Effect of telecommunication sector in the consumer behavior

Abstract

Effect of telecommunication sector in the consumer behavior.

Built very strong intangible bridge between the urban and rural life which accelerate the process of urbanization.

Telecom sector has both good and bad impact on the young generation .

50 samples were chosen randomly and they were provide survey questionnaire and also asked about their various social and economic aspects relating to cell phone usage.

People in various occupation and income levels are using cell phone intensively for their occupational purpose and personal purpose as well.

Introduction

Citycell is the first cell phone operator in Bangladesh. At present there are six cell phone operators in the country with- Grameen phone (the market leader), Robi, Teletalk, Banglalink, Airtel and City cell.

contributing to the economic development of our country through service telecom, collaboration in online banking, remittance, education and welfare service and so on.

one of the major tax payers of Bangladesh Government.

The government has identified ICT as one of the thrust sectors for rapid economic development, unemployment, & poverty alleviation

OBJECTIVES OF THE STUDYTo find out the effect of telecommunication

sector on consumer behavior,To find out the contribution of

telecommunication in Bangladesh economy,

To find out customers’ satisfaction level; and

To make suggestions on the basis of findings.

Hypothesis

1. •Telecom sector is on influencing urbanization

2. •Telecom sector is contributing in the development of Bangladeshi economy

3. •Telecom sector affect young generation

Literature Review

Corporate imageCustomer loyaltyDifferent Types of LoyaltyBrand LoyaltyDiscussion of LoyaltyConsumer satisfactionCompetitive advantageService qualityCustomer Loyalty from

the Perspective of the Attitudinal School

Modernization of rural telecommunication in Bangladesh

Switching Cost:Relationship between

Switching Costs and Customer Loyalty

Price and effectiveness of advertising

TrustRelationship between

Trust and Customer Loyalty

Relationship between Corporate Image and Customer Loyalty

Customer Loyalty from the Perspective of the Behavioral School

Literature ReviewUse & Appropriation of mobile

Telephony Technology by the Rural Bangladeshi Farmers’

Perception & Attitude toward Mobile Communication

Conceptual Framework

Methodology

Guideline system for solving a problemThe research can be divided between two parts; they

are qualitative research and quantitative researchOur research objective is to identify the effect of

telecommunication sector in the consumer behavior. All information is collected from the databases

provided by University library access, journal, website, textbook & newspaper.

This research has identified how corporate image and customer loyalty affect consumer behaviors as well as profitability rate of telecom sectors.

We collect all the information from primary sources as well as secondary sources

MethodologyThe research work has also identified: Consumer satisfaction on telecom sectors,

competitive advantages & switching cost on telecom business, relationship between switching costs and customer loyalty, their service quality, price and effectiveness of advertising, and relationship between corporate image and customer loyalty.

Result of the SurveyMany people believe that telecom sector is

more focused on city life,Majority people agree that telecom sector is

influencing urbanization and our economyMany people strongly agree that

telecommunication sector is contributing in developing Bangladeshi life standards.

People do not think that telecommunication is creating distance among the people.

Telecom sector is affecting our young generation.

Contribution to Academics, Business and Society

Corporate Social Responsibility [CSR] Educational Sector Religious ResponsibilityContribution to the technological

advancementOther social activities

Reference

Journal: Website:

Journal of Services Marketing, Berry, L, 1987 Journal of Services Marketing, Brown, LG,

1990 Journal of Services Marketing, Shani, D, 1992 Journal of Consumer Marketing, McDaniel, SW,

1993 Journal of marketing research, Churchill Jr, GA,

1979 Marketing education review, Polonsky, M,

2011 Consumer Satisfaction, Churchill and

Suprenant, 1982. Consumer Satisfaction, ; Parasuraman, Berry

and Zeithaml 1991; Consumer Satisfaction, Anderson and Sullivan

1993. Switching Cost, Porter 1998; Dick &Basu,

1994; Hellier, Rickard, Carr, and Geursen, 2002; Kim,Kliger, & Vale, 2003

Customer Loyality, Jacoby and Chestnut, 1978.

http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci939704,00.html

http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci939704,00.html

http://www.marketingpower.com/mg-dictionary-view329.php,

http://www.experiment-resources.com/writing-methodology.html

ReferenceTextbook: Newspaper:

Consumer Behavior, Ninth& Tenth Edition, Leon G. Schiffman& Leslie Lazar Kanuk.

Economic Development, Unemployment, & Poverty Alleviation, The Daily Star, 2011.

Thank You