The Edmonds Political Contacts Database
will get you an even larger slice of the
$12 Billion
political advertising pie in 2020
Experts Predict Record Breaking
Expenditures in 2020
The 2020 Elections Will Set
Another Ad Spending Record
In 2020 we are not going to be able to get out of the way of (political) money. Steve Marks, EVP
Spending on political advertising is projected to hit record highs in 2020
Radio advertising will likely receive a
significant bump…eclipsing what was
spent during 2016
(Political advertising) will surge $3.6 billion
above most recent…campaign year 2020 US Presidential Race Will Be Costliest in History.
Where is the money?
4 Key Elements to Political Ad Sales $$$
Order the Edmonds Database and Contact Every
Candidate and Campaign, From Local to National
Develop an Understanding of the Political Ad
Market
Give Candidates and Political Consultants
What They Want and Write The Orders!
Communicate The Benefits of Your Station’s
Unique Selling Propositions to Candidates
1ST Key Element:
What Races are in Play…
❖ The Presidency
❖ 34 U.S. Senate Seats
❖ 435 U.S. House Seats
❖ 11 Governors
❖ 10 Attorneys General
❖ 80% of over 6,500+ state legislative seats
❖ 10’s of thousands of county and local elections
Develop an Understanding of
the Political Ad Market
2020 Political Ad Spending:Media Share
Source: Borrell and Edmonds
Percent of 2020 ElectoralAdvertising Spending by Contest Level
Source: Campaign and Elections Magazine,
OpenSecrets, FollowTheMoney, FEC and Edmonds
Projected 2020 Ad Spending on
Radio in Millions
(9% Share)
Source: Borrell and Edmonds
U.S. Senate$33
U.S. House$77
StateGovernor
$13
Lt. Governor &Attorney General
$15
StateAssembly
$208
Local BallotIssues$302
Specialinterests
$77
U.S. President$152
City/LocalElections
$225
2020 Totals = $1.1 Billion
Projected 2020 Ad Spending on
Broadcast TV in Millions
(39% Share)
Source: Borrell and Edmonds
U.S. Senate$138
U.S. House$322
StateGovernor
$55
Lt. Governor &Attorney General
$64
StateAssembly
$875
Local BallotIssues$1,265
Specialinterests
$303
U.S. President$655
City/LocalElections
$945
2020 Totals = $4.6 Billion
Projected 2020 Ad Spending on
Cable TV in Millions
(13% Share)
Source: Borrell and Edmonds
U.S. Senate$46
U.S. House$106
StateGovernor
$18
Lt. Governor &Attorney General
$21
StateAssembly
$289
Local BallotIssues$418
Specialinterests
$100
U.S. President$209
City/LocalElections
$312
2020 Totals = $1.5 Billion
Projected 2020 Ad Spending on
Newspapers in Millions
(8% Share)
Source: Borrell and Edmonds
U.S. Senate$30
U.S. House$70
StateGovernor
$12
Lt. Governor &Attorney General
$14
StateAssembly
$189
Local BallotIssues$275
Specialinterests
$66
U.S. President$138
City/LocalElections
$205
2020 Totals = $1 Billion
Issue/Advocacy, Independent
Expenditure Groups & Super PAC’s
2nd Key Element:
Order the Edmonds Database and Contact Every
Candidate and Campaign, From Local to National
Here’s what you get:
❖ Candidate Contact Information at all levels…Over 30,000 files nationwide
❖ Candidate Contact Updates
❖ National Issue/Advocacy groups, PACs, Super PACs, and their Media Buying Firms
❖ Periodic Updates, Inside Info and Best Practices
❖ State Party Chairs contact information
❖ A Political Advertising PowerPoint that you can customize for your local use
Pays for itself with your first sale!
Multi-State Discounts Available
Access via Box.com online file sharing service, so
updates are available immediately.
Data can be viewed in Excel format, either online or
downloaded.
ALSO INCLUDES…National Issue/Advocacy Groups,
PACs, Super Pacs and their Media Buying Firms.
Communicate The Benefits of Your Station’s
Unique Selling Propositions to Candidates
It’s all About Simplicity, Speed and Service
Develop easy-to-understand
presentations that include
your entire portfolio of
products as spending levels
increase.
3rd Key Element:
4th Key Element:
Give Candidates and Political Consultants
What They Want and Write The Orders!
❖ Provide hard data on the voter audience you deliver.
❖ Make sure your sales team understands the political category and what
makes your ads an excellent buy … important election dates, disclaimer
requirements, who’s entitled to Lowest Unit Rate, etc.
❖ Offer simple packages of your product portfolio for ease of buying.
(Don’t make it hard work – you’ll lose them)..
❖ Also compile SOP and contact info for emergencies; evenings and
weekends.
To do that, simply:
For More Information:Bob Lawrence, CRSM
Director of Sales
Revenue Development Resources, Inc.
0: 316.613.8752
M: 214.912.0262
www.RDRtoday.com