REF: 2343 // Imperial record // Film and TV // Code **** // Access granted

Creative poster competition

By Edward Fawcett

The brief.To enter the competition, you need to create an original advert to encourageyoung people to respect the TV and video industry in the UK and make the Positive decision to choose official films and T.V. This message must be conveyed through a campaign of two or three posters.

This campaign is different from ones you might have seen before: we don’t want your advert to focus on ‘Pirate DVDs’ or ‘Illegal downloads’. Instead we are looking for adverts which bring to life one of the following key messages:

•Promoting creativity and hard work that goes into making original AV content.•Demonstrate the positive role copyright plays in protecting the future of film and TV•Bring to life the value of the film, video and TV industry in the UK.•Celebrate how much people love film and the TV .

My understanding of the brief

Create three posters each portraying a clear message about supporting the TV and film industry in a POSITIVE way either through:

1. Promoting the creativity and hard work that goes into the making of a film.

2. Showing through positive means the role copyright has in safe keeping the Film and TV industry.

3. By showing how film and TV make a huge contribution to the British economy.

4. Showing how much people love the film and TV industry.

Past campaigns

Marketing basics'Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.'

Target Market refers not just to the target audience but also to the type of market you are attempting to release the product into (competition, similar products, prices etc.) To establish this you must research. (see below) The groups of people you are trying to sell your product to, this could include: Age and sex etc...The value proposition is the set of benefits or values a company promises to deliver to consumers to satisfy their needs – or, to put it simpler terms, the reasons why consumers should buy the product or service. Establishing the value proposition is tied closely to the brand identity of the company and how they differentiate and position themselves relative to their competition.

Qualitative and Quantitive research + results.

Qualitative and Quantitive research + results.

Qualitative and Quantitive research + results.

Qualitative and Quantitive research + results.

Work schedule

Adobe Illustrator

Adobe Illustrator

Adobe Illustrator

Initial ideas

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Final design