30%

51%55%

22%

66%

20%13%

41%

66%

53%50%

42%39% 39%

22%

n/a

B2CB2B

Effectiveness Ratings For B2C & B2B Social Media

Platforms

www.ibbds.com

Source: 2016 Content Marketing Trends - North America: Content Marketing Institute/Marketing Profs