Ekol Guideline 1-10admin.portekol.com/UploadFiles/MaviKumbara/guideline.pdf · 2018. 10. 23. ·...

BRAND GUIDELINE

CONTENT

BRAND GUIDELINE 1

1.1 LOGO1.2 PROTECTION AREA1.3 COLORS1.4 BACKGROUND COLORS1.5 ICON1.6 FORBIDDEN USAGE1.7 TYPEFACE1.8 SERVICES1.9 VALUES1.10 SECTORS1.11 ONE EKOL1.12 EKOL KARGO1.13 NATURE CLUB, SOCIAL CLUB, E-CLUB, VOLUNTEERS1.14 ALTERNATIVE TRANSPORT LOGO

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1. BRANDMARK2.1 STATIONARY 2.1.1 Business Card 2.1.2 Letterhead, Envelope 2.1.3 Notebooks 2.1.4 Folder, Cd Cover 2.1.5 Badge, Pin, E-mail Signature2.2 PRESENTATION TEMPLATE2.3 VEHICLE BRANDING2.4 VENUE BRANDING2.5 ARCHITECTURAL INTEGRATION2.6 PRINT AD TEMPLATE2.7 INTERNAL ANNOUNCEMENTS 2.7.1 Education, Sport, Happy Hour 2.7.2 Talks Template 2.7.3 Newsletter 2.7.4 Template for Intercompany 2.7.5 Portekol2.8 INVITATIONS2.9 SOCIAL MEDIA POST TEMPLATE2.10 WEBSITE LOOK & FEEL2.11 PHOTOGRAPHIC STYLE2.12 DIRECTION SIGNS2.13 WATERMARK2.14 FLAG2.15 DOOR NAME TAGS2.16 GARMENTS2.17 INVOICE

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2. BRAND UNIVERSE

BRAND GUIDELINE 2

1. BRANDMARK

BRAND GUIDELINE 3

LOGO

x x

2,5x

x0,1

5x

x

1,5x

This is the master brandmark.The elements of the logo can not be seperated and should be used together all the time as shown.

BRAND GUIDELINE 4

PROTECTION AREA

To maximize brand presence there should be a minimum clear zone around the brandmark as shown.

This clear zone defines the area into which no other graphic element, such as text, imagery or other brands, can invade.

BRAND GUIDELINE 5

COLORS

BLACK AND WHITE VERSION

CYANC100 M0 Y0 K0R0 G173 B239

C0 M0 Y0 K85R76 G76 B78

PANTONE COOL GRAY 11C

PANTONE BLACKC0 M0 Y0 K100R35 G31 B32

C0 M0 Y0 K0R255 G255 B255

WHITE

C0 M0 Y0 K50R167 G169 B171

PANTONE COOL GRAY 7

Color is a crucial element of the visual identity.

The pantone colors should be used in printed documents.

In cases, where pantone colors can not be used then the CMYK or RGB colors should be used as shown.

In exceptional cases, where it is an obligation to proceed with either a plain black or plain white logo on black&white backgrounds, these logos can be used.

BRAND GUIDELINE 6

BACKGROUNDCOLORS

The general rule is to make the brandmark legible all the time.

In line with the visual identity, the main background colors should be selected in line with Ekol Brand Universe.

The alternative logo color usage on various backgrounds is as shown.

BRAND GUIDELINE 7

ICON

/2Protection Area

“E” of Ekol brandmark can be used stand alone as an iconic element in Ekol Brand Universe.

The color usage and protection area of the icon is as shown.

BRAND GUIDELINE 8

SELLING LINE

The selling line can be written both horizontally and vertically.

The typography should be Futura Bold.

The alternative colors to be used in selling line are the colors of Ekol brand universe:

INTEGRATED.

INTERCONNECTED.

INNOVATIVE.

INTEGRATED. INTERCONNECTED. INNOVATIVE.CYAN


BRAND GUIDELINE 9

FORBIDDEN USAGE

Donʼt use different colors for logo. Donʼt change the position of logo elements. Donʼt rotate the logo.

Donʼt squeeze or stretch the logo.

LOREM IPSUM

Donʼt use any text or shapein the protection area.

