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Improving all-round organisational efficiency AUTOMATED LICENSE MANAGEMENT VOL 12 | NOVEMBER 2020 | ` 100 Also available in China, Taiwan, Singapore, Malaysia, Thailand & Hong Kong www.industr.com/en EFFICIENT MANUFACTURING EM - Interview Ajay Kapur, CEO, Vedanta Aluminium & Power Business (p. 22) FOCUS Automotive Manufacturing P. 30 SPECIAL FEATURE Blockchain Technology P. 41 VIEWPOINT Manufacturing Productivity post COVID-19 P. 24 STRETCHING YOUR LICENSES TO THEIR LIMIT
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  • Improving all-round organisational efficiency

    AUTOMATED LICENSE MANAGEMENT

    VOL 12 | NOVEMBER 2020 | ` 100

    Also

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    www.industr.com/en

    EFFICIENT MANUFACTURING

    EM - Interview

    Ajay Kapur,CEO, Vedanta Aluminium & Power Business (p. 22)

    FOCUS Automotive Manufacturing P. 30

    SPECIAL FEATURE Blockchain Technology P. 41

    VIEWPOINT Manufacturing Productivity post COVID-19 P. 24

    STRETCHING YOUR LICENSES TO THEIR LIMIT

  • CAMSHAFT GRINDING

    +91 20 27293403

    [email protected]

    Office No. 805, Deron Heights

    Baner Road

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    India

    JUNKER PREMIUM-SERVICE:

    Guaranteed servicing

    www.junker-group.comErwin Junker

    Maschinenfabrik GmbH

    India Branch Office

    The Lean Selection cam is an economical and fl exible machine concept for grinding camshafts in any lot size. The wheelhead can be fi tted with up to two high-capacity grinding spindles, and the swiveling B-axis allows parts to be rough and fi nish-ground in a single clamping set-up. The Lean Selection cam CBN non-cylindrical grinding machine features userfriendly controls, minimal processing times and a high rate of availability.

    Lean Selection cam

    Fast and competent

    24 hours a day, 7 days a week

    Worldwide servicing network

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    CUSTOMER SATISFACTION

    With reliable manufacturing processes

    VOL 10 | OCT 2019 | ` 100

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    EFFICIENT MANUFACTURING

    www.industr.com/en

    EM - Interview

    Petr Novotny,Managing Director Scania Commercial Vehicles India (p. 30)

    FOCUS Cutting Tools P. 38SPECIAL FEATURE Industrial Maintenance P. 54

  • 3EM | No v 2020

    EM completes 11 years of its successful journey, this month. Wow, how time flies! The journey that witnessed market crash & survival, economic recession & growth, industry downturn & upturn, procrastination & perseverance, innovations & breakthroughs, technology developments & inventions, and much more.

    On the occasion of its 11th Anniversary, we would like to welcome you to this special edition of EM – reflecting the past, celebrating the present and shaping the future. EM has come a long way, as the feedback indicates, to become the most comprehensive & preferred source for precise information on the manufacturing technology and related areas. Our heartiest thanks to those who supported us in our journey to success – our advertisers and contributors, advisory board members, partners, and most importantly our readers.

    The approach towards advanced technology or innovation has undergone a change during this uncertain economic environment. Along with the competitive pressure, today, the challenges of saving cost, improving productivity and flexibility to address the exact market needs, have taken an important place in every strategic plan. At the same time, driven by increasing demands for better quality, faster production and minimum running costs, technologies are constantly being devised, tested and deployed throughout the manufacturing world.

    In this context, EM continues to keep pace with new developments in the manufacturing sector, attuned to the changing focus of the readers, making it invaluable to engineers looking to utilise this useful information for their efficient manufacturing operations and to managers in pursuit of suitable growth-driven strategies for their business.

    This issue again comes packed with insightful articles, thought-provoking conversations and interesting stories on new technologies. Hope you will find the contents informative and interesting!

    Please do write to us with your comments and feedback!

    Shekhar Jitkar Publisher & Chief [email protected]

    ED ITOR IAL

    EDITORIAL ADVISORY BOARD

    Raghavendra RaoCEO, Kaizen Hansei LLP

    Dr N RavichandranFormer Executive Director,Lucas-TVSChief Mentor,UCAL Fuel Systems

    Dr Ravi M DamodaranChief Technology Officer, Greaves Cotton

    Dr P N RaoProfessor of Manufacturing Technology, Department of Technology, University of Northern Iowa, USA

    Ramesh T KMD & CEO, Micromatic Machine Tools

    Dr K Subramanian President, STIMS Institute, USA Training Advisor, IMTMA

    Vineet SethManaging Director,Mastercam India

    Sonali KulkarniPresident & CEO,Fanuc India

    Dr Wilfried AulburManaging Partner,Roland Berger Pvt Ltd

    Satish GodboleVice President, Motion Control Div,Siemens Ltd

    Overseas Partner:

    China, Taiwan, Hong Kong & South-East Asia

    “Along with the competitive pressure, today, the challenges of saving cost, improving productivity and flexibility to address the exact market needs, have taken an important place in every strategic plan”

    Celebrating the present & shaping the future!

    EM | No v 2020

  • 4 EM | No v 2020

    AR/VRAugmented Reality enables innovative manufacturing transformation

    33

    VIEWPOINT MANUFACTURING PRODUCTIVITY POST COVID-19

    CONTENTSMARKET 08 NEWS

    12 “Innovation has been in our DNA since the beginning”Interview with TP Singh, Sales Director - India, Middle East, SS Africa, CIS, Turkey, FLIR Systems

    START-UP

    14 “Our ventilator has ensured easy understanding without any complex training”Interview with Harshit Rathore, Co-founder & CTO, Noccarc Robotics

    VIEWPOINT

    24 Manufacturing productivity post COVID-19The Viewpoint finds out the Indian manufacturing industry’s first priority for productivity post-COVID and where it will stand once it gets to that stage

    OPINION

    15 The incentive outcome for Indian manufacturing sectorThe opinion throws light on the effect of Production Linked Incentives (PLI) worth ₹1.46 lakh crores on the Indian manufacturing sector

    COVER STORY

    16 Automated license management: Improving all-round organisational efficiencyThe Cover Story, with case study references, explains how OpenLM rapidly delivers affordable & automated license management

    EVENT REPORT

    44 Making manufacturing immune to coronavirus & the evolving futureBased on the learnings from Confederation of Indian Industry’s (CII) fifth live conference on ‘Digital Manufacturing’, the article explains how digital technologies are way up for a resilient manufacturing future

    EVENT PREVIEW

    38 Acknowledging sustained efforts to excellenceA preview of the excellence recognition program, IMexI’s framework, the focus of the program and advisory value that it brings to its participants

    16COVER STORYAutomated license management: Improving all-round organisational efficiency

  • 5EM | No v 2020

    BLOCKCHAIN TECHNOLOGYThe article analyses how blockchain helps interconnecting of manufacturing systems for efficient manufacturing and helps customers make a much more informed decision

    41 A&D India – the leading industrial magazine in India, on Automation & Digitisation, that offers a three-dimensional perspective on technology, market and management aspects of automation

    EM – the leading industrial magazine in India, on Efficient Manufacturing, that offers a three-dimensional perspective on technology, market and management aspects of manufacturing

    www.industr.com/[email protected]

    AUTOMATION & DRIVES

    Jun-Jul 2018 I VOLUME 11

    www.industr.com/en

    Advt

    VOL 1

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    ` 100

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    IIoT

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    FOCU

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    A&D -

    Inter

    view

    Rebec

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    Presid

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    CEO,

    Honey

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    OP

    (p.30

    )

    VIEWP

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    Collab

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    Powe

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    Aug-Sep 2018 I VOLUM

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    VOL 11 A

    UG-SEP 20

    18 ` 100

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    www.indu

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    Advt

    In associa

    tion with

    FOCUS

    VIEWPOIN

    T Sensors

    in

    Automation

    P. 36

    Automotive

    &

    Machine T

    ools P. 42

    A&D - Inte

    rview

    Rolf Najork

    President

    of Executive

    Board,

    Bosch Rexr

    oth AG

    (p.32)

    A&D - Inte

    rview

    Hans Bang

    ert

    Managing

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    Bosch Rexr

    oth India

    (p.32)

    A&D - Inte

    rview

    Marc Jarra

    ult

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    Director,

    Lapp India

    (p.34

    )

    SMART OPE

    RATIONS

    Recipe for

    success

    AUTOMATI

    ON & DIGI

    TISATION

    AU

    TOM

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    & D

    RIVES

    O

    ct-Nov 2018 I VO

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    .industr.com/en

    VOL 11 OCT-NOV 2018 ` 100

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    www.industr.com/en

    Advt

    In association with

    VIRTUAL COMMISSIONING

    Scope in the Manufacturing Industry

    AUTOMATION & DIGITISATION

    A&D - Interview

    Akilur Rahman,Chief Technology Officer,

    ABB India (p.28)

    FOCUS

    VIEWPOINT Technology adoption in the Indian

    automotive sector P. 30

    Food & Beverage Processing P. 34

    AUTO

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    Dec’18-Jan’19 I VO

    LUME 11

    ww

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    Advt

    In association with

    OT & IT COLLABORATIONUshering new business models

    AUTOMATION & DIGITISATION

    A&D - InterviewIndraneel Chitale,Partner – Chitale Group

    (p.22)

    FOCUSVIEWPOINT Collaborative approach for success P. 24

    Aerospace & Defence P. 28

    VOL 10 | DEC’18-JAN’19 | ` 100

    GET AUTOMATED NOW!GET AUTOMATED NOW!

