THE COMPLETE NATIVE ADVERTISING PLATFORM

Overview Presentation | May 2015

Connecting Trading Desks, DSPs, Networks &

Publishers

Supports Search, E-Commerce, Video, Display & Content

Control & Transparency on an Open,

Customizable Platform

Cross Format & Cross Device

Sponsored Content

Search / SEM

Video

eCommerce

All Native Formats

All Devices

Native AdvertisingAds that adapt to the environment in which they are served:

In-Feed: In-Image:

In-Text & Dynamic Links: Content Recommendations:

Native Advertising

Custom:

eCommerce & Promoted Listings: In-Display:

Reach Your Target Audience

W BWHITE / BLACK LISTS

FIRST PARTY DATA

THIRD PARTY SEGMENTS

CONTENT CATEGORISATION

FREQUENCY CAPS

DAYPART TARGETING

Audience Interests and Behaviour

Context & Keyword

Device

Geography

Content Type / Format

Audience Characteristics

Position in Funnel

Transforming Consumer Engagement and Action

= Higher Revenue, Excellent KPIs,

Satisfied Consumers

Personalized

Relevance Platform

PowerLinks’ Data

Why Mobile

40 Bil/month

All GEO’sAll devices

CPMIn-feed ecommerceIntegration partners:

Why Native

Why Native

Why Native

Why Native

In-feed reach

40 Bil/month

All GEO’sAll devices

CPMIn-feed ecommerceIntegration partners:

Targeting:• Keywords• Categories• 3rd party audience• F.cap• Retargeting

In-feed Video reach

300 Mil/month

US and EUAll devices

vCPM (only charged when at least 50% of your ad is in view for 3 continuous seconds.)

Integration partner:

Targeting:• Keywords• Categories• 3rd party

audience• F.cap• Retargeting

In-text reach

30 Mil/month

US and EUAll devices

CPC

Integration partners:

Targeting:• Keywords• Categories• 3rd party

audience• F.cap• Retargeting

In-image reach

10 Mil/month

US and EUAll devices

CPM

Integration partner:

Targeting:• Keywords• Categories• 3rd party

audience• F.cap• Retargeting

Monster Jobs (Germany)

6.5% click-through rate

143%performance increase

versus banner ads

39.4%sign-up conversion from

clicks

IBM Wimbledon Insights

12.1% click through rate from ad

homepage to other advertorial content

11.2%+ video-view-through to

completion

69%+ 10 sec+ video view time

for units launched

Confidential

Thank you for your time.mike@eezy.nl

+31 20 261 24 80

17 Hanover Square, London W1S 1HU