Donʼt use the logo withoutLogistics 4.0

BRAND GUIDELINE 10

TYPEFACE

Futura will be the main typeface.It should be used in all associated communication.

For external communication (mailing and presentations), it is recommended to use a standard font

Futura MediumABCDEFGHIJKLMNOPQRSTUVYWXZabcdefghijklmnopqrstuvywxz0123456789?!&%

Aa123Futura BoldABCDEFGHIJKLMNOPQRSTUVYWXZabcdefghijklmnopqrstuvywxz0123456789?!&%

Aa123

Century Gothic

ABCDEFGHIJKLMNOPQRSTUVYWXZabcdefghijklmnopqrstuvywxz0123456789?!&%

Aa123Century Gothic

ABCDEFGHIJKLMNOPQRSTUVYWXZabcdefghijklmnopqrstuvywxz0123456789?!&%

Aa123

Century Gothic, to avoid “font not supported” problems.

BRAND GUIDELINE 11

VALUES

Icons are generated for six different values of Ekol, each assosicated with a unique color code as shown.

C45 M90 Y90 K0

R229 G60 B46

PANTONE 179C

INNOVATIVE

C65 M15 Y100 K0

R108 G164 B56

PANTONE 7737C

RESPONSIBLE

C70 M15 Y0 K0

R39 G169 B225

PANTONE 7689C

HI-TECH

C0 M30 Y100 K0

R253 G187 B17

PANTONE 7409C

CAN-DO-CULTURE

C0 M65 Y100 K0

R239 G117 B33

PANTONE 158C

ENTREPRENEURIAL

C50 M95 Y5 K0

R148 G52 B140

PANTONE 513C

HUMANIST-CULTURE

BRAND GUIDELINE 12

EKOL CUSTOMS

A unique brandmark is generated for EKOL Customs together with an icon and an associated color as shown.

The icon and the logo can be used separately.

ICON COLORLOGO

C50 M30 Y100 K10

R132 G141 B53

PANTONE 2306C

CUSTOMSCUSTOMS

BRAND GUIDELINE 13

SERVICES

Icons are generated for six different service areas of Ekol, each assosicated with a unique color code as shown.

C10 M100 Y85 K0

R218 G31 B55

PANTONE 199C

WAREHOUSING

C100 M85 Y10 K0

R28 G71 B146

PANTONE 286C

RO-RO

C65 M35 Y15 K0

R97 G144 B181

PANTONE 2148C

RO-RO PORT

C0 M85 Y100 K0

R239 G78 B34

PANTONE 172C

INTERNATIONALCOMMERCE

C100 M10 Y100 K0

R0 G154 B78

PANTONE 347C

C85 M5 Y0 K0

R0 G174 B234

PANTONE 306C

AIR&SEAFREIGHT

ROADFREIGHT

BRAND GUIDELINE 14

SECTORS

ICON COLOR

C80 M0 Y40 K0

R0 G196 B179

PANTONE 3265C

xHEALTHCARE

C20 M90 Y90 K5

R195 G58 B50

PANTONE 180C

FMCG

C80 M100 Y5 K5

R93 G12 B139

PANTONE 2597C

INDUSTRY

C40 M100 Y15 K0

R162 G0 B124

PANTONE 2415C

TEXTILE/RETAIL

C60 M50 Y15 K0

R119 G126 B169

PANTONE 2108C

ELECTRONICS

C100 M70 Y5 K0

R0 G85 B183

PANTONE 2935C

AUTOMOTIVE

C0 M75 Y95 K0

R255 G102 B27

PANTONE 165C

E-COMMERCEUnique icons are generated for seven different sectors of Ekol, each associated with unique color codes as shown.

BRAND GUIDELINE 15

ONE EKOL

CYANC100 M0 Y0 K0

R0 G173 B239

C0 M0 Y0 K85

R76 G76 B78


C0 M100 Y90 K0

R237 G27 B46

PANTONE 1788C

C75 M0 Y95 K0

R55 G180 B80

PANTONE 2270C

C0 M40 Y100 K0

R250 G165 B25

PANTONE 2010C

The identity of ONE Ekol has been uplifted in line with the new visual identity of Ekol.

