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Effectiveness of the QMS

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    ISO 9001 Auditing

    Practices Group

    Aligning the QMS with the

    achievement oforganizational and business

    success.

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    Business, Quality and Excellence

    Models and ToolsThere are many links between business, quality andexcellenceand many models and tools from which an

    organization can choose. The following are some

    examples:

    The Balanced Scorecard

    Business Excellence models

    ISO 9001:2000 Quality Management Systems

    Six Sigma

    Deming and Juran models

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    Balanced Scorecard

    A system that translates an organizations mission and

    strategy into a comprehensive set of performance

    measures that provides the framework for a strategic

    measurement and management system.

    Kaplan and Norton

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    The Balanced Scorecard Model

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    Business Excellence Models

    Many types of business excellence models exist

    throughout the world:

    Deming Award

    EFQM Model and Award

    National Business Excellence Models and Awards

    Malcolm Baldrige Award

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    Typical National Excellence

    Model

    SUPPLIER &

    PARTNERSHIP

    PERFORMANCE

    PEOPLE

    SATISFACTION

    CUSTOMERSATISFACTION

    IMPACT ON

    SOCIETY

    ENABLERS RESULTS

    LEADERSH

    IP

    PROCESS

    ES

    OR

    GANIZATIONAL

    RESULTS

    Policy &

    Strategy

    Customer &Market Focus

    People

    Management

    Resource & Info

    Management

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    ISO 9001:2000

    Quality

    ManagementSystems

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    The ISO Model

    Continual Improvement of the QualityManagementSystem

    ResourceManagement

    Measurement,Analysis,

    Improvement

    ManagementResponsibility

    ProductRealization Product

    Inputs Outputs

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    Comparison

    Balanced Scorecard ISO 9001:2000

    Vision and Strategy Quality Policy

    Quality objectives

    Customer Customer focus

    Customer related processes

    Customer satisfactionInternal Business Processes QMS General requirements

    Product Realization

    Organizations Business Not specifically addressed

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    Comparison

    Excellence Model ISO 9001:2000

    Policy and Strategy Quality Policy

    Quality objectives

    Customer & Market Focus

    Customer Satisfaction

    Customer focus

    Customer related processes

    Customer satisfactionPeople Management Human Resources

    Business Processes QMS General requirements

    Product Realization

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    ISO 9001:2000

    ISO 9001:2000 specifies requirements for a quality

    management system where an organization:

    Needs to demonstrate its ability to consistently

    provide product that meets customer and applicableregulatory requirements, and

    Aims to enhance customer satisfaction through the

    effective application of the system, including processes

    for continual improvement of the system and the

    assurance of conformity to customer and applicable

    regulatory requirements.

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    The Sydney Model

    The concept of this model was developed by the

    ISO/TC176/IAF ISO 9001 Auditing Practice Group

    during their meeting in Sydney, Australia during

    2003.The model illustrates that effectiveness and

    improvement can be represented as a cyclical

    process that uses the components of the QMS to

    analyze data and then direct changes and

    initiatives that ensure continual improvement. The

    overall result is an enhanced pro-active approach

    to meet QMS objectives and more importantly

    their related corporate organizational, business

    and/or financial objectives.

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    Improvement and Effectiveness

    There are many examples and requirements in

    ISO 9001:2000 that require the organization toaddress the effectiveness of its quality

    management system.

    Further requirements specify the need for

    continual improvements to the quality

    management systemnot just sporadic quality

    campaigns.

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    Effectiveness

    Extent to which planned activities are realized and

    planned results achieved.ISO 9000:2000 3.2.14

    ISO 9001 specifies requirements for a quality

    management system that can be used for internal

    application by organizations, or for certification, or

    for contractual purposes. It focuses on the

    effectiveness of the quality management system inmeeting customer requirements.

    ISO 9001: 2000 0.3

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    Improvement and Effectiveness

    Top Management shall ensure that the quality policy

    includes a commitment to comply with requirements

    and continually improve the effectiveness of the

    quality management system.

    ISO 9001: 2000 5.3

    The organization shall continually improve the

    effectiveness of the quality management system through

    the use of the quality policy, quality objectives, auditresults, analysis of data, corrective and preventive

    actions and management review.

    ISO 9001: 2000 8.5

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    The organization shall determine, collect and analyze

    appropriate data to demonstrate the suitability and

    effectiveness of the quality management system and toevaluate where continual improvement of the

    effectiveness of the quality management system can be

    made.

    ISO 9001: 2000 8.4

    The Concept of the Sydney

    Model

    And to ensure that the organizations quality and/or

    business objectives have been met!