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    AUTOMATION & DIGITISATIONAUTOMATION & DIGITISATION

    SUBSCRIBE TOSUBSCRIBE TO

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    publish-industry India Pvt LtdPune - 411001, Maharashtra – IndiaTel: +91 7410009435/36

    www.industr.com/en

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    EM - I

    ntervie

    w

    Vijay K

    alra,

    Chief

    of Manu

    factur

    ing Op

    eration

    s,

    Mahin

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    EFFIC

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    VOL 0

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    FOCU

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    Cuttin

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    Lean in

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    www.i

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    VOL 09 | M

    AY 2018 | `

    100

    www.indu

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    EM - Interv

    iew

    Viraj Kalyan

    i,

    Founder & C

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    Kalyani Stu

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    )

    Also

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    FOCUS Aut

    omotive Pla

    stics P. 34

    SPECIAL F

    EATURE Sh

    opfloor Man

    agement P.

    54

    PRINCIPLES

    , APPLICATIO

    NS AND DIR

    ECTIONS

    Sustainable

    Manufact

    uring

    EFFICIENT

    MANUFAC

    TURING

    OPPORTUNITIES & CHALLENGESEV manufacturing in India...

    VOL 09 | AUG 2018 | ` 100

    www.industr.com/en

    EM - Interview

    Dr Nagahanumaiah,Director,CMTI (p. 2

    8)

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    FOCUS Defence Manufacturing P. 30

    SPECIAL FEATURE Industrial Parts Cleaning P. 48

    EFFICIENT MANUFACTURING

    What drives the sector

    MATERIAL HANDLING INDUSTRY IN INDIA

    VOL 10 | MAY 2019 | ` 100

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    EFFICIENT MANUFACTURINGwww.industr.com/en

    EM - InterviewSanjay Chavre,Sr Development Officer, Dept

    of Heavy Industry – Ministry

    of Heavy Industries & Public

    Enterprises, Govt of India (p. 30)

    FOCUS Automotive Plastics P. 40

    VIEWPOINT Industry Associations – Bringing the sector closer P. 32

    MANAGEMENT INTERVIEW

    22 “Aluminium will play a significant role in supporting critical & new-age industries”Ajay Kapur, CEO, Vedanta Aluminium & Power Business

    FOCUS AUTOMOTIVE INDUSTRY

    30 Precision metrology in manufacturing of forged wheel & car chassisThe case study explains how with Renishaw’s automated workpiece set-up SAI could ensure stable cutting dimensions, increased precision and product quality

    TECHNOLOGY AR/VR

    33 Augmented Reality enables innovative manufacturing transformationThe article offers insights on how AR & VR can be beneficial for the manufacturing sector and reform the future

    INDUSTRIAL MAINTENANCE

    35 Jishu Hozen – Autonomous maintenance in the manufacturing industryThe article divulges into the Japanese concept of ‘Jishu Hozen’ and how, with its seven-step approach, it can help bring in remarkable improvements on the shop floor

    SPECIAL FEATURE BLOCKCHAIN TECHNOLOGY

    41 Leveraging blockchain in manufacturingThe article analyses how blockchain helps interconnecting of manufacturing systems for efficient manufacturing and helps customers make a much more informed decision

    New Products 47 Multi-function spindle;

    Post-sale life-cycle services; Thermal imaging camera

    Columns03 Editorial 04 Contents 06 Guest Editorial48 Highlights – Next issue48 Company Index

    VIEWPOINT The Viewpoint finds out the Indian manufacturing industry’s first priority for productivity post-COVID and where it will stand once it gets to that stage

    24

  • 6

    GUEST | ED I TOR IA L

    EM | No v 2020

    There is no doubt that electric technology is the future of the automotive industry. The question that only remains now is not ‘if’ but ‘when’ will Electric Vehicles (EVs) become mainstream. Different markets in the world are reacting differently to electric technology opportunities. So, for instance, when one takes a market like India into consideration, it has its own unique transport sector. More than 80-85% people use two-wheelers or commute in public transport and only a small percentage of people use cars because we are a developing nation. Therefore, the electric revolution is going to be driven by segments like two-wheelers, three-wheelers and buses. A lot has happened in the last two to three years; customers have now become much more aware of EVs & are open to it and even the supply chain is getting well-established. The government has done a lot of work in the past two to three years, and a lot of clarity has emerged in terms of EVs. Many state governments, however, have announced EV policies but not implemented them properly. So, they

    CO

    MM

    ENTS

    & C

    OM

    MEN

    TAR

    Y

    need to implement them now, making EV adoption a focus.

    The customer is now aware of EVs but we need more of them to adopt EVs. For that, banks have to come forward and give loans for EVs. We also need more focus on creation of the infrastructure, from charging infrastructure to battery swapping infrastructure. It is a priority for our government that India should not miss the EV revolution but lead the revolution. The government wants to see that India leads the world in terms of EV production and technologies. And we can do that because India is one of the largest automobile markets in the world. Thus, when there is a large local market, investments can happen. Therefore, through the right focus and by promoting local technology, India can become a hub. So, there is

    currently a move towards localisation – for instance, even the FAME policy is available if one has a large percentage of local sourcing. Hence, the most important thing will be to promote local demand generation and local manufacturing – at the vehicle as well as component level. And it’s important to do so effectively; not just announce but implement as well. If there are more EVs on the road, more EVs will be sold. If more EVs are sold, then more people will come and make components down the line.

    We cannot build an industry by importing parts from China and assembling them here. So, our large automobile component manufacturers & technology providers have to invest in EV technologies. Plus, the government should remain stable in its focus on EVs and should not change its policies and stated goals. There is great potential, we have a large market and we are on the right segment focus. We just need a stable policy framework and some amount of risk-taking, even by the industry players, to come forward. ☐

    “PROMOTE LOCAL DEMAND GENERATION AND LOCAL

    MANUFACTURING”

    Sulajja Firodia Motwani,FOUNDER & CEO, KINETIC GREEN ENERGY AND POWER SOLUTIONS

  • Oemeta India Pvt. Ltd . | 710 Indo-German Chamber of CommerceNucleus Mall, 1 Church Road | Camp, Pune - 411001 | Tel.: +91 204 10 47-112 | [email protected] estramet.com

    Does your coolant complement your cutting tool? ESTRAMET S 77 is a latest generation material removal fluid based on synthetic esters, to deliver outstanding lubricity. ESTRAMET S 77 is designed to enable the optimal performance of cutting tools. Test results have shown that the tool performance can be optimised by up to 100% by using ESTRAMET S 77.*

    400

    350300

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    Tool 1 9% Alternative Product

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    UNLEASHTHE CUTTING POWERESTRAMET S 77 – THE COOLANT REVOLUTION

  • 8 EM | No v 2020

    MARK E T | NEWS

    Tech Mahindra inks ₹400 crore ‘Project Parivartan’ contract with HALTech Mahindra recently announced that it has inked a contract of ₹400 crore for Enterprise Resource Planning (ERP) implementation, ‘Project Parivartan’ by Hindustan Aeronautics Ltd (HAL). Tech Mahindra will be responsible for the transformation and modernisation of the ERP systems as an implementation and support partner enabling HAL to streamline and standardise its business processes across the organisation. Expressing his thoughts on supporting Atmanirbhar Bharat, Sujit Baksi, President, Corporate Affairs & Business Head – Emerging Markets, Tech Mahindra, cited, “This project will transform HAL’s ERP systems, which is in line with our TechMNxt charter, that focuses on leveraging new generation technologies with Original Equipment Manufacturers (OEMs) and aims to deliver an enhanced experience to our customers.” Discussing the project, Shri R Madhavan, CMD, HAL, articulated, “In order to meet the challenges of evolving business scenarios and to ensure sustaining competitiveness & customer focus, HAL has initiated ‘Project Parivartan’. Tech Mahindra will implement the ERP systems and help HAL meet the dynamic needs of this hyper-digitalised world.”