The color usage should be as shown.

On white/dark backgrounds the identity will be applied differently as shown to secure the legibility.

BRAND GUIDELINE 16

This brandmark template is generated for all non-commercial initiatives of EKOL.The elements of the visual identity can not be seperated and should be used as shown at all times.

x

x

VOLUNTEERS

EKOL NON-COMMERCIALINITIATIVES

BRAND GUIDELINE 17

2. BRAND UNIVERSE

BRAND GUIDELINE 18

BUSINESS CARD

Size: 55 mm x 85 mmMaterial: 350g Matte Coated Cellophane Double Sided Paper

The length (size) of the logo should be half of the height of the business card. (85mm/2)

Logo will be positioned centerally aligned and the protection area of the logo needs to be considered in placing the blue bar.

Name and title will be written on the blue bar as shown and the edge of the blue bar will be cut with an angle of 25 degrees.

Name Surname: Futura Medium 10pt.Turkish Title: Futura Medium 7pt.English Title: Futura Medium 7pt.Contact Details: Futura Medium 8pt.

The “E” icon should be placed on the back panel in line with the protection area.

+ 90 216 564 3231T.M. + 90 506 564 3231

[email protected]

ekol.com/03231

DirectorCorporate Communications

HQ

Arzu Tan25

BRAND GUIDELINE 19

ENVELOPES

Ekol logo will be placed on the blue bar taking the protection area into consideration as shown.

Diplomatic EnvelopeSize: 240 mm x 110 mmMaterial: Standart 110g Paper

A4 EnvelopeSize: 240 mm x 320 mmMaterial: Standart 110g Paper

A5 EnvelopeSize: 220 mm x 160 mmMaterial: Standart 110g Paper

Contact Details: Futura Medium 8pt.Contact details line should be positioned centerally aligned and put with a protection area of the height of “E” from the bottom.

Blue bar will be positioned as aligned to left with a protection area of the same or h/2 height from top and the edge of the blue bar will be cut with an angle of 25 degrees. The width of the bar will be 1/3 of the envelope width.

Ekol Caddesi No:2 TR-34935 Sultanbeyli İstanbul • Phone: +90 216 564 3000 • Fax: +90 216 564 3333 • E-mail: [email protected]

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Saygılarımla,

Ahmet MusulEkol Yönetim Kurulu Başkanı

Ekol Caddesi No:2TR-34935 İstanbul

www.ekol.com

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Consectetur adipiscing elit. Sed varius volutpat massa sit amet blandit. Nam sed gravida massa, vitae interdum diam. Suspendisse tincidunt euismod congue. Vestibulum non nibh vestibulum, faucibus sapien vitae, bibendum massa. Mauris fermentum efficitur nisi, sed cursus magna pulvinar at. Etiam dictum turpis lacinia, ullamcorper lacus consectetur, aliquam nisl. Nullam finibus, nisi id iaculis sagittis, nulla nunc accumsan nulla, ut facilisis urna orci sed urna.

Sed malesuada, risus quis pellentesque imperdiet, quam libero dignissim leo, nec fringilla augue justo vitae nulla. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Suspendisse potenti. Fusce rutrum at ante eget eleifend. Cras sit amet blandit nisl. Suspendisse eget nulla diam. Etiam ac tristique nisl, vitae egestas urna. Aenean vestibulum tempus enim non vulputate. Ut posuere, dolor id porta porta, diam turpis tincidunt eros, non pulvinar erat tortor id mi. Suspendisse potenti. Nulla condimentum sem vitae mauris porta, sit amet tempor mauris pellentesque. Etiam lobortis porttitor mauris.

Nulla facilisi. Quisque enim felis, auctor non ullamcorper et, consequat sit amet sem. Proin porttitor mollis magna sed porta. Vivamus rutrum lectus in tempus rutrum. Sed vitae porta tellus, vitae rutrum augue. Phasellus pulvinar nibh vitae magna consectetur porta. Nam congue efficitur fermentum. Quisque laoreet urna ipsum, quis molestie nulla lobortis id. Mauris at pulvinar ante.

