26
energy.gov/eere/communicationstandards EERE Identity & Design Guidelines for Communications Updated November 2018 Version 8
energy.gov/eere/communicationstandards
EERE Identity & Design Guidelines for Communications
Updated November 2018 Version 8
energy.gov/eere/communicationstandards 2
Introduction
A consistent approach to communications products helps to ensure that EERE is viewed
as a primary, authoritative source of information about renewable energy and energy
efficiency technologies.
This framework includes guidance and requirements on the use of colors, fonts, visual
identifiers and logos, and other aspects of EERE information products. The standards
are intended to balance flexibility and consistency, by clearly delineating recommended
versus required elements. EERE offices are encouraged to be innovative in their product
writing and design, and to work with the Communications office early on for solutions to
best meet audience needs.
Information specific to web requirements is available at http://energy.gov/eere/
communicationstandards. Navigate to the section titled, EERE Website and Digital Media
Standards and Guidelines.
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
energy.gov/eere/communicationstandards 3
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Checklist of Required Elements
Required elements for all communication products
Proper use of EERE identifier or DOE identifier or approved
logos (See table on page 4)
Proper use of color palette (See table on page 4)
Proper use of fonts (See table on page 4)
The EERE identifier must be placed on the front of all EERE communication products per
page 5. For products with two or more pages, the identifier OR an approved logo/identifier
must appear on the back cover per page 15
Photo credits on page 14
Square corners on layout elements such as photos and sidebars. In some cases, out-
lined photos may be approved. See page 13
Include URL: Use energy.gov/eere/xxx URLs on your products. Do not use the www or
https preface unless its absence would lead users to the wrong URL. Use marketing
URLs (short URLs) that redirect to sites within energy.gov, when possible.
Additional requirements for print products
Page numbers for documents with more than two pages, see page 14
Publication number, see page 16
Publication date, see page 16
energy.gov/eere/communicationstandards 4
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
What is Not Allowed
• Don’t skew or distort text and graphics in any way
• Don’t use drop shadows, strokes, or other visual effects
• Don’t use watermarks
• Don’t use gradients
• Don’t use colors other than the EERE color palette
• Avoid using all caps in headlines and text
• Ensure charts and graphs are legible on screen and in print.
Recreate as needed for legibility.
• Don’t put author names on the front cover but instead on the
acknowledgements page.
• Include complete website url in the text of documents.
Do not include hyperlink language.
energy.gov/eere/communicationstandards 5
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Identity Guidelines
The EERE identity table provides guidance on logo, color, and font treatments for EERE
offices, activities, and partnerships.
To ensure that logos align with DOE branding and policies, contact EERE Publication Manager
Scott Minos ([email protected]), for approval before developing a new logo.
DOE and
Inter-Agency Partnerships (Energy I-Corps)
EERE Offices, Subprograms,
(Building America) and Coalitions (Clean Cities)
Initiatives (Better Buildings, SunShot)
and Competitions (Solar Decathlon, EcoCar)
DOE Logo, Seal, or DOE Identifier
EERE Identifier: Follow EERE guidelines for position
Sub-logo approved by EERE Communications
EERE Identifier: Brand identity to be determined
Sub-logo approved by EERE Communications
Colors determined with EERE Communications
EERE Colors Only: primary & highlight required
Colors determined with EERE Communications
Fonts determined with EERE Communications
EERE Fonts Only: required
Fonts determined with EERE Communications
*Logos and Identifiers
Color Requirements
Font Requirements
DOE EEREEERE
Initiatives & Competitions
*Existing logos will be grandfathered, new logos need to be approved by EERE Communications.
energy.gov/eere/communicationstandards 6
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
The EERE identifier must be placed on the front and back of all EERE communication
products. You may place the identifier in the location that works best for your product.
EERE Identifier: positioning
CLEAR SPACE
CLEAR SPACE
MINIMUM
1.75" /260 px
The minimum reproduction size allowable is based on the width of the identifier.
