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SMART KOLEKTIV
EMPLOYEE VOLUNTEERING PROGRAMME
Madrid, November 2011
SMART KOLEKTIV
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SERBIA - OVERVIEW
GDP pc (2010): 4016 €
Unemployment rate (2010): 20%
Government’s priorities:
EU membership
Economic stability
Infrastructure development
Support to underdeveloped regions
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CORPORATE SOCIAL RESPONSIBILITY IN
SERBIA
Low public awareness
on CSR
Philanthropy/CSR
confusion
Community pillar of
CSR by far most
developed
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SERBIAN BUSINESS LEADERS FORUM
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OUR FIRST EXPERIENCE WITH EMPLOYEE
VOLUNTEERING
ERSTE BANK VOLUNTEERING PROGRAMME
Who do we want to get on board?
How do we attract people who never volunteered
before?
What is our final goal?
2008: Volunteering day for top management of the
Bank
2011: One annual volunteering day, two regional
volunteering days a year, individual volunteering –
financial literacy for underprivileged groups 6
OUR BELGRADE
2011
14 companies
10 locations
550 volunteers
2010
10 companies
8 locations
400 volunteers
2009
8 companies
7 locations 250 volunteers
3 years of Our Belgrade in figures
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GROWING INITIATIVE
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TIME BANK – SKILLS
BASED
VOLUNTEERING
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40 young entrepreneurs matched with mentors – top managers in member companies of the Business Leaders Forum
BUSINESS
MENTORSHIP FOR
YOUNG
ENTREPRENEURS
INTERNATIONAL PARTNERSHIPS
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EUROPEAN EMPLOYEE VOLUNTEERING AWARDS 2011
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BENEFITS FOR COMMUNITY ORGANIZATIONS
•New perspective on old issues
•Access to resources
•Building partnerships
•Communicating your cause
POTENTIAL CHALLENGES
Reputational risks
Limited autonomy
Conflict of interests
Exhausting your resources
Challenges in implementation
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Assess the current
situation
Write a
policy
Set
objectives
Allocate
resources
Gain
support
Consult and
involve
employees
Recruit
volunteersRecognize
Monitor and
evaluate
DEVELOPING A SUCCESSFUL EMPLOYEE
VOLUNTEERING PROGRAMME – ARE
CORPORATE VOLUNTEERS ANY
DIFFERENT?
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