Ed Davis and Michelle Walker DECA Inc. 1 High School Competitive Events as a Tool to Improve...

Ed Davis and Michelle Walker DECA Inc.

1

High School Competitive Events as a Tool to Improve Curriculum

Fall SymposiumSeptember 27, 2010


2

Series Event Exam Analysis

=

Item Analysis

+

Instructional Areas

3

Example: Comprehensive 2008

ExamAssociation National National Top 10

Mean StDev Mean StDev Min Max Mean Min Max

AAM 78.3 8.6 70.6 10.1 33.0 89.0 83.0 78.0 89.0

ACT 71.7 10.7 72.8 10.7 33.0 92.0 86.0 81.0 92.0

ADC 58.0 4.6 59.4 12.6 0.0 80.0 73.0 68.0 80.0

ASM 72.0 6.1 70.8 12.2 18.0 89.0 83.0 78.0 89.0

BLMDM 56.7 30.3 63.8 13.9 17.0 91.0 82.0 77.0 91.0

BMDM 65.0 4.9 61.6 9.7 28.0 82.0 76.0 71.0 82.0

BSM 76.3 4.0 73.2 9.8 28.0 89.0 85.0 80.0 89.0

DQB 79.0 11.3 67.2 12.1 18.0 87.0 83.0 78.0 87.0

FMS 49.0 63.5 10.8 1.0 83.0 77.0 72.0 83.0

FMDM 63.8 11.8 58.9 13.1 0.0 88.5 79.0 74.5 88.5

HLM 75.0 1.0 66.5 8.8 39.0 87.0 80.0 75.0 87.0

HMDM 76.6 9.5 61.6 14.2 0.0 82.0 78.0 73.0 82.0

MMS 79.7 5.5 71.7 8.2 49.0 90.0 84.0 79.0 90.0

QSRM 78.0 1.0 68.5 9.6 23.0 84.0 80.0 75.0 84.0

RFSM 75.7 5.1 71.6 10.8 27.0 89.0 84.0 79.0 89.0

RMS 70.5 5.2 68.6 9.7 23.0 87.0 81.0 76.0 87.0

SEM 75.3 8.7 73.3 8.6 28.0 87.0 83.0 78.0 87.0

SMDM 78.1 8.5 69.9 10.7 24.0 89.0 85.0 80.0 89.0

TMDM 67.8 28.9 66.5 14.5 0.0 86.0 82.0 77.5 86.0

TSE 71.3 10.1 64.7 11.7 27.0 83.0 79.0 74.0 83.0


4

Comprehensive Exam Analysis• Hotel & Lodging

Management• Marketing

Management • Restaurant &Food

Service Management

• Retail Merchandising

• Sports & Entertainment


5

Analyzed Comprehensive Exams

• Item analysis

• Sorted by Instructional Area

• Average scores for each instructional area


6

Instructional Areas

1. Business Administration

2. Business Law

3. Compliance

4. Channel Management

5. Communication Skills

6. Customer Relations

7. Distribution

8. Economics

9. Emotional Intelligence

10. Entrepreneurship

11. Financial Analysis

12. Financial-Information Management

13. Human Resources Management

14. Marketing-Information Management

15. Interpersonal Skills

16. Knowledge Management 17. Marketing

18. Management

19. Market Planning

20. Information Management

21. Operations

22. Professional Development

23. Pricing

24. Project Management

25. Product/Service management

26. Promotion

27. Quality Management

28. Risk analysis

29. Risk Management

30. Selling

31. Strategic Management


7

Hotel & Lodging Distribution

1. Business Law 2

2. Channel Management 3

3. Communication Skills 5

4. Customer Relations 1

5. Distribution 2

6. Economics 5

7. Emotional Intelligence 5

8. Financial Analysis 7

9. Human Resources Mgmt 4

10. Marketing-Information 10

11. Management 1

12. Market Planning 7

13. Information Management 5

14. Operations 11

15. Professional Development 3

16. Pricing 2

17. Product/Service management 9

18. Promotion 7

19. Selling 9

20. Strategic Management 1


8

Hotel & Lodging Instructional Areas Above 80% Correct

Customer Relations

Emotional Intelligence

Financial Analysis

Operations

Product/Service management

Selling


9

Hotel & LodgingInstructional Areas 65%- 80% Correct

Marketing Distribution

Pricing

Marketing-Information Management

Business Law Communications

Human Resources Management


10

Hotel & LodgingInstructional Areas Below 65%

Channel Management

Professional Development

Information Management

Economics

Market Planning

Promotion


11

Marketing Management

Distribution

1. Business Law 2




5. Distribution 2

6. Economics 5




10. Marketing-Information Mgmt 14

11. Marketing 1



14. Operations 8


16. Pricing 2

17. Product/Service management 14

18. Promotion 10

19. Selling 5



12

Marketing ManagementInstructional Areas Above 80% Correct


Human Resources

Marketing


13

Marketing ManagementInstructional Areas 65%-80%Correct

Strategic Management Communications Skills

Financial Analysis Product/Service Mgmt

Operations Customer Relations

Business Law Economics

Information Management Selling


14

Marketing ManagementInstructional Areas Below 65%

Pricing


Promotion

Market Planning

Channel Management



15

Retail Management Distribution

1. Business Law 2



4. Customer Relations

5. Distribution 8

6. Economics 6





11. Marketing 2



14. Operations 7


16. Pricing 2

17. Product/Service Mgmt 10

18. Promotion 13

19. Selling 9


16

Retail ManagementInstructional Areas Above 80% Correct

Pricing

Information Management


17

Retail ManagementInstructional Areas 65%-80%Correct

Emotional Intelligence Financial Analysis

Marketing Promotion

Business Law Professional Development

Operations Product/Service Management

Communications Skills Selling

Human Resources Distribution


18

Retail ManagementInstructional Areas Below 65%

Economics

Channel Management

Market Planning


Customer Relations


19

Restaurant & Food Service Management Distribution

1. Business Law 3




5. Distribution 5

6. Economics 5





11. Marketing 1



14. Operations 10


16. Pricing 3


18. Promotion 7

19. Selling 10



20

Restaurant & Food Service Management

Instructional Areas Above 80% Correct Customer Relations

Business Law

Strategic Management

Marketing



21

Restaurant & Food Service Management

Instructional Areas Below 65% Promotion

Economics


Communications Skills


22

Sports & Entertainment Marketing Distribution

1. Business Law 2




5. Distribution 2

6. Economics 6





11. Marketing 2



14. Operations 7


16. Pricing 3


18. Promotion 14

19. Selling 7



23

Sports & Entertainment Marketing

Instructional Areas Above 80% Correct Human Resources Management

Pricing


Communications Skills


24

Sports & Entertainment Marketing

Instructional Areas Below 65% Marketing

Selling

Economics

Distribution

Customer Relations


25

Improve the Curriculum

• Look for patterns of performance across

competitive events• Identify instructional areas where improvement

is needed– 65%-80%– Below 65%


26

Improve the Curriculum

• Collaborate with curriculum related staff

– Connect performance indicators and course objectives– Include in New Advisor training

• Implement experiential learning activities that extend and apply the instructional areas’ concepts and principles


27

Summary• Conduct an item analysis• Identify instructional area strengths and

weaknesses• Compare to curriculum areas• Develop a system to improve weak areas


28

High School

Competitive Events

as a

Tool to Improve Curriculum

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Ed Davis and Michelle Walker DECA Inc. 1 High School Competitive Events as a Tool to Improve...

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