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    The Sydney Model

    In the following example, an organization has identified

    several quality objectives and has collected data on the

    results of these objectives. Using a gap analysis technique,

    the results are compared to the objectives and the degree of

    effectiveness of the QMS is established for a given time

    period.

    The same data also allows the organization to measure

    improvement and to take any necessary action based on the

    information and results.

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    Analysis of DataOrganizational

    Objectives

    Customer

    requirements

    Statutory &

    regulatory

    requirements

    Defect rate and

    customer returns

    QMS controls

    Purchasing

    Examples of

    objectives setby the

    Organization

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    Examples of

    results recordedby the

    Organization

    Analysis of DataOrganizational

    Results

    Customer

    satisfactionStatutory & regulatory

    compliance

    Quality system

    metrics

    Inspection and test

    Supplier

    performance

    Organizational

    Objectives

    Customer

    requirements

    Statutory &

    regulatory

    requirements

    Defect rate and

    customer returns

    QMS controls

    Purchasing

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    Effectiveness of the QMS

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    The gap measures the lack ofeffectiveness of the quality

    management system.

    The narrower the gap, the more

    effective the QMS.

    Things are looking

    good!

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    Effectiveness of the QMS

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    Management should get a wake

    up warning!

    The gap measures the lack ofeffectiveness of the quality

    management system.

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    Effectiveness of the QMS

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    The Organization is in trouble!

    The gap measures the lack ofeffectiveness of the quality

    management system.

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    Improvement in the QMS

    Organizational

    Objectives

    Organizational

    Results

    % 100 75 50 250

    Improvement can also bemeasured

    Improvement in the

    QMS

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    Improvement in the QMS

    Organizational

    Objectives

    Organizational

    Results

    Customer Focus

    CorrectiveAction

    Procurement

    ImprovementInitiatives

    These actions may

    cause the organization

    to revise its objectives.

    What actions are taken

    when gaps are

    identified?

    In this example, the

    organization identified

    three key areas for

    improvement.

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    Management Review

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    Customer Focus

    CorrectiveAction

    Procurement

    ImprovementInitiatives

    ManagementReview

    The improvement

    processes are also

    evaluated during

    management review

    meetings and

    appropriate action

    taken.

    Which may cause the

    organization to again

    revise its objectives.

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    ISO 9004:2000 & The consistent

    pairISO 9001 and ISO 9004 forma consistent pair of

    standards on quality

    management. ISO 9001 aimsto give quality assurance of

    product and to enhance

    customer satisfaction, while

    ISO 9004 uses a broader

    perspective of quality

    management to give

    guidance for performance

    improvement.

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    ISO 9004:2000 & The consistent

    pairTop management should therefore define methods formeasurement of the organization's performance in order to

    determine whether planned objectives have been achieved.

    Methods include

    financial measurement,

    measurement of process performance throughout

    the organization,

    external measurement, such as benchmarking and

    third-party evaluation,

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    ISO 9004:2000

    Methods (continued)

    assessment of the perceptions of customers and

    other interested parties of performance of products

    provided,

    measurement of other success factors identified by

    management.

    assessment of the satisfaction of customers, people

    in the organization and other interested parties,

    ISO 9004:2000 5.1.1

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    The Effectiveness of the

    Organization

    After analyzing the data and reaching a conclusion on the

    effectiveness of the QMS, the same process is then used todetermine if the quality management system has had an

    effect on the Organizationsbusiness and/or financial results.

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    Effectiveness of the Organization

    QMS

    Results

    Organizational

    Business Results

    0 0

    100 100

    The gap now measures the lack of

    business effectiveness of theorganization. The narrower the

    gap, the more effective the

    organization.

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    Business Improvement in the

    Organization

    Organizational

    Objectives

    Organizational

    Results

    % 100 75 50 250

    And again, the improvements in

    the organization can be measured

    and managed.

    Improvement in the

    organization

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    Analysis of Data

    Organizational

    Objectives

    Organizational

    Results

    0 0

    100 100

    ImprovementInitiatives

    ManagementReview

    QMSResults

    BusinessResults

    The Sydney Model is

    cyclical and can be used

    as often as required byan Organization.

    ContinualImprovement

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    Conclusion

    The effectiveness of the quality management

    system in meeting both quality and/or business

    objectives is likely to be the key attribute thatensures the on-going support and resource

    allocation to maintain the ISO 9001:2000

    quality management system within the

    t i t

    The overall result of using the Sydneymodel is an enhanced pro-active approach

    to meet QMS objectives and more

    importantly their related corporate

    business and/or financial objectives.


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