Donec placerat velit non faucibus accumsan. Sed eget ligula ultrices, aliquam massa et, auctor massa. Vestibulum a euismod nisl. Nunc ut dolor placerat risus lacinia vestibulum. Fusce eu felis et magna pharetra aliquet in id massa. Aliquam lobortis sollicitudin porttitor. Sed vel eleifend urna. In commodo libero a eros tincidunt volutpat. Sed nibh lectus, rutrum in metus mattis, scelerisque maximus elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

BRAND GUIDELINE 20

LETTERHEAD

Size: 210 mm x 297 mmMaterial: A4 80g Paper

On single page letterhead/first page of letterheads, blue bar will be positioned as aligned to left with a protection area of the same height from top and the edge of the blue bar will be cut with an angle of 25 degrees.

The width of the bar will be 1/3 of the paper width.

On following letterhead pages a single “E” icon should be used instead of the blue bar.

The “E” icon should be centerally aligned and positioned with a protection area as shown.

The text area for both type of pages should be placed as shown.

Text: Futura Regular 12 pt. Contact Details: Futura Medium 8pt.Contact details line should be positioned centerally aligned and put with a protection area of the height of “E” from the bottom


BRAND GUIDELINE 21

NOTEBOOKS

Size: 148,5mm x 210 mmMaterial: A5 80g Paper

The “E” icon should be placed on the cover page centerally aligned with a safety area of “E”/2.

In terms of color two options might be used; Cyan or PCoolGray 11C. In leather cover usage the color should be protected in emboss.

The size of the Ekol logo should be 1/4 of the paper width and it should be placed taking the protection area into consideration as shown.

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...../...../2017

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...../...../2017

BRAND GUIDELINE 22

FOLDER, CD COVER

CD - CD COVERSize: 127 mm x 127 mmMaterial: 300g Bristol Carton Paper

The “E” icon should be placed on the front panel of the cover centerally aligned with a safety area of “E”/2 as shown.

Ekol logo should be placed on the back panel of the cover centerally aligned as shown.

FOLDERSize: 220 mm x 305 mmMaterial: 300g Bristol Carton Paper

The “E” icon should be placed on the front panel centerally aligned with a safety area of “E”/2 as shown.

Ekol logo should be placed on the back panel of the cover page centerally aligned as shown.

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2w

e/2

e/2

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2w

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2w

BRAND GUIDELINE 23

E-MAILING,BADGES, PIN

E-MAILING BADGES

PIN

E-MAIL SIGNATUREName Surname: Century Gothic Bold 20pt.Title: Century Gothic Regular 12 pt.Ekol Logo: 150px.Contact Details: Century Gothic Regular10pt.

The protection area of Ekol logo should be considered as shown between title and contact details.

The height of the gender icon will be the same as the letter height. There should be a space left between the last letter and the gender icon, with a size of 1/2 “E” height of Ekol logo.

BADGESSize: 86mm x 54mm

The “E” icon will be used in a size as shown with a 1/4 ratio of the badge height. Here an exceptional rule is valid in terms of the protection area of the cut “E” icon as shown. There should be an area left blank on the right side with 1/3 of the width of the column size of E icon.

The width of the picture to be used on ID card, should be scaled base on the width of the “E” column.

Name Surname: Futura Medium 10pt.Title: Futura Medium 7pt.Visitor: Futura Medium 16 pt.(50% opacity) and centerally aligned.

PINThe “E” icon will be 1/3 of the total pin area.

x1,5x x

/3

4x

x/3

x/3

x/3

x/3

x x/3

4x

x/3

x/3

ZiyaretçiVisitor

Ayşe KaraDirectorCorporate CommunicationsHQ

T. +90 216 564 3231M. +90 506 564 3231www.ekol.com

Mehmet KaplanDirectorCorporate CommunicationsHQ

T. +90 216 564 3231M. +90 506 564 3231www.ekol.com

BRAND GUIDELINE 24

PRESENTATIONTEMPLATE

VEHICLE BRANDING

BRAND GUIDELINE 25

Here an exceptional rule is valid in terms of the protection area of the “E” icon on the top branding of truck as shown.