Please do not disproportionately resize. The two pieces of the identifier can not be
modified or used as individual components.
MINIMUM
1"/155 px
energy.gov/eere/communicationstandards 7
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
The positive treatment of the EERE identifier can be used in green, black, or gray.
EERE Identifier: positive treatment
SPOT
Pantone 356
Pantone 368
Pantone 431
CMYK
C = 95M = 8Y = 93K = 27
C = 63 M = 0Y = 97K = 40
C = 45 M = 27Y = 17K = 51
Dark Green
Light Green
Gray
RGB
R = 0G = 121B = 52
R = 105 G = 190B = 40
R = 94 G = 106B = 113
Hex #
007934
69BE28
5E6A71
energy.gov/eere/communicationstandards 8
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
The reverse treatment uses the EERE identifier in solid white on a solid green, black,
or gray background.
EERE Identifier: reverse treatment
If appropriate for your design, you may also reverse the identifier out of a four-color
photo or illustration. Please make sure there is enough contrast so the identifier can
be clearly seen.
Use identifier on a solid-colored background. Do not use identifier on a patterned background.
energy.gov/eere/communicationstandards 9
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE identifier with technology office names are available for use on the
communications standards logo page under Office Logos: http://www.energy.gov/eere/
communicationstandards/eere-office-subprogram-and-speciality-logos.
EERE Identifier: office names
PMS 356
PMS 356PMS 368
FEDERAL ENERGY MANAGEMENT PROGRAM
ADVANCED MANUFACTURING OFFICE
FUEL CELL TECHNOLOGIES OFFICE
BIOENERGY TECHNOLOGIES OFFICE
WEATHERIZATION & INTERGOVERNMENTALPROGRAMS OFFICE
energy.gov/eere/communicationstandards 10
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Color
• The EERE color palette establishes a consistent look and feel for your products. The
EERE green and grey are the primary colors of the EERE brand. Green is the dominant
color and grey is subordinate to green. The primary colors frame the content, and as
such, green should be the most recognizable visual element of the EERE brand.
• The secondary colors are used for highlighting content, charts, illustrations, call out
boxes, pull quotes, or other supporting graphics. These colors should be used sparingly
and only for the purposes stated. These colors should never compete for attention with
the primary color.
Pantone 431 CMYK C45 M27 Y17 K51
RGB R94 G106 B113
HEX 5E6A71
Primary SecondaryPantone 356 CMYK C95 M8 Y93 K27
RGB R0 G121 B52
HEX 007934
Pantone 308 CMYK C100 M19 Y8 K46
RGB R0 G91 B130
HEX 005B82
Pantone 2995 CMYK C87 M1 Y0 K0
RGB R0 G169 B224
HEX 1F82BB
Pantone 116 CMYK C0 M12 Y100 K0
RGB R254 G203 B0
HEX FECB00
Pantone 158 CMYK C0 M64 Y95 K0
RGB R227 G114 B34
HEX E37222
Pantone 428 CMYK C12 M6 Y5 K12
RGB R195 G200 B200
HEX C3C8C8
Pantone 368 CMYK C63 M0 Y97 K0
RGB R105 G190 B40
HEX 69BE28
energy.gov/eere/communicationstandards 11
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Typefaces
Consistent use of a font, or typeface, adds credibility and improves readability in your
communication products. The preferred typeface is Franklin Gothic, which is a free font.
Franklin Gothic is used in print products for titles, subheads, captions, sidebars, and call
outs. This is also the preferred font for exhibits, including posters, banners, table top
exhibits, and floor exhibits. Times New Roman is the preferred font for body text because
of readability, but Franklin Gothic may also be used. For templates using ITC Franklin
Gothic, basic Franklin Gothic can be used as well.