    MARK E T NEWS

    Mercedes-Benz invests ₹400 crores more in India to localise modelsMercedes-Benz has increased its investment by ₹400 crores in India in order to localise models. This takes the total amount pumped into the country by the German luxury carmaker to ₹2600 crores. Much of its fresh investment has gone into new tooling and into the firm’s production lines. The company is increasingly looking to locally manufacture and assemble cars so as to improve its dominance in the luxury car segment. It recently launched the first assembled-in-India AMG product the GLC 43 4MATIC Coupe. By localising its imported models, the German brand will gain a significant cost advantage over imported models and will be able to pass on the benefits to customers, thereby, pricing its models aggressively. It is said that local manufacturing of the AMG model brings down its cost by over 20% at present. Expecting an increase in number from 11 models that are being currently manufactured in India, Martin Schwenk, CEO & MD, Mercedes-Benz – India, suggested that localisation of models increases their potential to do well.

    BFW hosts fifth edition of Manufacturing DayBharat Fritz Werner (BFW) recently held the fifth edition of its Manufacturing Day, which was held virtually. The annual flagship event on knowledge sharing connected the manufacturing fraternity and also gave an opportunity for leaders to understand & prepare companies for the challenging times. The event started with the welcome address and introduction by Ravi Raghavan, MD, BFW, where he told the audience of the productive event that they have ahead of them. This was followed by a presentation by G Parthipan, CEO, Rane TRW Steering Systems, on ‘Journey and challenges of winning the Deming Prize’. Throwing light on how the company’s TQM practices helped its suppliers, Parthipan asserted, “We

    went to their site, told them the problem and told them how to do the benchmarking & implement the best practices. They learnt from us, and over a period of time, they, too, came near our company’s level.”

    Up next, Vipin Sondhi, MD & CEO, Ashok Leyland, gave the keynote address. Highlighting four technologies that are disrupting the automotive economy, Sondhi cited, “These are connected, autonomus, shared and electric mobility. Customers are increasingly looking beyond products and services for solutions.” Following this, Kamal Bali, President & MD, Volvo Group India, gave a presentation on ‘Key imperatives for realising India’s full potential growth’. In terms of India’s goals, he mentioned, “In addition to the manufacturing goals, we need to transform mindsets through new learning. We also believe that the road to success in the new normal will be characterised by organising for the future, re-imagining & re-setting our assumptions, digitalising our business processes and advancing with agility & adaptability.”

    The event then turned to a presentation on ‘Future skills and key strategic role of HR’ by Prabir Jha, CEO, Prabir Jha People Advisory. Speaking on talent, he averred, “One needs to be continuously reassessing what talent is. Even in the COVID world, the best talents have opportunities.” This was followed by Rahul Mishra, Principal, Kearney, giving a presentation on ‘Winning through resilient and agile supply chain.’ Mishra mentioned the top supply chain challenges organisations face – exacerbated by the current global crisis, which are finding cost-service risk balance, making rapid & fact-based decisions and building a more resilient & agile supply chain. He further informed, “Winning supply chains are building capabilities to sense the impact of market & internal changes.”

    The final presentation of the day was by Steve Farber, leadership coach and author, on ‘Future leadership.’ Elaborating on the phrase ‘extreme leadership’, Farber explained, “The problem with the phrase ‘extreme leadership’ is that it is a redundant phrase. Real leadership is an extreme act because it’s the act of transformation.”

  • 9EM | No v 2020

    NEWS | MARKET

    OGP celebrates 75th anniversary at the forefront of dimensional metrologyOptical Gaging Products (OGP®), a division of Quality Vision International Inc (QVI®), recently celebrated its 75-year anniversary as a world leading manufacturer of precision multisensor metrology systems for industrial quality control. Reliving the memories, Edward T Polidor, Chairman & CEO, OGP, remarked, “When OGP was founded 75 years ago, users typically relied on microscopes and optical comparators, depending entirely on their own judgement to ascertain the measurement. Today, the modern automatic video measuring system is completely computer-controlled, using video cameras that depend little on the operator’s visual skills to produce accurate measurements. How these systems became more accurate, automated, faster and ever more capable is OGP’s contribution to this remarkable transformation.” Adding to it, R Stephen Flynn, President, OGP, shared, “We have been an international company for over half of our 75 years, having established subsidiary offices in multiple countries and channel partners covering every industrialised corner of the globe to support our growing list of customers on a local basis.”

    Altair introduces Material Data Centre for simulationAltair recently announced the launch of the Altair Material Data Centre, a modern, comprehensive and high-fidelity material database for simulation. This data centre includes accurate data and data lineage for metals, plastics & composites and directly connects with the company & other major solvers. The launch of the centre, now combined with M-Base’s plastic material database, allows the company to provide the critical comprehensive material information and infrastructure needed to predict & optimise product performance through simulation. It enables designers, engineers and scientists to explore materials – including structural, fatigue, fluid/thermal, electromagnetic properties, as well as manufacturing process-specific data – in a standalone application or through the interface of Altair simulation and optimisation tools.

    Speaking on the acquisition of M-Base, James R Scapa, Founder & CEO, Altair, asserted, “Altair Material Data Centre is yet another compelling solution to help our customers save time, money and improve product innovation & performance throughout the entire lifecycle of development & manufacturing. We have established strong relationships with material manufacturers and now, with the acquisition of M-Base, we’ve expanded our presence in the plastics industry.”The Altair Material Data Centre offers:

    • Comprehensive material information management system• Flexible accessibility and scalability • Intuitive user experience • Comprehensive simulation-centric data views • Smooth integration • Broad and deep partnerships • Collaboration

    Talking about the collaboration of Baosteel with Altair, Dr Changwei Lian, Senior Researcher, Baosteel Group Corporation, avowed, “Baosteel is proud to collaborate with Altair to deeply integrate our material data into the digital development process of automotive industry users while ensuring the data is easily accessible via Altair products and other commonly used CAE software without complex data processing.” He added, “Having our high-quality material data included in the data centre will provide quick and convenient access to our latest research results & the accurate application data reflecting the performance of Baosteel products.” As SABIC’s polymer material data has been included in the data centre, Subhransu S Mohapatra, Material Data Leader – Specialties, SABIC, said, “Altair customers will now have the ability to access SABIC’s material engineering data to further enhance the depth and quality of information required for manufacturing simulation.”

    NEWS MARKET

    Dormer Pramet works with IBM for ‘Make the Shift 2030’ activitiesDormer Pramet has begun to incorporate Industry 4.0 within its production processes and is working with IBM on several key projects that form a part of its ‘Make the Shift 2030’ activities. This includes using large amounts of data to map the value chain throughout every department of its production unit in Sumperk, Czech Republic and incorporating computer software to identify defects in tools during the early stages of manufacturing. In the first project, the company used advanced algorithms and statistical methods to track every indexable product order from the last two years and how the item moved through the production unit, creating a network model of the entire factory. Meanwhile, Dormer Pramet is using an IBM inspection station, implemented within a pressing machine, to scan inserts using a series of cameras, lights and moving mechanical elements. This is during the first phase of the production process and can help improve the quality of its products at the very beginning of manufacturing.

  • 10 EM | No v 2020

    MARK E T | NEWS

    Siemens launches Solid Edge 2021Siemens recently launched the Solid Edge 2021 at a virtual event, which provides the speed needed to get the most out of the entire engineering process — maximising productivity while decreasing costs.

    The event started with the welcome note by Gautam Dutta, Director – Marketing, Siemens Digital Industries Software. Talking about SMEs, he said, “SMEs are considered as the engine of economic development. Digitalisation is an opportunity for manufacturing SMEs to transform. The idea is to share and learn and to make a difference.” This was followed by John Fox, Vice President – Marketing, Siemens Digital Industries Software, presenting on ‘Digital transformation - New era has begun’. Talking about digital, Fox cited, “Digital is levelling the playing field for all business sites. Most SMBs have been investing in digital transformation, driven by the potential for process & design improvements. Don’t assume that your firm is ‘too small’ for transformation, or you’re liable to get left behind.”

