Edinburgh Sustainability JamBlueBerry Jam Consultancy

Alex KoehierWill MaQifeng LiLi SunMuxi Yang

Scotland 22,000 tonnes of plastic drinks per year

If separate for recycling it could be worth around £6

million

Low Recycling rate currently

23 Scottish council (32 in Total) failed to meet a

target to recycle half of all wastes by 2013

Sustainable Life Style

Less bottle & cans in landfill and nature

less carbon footprint

Encourage individual behaviour to build more

sustainable society

Scotland Zero Waste

Programme

Innovative ‘Recycle and Reward’ Schemes’

10 million budget for 2014/2015provide waste and recycling collections for businesses

Quantitative Analysis

Quantitative Analysis

Buying drinks

City Council

Personal Green Credits

Recycling Machine

10p

10p Coupon

Mechanism (1)

Carbon Offset Certificate

Buying drinks

City Council

Personal Green Credits

Recycling Machine

10p

15p Coupon

Mechanism (2)

Carbon Offset Certificate

5p

Coupon

Encourage more commercial Involvement

Benchmarking Methodology Develop the platform which show the information for the organisation

in Scotland to show how environment friendly are they.

Green Credit for people

Standard

Supermarket, University, Hotel, Transportation Centre, Stadium

Visitor Flow Rate/Sales Revenue lorry route Past Green performance Business Activity location

Benefits Government: meet emission target

Private retailers: increase sales

Community: less litter

Customers: coupons

Disadvantages Not sustainable because government

funded

FutureBottle deposit system customers are getting used to it

infrastructure in place

More resources paper, cardboard, batteries, other plastic

Questions?

Join us! @Edblueberry_jam

BlueberryThe company with the automatic recycling machine could get

the carbon offset certificate

More competitive Better Reputation

Increase SalesPeople get green credit when they bring the bottle back