Franklin Gothic
Franklin Gothic Book
Franklin Gothic Book Italic
Franklin Gothic Medium
Franklin Gothic Medium Italic
Franklin Gothic Demi
Franklin Gothic Demi Italic
Franklin Gothic Heavy
Franklin Gothic Heavy Italic
Franklin Gothic Book Condensed
Franklin Gothic Book Condensed Italic
Franklin Gothic Medium Condensed
Franklin Gothic Medium Condensed Italic
Franklin Gothic Demi Condensed
Franklin Gothic Demi Condensed Italic
Franklin Gothic Book Extra Compressed
Franklin Gothic Demi Extra Compressed
Franklin Gothic Book Compressed
Franklin Gothic Book Compressed Italic
Franklin Gothic Demi Compressed
Franklin Gothic Demi Compressed Italic
Times New Roman RegularItalic
BoldBold Italic
energy.gov/eere/communicationstandards 12
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Typefaces
The fonts below have been selected for communications pieces targeted at younger audiences
to increase readability and engagement.
Download ABeeZee at google.com/fonts#QuickUsePlace:quickUse/Family:ABeeZeeDownload Dimbo at dafont.com/dimbo.font Download Patua One at google.com/fonts#QuickUsePlace:quickUse/Family:Patua+One
DimboABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 &@%$+()
Patua OneABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 &@%$+()
Grades K–6
Headlines
Headlines
Grades 7–12
ABeeZeeABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 &@%$+()
Century SchoolbookABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 &@%$+()
Body copy
Body copy
energy.gov/eere/communicationstandards 13
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE Elements: front page
The EERE identifier is required on the front of all communications products—see the preferred
placement below.
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energy.gov/eere/communicationstandards 14
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE Elements: interior pages
1. Solid horizontal bars, top and bottom, in the primary color, may be used.
2. Page numbers are required for documents longer than two pages in length, and
should be centered.
3. All layout elements such as photos and sidebars are required to have square corners.
In some cases, outlined photos may be approved.
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0
100,000
200,000
300,000
400,000
500,000
600,000
GWh
2012201020082006200420022000
Renewable electricity graph
Energy consumption chart
Transportation
Commercial Industrial
Residential
2
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Table Subhead
Table body medium
Table body medium
1 Table body. Dual fuel (flexible or bi-fuel) vehicles, regardless of vehicle size class as long as the vehicle meets the AFV definition of EPAct 1992
2 Dedicated light duty AFVs
1 Every 450 gallons of pure biodiesel (equivalent to 2,250 gallons of B20) used in diesel vehicles; cannot exceed 50 percent of EPAct requirementsFuel cell vehicle
1 Other vehicles achieving significant reduction in petroleum consumption
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3
1
12 2
3
energy.gov/eere/communicationstandards 15
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE Elements: photo credits and captions
EERE requires photo and image credits. By giving proper credit, we demonstrate that we have
permission to use a particular photo or image and thus are adhering to copyright law.
• Photo credits may be placed after the caption or on the back of the document.
• Please use the following language:
– Photo (or illustration) from name of organization
– Photo (or illustration) by individual name of person
– Photo number (if referenced)
– Source: Figures and tables
• Examples:
– Illustration from iStock 18309363
– Photo from Alliance Autoglass
– Photo by Patrick Corkery, NREL 12345
– Cover photos starting at top left: Clean Fuels Ohio, Maryland Public TV/NREL 17180,
iStock 18309363
– Source: Alternative Fuels and Advanced Vehicles.
Captions are a preferred element used to describe a photo.
• The preferred treatment for captions is left-justified and placed underneath the image in a
Pantone 431 gray box with white text.
• Additional treatments include using gray text on white background.
energy.gov/eere/communicationstandards 16
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE Elements: back page
The required elements for the back page include:
1. EERE identifier (vertical or horizontal)
2. Appropriate URL is required; additional office
contact information is preferred
3. Publication number*
4. Publication date
5. Partner logos may be placed on the back page with the
prior approval of EERE Publication Manager Scott Minos
Technology offices may also use the approved EERE identifier
with office names as shown on page 9.
Note: The statement “Printed with renewable-source ink on paper containing…” is no longer required on printed publications.
