Ecommerce Trends to Watch Out for in 2015

Ecommerce Trends to Watch Out for in 2015

Synergy, Innovation and Creativity

Keeping up with new ecommerce trends is essential for every merchant. Every year, ecommerce continues to change, bringing new trends that marketers must

use to meet the needs of their customers.


www.synotive.com | [email protected] | 1300 894 506

As technology continues to evolve, the way it’s used by companies in the ecommerce world evolves

as well. If you’re preparing for the 2015 business year, here are some of the ecommerce trends to watch out

for in the coming year.





Mobile Buying Continues to Grow

1

Mobile online sales are predicted to grow significantly in 2015, and mobile friendly stores will be essential for companies that want to succeed in

ecommerce.



Many mobile users are currently doing a lot of shopping on their phone, and this trend will continue

growing. New store apps and point of sale systemswill become popular for consumers that enjoy

shopping on their phones.





Growth of Mobile Marketing

2

In 2015, mobile marketing will also grow, and companies will find that they’ll get better results

from ads that can be clicked on via mobile devices, such as tablets or smartphones.



Customers don’t need to get on their computer to look up products. They have the ability to tap on ads

they see on their phone or tablet, so using mobile ads will provide marketers with a big edge in the next

year.





Personal Content

3

Another ecommerce trend to be aware of in the coming year is the evolution of personal content.

Companies are realising that marketing campaigns need to be more personal.



Instead of using third-person, professional content, marketers will begin using transparent, simple,

personal content when talking to consumers. Content that talks to consumers like a friend will become one

of the best marketing strategies in 2015.





Social Commerce Becomes More Popular

4

Social commerce, which involves selling physical goods via online social networks, will become more popular, growing significantly within 2015. In fact,

social commerce sales are expected to hit $14 billionin 2015.



Marketers will have to take advantage of social commerce, using multiple social marketing

techniques to encourage customers to buy.



Conducting giveaways, posting product videos, creating special events and running sales promotionswill help companies get in touch with consumers on

social networking sites.





Same Day Shipping

5

Some of the larger companies are already providing same day shipping to customers in certain areas, and

same day shipping will become a popular trend in 2015. More online stores will begin offering same day shipping to customers, providing consumers with the

ability to enjoy online purchases faster.



Of course, these are only a few of the trends to watch out for in 2015. While your company may not be able to get on board with every trend, taking note

of new trends and implementing trends whenever possible can improve overall ecommerce success.



We understand that your business has a unique set of challenges when you set out to create an Ecommerce platform. We not only develop your

Ecommerce Solution but also create a search engine friendly solution for your business with the support

of our Digital Marketing Team.



Synotive Technologies Pty. Ltd.

Address: Exchange Tower, Suite 1209, 530 Little Collins Street, Melbourne, Victoria, 3000, Australia

Website: www.synotive.com |Email: [email protected] 894 506

Thank you!

http://www.synotive.com/

mailto:[email protected]

Date post:	16-Jul-2015
Category:	Technology
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Ecommerce Trends to Watch Out for in 2015

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