Ecommerce Solution BuildaBazaar Infibeam

E-commerce Solutions

Private and Confidential | Infibeam Incorporation

Contents


Closing ideasWho we are? Enterprise Platform E-commerce business Project plan

For Our Customers

Greater Selection

World Class

Experience

For Our Partners

An Advantaged Way to

Serve Customers and

Shareowners

For Our Employees

Makes Every Part of

Infibeam platform Better

and More Efficient

Growth Shows Up Where our Clients Want it… The Bottom Line and Long term Shareholder Value

2


Infibeam Inc

3

India's Leading digital commerce ecosystem

40,000 platforms and growing….

Digital Commerce across Platforms

Demand Generation Solutions

Distribution Frameworks

Indent

infibeam.com

InfibeamInc

Build A Bazaar

Shipdroid

Odigma

Rewards &Loyalty

ClickMeGo

.OOO Domain

Private and Confidential | Infibeam Incorporation4

Infibeam.com Business Overview

Leading Horizontal retailer with a Large Base of High Quality Vendors Across Multiple Products

Robust Procurement Strategy and Supply Chain Focused Towards Effective Inventory Management

* Largest by size of active selection as of April 2015 in India

** Vendors as of May 2015

One of the largest* B2C online product

offerings in India with over 15mn SKUs in

more than 33 product categories across

Media and Non-Media

More than 5,000 vendors**

Relationships with 5000 suppliers and

brands

Media Non - Media

Books

Movies

Music

Magazines

eBooks

Health Equipment

Apparels

Consumer Electronics

Mobile Phones

Phone Accessories

Jewellery

Watches

Mobile Accessories

Portable Electronics

Toy & Games

Kitchenware

Gifts

Computer Accessories

Home Appliance

Home Equipment

Gaming Consoles

Computers

Cameras

Camera Accessories

Bikes

Cars

Historical trend analysis + Predictive Demand Estimation

Inventory BaseSales Plan

Purchase Order Product Purchase Customer Returns

Customer Sales Liquidation

Magic Box Discounts Supplier Returns


Media And Accolades

5

Economic Times - Top 5 most trusted brands


The Infibeam Advantage

6

The Right Blend Of Technology And Creative

Ecommerce Expertise

Strong Technology

Skills

Expertise In Performance

& Scaling

Expertise in Transaction Oriented

Campaigns

We Understand –Mindset | Technology | Operations

Strategic Relationships

Focus On User Experience

Creative Thinking


B2C: Buildabazaar - Everything You Need

For Digital Commerce

Commerce Platform Enterprise IntegrationOmni – Channel Distribution

Direct To Consumer ERP

Market Place Integration CRM

Single Sign On

Catalog

Promotions

Order Management

Supply Chain

Courier Integration

Content Management

Merchandising

Fulfilment

Payments

Management & Admin

Reporting Business Intelligence Reconciliation User Admin Site Administration Security


Multiple Buying Models On Single

Platform

Marketplace listings Business to Consumer

Business to Enterprise Business to Employees


Key Features

Market place integration

Customer service Logistics Integration SMS integration Multiple social logins

Operations Management

User friendly Navigation

Mobile Responsive Email integration Cataloging


In Built Integration With Ecosystem

Scale Logistics

Payments E-Marketing

Platform provides for complex functionality yet

being extremely stable.

Ability to handle A/B testing; geo targeting pages.

Ability to scale to 1,000’s of implementations

without any downtime.

Platform provides for complex functionality Tight

integration with high quality payment

gateways.

Authorization, settle, remit and refund

processes integrated.

Unique clearing of orders done in case of no

response but money deducted transactions without

any downtime.

Platform provides for complex functionality Direct API

integration for tracking, return pickup and dispatch

notifications.

Caters to 25000 pin codes.

Built-in courier optimization tool for optimum allocation of

packages.

Tracking Integration enables answering customer queries better.

Infibeam Digital is an authorized reseller

and

partner to Google, Facebook and ad

networks.

Expertise in Search marketing, SEO,

Affiliate marketing, E-mail & ad-serving

tools


In Built Workflows To Run Your Business

Fast Implementation & RolloutLowest turn around time compared to any other platform

Average time of 3-4 weeks for a custom implementation to go liveIntuitive processes and screens.

Built In Business Process FlowsCommon flows associated with multiple

fulfilment channelsPlatform provides for most use cases

encountered in verificationsPlatform provides for promotions and

merchandising.

Complex Taxation & ShippingPlatform capable of handling multiple levels of taxation, other charges Platform compliant with dual taxation structures as needed

Order ManagementOptimize order fulfilment, transforming sales transactions on engaging experienceAutomate workflow, avoiding duplication of effort, increasing efficiency, reducing costs

11


Integrated Payment Gateways

12

CCAvenue Amex Atom Axis Bill desk Net Banking

AirtelMoney Citrus Cyber Source DirecPay PayTM

Wallets

Emi for Amex Emi for Atom Emi for CC

Avenue Emi for Innoviti Emi for PayuEMI

Provider

Emvantage HDFC ICICI PayFort Pay pal Debit Card Solution

EBS Payu PayuMoney Qwikcilver Tech ProcessCredit Card solution


Merchandising Tools

Widgets

Banners

Carousel

Product list

HTML

Collection pages

Popular/Bestselling/Recent

Bestsellers

New launches

Collections based on price (budget,

value, high end)

Appropriate for gifting

Ad hoc collections basis festival, seasons

etc.