VEHICLE BRANDING

BRAND GUIDELINE 26

Here an exceptional rule is valid in terms of the protection area of the “E” icon on the top branding of truck as shown.

BRAND GUIDELINE 27

VEHICLE BRANDING

BRAND GUIDELINE 28

VEHICLE BRANDING

BRAND GUIDELINE 29

VENUE BRANDING

INTEGRATED. INTERCONNECTED. INNOVATIVE.

ROADFREIGHT

RO-RO

RO-RO PORT

WAREHOUSING

AIR&SEAFREIGHT

CUSTOMS

INTERNATIONALCOMMERCE

In all displays visual identity usage rules apply.

In each display the sizes of the logo and other icons should be adjusted upon the exact dimension of the display.

BRAND GUIDELINE 30

ARCHITECTURALINTEGRATION

BRAND GUIDELINE 31

PRINT AD TEMPLATE

INTEGRATED. INTERCONNECTED. INNOVATIVE.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Photo Area

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h/5

There are two alternative templates for Ekol Logistics Print Advertisements.

In the alternative shown on the left (referring to the template on top, the white bar allocated to logo and text, should have a height of 1/5 of the page height. The “E” icon should be placed as shown and the color is Cyan 100. The selling line and the text should be placed next to the Ekol logo with the protection area as shown.

In the alternative shown on the right (referring to the template on the bottom), the “E” icon, selling line and text should be placed centerally aligned taking the protection area into consideration as shown.

The width of the logo should be 1/3 of the total page width. The protection area should be considered as shown.

Picture should be used in B&W.

BRAND GUIDELINE 32

PRINT AD TEMPLATE

For Sector Print Ad’s, there is only one template to be used. The picture usage is limited with the area of “E” icon. Picture should be converted to B&W.

The associated sector icon should be placed as aligned to the right in white color only with the protection area as shown.

BRAND GUIDELINE 33

INTERNAL ANNOUNCEMENTSEducation, Sport, Happy Hour

25

There is a standart announcement template developed to be used for various internal communication.

The announcement type will be written on a colored bar next to Ekol logo bar, taking the protection area of “E” into consideration.

In cases, where date and venue information is provided, this text will be written on a bar with respect to the protection area as shown.

The header should be written with Futura Bold size 14pt and body text with Futura Medium size 10pt.

BRAND GUIDELINE 34

INVITATIONS

BRAND GUIDELINE 35

INTERNAL ANNOUNCEMENTSTalks Template

In Talks Announcement template, the logo will be placed in the upper left corner in line with the protection area.

Between each text bar, an area in size of the horizontal “E” icon should be left.

The texts should be written as aligned to the left and sizes are flexible depending on the total lenght of the text.

BRAND GUIDELINE 36

INTERNAL ANNOUNCEMENTSNewsletter Template

For logo and bar placements in Newsletter and Weekly communication the protection area and size should be taken into consideration as shown.

INVESTMENTAPPROACH

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Simonides lyricus docet, beate perfectaratione vieturo ante alia pateputantium, sed tamquam indulta licentia vitiis ad errores lapsorum ac lasciviam.

TogetherSimonides lyricus docet, beate perfectaratione vieturo ante alia pateputantium, sed tamquam indulta licentia vitiis ad errores lapsorum ac lasciviam. ut enim Simonides lyricus docet, beate perfecta ratione vieturo ante alia pat Simonides lyricus docet, beate perfectaratione vieturo

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“OneProgram”starts withEkol Spain

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lacinia accumsan eget in mauris. Curabitur ultricies mauris libero, sed molestie felis hendrerit

vel. Integer sodales est eget nisl iaculis.

MESSAGE FROM CHAIRMAN

HEALTHCARE AUTOMOTIVE INDUSTRY

NEWSLETTERDECEMBER 2016

BRAND GUIDELINE 37

INTERNAL ANNOUNCEMENTS1 of Us and E-Card Template

For logo and bar placements in “1 of Us” communication the protection area should be taken into consideration as shown.

BRAND GUIDELINE 38

There is a standart announcement template developed to be used for various communication.


