Effective strategies for you tube promoted video campaign

Effective Strategies for YouTube Promoted Video Campaign


In the year 2011, ComScore’s report in the US showed that YouTube beat Yahoo’s record as the second largest search engine in the world. Well in that year, YouTube enticed 5.6 billion monthly viewers and the average visitors from the US go to the site 23 times in one month with an average of 26 minutes duration of viewing videos. What’s more incredible is that after four months’ time, YouTube delivered 20 billion views. I mean, wow.


So by just looking at the data, that’s billions of eyeballs and billions of minutes spent on just one site that we, as marketers can benefit from. However, producing a video alone is not enough to succeed in promoting your products and services on YouTube. You need to attract viewers.


What are YouTube Promoted Video Ads? Well, promoted video ads on YouTube has the same function as Google search ads. It helps advertisers and marketers to find a way to draw and attract attention to view a video, gain channel subscribers and viewers. This can eventually lead to impact downstream conversions.


Mostly, promoted videos appear according to your search results. These videos may show up to the right or at the top of the page.

Apart from that, promoted videos enable you to add overlays to your videos, wherein you can offer a promotion, introduce updates, link your videos directly to your website and more.


Are these promoted video ads effective? ABSOLUTELY. All you need to do is master it and make it work. Also, it is recommended that you check whether your company or nature of your business fits this type of campaign.

Anyway, I have listed here some recommendations on how to make YouTube promoted videos work for your campaign. Hope this helps.


Use entertaining and engaging videos. Ask yourself, would you watch a video that appears to be boring and nonsense? Most likely not. When making a video, at least make it catchy and interesting. Go for the one that makes you think will attract more viewers and will make them coming back for more. The most successful videos on YouTube that have gone viral are those that are amateur. So, you don’t need to overly produce it. What’s important is you deliver the information clearly.


Come up with a killer headline. If possible, make every word count. The format of your ad is an important part of the video. You can make use of a headline that has 25 characters and two lines of copy having 35 characters.


Optimize your video description. You don’t only need a killer headline, you also need a killer description to attract viewers. To do so, use links and keywords in your video description. You may also add annotations and use tags to give viewers an idea of what your video is all about.


Create a catchy call to action overlay. No worries because these are free with promoted video campaigns. Don’t miss this because this is a way of telling your viewers what they should do next, and this will also give greater chances for them to become customers.


Interact with your viewers. Acknowledge their comments and feedbacks. So, make sure that you are interacting with your viewers to build a stronger relationship with them. This could help them trust you and your services in the long run.


If you want to drive more views and traffic to your promoted videos, be sure that you have enough information or content available. Try creating a number of videos and upload them unto your YouTube channel. Then, promote them through social media, blog, website, etc. Finally, don’t forget to enable feedbacks and YouTube insights so that you can make an educated decision whether which works best or works least.

Date post:	13-Apr-2017
Category:	Technology
Upload:	thebeachbumentrepreneur
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Effective strategies for you tube promoted video campaign

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