E-Commerce and WordPress

@SzeLiu

#WCMIAMay 10, 2014

Before You Start

Business What type of product do you sell? How many products do you have? How many customers do you have (now and future)?

Where are your customers (Domestic vs. International)? What is your sales volume?

Technical Is WordPress the right platform for my business? Which e-commerce plugin is the right one for my

needs?

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5 Most Popular E-Commerce Plugins for WordPress

Platform Description PriceAn e-commerce plugin developed in 2011 for Small/Medium Businesses.

A fork of Jigoshop

Free; official extensions cost between $29 to $199

Used to be WP eCommerce.One of the earliest e-commerce plugins for WordPress

Free; official extensions cost between $17 to $197

The “root code” of WooCommerce

Solution for basic e-commerce stores

Free; official extensions cost between $19 to $220

Cloud based checkout service – removing SSL certificate and PCI-compliance

Free for Lite; $25 per month or $199 per year for Cart66 Cloud

E-commerce plugin with premium support options

Free, with two support packages available

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WooCommerce

What is WooCommerce? WooCommerce is a free, open-source e-

commerce plugin for WordPress that allows you to sell products through your WordPress site.

Why WooCommerce? A lot of “out of the box” bang for your (free) buck Theme availability Relatively easy to set up Large community of support Developer support via email

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WooCommerce Requirements

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Server PHP 5.2.4 or greater MySQL 5.0 or greater The mod_rewrite Apache module (for permalinks) An SSL certificate if you choose to install any direct payment

gateways (optional) Some plugins for WooCommerce require cURL (optional) Some plugins for WooCommerce require SOAP (optional)

WordPress Minimum required version of WordPress version 3.5

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Designing your own WordPress Theme for WooCommerce

WooCommerce basically works with most themes Make sure WooCommerce fit in your theme’s wrapper Use hooks or woocommerce_content()

http://docs.woothemes.com/document/third-party-custom-theme-compatibility/

Disable WooCommerce CSS

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Choosing a WordPress Theme for WooCommerce

Research the theme Constant and consistent updates Support quality Ratings Easy to customize

Create a child theme

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WooCommerce - Themes

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Site Numbers of Theme Available

Price

Close to 200 $50 to $65

Over 50 (a few free and more than 30 are responsive)

$99, $179 & $399

Around 60 $40 to $60

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WooCommerce Set Up

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Download the plugin http://www.woothemes.com/woocommerce/

Set up the WooCommerce features

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WooCommerce Settings

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General Products Tax Checkout Shipping

Accounts Emails Orders Export CSV Reports

Geographic locations

Currency settings

Style and scripts

Product sorting and default page display

Product Data Product image

sizes Downloadable

Products

BACS (direct bank transfer)

Cheque Cash on

Delivery Mijireh

Checkout PayPal

Prices entered include or don’t include tax

How you calculate tax

The default customer address

Shipping tax classes

Tax display during checkout

Flat rate shipping

Free shipping International

delivery Local delivery Local pickup

Set “My Account” page

Lost Password URL

Registration options

New orders Processing

orders Completed

orders Customer

invoices Customer notes Password resets New account

creations

Show all orders and their statues

Change status individually or in bulk

Sort by date or statuses

Search for a particular customer

Orders Customers

Orders Customers Stock Taxes

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WooCommerce Products

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WooCommerce Products (Continued)

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FREE Plugins & Extensions

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WooCommerce CSV importer

Import products via a CSV file Claims to have tested 10,000+ products

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WP-Lister for eBay

Post product on eBay 3 levels

Light (free) Pro ($129) – sync inventory between eBay and

WordPress, etc. Bundle ($199) – sync changed item from eBay, etc.

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WooCommerce Bulk Discount

Set discount to orders that exceed certain volume

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WooCommerce Multilingual (WPML)

Over 40 languages Review and edit translation if necessary

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PushOver

Receive notifications on new orders, back orders, low stock, or out-of-stock items on your mobile phone (both iOS and Android)

App cost: $4.99

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WooCommerce Checkout Manager

Manage, remove and add more fields to the check out page

Text input, text area, radio button, date picker, etc.

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YITH WooCommerce Zoom Magnifier

Zoom effect to all your product images

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WooCommerce Video Product Tab

Embed any video onto the product page

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New Product, Smart Sale & Sold Out Products Badges

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Yotpo Social Reviews for WooCommerce 

Share reviews on Facebook, Twitter, Google+, and LinkedIn

Reviews can be shown on your social media pages@szeliu

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PAID Plugins & Extensions

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Product Addons

Used as gift messages, laser engraving, etc.

Price: $49 (single site)

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Table Rate Shipping

Define multiple shipping rates based on location, price, weight, or item count.

Price: $199 (single site)@szeliu

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Print Invoices and Packing Lists

Lets you print both individual or multiple invoices and packing lists Customer can access and print out the invoices on their “My

Account” page Customize the invoices such as adding logo, return policy, etc.

Price: $49 (single site)

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Ajax-Enabled, Enhanced Layered Navigation

Offer customers filterable color swatches and size selectors as well as checkboxes

Price: $29 (single site)@szeliu

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Shipping

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Price: $79 (single site)

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Payment Gateway

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Price: $79 (single site)

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WooCommerce Wish Lists

Create a wish list(s) for any occasions such as birthdays, weddings, etc. Customers can share their wish lists via various social media platforms

Price: $79 (single site)

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WooCommerce Quick View

Show product details in a light box Non-ajax “add to cart” button

Price $29 (single site)@szeliu

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Cart Notices

Show notification such as “add $21 to receive free shipping”

Set criteria by deadline, minimum amount, etc.

Price: $49 (single site)@szeliu

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Follow Up Emails

Define automatic emails sent to customers’ email inboxes at defined intervals after they make purchases

Promote other products, promote special sales, or request reviews and offer discounts, etc.

Price: $99 (single site)@szeliu

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More tips

taxrates.com github.com/ Secure your site

http://wordpress.org/plugins/better-wp-security/ http://wordpress.org/plugins/bulletproof-security/ http://wordpress.org/plugins/all-in-one-wp-security-

and-firewall/ http://wordpress.org/plugins/sucuri-scanner/ http://wordpress.org/plugins/wordfence/ http://wordpress.org/plugins/websitedefender-

wordpress-security/

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THANK YOU!

Sze LiuPhone: (305) 707-1288

Email: sliu@852cmd.comSocial media: @szeliu

@szeliu