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Effective Public Relations April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks
Effective Public Relations
April 22, 2006
Chuck FitzgeraldRotary Club of Peoria
Darryl HenningRotary Club of White Tanks
What is PR?
“Public relations helps an organization and its publics adapt mutually to each other.”
Public Relations Society of America
“Public relations is the business of inducing the public to have understanding for and goodwill
toward a person, firm or institution.”Merriam-Webster On-Line
Is There a Correlation Between
Effective Public Relations and
Membership?
What is Effective PR?
It’s Intentional
It’s Effort
It’s Fun
What is a Best Practice?
The optimum way to perform a process.Pricewaterhouse Coopers
Top 10 Best Practices
for Rotary Club Public Relations:
PR: Best Practices
# 10
Create a PR Team
# 9
Collect & Keep Club Archives
PR: Best Practices
# 8
Nominate Yourself for Awards
# 7
Attend Community Events
PR: Best Practices
# 6
Develop a Strong Club Brochure
# 5
Join Your Local Chamber of Commerce
PR: Best Practices
# 4
Identify & Visit Community Leaders
# 3
Educate ALL Members about Rotary
PR: Best Practices
# 2
Invite the Media to Your Club
# 1
Wear Your Pin
Media Ideas
• Student of the Month Program
• Interesting/Relevant Speakers
• Service Projects
• New Officer Elections
• Fundraising Events
• RI Programs
• Member BIOs
Homework Assignment
Develop a PR plan
Identify Top 3 PR related action items
Do them before July 1
Thank You!
www.rotary.org
www.rotary5490.org
Chuck FitzgeraldRotary Club of [email protected]
Darryl HenningRotary Club of White [email protected]
