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검색, 신르네상스 Big Data 진흙속에서 숨은 진주 찾기 ! 2012 / 10/ 10 와이즈넛 혁신기획실 강 용 성 상무
, Big Data !
2012 / 10/ 10
Agenda
Large scaled data ? Big Data ! 01.
02.
CASE STUDY 03.
Large scaled data ? Big Data ! 01.
" , , , , , " [source: Lucas Mearian | Computerworld]
" , . 300 . (Big Data) .. " [Mckinsey Global Institute(MGI), 2010]
" (big data) " [, ()- , 2010]
4
, , (, ) .
, , , , , CRM .
Large Scaled Data ,
, .
1.2 Large Scaled Data
1
CRM
2 3
CRM
Information Analysis Dogma
(Large scaled data) , , , .
1.3 Big Data
statistics
Pattern
Trend
, , SNS
( TB ~ PB)
BigData
/
Variety
Volume
Velocity
, / /
1.4 What is Big Data?
WEB SNS Data
Machine to Machine (Sensing Data)
, CRM
, ,
, , , ,
1.5 Big Data Insight
(/ / / )
* , * * * *
/ Retail * , - * , * ,
/ * *
* , ,
3 Social Media , .
1.6 Big Data SNS
Customer Relationship
Operational Excellence
Innovation!
Social Media
/
Social Media
,
) Deloitte Consulting, Web Strategy(2009)
02.
2.1
G/W KM/ECM
CRM
Community
WEB SNS Data Internal Unstructured data
Internal Structured data
SNS
2.2
(85%)
12
SAS SPSS
R
(15%)
Data Mining Text Mining
2.3 Big Data Framework
DB Open API .
NO SQL DB RDBMS index
Internal Data Internal Structured data
Internal Unstructured data
G/W KM/ECM
CRM
Community
Web SNS Data
&
2.4 Big Data Service Architecture
Marketing Intelligence
Business Intelligence
SNS CRM M2M
SNS
Data
CRM
2.5
ID
(30)
(150)
Map
Map
(350)
(200)
(120)
(140)
, , TEA
TEA
SF-1
Search Framework
Semantic
Ontology
0
200
400
600
800
1000
ID
50%
13%
10%
2%
11%
12%
1% 1%
46%
27%
18%
9%
7 Search Visualization Prototype
TEAM Search
2.5
TEAM Search
2.5
2.5
TEAM Search
E-Commerce Big Data 03.
3.1 /
,
3.2
A
Item 1 Item 2
Purchase Shopping
Cart
Web Log
CRM
Item 3
Item 4
Item 5
, ,
, , , ,
CRM
3.3.
A
B
Item 1 Item 2
Purchase Shopping
Cart
Item 1 Item 2
Purchase Shopping
Cart
Web Log
Web Log
CRM
Item 3
Item 4
Item 5
SNS 04.
4.1 Opinion Mining ( / )
Sentiment 3.2 ,
Anycall Show
A/S
Document A
,
, Positive
, Positive
, Negative
, sentiment
, ,
4.2
25
/
, , ,
(, , , )
,
(SMS)
4.3 Risk Alert
26
* ;
200 ( ) , () , ,
4.4
27
(ex. H , S )
4.5
28
() ,
4.6
29
Case Study ( / ) 05.
5.1 LA, ` `
, . . . 600( 0.2) , 25%
5.2
6 , . . . 3 (ROI) 100% 1 400%
(1922~2004)
.
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