* Executive order requires the use of an approved GPO publication number. GPO numbers are unique identifiers assigned by GPO-approved printers, including DOE HQ and national laboratories, and cannot be reused.
When publishing at a national laboratory, use the lab publication number. If a DOE employee, contractor, or someone not at a lab is producing a publication, request a publication number from Ken Sobszak at DOE.
Preferred
23 45
1
DOE/Publication Number • Month Year
For more information, visit: energy.gov/eere/xxxx
4
(Program or partner logo)
Alternate
DOE/Publication Number • Month Year
For more information, visit: energy.gov/eere/xxxx
4
(Program or partner logo)
23 45
1
energy.gov/eere/communicationstandards 17
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE provides templates to make it easy for you to apply the EERE identity guidelines. Use
of templates is strongly encouraged. If you are going to vary from the templates, please
coordinate your exceptions with the Product Governance Team.
EERE provides the following templates:
• Fact sheets
• Brochures (tri-fold and bi-fold)
• PowerPoint
You can find these templates at: energy.gov/eere/communicationstandards/communication-
product-templates. Scott Minos, publications manager will grant access to templates within
communication standards.
Several of the outreach templates include a design layer that provides the formatting tips
outlined here. Even if you do not have Adobe InDesign, you can use the design layer PDF files
as a reference for how to format your document using another publishing tool. Note that if
you use a Word template or any other publishing tool, you must adhere to these standards to
ensure a professional look and feel.
Should you have questions, or suggestions for developing additional templates, contact EERE
Communications at [email protected].
Templates: overview
• Technical reports
• Conference posters
• Name tags
energy.gov/eere/communicationstandards 18
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Templates: fact sheets
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Table Subhead
Table body medium
Table body medium
1 Table body. Dual fuel (flexible or bi-fuel) vehicles, regardless of vehicle size class as long as the vehicle meets the AFV definition of EPAct 1992
2 Dedicated light duty AFVs
1 Every 450 gallons of pure biodiesel (equivalent to 2,250 gallons of B20) used in diesel vehicles; cannot exceed 50 percent of EPAct requirementsFuel cell vehicle
1 Other vehicles achieving significant reduction in petroleum consumption
DOE/Publication Number • Month Year
For more information, visit: energy.gov/eere/xxxx
The two-page fact sheet template is shown below. One- and four-page fact sheet templates
are also available. There are Adobe InDesign pink layer files with formatting instructions
available as well. EERE Communications can assist you in using Adobe InDesign.
energy.gov/eere/communicationstandards 19
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Templates: brochures and report cover
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Officatus Evenis Omnis Alignisto
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quid untus, nis cus exerit ommodiciis
Euhm consed quatem facerum
200,000
300,000
400,000
500,000
600,000
GWh
201020082006200420022000
OFFICE NAME
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ut qui tenditi ides ut volut aborpor epudae
natia volorru mquiat. uamusae seque ful.
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For more information, visit:energy.gov/eere/xxxx
DOE/Publication Number • Month Year
OFFICE NAME
OFFICE NAME
Tri-Fold and Bi-Fold Brochure Templates (for brief information and easy to hand out materials)
DOE/Publication Number • Month Year
For more information, visit: energy.gov/eere/xxxx
(Program or partner logo area)
Lecuptas mint mos as doloria aperis dolupta turibus autem qui quis audam, sumque
TitleSubtitle aliquas autesto dolor as velit oditem am sitat evelect atiamet har
Month Year
DRAFT REPORT
(Program or partner logo area)
Report Cover Template (for technical reports)
These files are provided as Adobe InDesign CC files.
Because these are typically used as the standard templates, please involve EERE Communications
early if you intend to develop a modified version of these types of files.
energy.gov/eere/communicationstandards 20
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
EERE’s icons are simplified images representing the eleven technology offices plus the topic
of homes and convey to the reader which technologies are included in your communications
product. Icons may be used on websites, presentations, exhibits, infographics, social
media, video, and print documents. These icons are NOT logos and should not be used as
logos for the offices.
Contact [email protected] with questions about the use of these icons. Approval to
use them is not required.
