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Education and the Industry - The Case of Dubai and a view from both perspectives Ron Hilvert Managing Director [email protected]
Education and the Industry - The Case of Dubai and a view from both perspectives
Ron Hilvert
Managing Director
DUBAI:
The City of the Future - NOW...
The Fastest Growing Tourist Destination in
the World – ¾ of the world’s population can
be reached within 7 hours flight
Highest density of 5-star hotels in the world
Serviced daily by more than 70 international
airlines
Emirates Airlines – fastest growing airline in
the world
Dubai airport – witnessed 51 million
passenger arrivals in 2011
360 days of sunshine
A natural hub for international travel & trade
Cultural melting pot – 80% of the population
are expatriates
The Emirates
Academy of
Hospitality
Management
From humble beginnings of a fishing
village…
The UAE was founded in 1971
Population: About 2 million in Dubai
(5.3 million in UAE)
GDP: $260 billion
Per Capita GDP: $49,000
Main industries: Petroleum; Tourism;
Aluminum; Fishing, Commercial ship repair;
Handicrafts; Textiles
Economic diversification have reduced the
portion of GDP based on oil and gas output
to 25%.
Some Quick Statistics Today
The Emirates
Academy of
Hospitality
Management
Sheikh Zayed Road [In 1991]
Sheikh Zayed Road [Today]
Dubai Airport – 1970s
Dubai’s Terminal 3, the new home of Emirates Airlines, is the
world’s single largest terminal building and features 26 gates, 162
check-in counters, 88 self-service kiosks and over 63km of
baggage conveyors.
Madinat Jumeirah [In 2000]
Madinat Jumeirah [In 2003]
Burj Khalifa –
Tallest Building in the
World
(Standing at 828meters)
Dubai Mall –
Largest Mall in the World
(More than 1,500 retail stores
under one roof)
Dubai Aquarium
Ski Dubai – making the impossible,
POSSIBLE!
Dubai World Cup – World’s Richest Race Meeting (USD 10 million)
Ferrari World – Abu Dhabi
Artificial Islands
Artificial Islands
Changing Landscape of Dubai
Less reliance on oil and greater reliance on the Hospitality & Tourism industry Hotel occupancy rates are at an all time high Arab spring has had a positive effect on the economy 79% increase in number of GCC visitors in 2011 The Emirates Academy of Hospitality Management is well placed to train future leaders of the hospitality and tourism industry
Unique Location
Our Campus
The Emirates
Academy of
Hospitality
Management
Integral part of Jumeirah Group
International Hospitality Management Company
Rapid international expansion
Work experience for students
Best practice examples
Excellent career opportunities
The Emirates
Academy of
Hospitality
Management
Jumeirah Group
Some Quick Facts:
The Emirates
Academy of
Hospitality
Management
Established in 2001 – intention was to support
the local hospitality industry with skilled
personnel
Accredited in the UAE, UK and Australia
Associate / Bachelor of Science (Hons.)
Programme
First in the region to offer the Master of Science
in International Hospitality Management
Currently about 300 students and 300 alumni
from 60 countries
Academic association with Ecole hoteliere de
Lausanne
Study Abroad partnership with Cornell
University
Strong links to Industry
Internships / Employment
Brand image & Reputation
Synergies – students work on
real world projects
Access to database
(e.g. WEF project)
Inculcation of Hallmarks
Access to business services
(e.g. Legal, Finance, Marketing)
Faculty development – PDPs
and Consultancy opportunities
Access to cutting edge
technology (e.g. Innovation villa)
Advantages
The Emirates
Academy of
Hospitality
Management
Perception that we educate just
“Jumeirah” managers
Perception from industry that we
might misuse commercial in
confidence information
Compatibility of policies
between SBUs and the school
Students might have unrealistic
expectations of employment
Education not viewed as a
commercially driven endeavour
Challenges
The Emirates
Academy of
Hospitality
Management
POSTGRADUATE PROGRAMME
Master of Science in International Hospitality Management
1 year full time, or Up to 4 years in part-time, flexible mode
The Emirates
Academy of
Hospitality
Management
Programme Structure
Students take a maximum of two modules simultaneously.
Each module involves 40 taught hours and 100 hours of self-directed study over a period of one month.
The programme ends either with a formal academic dissertation or through the completion of several industry related projects.
MSc in International Hospitality Management
1st accredited Hospitality Management Masters in Gulf Region
Accredited by UAE Ministry of Higher Education & Scientific Research
Recognised globally by leading universities
Aims
To develop the knowledge, skills and competence of graduate industry professionals
To enable them to function effectively at executive, corporate and senior managerial levels within the industry.
MSc in International Hospitality Management
Origins Content and structure based on extensive industry and educational research
65 senior executives from the hospitality industry contributed to the design and content of this course
Course content benchmarked against 15 other internationally renowned masters level programmes
Faculty at EAHM have extensive experience of teaching at Masters level in over 11 different universities
Electives Business Continuity Planning Hotel Benchmarking Digital Marketing
Sustainable Tourism Development Cross Cultural Selling and Marketing
Trimester 1
Trimester 2
Trimester 3
ONE FULL MSc SCHOLARSHIP TO BE AWARDED
Criteria
Minimum 1 year of relevant working experience
Excellent Undergraduate results (min. GPA of 3.0 / 4.0)
Internet-based TOEFL of 100; IELTS band score of 7.0
Application process involves a personal interview at The Academy
Scholarship includes full waiver of Tuition and Sundries
valued at AED89,900 (approx. USD25,000)
Please apply online at
www.emiratesacademy.edu
Questions / Comments? The Emirates
Academy of
Hospitality
Management