    After this, Varun Jain, Director, Carrier Wheel, took over and shared a customer success story. Sharing it with the audience, Jain asserted, “To effectively manage the lifecycle of a large product base, CWPL adopted the world’s leading PLM/CAD/CAM solutions in 2016. We chose Teamcenter, Solid Edge and CAM Express. The outcome has allowed us to take on more projects, reuse parts and the number of mistakes have come down. Also, data is safe and there is growth in customer confidence in CWPL.” This was followed by Nitin Malvadkar, Country Technical Manager – Mainstream Engineering, Siemens Industries Software, speaking on ‘Solid Edge 2021 – What’s new’. He informed, “Solid Edge is much more than a CAD system. We have introduced mechanical design, electrical design, simulation, manufacturing, technical publications, data management and cloud-based collaboration as a part of the Solid Edge portfolio. Also, you have to think of digital twin as well, a digital twin that will help make your products better.”

    Moving on, Malvadkar went on to talk about ‘Modular Plant Design in Solid Edge’. Detailing the Solid Edge Modular Plant Design benefits, he averred, “Implementing Solid Edge Modular Plant Design can result in benefits like, faster process plant project completion due to speedy creation, validation & revision of complete piping systems in 3D; easy access to pipe specifications ensure standard piping & pipe fittings are used reducing costs & improving reliability of the final process plant and fabrication problems are reduced through automatic creation of BOMs with precise cut lengths of the pipes.” Next, he spoke on ‘Model your design in 3D – Engineer the electrical details’. He pointed out the challenges for electromechanical design in the mainstream market. Also, explaining the benefits of Solid Edge Electrical Design, he stated, “It provides a Solid Edge solution for Solid Edge customers to respond to the fast rise in electrical content in their products. Plus, it helps with full electromechanical digital mockup, reducing the need for costly prototypes & enabling rapid evaluation of changes.”

    Following this, he took up the topic ‘Solid Edge Simulation’. Here, highlighting the Solid Edge Simulation capabilities, he revealed these to be automatic finite element model creation, powerful analysis capability, synchronous technology with model associativity and more. He also explained some benefits, like significant reduction in costs and time-to-delivery, as engineers identify & resolve problems before manufacturing, or how with Solid Edge Simulation one can import Solid Edge FLOEFD and results to conduct structural & thermal simulation.

    Then, turning to ‘Solid Edge 2D Nesting’, Malvadkar explained how 2D Nesting is placing desired items on a sheet for cutout. He expounded that it automatically extracts required data, uses an extremely efficient nesting algorithm and nests multiple sheets of the same or different sizes. The event then came to the last session of the day, which was on ‘Data management with Teamcenter Rapid Start’, which was taken up by Malvadkar and Santosh Kumar, PLM Solution Consultant, Siemens Digital Industries Software. Kumar said, “Preconfigured PDM delivers faster deployment and lower cost of ownership. When you go with Siemens PLM Teamcenter, it leads to faster time value.” The event ended with Dutta concluding that while it is possible to transform, it is possible to be competitive and take advantage of the digital technologies.

  • 12

    ADVERTO R IAL | I N TER V I EW

    EM | No v 2020

    Since the regulations around the pandemic are easing out, how is FLIR restoring normalcy within its system?As FLIR products were in high demand since the beginning of this problem, it kept us very busy throughout and the same rhythm continues. Working under such conditions is the new normal and our team has adapted well to help our customers efficiently.

    What does the process of innovation in your organisation look like today? Can you tell us about some of the products launched during the pandemic?Innovation has been in our DNA since the beginning. We launched a number of key products in last few months, like the FLIR Screen-EST (Elevated Skin Temperature) Software for automatic measurement tools that perform EST screenings in two seconds or less at entries, checkpoints and other high-traffic areas; FLIR thermal cameras specifically for EST screening are ; Axxx-EST, T5xx-EST and Exx-EST – these cameras are designed to simplify the screening process and require limited training, reducing the burden on screening operators; FLIR VS290–32 Thermal MSX® videoscope kit, the first industrial thermal videoscope to inspect difficult to access locations; FLIR SV87–KIT vibration monitoring solution, a remote-sensing solution designed for continuous vibration and temperature monitoring & many more.

    Today, with COVID-19, autonomous monitoring & inspection has become a necessity. Can you tell us how your recent launches are targeted in the direction of enabling autonomous factory monitoring set-ups?Our A400/A700 thermal smart sensor cameras have the features, automation solution providers need, for complex monitoring applications. It includes elevated skin temperature screening, critical infrastructure, product quality and early fire detection. The easy-to-configure smart sensor configuration includes multiple measurement tools and alarms while also providing computing-on-the-edge, with analytics performed at the camera level for immediate results. This product range has been in our portfolio for many years and we have many satisfied customers around the globe, including India.

    With the pandemic, employee safety has become pivotal. Are there any recent innovations of yours aimed in this direction? Can you

    recommend any special guidelines to follow while choosing the right product?A400 and A700, besides their explained features, allow one to tailor the monitoring system to one’s company’s quality, productivity, maintenance and safety needs. There are many handheld visions available of it, too. The thermal smart sensor camera has many guidelines but has four main parameters, i.e. sensitivity, accuracy,

    drift/stability and spatial resolution.I will try to explain the first two here.Sensitivity – Most infrared camera companies have settled on a specification called Noise Equivalent Temperature Difference (NETD) to grade the sensitivity of an infrared camera. In practical terms, the NETD value specifies the minimum resolvable temperature difference, or the smallest temperature difference and the camera can clearly distinguish out the noise. The NETD for an infrared camera is measured in millikelvins (mK). The scale of sensitivity goes up as the numbers go down, meaning that 38 mK is nearly 3 times as sensitive as a 100 mK. Therefore, the lower the NETD, the more detailed images it can produce.

    Accuracy – The accuracy of an infrared camera system tells you the absolute measurement error of a known temperature target like a black body source, which is a programmable emitting device of electromagnetic radiation. For most infrared cameras, accuracy can be expressed in degrees, as a percentage temperature range or both. For example, an industrial camera’s specifications may list the accuracy as ±2°C (±3.6°F) or ±2%. Usually manufacturers note that the accuracy is based upon the greater of the two values, like this: ±2°C (±3.6°F) or ±2% of reading, whichever is greater. What this accuracy specification means in application is described as follows: An electrical fuse at 50°C (122°F) could have a ±2% error measurement of ± 1.0°C (±2.4°F). Because the percent error (±1.0°C/2.4°F) is less than the stated degree error of ±2°C (±3.6°F), the relevant accuracy value for the fuse is the greater specification of ±2°C (±3.6°F). FLIR thermal cameras that are engineered for elevated skin temperature screening can achieve accuracies of ±0.3°C (0.5°F) over a temperature measurement range of 15°C to 45°C (59°F to 113°F). This aligns with the U.S. FDA Guidance for Industry and Food and Drug Administration staff as well as with ISO/TR 13154 specification. High accuracy is ensured by using the camera in a stable ambient environment, by limiting targets to humans and by frequently updating temperature reference samples according to the population being screened. ☐

    “Innovation has been in our DNA since the beginning”With innovative sensing solutions, like thermal imaging, , FLIR Systems has diversified portfolio that serves a number

    of applications in government & defence, industrial and commercial markets. In this interview with Anvita Pillai, TP Singh, Sales Director - India, Middle East, SS Africa, CIS, Turkey, FLIR Systems, discusses how FLIR helped and

    helping many business houses during and post-lockdown, to increase employee safety and more.

  • 20 years ago, our retired Sales Manager Hans Niederhaeuser personally filled the central system at Tata Motors in Pune with Blasocut 4000 Strong. Thanks to our unique Bio-Concept, this coolant is incredibly stable and gentle to humans and the environment.

    Test us. It‘s worth it.

    blaser.com

    Hans NiederhaeuserRetired Sales Manager Blaser Swisslube AG

    “ 20 years of sump life. And still going strong.”

  • 14 EM | No v 2020

    START- UP I N TERV I EW

    Noccarc Robotics, with an experience of three years in the manufacturing industry, had

    expertise in the field of robotics & control systems. For the development of ventilators,

    our team was being mentored by a task force, which was formed by SIIC IIT, Kanpur,

    comprising experts from the medical industry, doctors, intensivists, business leaders

    and top technology leaders from leading med‐tech companies. For development,

    commercialisation and deployment, we have hired key people from the med-tech industry.

    Noccarc Robotics adjusted rather well to the pandemic situation compared to many start-ups in India. Your company was primarily into producing solar panels; what changed in the process of innovation with the shift to building ventilators? How did you re-engineer to adapt?

    “Our ventilator has ensured easy understanding without any complex training”

    An IIT Kanpur-incubated company, Nocca Robotics began off as a robotics company focusing primarily on the solar sector.

    In this interview with Anvita Pillai, Harshit Rathore, Co-founder & CTO, Noccarc Robotics, talks about the tactical shift to making

    ventilators for COVID-care, changes incurred during the pandemic, achievements & goals ahead. Excerpts…

    What were the challenges that you faced during this process of remodelling your business to the current situation? How did you overcome it?