Please contact Scott Minos about developing or using any icons that do not currently exist
in the system. Icons must be approved by the branding manager.
What is an icon?
An icon is a simplified picture used to represent a concept or object
The purpose of icons
• Draw attention and emphasize important ideas
• Break up the content visually, making it less intimidating
• Enrich content by giving it more substance, enabling effective communication
without wordiness
• Improve your reader’s ability to scan, understand, and remember what they’ve read
Icons: overview
energy.gov/eere/communicationstandards 21
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Icons: usage examples
EERE’s $931 million investment in vehicles combustion engine R&D from 1986 to 2007 achieved a net benefit of $69 billion in fuel savings (2008 dollars) for users of heavy-duty diesel trucks.
EERE’s $3.7 billion investment in solar photovoltaic R&D from 1975 to 2008 resulted in a net economic benefit of $15 billion (2008 dollars) due to module efficiency and reliability improvements.
EERE’s $1.7 billion investment in wind energy R&D from 1976 to 2008 resulted in a net economic benefit of $8.7 billion (2008 dollars) due to wind turbine efficiency, energy capture, and reliability improvements.
EERE’s investment of $50 million in specific hydrogen and fuel cell projects led to more than $300 million in revenue and an investment of approximately $14 million in specific projects led to nearly $130 million in additional private investment.
A 2001 National Academy of Sciences analysis found that investments of $1.6 billion in energy efficiency R&D in the first two decades of DOE’s existence from 1978 to 2000 realized a net economic benefit of approximately $30 billion (1999 dollars).
EERE’s Return on Investment for Clean Energy Technologies
VEHICLES
$69 billionfuel savings
SOLAR PHOTOVOLTAIC
$15 billioneconomic benefit
ENERGY EFFICIENCY
$30 billioneconomic benefit
WIND ENERGY
$8.7 billioneconomic benefit
HYDROGEN AND FUEL CELLS
$300 millionrevenue
A PROVEN TRACK RECORD
16
EERE’s $931 million investment in vehicles combustion engine R&D from 1986 to 2007 achieved a net benefit of $69 billion in fuel savings (2008 dollars) for users of heavy-duty diesel trucks.
EERE’s $3.7 billion investment in solar photovoltaic R&D from 1975 to 2008 resulted in a net economic benefit of $15 billion (2008 dollars) due to module efficiency and reliability improvements.
EERE’s $1.7 billion investment in wind energy R&D from 1976 to 2008 resulted in a net economic benefit of $8.7 billion (2008 dollars) due to wind turbine efficiency, energy capture, and reliability improvements.
EERE’s investment of $50 million in specific hydrogen and fuel cell projects led to more than $300 million in revenue and an investment of approximately $14 million in specific projects led to nearly $130 million in additional private investment.
A 2001 National Academy of Sciences analysis found that investments of $1.6 billion in energy efficiency R&D in the first two decades of DOE’s existence from 1978 to 2000 realized a net economic benefit of approximately $30 billion (1999 dollars).
EERE’s Return on Investment for Clean Energy Technologies
VEHICLES
$69 billionfuel savings
SOLAR PHOTOVOLTAIC
$15 billioneconomic benefit
ENERGY EFFICIENCY
$30 billioneconomic benefit
WIND ENERGY
$8.7 billioneconomic benefit
HYDROGEN AND FUEL CELLS
$300 millionrevenue
A PROVEN TRACK RECORD
16
Boosting Fuel Efficiency with Better Engines and Lighter VehiclesEERE support has been critical to developing a suite of
solutions automakers can use to achieve fuel economy
increases and cost savings. By working to improve vehicle
performance, EERE is keeping the nation at the cutting
edge of competition.
• More efficient internal combustion engines have
improved efficiency of gasoline vehicles and made diesel
passenger vehicles as clean and cheaper to drive than
gasoline vehicles.
• The next generation of lightweight materials—such as
magnesium alloys, high-strength steels, aluminum, and
carbon-fiber composites—could reduce passenger car
weight by as much as 50%, improving fuel efficiency
without compromising performance, safety, or recyclability.