Boost

Cross sell

Related items

Cart Add-on

Bundles

Up sell

Recently viewed

Wish list

Product comparison

Static page

13


Promotion Engine

Promotions Based on

Base price total

WSP total

Shipping address state

Exchange discount

Shipping address

Total quantity

Payment method

Product ID

Discount application condition pre-defined

Discount types

Product category

Promotion types

Manual and auto promotions

Combinable and non-combinable promotions

Reports of promotions used

Bulk promotion codes generation

Percentage discount Fixed discount


Business Reports

Order Detail

Order Fulfilment

Item Detail

Guest Check-in

Customer

Returns

Wish List

Missed Promise

Stopped Shopping Cart

Notify Me When Available


Business Analytics Tools

Google Analytics

Google Tag manager

Omniture

Ga.js Integration

Atlas

Kiss metrics


User-Flow

Chooses the product

Adds Shipping and Billing Details

Chooses quantity and style

Opts between Register, Guest and

Social Login

Customer visits website

Chooses Payment Method

Makes Payment

Checks Pin code Availability

Adds Promo-code

Order ConfirmationEmail and SMS Sent

to Customer


Operations Management

Once Approved

Assigning Courier

Order Fulfilment

Printing of Invoice

Order Received at Back End

Pick up assignedEmail and SMS

Sent to Customer

Order CompletedEmail and SMS

Sent to Customer

Fraud Approved or Declined

Printing Address Slip and Manifest

Order Tracked and Delivered


Warehousing

Predictive and Reactive buying of products

Warehouse insurance

Shipment assigned post weight analysis

Reverse Logistics

In-transit insurance of packages

Own Inbound and Outbound shipping teams

Distribution Center

Suppliers Suppliers Suppliers

Warehouse Locations

Kolkata Bangalore

Delhi Gurgaon

Hyderabad

Mumbai Ahmedabad

Receiving

Sorting

Shipping

StockInventory

Warehouse

Customer Customer Customer

Products are received, selected, repackaged,

and loaded for shipment w/o storage

Quality Control teams

Regular pickup timings –multiple courier pickups

every day


Logistics Coverage

25,000 pincodescovered

24-48 hours SLA of delivery in Tier

1 cities and towns

48-72 hours SLA of delivery in Tier

2 cities

Maximum SLA of delivery – upto 7 days in Tier 3 and 4

Payment modes Prepaid Cash on delivery ODA locations ESS locations Air and Surface shipping In-transit insurance


1,000.00

1,500.00

21

Infibeam Logistics Locations

InfibeamLogistics present in 25 cities of India – employs more than 500 people

End-to-end integrated logistics operations with the E-commerce platform

Only bikers with proper references are hired

Flexible Panels and API’s for Tracking, Routing, Cash management and accounting

Minimal upfront capex as only those with own bikes are hired

Robust tracking , routing and cash management processes put in place

Tracking exposed to customers and API exposed to merchants

Significant benefits in working capital cycle management as the money collected from COD

deliveries is received upfront as compared to 3PLs where funds reach only after 45 days


B2B: Rewards And Loyalty Solution

Key Features Solutions

Multi-channel Programs

Points Accumulation

Engagement

Redemption

Business Intelligence and

Analytics Employee Motivation

Channel Partner Performance

Customer Loyalty

Futuristic technology driven loyalty solutions with assured ROI

22


B2E: BYOD Solution

Flash Sale Model: Offers can be time and quantity driven so as to create

a rush among employees

Non-disruptive to offline trade

End to End Solution including Last mile delivery

Built in Process flow: B2B2C (Employee Purchase Program) – The program has the

below -payment variants.

Individual Owns Corporate Pays

Individual Owns Individual Pays

Corporate Owns Corporate Pays

Access control to prevent brand dilution

Automated Order Status Email & SMS

Payment Gateways – Online + EMI

Customer service

Infibeam EPP Online Store

Employee Registration with Official Email id

Catalog Display

Add to Cart

Checkout & Shipping Details

Payment Processing (All Online & Easy EMI Options)

Order Processing & Delivery

After Sales Queries


There Is A Mobile In Every Hand!!!

Are You There?

ExperienceMobile experiences to multiple dimensions of a consumer lifecycle

StrategyUnique app strategies for engagement and interaction

PlatformsOmni channel platform with proven record of powering global mobile app aspirations

B2C Commerce

B2E Commerce

B2B BYOD


Ecosystem Benefits - Digital Strategy

SEM

App Development

Web Design

SEO

Video Production

Email Marketing

Content Marketing

Social Media

Branding

Video Production

Content Marketing

Social media

Branding

Email Marketing

Web Design

SEM

App Development


Powering The Largest Brands in India and MEA


Customer Service

27

Summarizing Infibeam Offering On Buildabazaar

Your Store powered by Buildabazaar End to End Comprehensive Solution Offering

Front End Services Back End Services

Website designTechnology

Bandwidth, Cache and Hosting

Catalogcreation

Omni-channel listings

Creatives

Digital Marketing

Mobile app

Chat Services

Warehousing

Fulfillment –Shipping and

Handling

Logistics

After-sales issues

Returns Management

SMS Services

Email Services

Payment Gateway Integration

Business Intelligence/Analytics


Project Plan

Requirements gathering

Commercial Proposal

Approval, Agreement

Design and Technical

Development

Operational Alignment

Catalogupload,

sharing with images

Demo store

Creation

Internal testing – unit,

functional and

regression

UAT

Store goes live

28


Thank You !

Date post:	22-Jan-2017
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Ecommerce Solution BuildaBazaar Infibeam

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