    The overall absence of strict regulatory guidelines has led to the inflow of substandard med-

    tech products in the healthcare sector, which further challenged capable market players. To

    overcome this, our Noccarc V310 has been deployed after compliance with specifications laid

    down by the Government of India through HLL tender & is as per the IEC 60601-1 standard.

    Your company planned on shipping ICU-grade ventilators, which were one-tenth the cost of high-end imported ventilators, by May end 2020. Can you tell us about the customised innovations in the ventilators? How are they better than pre-existing ventilators in hospitals?

    Our V310 provides top-of-the-line specifications, which are not available in any other

    competitor products at the price-point of our ventilators available in the market. The

    ventilator is extremely intuitive, and it comes with a user-friendly 10-inch touchscreen

    interface. This has ensured an easy understanding for hospital staff, including nurses,

    without any complex training or prerequisite.

    Can you tell us about your project achievements for the year 2020?

    A total of 220+ installations of Noccarc V310 have been done so far in private and

    government hospitals across the nation. We have also launched and deployed the Noccarc

    H210 – High Flow Oxygen Therapy Device, which is proving to be highly effective in the

    treatment of COVID patients in less critical stages. We have been recognised by various

    platforms of innovations, like the Nina Saxena Excellence in Technology Award 2020 &

    Marico Foundation’s Innovate to beat COVID challenges and were featured in magazines

    and publications like, Forbes India, Inc42, etc. For the ventilator project, we have received

    CSR grants from ACT Grant, CAWACH (DST), BIRAC, Standard Chartered, ICICI Securities,

    Infoedge India, Ansys, Marico Foundation and several others.

    Going further, what are the forecasted long-term and short-term goals for the start-up?

    In the short-term, we will further deploy ventilators and HFNC machines to cater to the current

    respiratory device requirement in India. For the long-term, we are planning to venture into the

    development of more respiratory devices & manufacture high-quality medical devices in India.

  • 15EM | No v 2020

    ANALYS I S OP IN ION

    The incentive outcome for Indian manufacturing sector

    The Indian manufacturing sector has been slowly reviving from the shutdowns & uncertainties experienced during the pandemic. The revival has been especially difficult considering the industry was already experiencing a period of slowdown even prior to the pandemic. IHS Markit, in October 2020, recorded the manufacturing index at an all-time high of 56.8 from 27.40 in April 2020. This growth can be attributed to the relaxation of COVID-19 restrictions, better market conditions, improved demand and the need to fulfil backlogged orders.

    Though the manufacturing industry is working its way out of the industry recession, a helping hand from the government was much needed. The industry has been looking forward to government support to grow within the country and make manufacturing competitive & globally attractive. On November 11, 2020, the Union Cabinet approved Production Linked Incentives (PLI) scheme worth ₹1.46 lakh crores to give an impetus to 10 key sectors of Indian manufacturing. The incentive, which is more of a subsidy for the sector, is a direct payment for the increased good production in the sector. Though there aren’t clear guidelines on the per cent of incentives for each sector, the amount for each sector would differ from sector to sector based on the shortfalls & shortcomings faced by the respective industries. Templates for PLIs for new sectors, like ACC batteries, electronic & tech products, automotive,

    textile, telecom, etc, would be similar to the existing mobile phones, specified electric components, APIs and medical devices PLI schemes.

    Despite the late implementation, the policy will certainly throw India under an attractive light for foreign industries to set up their base in India. It will garner our manufacturing strengths and at the same time enable Indian manufacturing to link itself with the global value chains. With the Make in India and Aatmanirbhar Bharat Abhiyan in place, the PLI scheme will be an addendum to India’s competitiveness and create economies of scale. Though the manufacturing PMI was at an all-time high, employment rates were quite low for the industry. The incentive would entail an increase in employment to meet rising production rates. It would also motivate companies to invest further in autonomous manufacturing systems to meet the rising production demand.

    India, even with a low-lying current GDP, still has an aim to attain the trillion-dollar economy. It sure would be difficult with the current slowdown. The Indian manufacturing sector contributes 16-17% to the GDP, which decreased further due to the pandemic. The incentive can certainly help the country to regain its stature in the global trade if the government & industries both work in tandem and learn from the shortfalls of the previously implemented PLI schemes & overcome its shortcomings.

    – Anvita Pillai, Sub-Editor & Correspondent

  • 16 EM | No v 2020

    COVER STO RY MA R K ET

    Improving all-round organisational efficiency

    AUTOMATED LICENSE MANAGEMENT

    License management is of high importance to organisations, as it helps with cost management, swiftness and more. It is, without a doubt, quite a significant topic in the world of business today. Software gradually multiplies throughout organisations, so, from small start-ups to big enterprises, license management is increasingly crucial and complex. Also, by abiding to the correct license management practices, an organisation can quickly fit into market requirements and increase the company profits. With a Baker Hughes (BH) case study, the Cover Story explains how OpenLM rapidly delivers affordable & automated license management – with refreshing results – how OpenLM turned out to be BH’s right choice and also discusses some organisational licensing problems.

    16

    STRETCHING YOUR LICENSES TO THEIR LIMIT

  • 17EM | No v 2020

    MARKET COVER STORY

    Oren Gabay, CEO, OpenLM, recently revealed in an interview that businesses are slowly wising up to the enormous savings that effective automated license management rapidly delivers. Alas, many organisations are simply unaware of this.

    “It is not that departments don’t talk to each other, it’s that they don’t talk to each other effectively. For us, here at OpenLM, that (and more) appears to be a recurring theme,” explained Gabay and goes on, “I have visited many companies and was astonished to see the lack of control. Many had little idea about their license servers and who is actually using them. The result being license duplication, added costs, extra staff, increased tracking burden, etc. With the excessive cost of individual engineering licenses, such practices are impractical. One business unit could approve purchase of new licenses when unused licenses of the same type exist on a license server in another business unit.”

    OpenLM not only delivers effective, affordable and automated license management, but does so rapidly and with refreshing results. “The initial stage, where we collect and consolidate all license information, brings huge savings to the company,” puts across Gabay.

    First-hand project licensing problems

    With an engineering background in GeoInfo and location-based technologies, plus having developed and led many largescale field projects, Oren experienced licensing problems first-hand. “Usually, management would first back and then sign off on the purchase of a specific number of additional licenses. Arguably, with lax project control, such undertakings were commonplace and understandable,” Gabay asserted and added, ”Yet, so much continued and unnecessary wastage proved unproductive, unsustainable & unpalatable. It simply felt wrong to purchase more licenses as many of our users kept idle licenses on their desktops.”

    In 2007, the idea came to develop a tool to manage this – one that would, after an application was idle for a specified period, automatically close it and free up the license for others. The result was immediate validation.

    OpenLM obtained universal endorsement

    “I didn’t have to approve the purchase of any additional licenses,” Gabay cited and continued, “Subsequently, our existing network provided additional and valued feedback that not only further endorsed the idea but every single one purchased OpenLM. We unsuccessfully tried traditional marketing methods and our real breakthrough & expansion arose, following direct engagement with a core group of receptive & helpful US organisations.”

    Consolidated engineering license management

    With an established foothold, additional requests rapidly followed. More license managers, data collection methods, better reporting, etc. However, given the savings that companies were making, by far the most popular request was for additional license types. “We listened and, from our initial days of harvesting idle licenses of ESRI ArcGIS software, today, our comprehensive package covers any aspect of engineering license management for more than 60 different license managers, including management, reporting and active optimisation of license usage,” Gabay informed. Through extensive industry knowledge, research and experience of how organisations perform license management, there are three common licensing problems.

    Organisational licensing problems

    The vast majority of organisational licensing problems fall into either –

    1. “I need to buy a license for each user.”2. “I am using it.”3. “I might need to use it.”All are signs of poor practice and symptoms of manual

    systems. With item one, the entire purpose of network licenses is they are used by multiple users. Items two & three lead to license squatting (we discuss this in the case study). Admittedly, with the former, where the application is active and in use, this is acceptable. Unfortunately, with the latter, it is not.

  • 18 EM | No v 2020

    COVER STO RY MA RK ET

    The cost to you

    Manual licensing systems are unproductive, inefficient and costly. Unfortunately, when a license is locked, the team cannot function correctly, leading to both tangible & intangible problems.

    Tangibles include delays & downtime, increased maintenance costs of inactive software, a larger support & management team and heightened support costs. Intangibles include increased levels of frustration, a breakdown in communication and, with repeat offenders, bad morale. Such problems are hard to alleviate, avoid and administer.

