Effective Communication for Business Growth

How Effective Communication useful for Business Growth

Communication processes are necessary for every organization in doing business. Communications are done through the different promotional activities. Through the proper communications the business tends to impact over the daily lives of different people. Different media channels are adapted for the promotions and advertisements. In order to advertise with purpose of proper communication different technologies and media channels are chosen by the business over promotions. Promoting the business or products through newspaper, T.V., billboards and different other mediums, is referred as advertisements. The business communication processes with the purpose of promotions are helpful for a business to maintain the ethical steps within the operations as well as maintaining the customer relationships.

Processes of CommunicationsTo have success in the business advertisements and the promotions are important part within the business activities. In light of the advertisements and promotions the process of communication is referred as the message which will be delivered to the targeted market. Through the most effective communication activities more audience can be convinced to purchase the products or have interests in the business.

• Mass Communications• Sender and Encoding• Message Channels• Interpersonal Communication

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Mass Communications Process

By targeting a wide number of customers an organization can develop the advertisements and promotional activities and chose efficient media channels to deliver the message.

Sender and Encoding Process

In this process the sender of the advertisements is the agency who develops the advertisements by adding the message and sends it to the public so that they can be interested on the products by getting the message. An organization can approach to different advertising agencies that have the skills to develop such advertisements. The agencies use different signs and pictures along with proper contents which are used as encoding the message within the ads. The customers tend to understand the encoded message through these signs and pictures.

Message Channels Process

Creative and effective advertisement for the organization the message channels are used as the mediums for the communication. Such mediums are T.V, newspaper, social media, digital mediums along with internet and websites etc. The advertisements of organization should be developed and proper media planning should be done by analyzing the advertisements activities of the competitors like ZARA.

Interpersonal Communication Process

Face to face communication is considered in this communication process.