ECOMMERCE GOT IT’S GROOVE BACK! POUR YOUR HEART INTO IT.

The investor perspective by Hubert Deitmers.

VAN DEN ENDE & DEITMERSPowered by passion.

Albumprinter Central Point

Paylogic Unamic Hyves

Vista Print Greenfield

SFX Xerox TMG

Yesterday Today

Spil Games Metrixlab

Unruly Media Eyeworks Adconion

Tomorrow

Ecommerce Edtech

Digital Media & Marketing Enterprise Services

Mobile

Michael Aldrich

“The commerce revolution was televised.”

ONLINE SHOPPING 1979

All properties eCommerce

Google Facebook*!

Yahoo Youtube*!

Wikepedia*!Myspace*!Blogger*!

eBay Live*!

Craigslist

Amazon eBay Netflix Walmart BestBuy Ikea Target NewEgg*!Overstock Macy’s

1!2!3!4!5!6!7!8!9!10

Source: Alexa Global Traffic Rankings 2010

* = Newcomers since 1999

TRAFFIC 2010Just one new commerce company since 1999.

ECOMMERCE CONTINUES TO TAKE SHARES

har

e o

f sa

les

0%

3%

6%

9%

12%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* 2013*

11,7%

10,5%

9,3%

8,1%

7%

6%

4,9%

3,8%3%

2,3%1,9%1,6%1,4%

0,8%

WE'VE ONLY JUST BEGUN

AMAZON IS GERMANY’S HORSEMANGenerates more than number 2 to 10 combined.

Amazon EU S.a.r.l.

Otto (GmbH & Co KG)

notebooksbillinger.de AG

Zalanda GmbH

Verlagsgruppe Weltbild GmbH

Conrad Electronics SE

Tchibo GmbH

Bonprix Handelsgesellschaft mbH

Cybortport GmbH

Esprit Retail B.V. & Co. KG

4.811,1

1.701,0

485,0

411,6

388,9

372,9

360,0

357,0

343,1

327,7

TURNOVER 2012 [Mio. Euro]

COMPANY

4.747,2

Bron: Studie E-Commerce-Markt Deutschland 2013

WE HAVE OUR OWN FOUR HORSEMEN

Turnaround Delayed payment

Offline marketing Building credibility

Focus Innovation

AND HOW DID THEY GET THERE

Verticals Extreme customerservice

1999

1999

1952

1996

SO… IS THERE LIFE FOR NEW HORSEMEN?

YES!

ECOMMERCE USED TO BE A CAPITAL INTENSIVE BUSINESS

$BUYING INVENTORY INVENTORY RISK WAREHOUSING

FULFILLMENT TECHNOLOGY CUSTOMER ACQUISITION COSTS/ CONVERSION

ECOMMERCE TODAYBig and ripe for innovation.

10Xbigger than the ad market.

10%penetrated online.

4Xless investments.

RENAISSANCE OF OUT-OF-THE-BOX COMMERCE BEGAN WITH FLASH (PRIVATE) SALES

PRIVATE SALES COMMERCERenaissance.

INVENTORY Hold & Return Build to Order Sense of urgency

MODEL Luxury Fun Data

MARKETING & SALES

E-mail Exclusiveness Social Media

NOT EVERY ENTREPRENEUR NEEDS SCALE…Schrei vor Glück, oder schick’s zurück

NOT EVERY ENTREPRENEUR NEEDS SCALE…Schrei vor Glück, oder schick’s zurück

WE SEE GREAT POSSIBILITIESDecreasing development costs !

Decreasing customer acquisition costs !

Omnichannel possibilities !

Subscription Commerce !

Collaborative Consumption

Etsy

DECREASING DEVELOPMENT COSTS

Fab

DECREASING CUSTOMER ACQUISITION COSTS

Stella & dot

OMNICHANNEL POSIBILLITIES

Shoedazzle

SUBSCRIPTION COMMERCE

Airbnb

COLLABORATIVE CONSUMPTION

THE FUTURE?

OR BACK TO THE FUTURE?

TO BE FUTURE PROOFService !

Service !

Service

THE B.I.C. MENTALITY IS WHAT WE NEED