    OpenLM maximises efficient license automation

    In theory, to minimise downtime, each engineer will have their own license. In practice, costs simply prohibit this. OpenLM is based on an engineering-oriented approach that balances competing trade offs to effectively manage network licenses. Enhancing license availability maximises output, improving productivity optimises usage and heightening efficiency reduces downtime. Moreover, reducing the number of requisite licenses lowers both additional & ongoing costs and delivers several additional benefits, like below –

    • Minimal downtime: All purchased licenses gain maximum usage

    • Maintenance cost reduction of unused/inactive software: Improving all-round organisational efficiency

    • Supporting more engineers with existing license pool: One UK-based energy company almost doubled the number of engineers working in it, without increasing the number of licenses held

    • Downsizing the license management team: Smaller inventory means reduced inventory management and associated savings

    One critical advantage is the speed of results – organisations typically experience enormous savings, following initial license optimisation. However, license management is an active process and to continually deliver, requires ongoing monitoring and management.

    A Baker Hughes case study

    This is where OpenLM excels. “And, the results can be both rapid & staggering. That’s roughly a million dollars or $1.7 million less than what we would have had if we were looking at just our peak demand,” said Jason Olsen, a senior staff enterprise application engineer at Baker Hughes (BH), at the Engineering Software License Management Conference in October this year.

    A large organisation in the energy sector, Baker Hughes employs over 80,000 people. Since 2017, they have undergone

    OpenLMs innovative solutions enable IT

    professionals to get a clear view of the organisations

    license inventory, effectively manage and monitor

    the actual usage, plan license maintenance and

    procurement, and optimise the utilisation of

    expensive engineering software licenses

  • 19EM | No v 2020

    MARKET COVER STORY

    major turbulence, following both a merger with and a separation from, General Electric (GE).

    Initially, they began to integrate into one business. However, their companies had different philosophies and quickly realised that there was a significant shift as very little between the two organisations were done in the same way.

    For BH & Olsen’s team, the challenges faced were significant. Given the elapsed time between merger and separation, not only was their integration incomplete but they now also had to untangle themselves and maintain order among disarray.

    “This is a massive undertaking and will take several years. Different timetables exist, each depending on services applications or agreement. Plus, each has its own parameters and contractual impacts,” divulged Olsen. Notwithstanding the considerable expense involved, it was critical that they obtain clear focus on business requirements, develop a solid solution and implement a robust plan.

    Opposite approaches to common ground

    Unfortunately, the two companies’ approach to IT was fundamentally different. BH’s controlled IT approach, where users submitted IT help tickets when anything needed changing, contrasted with GE’s more flexible, informal and self-service-oriented managed IT approach.

    “Regardless, direction was essential and more often than

    License management is an active process

    and to continually deliver, requires ongoing

    monitoring & management

    not, the old strategy of aligning with GE’s approach was abandoned & what legacy BHI had done would be adopted as a new way of doing things,” averred Olsen. In such tumult, focus was critical.

    GE recommends OpenLM

    BH’s prior experience with Flexera meant this was their preferred option. However, GE interceded and because of their experience and positive results from usages, it recommended OpenLM. After investigation, OpenLM proved to be the better choice based on futurist price and history of customer support.

    Overall strategy

    Focus and direction are critical for a robust future. But BH also required –

    • Quantifying demand: Knowing what tools are in use, where they are, when they are accessed and for how long

    • Aggregating enterprise data usage: For reporting and improvement options

    • Reducing costs: By optimising pool size, their numbers, by geolocation, as well as to leverage buying power & overall spend

    • Improving divestiture and acquisitions: By understanding

  • 20 EM | No v 2020

    COVER STO RY MA RK ET

    the impact across different areas of the business, including assets, capacity, etc

    Furthermore, there would be a bonus for OpenLM’s license savings to cover the costs of software renewal and expansion.

    Automated access and session management

    Previously, managing software was problematic. It was vital that BH’s chosen solution could automatically control software access and release hung & idle sessions. The former, to maximise license usage, and the latter, to both maximise license availability & minimise downtime. Given BH’s current set-up and problems, these were unconditional.

    Over 200 licensed services

    Baker Hughes syndicated pools from over 200 license services and technologies, including Abacus, Altair, Ansys, Autodesk, MathWorks and Solidworks. This set-up needed to be monitored & managed and was complex.

    Further complications arose after separation. GE’s immense purchasing power meant that several concessions that were granted were withdrawn post-separation. This added to the operational and administrative complexity, often broke functionality and, where sudden spikes in demand occurred, presented unsustainable high costs. Ansys was a classic example.

    Ansys use case

    Containing over 200 products, Ansys delivered over 300 unique features and is extremely versatile. However, restrictive licensing permitted only one tool or feature per bundle and both hampered operations & exacerbated ownership cost.

    Pre-separation, the Ansys pool capacity seemed limitless. Users could access what they wanted and at will. “However, for BH, post-separation and having deployed their own Ansys pool, this deployment would prove to be one of our most challenging pools deployed. Fortunately, we had recently deployed OpenLM and we’re monitoring the Ansys

    pool,” conveyed Olsen. The results tell.

    Significant and rapid results

    BH monitored Ansys over the period of May 6 to June 6, 2020 and created several reports and heat maps to identify key licensing pain points –

    • May 6 – 79 licenses were used• May 7 – 104 used (Ansys provided 25 more)• May 12 – 138 used (Ansys provided 34 more)• May 20 – 155 used (peak usage – Ansys provided 17 more.

    This would cost $2.7 million to ‘close the gap’)• May 22 – It was communicated to the users to change license

    preferences with OpenLM• May 27 – 140 used (peak usage)• June 6 – 100 used (a communication sent to users, asking

    them to release sessions & released 17 more licenses — saving $1.7 million)

    With savings of between $1.7 million and $2.7 million to ‘close the gap’, results are significant.

    Delivering the best experience at minimum cost

    OpenLM serves any industry or field that uses software licensed by a license server, from machinery to transportation to aviation to space and more. Its customers range from smaller organisations to Fortune 500 listed companies managing global resources. Together, they deliver the best experience at the minimum cost— whatever the business.

    It also provides highly comprehensive data collection & reporting capabilities. In addition, it has a unique license server administration and active user management capabilities.

    Stretching your licenses to their limits

    Signing off, Gabay said, “We understand that engineering licenses are expensive & critical for continued operational success. Rest assured that by ‘stretching your licenses to their limits’, the team at OpenLM will ensure you get the utmost from them.” ☐Courtesy: OpenLM

  • 22 EM | No v 2020

    MANAGE ME N T I N TER V I EW

    “Aluminium will play a significant role in supporting critical and new-age industries”

    You say that the work from home hack, because of COVID-19, works for you, such as it helping in excelling at digital technologies, becoming more agile or simply saving travel time, leading to more opportunities to reflect, innovate and strategise. How have you turned this pandemic into an opportunity instead of a challenge for your company?When this pandemic broke out, a war room was immediately set up to monitor the progression of the impact and respond appropriately. Staying nimble in decision-making was key, leading to the empowering of all the teams across locations, which went a long way in keeping our businesses running without any interruptions. Several digitalisation initiatives

    have also been undertaken in numerous operational areas

    to unlock the business’ latent potential. The company has adopted image & video analytics, contextual analytics, situational awareness, safety & security risk analysis available

    in real-time, with a c c u r a c y .

    Besides, several

    integrated digitalisation initiatives in smelter operations, power plant operations, logistics & marketing for unprecedented agility, visibility and business excellence throughout the organisation have been enabled.

    You believe that industries can get through the pandemic through the 4 Cs: Calmness, Collaboration, Cooperation, Communication. While these are all valid approaches, can you elaborate on how collaboration is going to help the manufacturing industry in the pandemic, especially in the aluminium and power business? Has your company taken up any collaboration in the current period?We are determined to work in close collaboration with our technology partners, consultants and customers to lead a globally competitive aluminium industry in the post-pandemic world that places India at the summit of all the global powerhouses. In the journey towards a $5 trillion economy, aluminium will play a significant role in supporting critical and new-age industries.

