11.8 6.8 3.8 13.5 10.9 2.4


13

Results

0.0

10.0

20.0

30.0

40.0

Q7 Thinking again about your most frequent journey, please choose the statement below that best describes

your current situation.


14

Results

Ticketing is the most prominent theme

Interconnectivity was also important

Crowding Timetabling Cycles Security Later trains


15

Results

Internet most prominent source of information

Additionally, the station and more specifically the staff are important sources

75% had heard of the measures (Successful marketing).

Involvement in railways is important

Participation in local planning processes, (most prefer online).


16

Conclusion

On the whole, citizens want to be engaged with local railways.

Successful innovations and approaches for social outreach.

Welcoming stations Interaction between station staff

and citizens A community hub Tangible rewards and results Engaging with the full range of

citizens


17

Conclusion

Numerous barriers still exist Physical interventions can

improve access and attractiveness of rail

More study needed, particularly to encourage inclusivity (ie the masterclasses)

Thank you for your attention!More information www.citizensrail.org

Nick Davies

[email protected]

Dominik Elsmann

[email protected]

Marco Trienes

[email protected]

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ECOMM conference presentation, May 2015

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