The color of the bar may vary depending on the type of the communication.

ONE Ekol logo will be placed at the bottom of the page centerally aligned.


INTERNAL ANNOUNCEMENTS

BRAND GUIDELINE 39

There is a standart announcement template developed to be used for various communication.


The color of the bar may vary depending on the type of the communication.

ONE Ekol logo will be placed at the bottom of the page centerally aligned.


INTERNAL ANNOUNCEMENTS

BRAND GUIDELINE 40

SOCIAL MEDIA POST TEMPLATE

There are two alternative templates for Social Media posts.

In the example shown on the left hand side, will be used as regular social media communication template, where the “E” icon will be used on a blue bar. There should be a protection area as shown with a size of “E”/2. The height of the bar will be 3”E/2”. The text will be written with Futura Medium size 10pt.

In the example shown on the right hand side, will be used in Special Days communication, where the “E” icon will be used on a grey bar in the upper left corner. There should be a protection area as shown with a size of “E”/2. The height of the bar will be 3”E/2”. The text will be written with Futura Medium size 12pt.

BRAND GUIDELINE 41

WEBSITE LOOK & FEEL

BRAND GUIDELINE 42

PHOTOGRAPHIC STYLE

Photos should be preferred at perspective.

BRAND GUIDELINE 43

DIRECTIONS SIGNS

LOREMIPSUM ISSIMPLYDUMMY

TEXT


TEXT

LOREM IPSUM ISSIMPLY DUMMY

TEXT


TEXT


TEXT


TEXT

The direction signs can be used in two different colors.

In each template the protection area should be respected as shown.

The text should be written with Futura Bold and the font size should be selected to secure the legibility.

BRAND GUIDELINE 44

WATERMARK

BRAND GUIDELINE 45

ROLL-UPS & FLAG

There are two alternative versions generated for flags/roll-ups.

In one alternative “E” icon should be used on a blue background, in the other alternative Ekol logo will be used vertically on a white background in line with the protection area as shown.

BRAND GUIDELINE 46

DOOR NAME TAGS

PAZARLAMA VE KURUMSAL İLETİŞİMDİREKTÖRÜ

Marketing and CommunicationsDirector

PAZARLAMA VE KURUMSAL İLETİŞİMDİREKTÖRÜ


PAZARLAMA VEKURUMSAL İLETİŞİMDİREKTÖRÜ


PAZARLAMA VEKURUMSAL İLETİŞİMDİREKTÖRÜ


1 2

BRAND GUIDELINE 47

GARMENTS

PositionName

22.6 / 22.9

BRAND GUIDELINE 48

GARMENTS

PositionName

17.2 / 17.3

BRAND GUIDELINE 49

GARMENTS

9.1

BRAND GUIDELINE 50

GARMENTS

PositionName

12.3

16.7

BRAND GUIDELINE 51

GARMENTS

PositionName

20.16

PositionName

20.14

BRAND GUIDELINE 52

GARMENTS

14.9 14.4

14.8

BRAND GUIDELINE 53

GARMENTS

7.2

BRAND GUIDELINE 54

GARMENTS

11.1

BRAND GUIDELINE 55

GARMENTS

3.1

6.1

BRAND GUIDELINE 56

GARMENTS

18.1

BRAND GUIDELINE 57

13.1 20.2

PositionName

PositionName

GARMENTS

BRAND GUIDELINE 58

13.1

Ekol Lojistik A.Ş.

SEVKİRSALİYESİ

SERİ B

SIRA NO.:

DÜZ. TARİHİ :

FİİLİ SEVK TAR.:

TESLİM EDEN TESLİM ALAN

Ticaret SicilSermayeMersis No.Anadolu Kurumlar V.D.: 330 001 2602

: 261597 / 209169: 90.733.250 TL: 330001260200018 TANBUL

Merkez:Adil Mah. Ekol Caddesi No:2TR-34935 Sultanbeyli / İSTel.. (0216) 564 30 00Fax: (0216) 564 33 33

WAYBILLCOLLECTIVE TRANSPORT

DELIVERY NOTE

BRAND GUIDELINE 59

13.1

INVOICEe-INVOICE

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