e commercee commercee commercee commerceMicrosoft Commerce Server 2007 und Anwendungen vonarvato digital services

Fachhochschule Osnabrück, 03.04.2008Philipp Klapper, Ingmar Ickerott

AgendaAgendaAgendaAgenda

1.1 Who we are & what we do1.1 Who we are & what we do1.1 Who we are & what we do1.1 Who we are & what we do

3

Customer Contact Centers

Order Management

Customer Loyalty-/CRM-Programs

Sourcing

Bundling/Kitting & Assembly

Media on Demand

Merchandise Planning

Pick & Pack

Warehousing

FreightManagement

ReturnsManagement

Service Management

Repair Services

Spare Parts Logistics

Reverse Logistics/ SWAP/ Hotline

Corporate Debit

Online Clearing/ Cash Collection

Credit Check/Ratings

Technical Support/Activation

Invoicing/Factoring/

Central Settlement

Sourcing & Production

Logistics Services

Customer Service

Financial Services

After Sales Services

DVD / CD Production

Digital Services

Digital pre-/postproduction

Digital / Web Applications

1.2 What we do for customers1.2 What we do for customers1.2 What we do for customers1.2 What we do for customers

44

� Central distribution hub for German spare parts logistics

� Central returns and identification location

� Freight management

� 2h delivery out of 60 depots in Europe

� Overnight supply of 1,500 technician‘s cars

� EMEA consumables distribution

� Distribution of consumer products (software, hardware, Xbox) within EMEA

� Channels: distributors, retailers/direct to store, samples

� VAS, kitting, bundling, reworks, sourcing

� Freight management

� Customer care in 9 languages for retailers and distributors

� Customer Care for hardware OEMs

� Distribution of imaging & consumer products in Germany/Netherlands

� Pick, pack and ship to retail/distributors

� Value added services (postponement, rework, reboxing, outlet packaging preparation)

� Reverse logistics management (B2B)

� Distribution of notebook & accessories to clients sales warehouses within EMEA

� Outbound freight management

� Pick, pack and ship

� Immediate postponement after inbound receipt (notebook pack out)

� MRP and sourcing of packaging material

^^

1.3 What we do for customers1.3 What we do for customers1.3 What we do for customers1.3 What we do for customers

5

� Distribution of Irex products within EMEA

� Pick, pack and ship to retail/distributors

� Value added services (rework, reboxing)

� End user technical support (email, phone)

� Reverse logistics management (B2C + B2B)

� Repair and refurbishment

� Inbound & outbound freight management

� Direct shipments from Asia to EMEA customers

� Pick, pack and ship to distributors

� Value added services (postponement, rework, reboxing)

� Reverse logistics management (B2C + B2B)

� Front end order management incl. financial services

� Distribution of software products EMEA & APAC

� Inbound & outbound freight management

� Pick, pack and ship to end user/distributors

� Postponement services (incl. pack out, rework, re-boxing)

� MRP and sourcing of packaging material

� Distribution of GPS products within EMEA

� Inbound & outbound freight management

� Pick, pack and ship to end user/retail/distributors

� Postponement services (incl. pack out, rework, re-boxing)

� MRP and sourcing of packaging material

� Customs clearing and trade services

1.4 Where we are1.4 Where we are1.4 Where we are1.4 Where we are

6

Valencia, CAValencia, CAValencia, CAValencia, CADuncan, SCDuncan, SCDuncan, SCDuncan, SC

DDDDüüüürenrenrenren

Buenos AiresBuenos AiresBuenos AiresBuenos Aires

ManausManausManausManaus

Sao PauloSao PauloSao PauloSao Paulo

Weaverville,Weaverville,Weaverville,Weaverville,NCNCNCNCLouisville, KYLouisville, KYLouisville, KYLouisville, KY

Mexico CityMexico CityMexico CityMexico City

Pleasant Prairie, WIPleasant Prairie, WIPleasant Prairie, WIPleasant Prairie, WI

JohannesburgJohannesburgJohannesburgJohannesburgSydneySydneySydneySydney

SingaporeSingaporeSingaporeSingapore

TokyoTokyoTokyoTokyo

ShenzhenShenzhenShenzhenShenzhen

HangzhouHangzhouHangzhouHangzhouFoshanFoshanFoshanFoshan

ShanghaiShanghaiShanghaiShanghai

Hong KongHong KongHong KongHong Kong

BirminghamBirminghamBirminghamBirmingham

ForbachForbachForbachForbach

MadridMadridMadridMadrid

DublinDublinDublinDublin YaroslavlYaroslavlYaroslavlYaroslavl

GGGGüüüütersloh/Versmoldtersloh/Versmoldtersloh/Versmoldtersloh/Versmold

KitchenerKitchenerKitchenerKitchener

RenoRenoRenoReno

XiamenXiamenXiamenXiamen

AgendaAgendaAgendaAgenda

2.1 ecommerce: a preview of tomorrow2.1 ecommerce: a preview of tomorrow2.1 ecommerce: a preview of tomorrow2.1 ecommerce: a preview of tomorrow

