THE COMPLETE NATIVE ADVERTISING PLATFORM
Overview Presentation | May 2015
Connecting Trading Desks, DSPs, Networks &
Publishers
Supports Search, E-Commerce, Video, Display & Content
Control & Transparency on an Open,
Customizable Platform
Cross Format & Cross Device
Sponsored Content
Search / SEM
Video
eCommerce
All Native Formats
All Devices
Native AdvertisingAds that adapt to the environment in which they are served:
In-Feed: In-Image:
In-Text & Dynamic Links: Content Recommendations:
Native Advertising
Custom:
eCommerce & Promoted Listings: In-Display:
Reach Your Target Audience
W BWHITE / BLACK LISTS
FIRST PARTY DATA
THIRD PARTY SEGMENTS
CONTENT CATEGORISATION
FREQUENCY CAPS
DAYPART TARGETING
Audience Interests and Behaviour
Context & Keyword
Device
Geography
Content Type / Format
Audience Characteristics
Position in Funnel
Transforming Consumer Engagement and Action
= Higher Revenue, Excellent KPIs,
Satisfied Consumers
Personalized
Relevance Platform
PowerLinks’ Data
Why Mobile
40 Bil/month
All GEO’sAll devices
CPMIn-feed ecommerceIntegration partners:
Why Native
Why Native
Why Native
Why Native
In-feed reach
40 Bil/month
All GEO’sAll devices
CPMIn-feed ecommerceIntegration partners:
Targeting:• Keywords• Categories• 3rd party audience• F.cap• Retargeting
In-feed Video reach
300 Mil/month
US and EUAll devices
vCPM (only charged when at least 50% of your ad is in view for 3 continuous seconds.)
Integration partner:
Targeting:• Keywords• Categories• 3rd party
audience• F.cap• Retargeting
In-text reach
30 Mil/month
US and EUAll devices
CPC
Integration partners:
Targeting:• Keywords• Categories• 3rd party
audience• F.cap• Retargeting
In-image reach
10 Mil/month
US and EUAll devices
CPM
Integration partner:
Targeting:• Keywords• Categories• 3rd party
audience• F.cap• Retargeting
Monster Jobs (Germany)
6.5% click-through rate
143%performance increase
versus banner ads
39.4%sign-up conversion from
clicks
IBM Wimbledon Insights
12.1% click through rate from ad
homepage to other advertorial content
11.2%+ video-view-through to
completion
69%+ 10 sec+ video view time
for units launched
Confidential
Thank you for your [email protected]
+31 20 261 24 80
17 Hanover Square, London W1S 1HU