7 Ecommerce Trends For 2017

“Ecommerce has become the new standard in the way people purchase goods. And if the past is at all suggestive of the future, then it’s safe to say

that the future of ecommerce looks bright.”

OUTLINE 1. Mobile First Strategy

2. Raise of Local Drop-off Points

3. Data Aggregators

4. Chatbots

5. Quick Free Delivey & Easy Return Policy

6. Design

7. Big data Usage

What are the hottest trends

for upcoming retail season?

1. MOBILE FIRST - REQUIRED!

“Quick, Easy and Mobile First!”The trends that are here to stay.

1. MOBILE FIRST

• Look at your visitors as one single group – don’t divide

them into mobile and desktop users.

• Mobile devices cause more than half of web traffic – don’t

underestimate them.

• Responsivity is must and mobile first is required next step.

• Always provide an excellent customer experience.

2. RISE OF LOCAL DROP-OFF POINTS

“An online retail shopping experience can be severely limiting in that a

consumer doesn’t have the ability to interact, see, try and touch the products

like in a store.”

2. RISE OF LOCAL DROP-OFF POINTS

• Small shops serve as showrooms, fitting rooms and drop-off points, all in one.

• Enable the customers to order, come to see and try on your products - all in the same day at a local drop-off point of their choosing.

• If you sell in your own brick and mortar store, save customer’s time. Separate entrances for grab-and-go goods and those who want to browse.

3. DATA AGGREGATORS

“The more information there is available about a product the less reluctant people will

be to buy it online.”

3. DATA AGGREGATORS – How it works?

• Data aggregators compile information that help businesses get found on online resources such as: Google Maps, Bing Local, Yahoo Local, Apple/Siri, Facebook, Yellow Pages etc, and lead customers to find expected product.

• It improves your loacal search ranking (and SEO itself).

• Pictures, reviews, and comments are persuasive social proof for customers’ purchase decision — in fact, 84% of people trust online reviews as much as a personal recommendation.

4. CHATBOTS

“People will talk or write to machines and they will love it!”

4. CHATBOTS• Fully automated chat agents are able to answer all customers

questions, improve their shopping experience, and provide personalised solutions to various issues.

• Additionally, chatbots can be programmed to do everything from suggesting sizes, making fashion recommendations, and personalizing special offers.

• There are some companies already using chatbots (H&M, Sephora, Victoria’s Secret etc.), and their usage will only become more prominent and widespread.

5. QUICK FREE DELIVERY & EASY RETURN POLICY

“81% of customers want an easier way of returning products

they just bought online.”

5. QUICK FREE DELIVERY & EASY RETURN POLICY• The same day or next day delivery is customers requirement

that can make or break their decision.

• Many online shoppers now expect free shipping as a critical element to their e-commerce experience.

• Offering simple and no-hassle return policies helps to build trust with clientele and secure a sense of quality assurance.

6. DESIGN

“Originality, less text and more images.”

6. DESIGN• The standing out landing page aiming for originality is a gate to

success. There are too many similar stores you don’t want to be interchanged with.

• Less content to wade through and more visual impulses increase the visitor’s desire to buy your goods.

• Every image on your site matters. Make sure they are of high-resolution and perfect quality (from both emotional and technical perspective)

• As a result, visual storytelling such as cinemagraphs, semi-flat design, and illustrations will likely be huge hits in 2017.

7. BIG DATA USAGE

“Big Data will help to transform the shopping experience by providing

exclusively designed offers for each customer.”

7. BIG DATA USAGE• The ability to offer personalised solutions is based on rich

informational base of your customers.• In 2015, retailers who started using big data practices experienced a

60% average increase in their business margins.• Map easily your best customers, their spendings, favourite products,

sources and campaigns they came from, and what information they are looking for when deciding on a purchase.

• Thanks to reasonably priced ecommerce analytics tool you are able to answer not only these questions but many more.

Summary

1. Customers are identified singularly by their online habits, rather than separately as desktop or mobile users.

2. Small shops that serve as showrooms, fitting rooms, and drop-off points will be on the rise.

3. A shift toward a bigger demand for graphics and social proof such as pictures, reviews, and comments.

Summary

4. Chatbots suggesting sizes, fashion recommendations, and personalised offers will become more common.

5. The same day or next day delivery will become the standard.

6. Original and visually attractive web design and attractive layout.

7. Use of big data to be able to offer personalised solutions.

What’s your opinion?

These are trends we believe will be of great importance in 2017.

What are your opinions? Did you find any additional tips for 2017? Do you apply some of them already?

Feel free to share your experience in comments!

Your MonkeyData Team