Web Web

CommerceCommerce

InventoryInventory OrdersOrders

FinancialsFinancials PIMPIM ContentContent

CRMCRM

Enterprise Enterprise DataData

Commerce Commerce

DataData

2.2 Market position of Commerce Server2.2 Market position of Commerce Server2.2 Market position of Commerce Server2.2 Market position of Commerce Server

� Microsoft Product - not well known in EMEA, more commonly used

in NA

� Usually big brands (Swatch, Nestlé, Monster, Siemens, …) who are

betting on Microsoft technology apply this solution

� Significant relevance for tool convergence in the future

2.3 Business architecture2.3 Business architecture2.3 Business architecture2.3 Business architecture

10

CPG XCPG X

Distributor XDistributor X

SCMSCM

Merch.Merch.WMSWMS

EnterpriseEnterprise

BPMBPMSellSell--SideSide

Trading Partner XTrading Partner X

MicrosoftMicrosoft

CommerceCommerceCommerceCommerceCommerceCommerceCommerceCommerce ServerServer

ERPERP

2.4 Key features2.4 Key features2.4 Key features2.4 Key features

� Profiles

� Single view of customer data

� SQL, Active Directory, ADAM, LDAP, and ADFS support

� Support for .NET 2.0 Authentication and Membership

� Catalog

� Properties, Products, Variants, and Categories

� Virtual Catalogs & Views for Aggregation, Abstraction, and Custom Pricing

� Built-in ranking

� Multi-lingual attributes

� Catalog Sets for personalized catalog delivery

� Inventory

� Quantity tracking, display filtering, and order updates

� User-definable business rules for stock-out scenarios

2.5 Key features2.5 Key features2.5 Key features2.5 Key features

� Marketing

� Advertisements/Targeted Content

� Direct E-Mail with Personalization Capabilities

� Discounts

� Applies at Line Items or Order Subtotals or Shipping

� Unique or Generic Coupons with Redemption Validation

� Orders

� Baskets

� Named Baskets for Wish Lists, Gift Registries, Recurring Purchase Orders, etc.

� Purchase Orders and Order Processing Pipelines

� Calculation & Storage

� User-definable XSD schemas

� .NET Pipeline Component Support

2.6 Key features2.6 Key features2.6 Key features2.6 Key features

� ASP.NET Web Services across all key systems

� BizTalk Server 2006 Send/Receive Adapters

� Profiles, Catalog, Inventory, & Orders

� Enables:

� 3-tier SOA Deployments

� Punch-Outs or even non-Windows front-ends

� Brokered data interchange

� LOB Systems

� Trading Partners

� Other Sites

2.7 System architecture2.7 System architecture2.7 System architecture2.7 System architecture

2.8 Roadmap Commerce Server2.8 Roadmap Commerce Server2.8 Roadmap Commerce Server2.8 Roadmap Commerce Server

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� 2007

� Commerce Server 2007 Service Pack 1 + Starter Site / delivered

� Service packs per annum going forward

� 2008-9+

� Technology Accelerators

� SharePoint Integration, Dynamics Integration, Live! Services Integration, and

Advanced Business User Experiences

� Industry Accelerators

� General Merchandise Retail, Apparel Retail, Business Services, and more

� 2010

� Commerce Server “Seven”

� Successor to Commerce Server 2007

� Will include its own accelerator wave

AgendaAgendaAgendaAgenda

3.1 Overview e3.1 Overview e3.1 Overview e3.1 Overview e----commerce applicationscommerce applicationscommerce applicationscommerce applications

The solution

� End-user web-shop for Falk navigation devices (e.g. http://shop.gofalk.com)

� Product catalogue and availability check

� Customer profiles and history

� Standard “Amazon-like” check out process

� Online credit card validation

� Fulfillment out of Versmold, Germany based on arvato’s standard SAP solution

� 4 languages (D, F, UK/IRL, I)

� 2 currencies (EUR/CHF)

The project

� Launch / go-live in 2006

� Built by 2 key resources in a joint project of arvato systems & arvato digital services

� “Ice-breaker” & showcase project

Falk Online Shop

3.2 Overview e3.2 Overview e3.2 Overview e3.2 Overview e----commerce applicationscommerce applicationscommerce applicationscommerce applications

Zune Originals The solution

� Customization web-shop for Microsoft’s Zune media player (US only - CAN ’08 - D,UK ’09?)