    How do you think aluminium producers in India can deliver to the domestic demand of the country, with the Aatmanirbhar Bharat Abhiyan and the present dubiety with China? What are the challenges that stand in the way and how can they be overcome?India’s unique advantage of abundant raw material availability and abundant bauxite & coal reserves need to be leveraged to develop a globally competitive aluminium industry. The competitiveness of the domestic aluminium industry is pivotal to the success of all government initiatives, like ‘Make in India’, smart cities, ‘Power for All’ and the indigenous space programme. To overcome the challenges the sector is facing, it requires a strategy for security of raw materials, like proper infrastructure, competitive rates of power & energy requirements, preference for domestic industry & domestically produced aluminium and safeguarded measures against

    Vedanta Aluminium & Power Business, a producer of aluminium, directs its efforts towards increasing its production of aluminium and is investing in the development of high quality value-added products that enable the company to create a wide range of offerings. In this interview with Juili Eklahare, Ajay Kapur, CEO, Vedanta Aluminium & Power Business, shares how the competitiveness of the domestic aluminium industry is pivotal, how the demand for aluminium will rise on the account of infrastructure for serving EVs and how the company is working towards a sustainable future. Excerpts…

  • 23EM | No v 2020

    INTERV I EW M ANAGEMENT

    increasing non-essential aluminium scrap imports with BIS standards for imported aluminium scrap.

    Can you share some insights on aluminium in the automotive industry? Considered a green metal, the metal’s usage in the transportation sector has been rapidly increasing as it offers an environment-friendly and cost-effective way to increase performance, boost fuel economy and reduce emissions while maintaining & improving safety & durability. For more than a decade now, concerns about fuel efficiency have encouraged OEMs to replace steel with aluminium in vehicle bodies, doors, trunks, hoods, bumpers, crash boxes, brakes, cables and wheels. Using aluminium in EVs has several advantages, as lighter the vehicle, the longer is its range. Demand for aluminium will also rise on account of infrastructure for serving EVs, since the metal is commonly used as a housing material for EV charging stations as well. While India is waking up to this future of automobiles, partnerships between different automotive industry bodies/institutions & auto companies for sharing knowledge & expertise will help fast track the development of EVs in the country.

    Vedanta has been very active in its sustainability initiatives. With the 'new normal' and social distancing norm surrounding us now, how have your company's initiatives in sustainability enhanced?Keeping in mind our vision to shape a sustainable future, we have integrated smart innovation, best-in-class digital technology, robust environmental safeguards and sustainability-focused operating procedures across all our operations & townships. As an organisation, we strongly believe in ‘Zero harm, zero waste and zero discharge’. We have adopted and implemented a wide range of environmental safeguards backed by innovation and

    state-of-the-art technologies to work towards a sustainable future. Some of that has resulted in improving the overall environment in and around our units.• Online and continuous environment monitoring systems

    with real-time data acquisition & monitoring to ensure that parameters, like ambient air quality, emission levels, etc remain well within the stipulated norms

    • Effluent Treatment Plants (ETP) augmented with Ultra-Filtration & Reverse Osmosis (UF & RO) systems to ensure 100% treatment of water, which is then recycled for usage in

    ash-handling, horticulture, etc• Exploration of renewable energy

    sources, like solar power, biomass & biogas to build capacity & potentially replace thermal power as the primary source of energy

    • Extensive digitalisation of processes to minimise paper usage & ‘in-person’ monitoring

    • Helping farmers in the community to adopt drip-irrigation, treadle pump, solar powered water pumps, rainwater harvesting structures, like percolation tanks, etc to boost irrigation potential & reduce dependency on monsoons for cropping

    What is your outlook for your company in the coming year? What are your long-term prospects for the aluminium industry?Vedanta Aluminium and Power is most impacted by falling metal prices at the London Metal Exchange. This has been countered by rapidly bringing down the cost of production. The company is India’s largest producer of aluminium and value-added products, commanding 40% market share in the country. It is well equipped to meet the new India’s ambitions of becoming a self-reliant country. With its world-class smelters, alumina refinery and power plants across India, our company fulfils its mission of spurring emerging applications of aluminium. ☐

    STAYING NIMBLE IN DECISION-MAKING WAS KEY

    ‘‘

    An economics graduate from St Xavier’s College, Mumbai, Ajay Kapur holds an MBA with specialisation in marketing from KJ Somaiya Institute and is an alumnus of Wharton’s Advanced Management Program. He has won several accolades from apex bodies for sustainability initiatives and is the Chairman of Assocham’s National Council on Mines & Minerals.

  • 24 EM | No v 2020

    V IEWPO INT | MA RK ET

    Manufacturing productivity

    post COVID-19While manufacturing organisations are continuously working towards keeping their workers safe, along

    with dealing with increased uncertainties and keeping productivity at its best possible, it’s pivotal that they prepare for a world once the virus leaves us. The pandemic gone will certainly be good news, but how does the manufacturing industry function for better productivity after that and does it go back to its old ways? The Viewpoint finds out what must be the Indian manufacturing industry’s first priority for productivity post-COVID, what must the industry do differently and where it will stand once it gets to that stage.

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    Juili EklahareFeatures [email protected]

    “ Industry 4.0 will gain momentum across the industries”

    After COVID-19, the industry’s first priority must be improving automation across the value chain, taking digital initiatives to the next level and promoting work from home, especially for the support functions viz HR and finance. To enhance production after the coronavirus pandemic leaves us, manufacturers should also develop local suppliers for the raw materials and reduce complexity in manufacturing through standardisation.

    As we come out of the crisis, Industry 4.0 will gain momentum across the industries and the main focus will be on reducing human dependency through digital solutions, cutting wastages across manufacturing and improving efficiency in manufacturing. While Indian manufacturing will be at a greater benefit with the Atmanirbhar Bharat Abhiyan initiative, India will also emerge as an alternative to China for manufacturing. Besides, organisations should also focus on environmental sustainability, social sustainability and economic sustainability, which should be a part of their vision.

    Jayasankar Kuruppal,VP – Manufacturing,CEAT Halol

  • 25EM | No v 2020

    MARKET | V IEWPO INT

    “The key is to listen to the voice of the customers”

    Virtual meets and use of IoT are the new normal. The new normal of working from home has been realised and productivity can be at its peak, even without utilisation of office resources. The only way to go ahead with this is with lean, Six Sigma and operational excellence. Industries must also look for backward/forward integrations for further diversification, apart from operational excellence. Post-COVID, the industry must focus on cash flow, customer base, quality of the product, geographical footprints and most importantly, what differentiation they can offer to customers from their competitors. It can be anything, such as low emission products, green products, biodegradable, easy to handle, enhancing customer service, a personal touch in the resolution of customer complaints and more. In fact, many industries have started coming green. The key is to listen to the voice of the customer.

    Plus, the COVID situation has forced industries to learn and use digitisation/IoT. In the Indian context, Industry 4.0 will still take another decade to go on full scale but the big houses have already started working on it. Without a doubt, if the industry wants to flourish after COVID, it needs to adapt to some level of Industry 4.0.

    Let’s just say, COVID-19 has been a sort of blessing in disguise. Having China lost its shine, the world has no alternative but to turn to India when it comes to reliability, quality, cost and eagerness to reach the customer. It is a great opportunity for all the sectors/segments of the industry. The current investment trend shows positive vibes for India, and the ‘Make in India’ & Atmanirbhar Bharat Abhiyan initiatives by the Government of India have given confidence to the industry.

    Kavishwar Kalambe,Sr General Manager - Operations,Aarti Industries

    “The pandemic has brought about an opportunity to take a hard look at our manufacturing capabilities”

    Currently, the industry is slowly recovering from the impact of the pandemic and the short-term measures put in place to address the need for social distancing are helping recover productivity. But to sustain, this will require redesigning of factory shop-floors. We need to learn from this experience and take all the measures necessary to avert such an impact due to a crisis in the future. Some of the long-term impacts of the pandemic which manufacturers will have to take into account are regular health check-ups for employees, multi-skilling of shop floor employees and sanitisation automation at factories for products, tools, machines & equipment.

    What’s more, the need for a ‘work from home’ format, being connected remotely and also ensuring sustained output in this crisis have forced all organisations to quickly adopt digital technologies. With the recent ban on imports announced by the union government, local manufacturing is gaining momentum.

    The pandemic has brought about an opportunity to take a hard look at our manufacturing capabilities and disrupt the existing processes. The industrial recovery from the pandemic is focused more on the economic aspects than the adoption of environment-friendly processes. Having said that, this can very well be viewed as an excellent opportunity to improve our green quotient through the use of digitisation to optimise resources, localisation of supply chains, use of automation to improve productivity, etc. The fear of the pandemic has brought upon the notion that it is a result of the inconsiderate exploitation of the environment by man. As companies gear up for the next phase of India as a manufacturing hub, we need to introspect and adopt methodologies to ensure that the scale-up is not at the cost of the environment & is sustainable in every respect.