50% weight reduction
increase in vehicle fuel economy
35%over the lifetime of the car at today’s gasoline prices.
5
Boosting Fuel Efficiency with Better Engines and Lighter VehiclesEERE support has been critical to developing a suite of
solutions automakers can use to achieve fuel economy
increases and cost savings. By working to improve vehicle
performance, EERE is keeping the nation at the cutting
edge of competition.
• More efficient internal combustion engines have
improved efficiency of gasoline vehicles and made diesel
passenger vehicles as clean and cheaper to drive than
gasoline vehicles.
• The next generation of lightweight materials—such as
magnesium alloys, high-strength steels, aluminum, and
carbon-fiber composites—could reduce passenger car
weight by as much as 50%, improving fuel efficiency
without compromising performance, safety, or recyclability.
50% weight reduction
increase in vehicle fuel economy
35%over the lifetime of the car at today’s gasoline prices.
5
Icon usage examples
energy.gov/eere/communicationstandards 22
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Icons: approved versions
Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing WIP, FEMP* & Fuel Cells
Set of icons
*Weatherization and Intergovernmental Programs (WIP), Federal Energy Management Program (FEMP)
energy.gov/eere/communicationstandards 23
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Icons: colors
PMS 368
R 98 G 187 B 70
PMS 7467
R 0 G 161 B 175
PMS 356
R 0 G 133 B 62
PMS 368
R 73 G 89 B 101
PMS 116
R 255 G 214 B 0
PMS 1807
R 158 G 36 B 50
PMS 2995
R 0 G 181 B 239
PMS 158
R 245 G 127 B 41
PMS 180
R 206 G 55 B 47
PMS 308
R 0 G 90 B 124
PMS 7441
R 152 G 101 B 170
Assigned colors
Solar Geothermal Wind Water Homes
Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing WIP, FEMP* & Fuel Cells
*Weatherization and Intergovernmental Programs (WIP), Federal Energy Management Program (FEMP)
energy.gov/eere/communicationstandards 24
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Icons: size and configurations
Minimum sizes
.20" .23"
Multiple icons
If you display multiple icons together, use the same color treatment (color, black, gray, or
reversed) and the same size
EERE icons
Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing Energy
Management& Fuel Cells
black
gray
positive
positive
reversed
reversed
positive
reversed
colorEERE icons
Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing Energy
Management& Fuel Cells
black
gray
positive
positive
reversed
reversed
positive
reversed
color
EERE icons
Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing Energy
Management& Fuel Cells
black
gray
positive
positive
reversed
reversed
positive
reversed
color
EERE icons
Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing Energy
Management& Fuel Cells
black
gray
positive
positive
reversed
reversed
positive
reversed
color
EERE icons
Solar Geothermal Wind Water Homes Buildings Advanced Government Vehicles Bioenergy Hydrogen Manufacturing Energy
Management& Fuel Cells
black
gray
positive
positive
reversed
reversed
positive
reversed
color
1. 2. 3.
Technology text labels
Icons can include text labels or be used alone. See page 10 for approved typefaces when
using text labels.
Solar Geothermal
energy.gov/eere/communicationstandards 25
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
Icons: improper usage
Improper Usage
• Don’t use next to the EERE identifier, DOE, program, competition, initiative, or any other logos
• Don’t use colors or shades other than black, gray, or the assigned icon color
• Don’t skew, distort, or rotate the icon in any way including its color(s) and shape
• Don’t use drop shadows, strokes, or other visual effects
• Only place the icons on white or solid colored backgrounds
• Don’t outline the icon
• Don’t alter any elements of the icon
• Don’t use gradients
energy.gov/eere/communicationstandards 26
Introduction
Checklist
Identity Guidelines
EERE Identifier
Colors
Typefaces
EERE Elements
Templates
Icons
Contact
If you have any questions, comments, or concerns, please contact EERE Communications at
Contact