� Players are custom-build with laser engraved individual text and artwork

� Manufactured by Flextronics in China

� Orders are directly shipped via FedEx express to US customers (delivery within 5-7 days)

� First BizTalk integration

The project

� Start in June 07 (requirements engineering)

� Build in 09.07 – Go live in 12.07

� Global team: MS Marketing Seattle, 17feet San Francisco, arvato Gütersloh, arvato US Valencia, MS Development India, Flextronics Singapore

3.3 Network set up Zune Originals3.3 Network set up Zune Originals3.3 Network set up Zune Originals3.3 Network set up Zune Originals

19

Commerce Server

Arvato BizTalk Server Arvato SAPFlextronix Baan

Microsoft BizTalk Microsoft SAP

3.4 Overview e3.4 Overview e3.4 Overview e3.4 Overview e----commerce applicationscommerce applicationscommerce applicationscommerce applications

Courseware PortalThe solution

� Training material web-shop for Microsoft learning partners (printed docs & CD ROMs)

� Customized individual learning documents out of about 4.000 different chapters (gold partner only, 10 € per chapter)

� Customized manufacturing (Print on Demand) and delivery out of Versmold

� Print preview via web-shop live communication with DMS print system in VS

The project

� Start in November ‘06, Go-live in April ’07

� Nov./Dec. ’07 major changes due to Russia roll-out

� Coded by a team of 3 arvato employees

� Challenging interface design

3.5 Overview e3.5 Overview e3.5 Overview e3.5 Overview e----commerce applicationscommerce applicationscommerce applicationscommerce applications

MS Marketplace / StoreThe solution

� Microsoft web-shop for Microsoft software products

� Physical fulfillment of (fully packaged products FPP) & digital fulfillment (including backup DVD/CD ROM ordering)

� Multi-portal technology (1 application for n portals) to quickly implement content changes without deployment

� First integration of content management system (.Content XXL)

� Digital distribution via akamai server network

The project

� Biggest arvato web-shop project ever

� Requirements analysis June ’07, concept November ’07, coded by 7 developers, go-live in D/UK April ’08, NL/FRA/… June ’08

3.6 Deployment Topology Marketplace3.6 Deployment Topology Marketplace3.6 Deployment Topology Marketplace3.6 Deployment Topology Marketplace

22

MS Store Platform

Store FE (Shop)

incl. CMSCustomer

- product

data

- product

prices

Store Database

Product/

content

setup &

maintenanc

e

Store

Manager

EAI Layer

First Level

Customer

Care

Download Platform Digital Warehouse

License Key

Management

License Key

Download

Bits Mgt.

Customer Care (OMT)

Sell Keys

Product

DB (RSM)

arvato SAP

Data Transfer

Financial Services

Clearing

Reporting

Billing

Microsoft

Download

Manager

Programm

Download

Auxiliary Services

Credit Card Check

Export Compliance

Check (SPL)

Physical Fulfillment

Pick & Pack

Delivery

Returns

AgendaAgendaAgendaAgenda

Opportunities @ arvato digital servicesOpportunities @ arvato digital servicesOpportunities @ arvato digital servicesOpportunities @ arvato digital services

Werksstudent Werksstudent

Thesis Praktikum

Profile: .Net DevelopmentProfile: .Net DevelopmentProfile: .Net DevelopmentProfile: .Net Development

Pflege und Koordination der Weiterentwicklung der

B2B und B2C Plattform

Realisierung, Wartung und Weiterentwicklung von

Projekten für Kunden

Implementierung von kundenindividuellen

Anforderungen

Mitarbeit an potenziellen neuen Projekten

Beteiligung am Aufbau neuer Geschäftsfelder

25

Profile: Project Management ITProfile: Project Management ITProfile: Project Management ITProfile: Project Management IT

26

Konzeption, Steuerung und Abwicklung von Projekten- oder Teilprojekten,

Organisatorische Leitung mittlerer Projektteams,

Projektcontrolling und Budgetüberwachung,

Berichterstattung an den Vorgesetzten,

Erstellung von Projektplänen,

Sicherung der pünktlichen Lieferung und Einführung von Projektergebnissen,

Sicherung des effektiven Einsatzes von Ressourcen, um Projektergebnisse

pünktlich und effizient zu liefern,

Implementierung von Change Requests,

Proaktive Kommunikation von Projektstatus und Aufgaben mit allen

Stakeholders (z.B. Kunden, Vertrieb, Vorgesetzter, andere Projektleiter),

Erkennung von Risiken und Ergreifung von Maßnahmen sowie

Thank You.Thank You.Thank You.Thank You.

Ingmar IckerottIngmar IckerottIngmar IckerottIngmar IckerottIngmar.Ickerott@bertelsmann.deIngmar.Ickerott@bertelsmann.deIngmar.Ickerott@bertelsmann.deIngmar.Ickerott@bertelsmann.de+49(5241)80+49(5241)80+49(5241)80+49(5241)80----88474 88474 88474 88474

Philipp KlapperPhilipp KlapperPhilipp KlapperPhilipp KlapperPhilipp.Klapper@bertelsmann.dePhilipp.Klapper@bertelsmann.dePhilipp.Klapper@bertelsmann.dePhilipp.Klapper@bertelsmann.de+49(5241)80+49(5241)80+49(5241)80+49(5241)80----40563405634056340563