    Mrugesh Gandhi,Manufacturing Head – Mohali, Godrej Appliances

  • 26 EM | No v 2020

    V IEWPO INT | MA RK ET

    “The industry must also address manpower availability issues”

    The Indian manufacturing industry’s new normal will be to continue safe working practices for direct workforce, with deployment of relevant applicable SOPs, as a cautious approach. The industry’s priority for productivity post-COVID should be to adopt new trends, like deployment of industrial IoT, including sensing, data visualisation, remote collaboration tools and AI-based insights across their operations. Centralised data monitoring and insights across the whole manufacturing operation should become a standard component of running a manufacturing organisation. The industry must also address manpower availability issues, their skill development, automation of critical processes post-COVID and adopt scalable smart manufacturing. It must act responsibly and adopt green technology in energy, products & processes. The Government must play the role of an effective facilitator in this transformation with both stronger incentives on one hand and regulatory mechanisms on the other.

    The good news is that the Index of Industrial output (IIP) growth turned positive for the first time in September this year, which is a good sign. I see this trend continuing and there are greater opportunities for MSMEs through government initiatives and expected foreign investments due to the geopolitical situation in the Asia region. Additionally, I feel the Indian industry is in a transition between Industry 3.0 & Industry 4.0, and is still adapting to automation. After COVID, Indian organisations would adopt Industry 4.0 as it would improve their financial and operational flexibility, facilitate cutting costs, thereby, giving them a competitive advantage. In the automotive industry, the Industry 4.0 and digitalisation revolution is already a work in progress, which is driven by the need to adapt to new technologies involved in the automotive industry. This is supplemented by the onset of new technologies, like ADAS features and autonomous vehicles, where strong reliance on digitalisation and IoT are basic needs.

    Vivek Gosain,General Manager – Manufacturing Engineering,MG Motors

    “The differentiators are the people”

    I don’t think anything major will change after COVID-19. The major change that is affecting the industry today and will affect it in the future is maybe the change of customer expectations and behaviour. So, the most critical thing would be to align with the current needs of customers. When we say that we are able to manage working from home, the people on the shop floor had to work, nevertheless, without direct supervision. This was possible because they are reasonably skilled. Hence, the skilling and empowerment of these people will become even more critical. Employees will value safety and security more than they did before. Therefore, as a society and an organisation, we have to be more concerned about not just employee safety but the financial security, medical security, etc as well. The differentiators, at the end of the day, are the people. Thus, it’s important to empower them and make them capable of making decisions.

    The crisis has also made Industry 4.0 from a buzzword to something that needs to be looked at seriously. All the levers of Industry 4.0 and digitisation were there before the coronavirus hit us. Now, there is the realisation that using it is effective, helps and is more cost-effective. Plus, to make the recovery post-COVID a green one, there are two kinds of motivations – positive motivation and motivation by force. Both of these will become stronger and I see a good possibility where we will move in this direction faster than we did earlier.

    As we emerge from the crisis, Indian manufacturing will be at an advantage because India has always given out a better position and COVID-19 has made us hungrier. Indians are going to play a major role around the world in technology-based transformations. I see a huge upside for India and we may not get another opportunity.

    Vijay Kalra,Head – Mahindra Institute of Quality & Chairman - Central Safety Council, Mahindra Group

  • 27EM | No v 2020

    MARKET | V IEWPO INT

    “Post-COVID, India will be shaping to become a future hub for manufacturing”

    The utmost priority of the industry post-COVID is to implement digital transformation. Work from home becomes the new normal for support functions which are not directly involved in the manufacturing process. Post-COVID, redesigning the supply chain, real-time strategic inventory reserves model, specialised skill training of the workforce and cross-skilling for effective utilisation of human capital need to be looked into. Plus, the manufacturing industry needs to accelerate the digitalisation drive. Agile and flexible manufacturing processes, with innovations while continually assessing the conditions, are the need of the hour.

    Before COVID, companies were hesitant to implement digitalisation due to cultural dimensions, cost, new technologies and the workforce mindset. Post-COVID, however, operations are steadily shifting towards work process digitalisation, robotics, intelligent tools, remote & centralised control rooms and drones for reserves estimation. Moreover, post-COVID, India will be an attractive destination and be shaping to become a future hub for manufacturing, along with Vietnam and Mexico. The shift in focus from China globally will help Indian manufacturing to become a favorite destination. India is going to play a key part in the global supply chain realignment.

    COVID-19 has also taught us lessons and shown us the importance of living in harmony with the earth. Industries are taking initiatives for low carbon and a more energy-efficient manufacturing process for sustainable growth. Renewable energy, waste management, wealth from waste are some of the new initiatives by them. Manufacturing industries have begun working towards green manufacturing amid concerns of an increase in pollution, depletion of natural resources and global warming. So, digital transformation, new technology and data-driven energy-efficient processes certainly ensure durable manufacturing.

    Sureshbabu Chigurupalli,Unit Head,Balasore Alloys

    “If COVID leaves us, we should not relax the norms set during the pandemic”

    The first priority post-COVID is to make the workplace safe for every person. This is possible by relaying the workplace by maintaining social distancing wherever possible. If not, the barrier between the workstation and people working in those stations can be provided. As we continue to be best cost, country automation may not be the solution for productivity. However low-cost automation should be considered wherever two people are needed at a less than six feet distance.

    The support functions of a manufacturing industry can have two to three days of physical work a week and remaining work from home, which may become a norm to not have another crisis. If COVID leaves us, we should not relax the norms set during the pandemic and should take that as the new normal, so that we are not impacted by this type of a pandemic. To enhance production, we can have workshops designed in a way that humans do not come face-to-face for long hours of the shift and a virtual isolation is done for them to come in minimum contact. The manufacturing industry in totality will be benefited as we emerge from this crisis. This would be purely to de-risk the dependencies of manufacturing which is concentrated in certain countries. India has the knowledge and manpower advantage over many developing countries, which would be the key factor, combined with the government initiatives in the form of Atmanirbhar.

    As for Industry 4.0, in my view, Industry 4.0 and this particular pandemic have no relevance, as these two issues are independent. The digitisation adoption will only eliminate the need of the people who are in the system generating a Management Information System (MIS). I personally see the world moving towards Industry 4.0 but with no link to any pandemic as such.

    Sunil Humnabadkar,Director – Engine Business,PSA – Avtecs

  • 28 EM | No v 2020

    V IEWPO INT | MA RK ET

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    “It would help to prepare an emergency response plan for a pandemic”

    Social distancing, sanitising hands, sanitising the workplace, wearing masks and performing tasks are the new normal. Two-way communication is one of the most important priorities. The industry should continue good practices, like maintaining personal hygiene. It would also help to prepare an emergency response plan for a pandemic. While manufacturers can quickly react to the situation, I expect that now governments will be better prepared to deal with such a situation in the future. The industry should also review its power source and make a conscious attempt to switch to renewable energy, at least partly. We should challenge the way we have been using resources, like water, fossil fuels, etc. We must encourage, drive change towards recycling and reducing consumption. Overall, we must aim to develop a sustainable and circular economy.

    The Indian industry will certainly gain post-COVID. India itself is a major market and is likely to see robust growth. The world is looking for an alternative to China and India can benefit from it if we are prepared & can show that we have the ability to be an option. Positive policies by the government will also play a big role in this.

    When it comes to Industry 4.0, adopting it fiercely post-COVID may differ from industry to industry post-COVID. For the Indian industry, using manpower will still be an economical way in the short to mid-term. I don’t feel that the industry will move to complete automation led by digitisation in India in the short-term. However, Industry 4.0 can and will play a major role in helping improve reliability and quality. When applied selectively, it can offer cost savings, thus making the industry cost-competitive. I see more focus on evolving hybrid solutions improving efficiency and quality but keeping the man in the picture.

    Nitin Chaudhari,Executive Vice President - Product Unit Mehsana,Sandvik Materials Technology

  • 30 EM | No v 2020

    AUTOM OT IV E IN D UST RY FOCUS

    Precision metrology in manufacturing of forged wheel & car chassis

    SuperAlloy Industrial Company (SAI) is a supplier of high-quality lightweight forged metal products. The forged wheel and car chassis components that SAI produces are used by the world’s top car manufacturers that demand specialised technologies and services, including some of the world’s top-tier car makers, such as BMW, Mercedes-Benz, VW, Porsche, Ferrari, Ducati, Bentley, Audi, Rolls Royce, Jaguar, Land Rover,

    Ford, Chrysler, Toyota, GM and Honda, thanks to the company’s insistence on premium quality and precision manufacturing. Renishaw machine tool probe systems, including the OLP40, RMP60, OMP60 and the NC4, are a perfect match for SAI, allowing it, assisted by Renishaw, to make great progress on the route to high-end precision manufacturing.

    SAI’s relationship with Renishaw began with CMM

    The automotive industry is fiercely competitive. Tier-one car manufacturers are constantly looking for breakthroughs in areas, such as performance, safety and innovative design, all of which places ever stricter requirements on the processing of metal componen


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