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E-commerce 2.0 Leverage new performance

E-commerce and Web 2.0

Retrospective on the giants of e-commerce

From Web 1.0 to Web 2.0?

Mapping of e-commerce 2.0

The main components:

•Rich interface •Collaborative marketing•Re-intermediation •Co-creating value

E-commerce 2.0 ?

Rich interfaces: more comfort and speed

http://www.gap.com/ http://www. amazon. com / http://www.camper. es /

Collaborative marketing: we are all influencers

http://www. amazon. com / http://shopping.yahoo.com/ shoposphere /

Re-intermediation: the value chain extends to the infinite

http://www. Shopzilla. com / http:// corkd. com / http://www. Boompa. com / http://www. ShopWiki. com /

Co-creation of value: everyone has his share of the pie

http://www. laFraise. com / http://www. zlio. com / http://www. etsy. com /

Good ideas to try out

http://www. NOSIBAY. com http://www. rightcart. com / http://www.Farecast. com /

The new levelers of e-commerce

Darwin's theory applied to e-commerce

Share of electronic commerce in the retail trade in the U.S. (excluding financial services, travel and ticketing) - Source: U.S. Census Bureau

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The new levelers

• Rich trade • Customer experience • Ergonomics incentive • Collaborative marketing • Performance Measurement • Rich trade

Rich commerce

What added value?

• Messages better staged • Emotional worlds richest • Better valued products • New opportunities for interaction and

manipulation • Guidance and a stronger personalization • Purchasing process simplified

Virtual showroom & interactive catalogue

http://www.jaguar.com/ http://www. decathlon. com /

Demonstrate and evaluate

Shopping assistant and online video

http://www. sfdnet. com / http://www. pixmania. com /

Configurator and virtual model

http://www. hummer. com / http://www. laredoute. com /

Customer experience

Your home page is no longer the single point of entry

A process-oriented approach to processing

Personas to segment your visitors Name Photo Age

Marital status Work

Environment Hobbies Technical

competence Needs,

constraints, motivations,

brakes Online buying

behavior Citation

Ergonomics incentive

How different ergonomics

Fundamentals

Reasoning at the screen Persuasive design guides the eye

Ergonomics incentive to prompt for action

An approach focused on objectives

"What purpose is to fill the page? " "What is the goal for the product? "...

Example

Collaborative marketing

Amazon Do you know?

Towards collaborative marketing generic?

http://www. amazon. com / http://www.LibraryThing. com /

Performance Measurement

Performing site?

Before you think "performance" consider "objective"

The performance is defined on the basis of the objectives identified

Retail-trend Trend Micro Macro Detail Audit

The traditional tools

The new tools

example

Overview of the approach

• Ergonomic Audit • User testing • Comparative tests • Storyboard • Graphic Design

Ergonomic Audit

Analysis based on expert identifies the point of fiction

User testing

Observation of user behavior

Comparative tests

Comparative tests are a good practice

Storyboard

Functional view of the future version of the site

Graphic Design Production solutions

Help me chooseFunctional control

B2B

The brand e-portal

The whole sale portal

B2C

The retailer

The rewards retailer

The hyper retailers

Services – users can buy online 7 get advice

Blog commerce – using a blog platform

Totally virtual e-commerce

C2C

Auctions

Devasis Royd.roy@essindia.co.in