Electronics Segment Program Session #2

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

Electronics Segment Program

Session #2ECAD Process Management

Jeffrey Lyons

Page 2


Siemens PLM Software

Internal Use Only

Internal Use Only

The Siemens answer: Solutions to build

the right product—and build the product right.

How do we turn fewer resources into

innovations that yield greater returns?

Agenda for ECAD Process Management

Top Business Challenges

Why ECAD Solution Now?

Solution Scope

Value Propositions and Differentiation

ECAD

ECAD-MCAD

Digital Manufacturing

Target Persona

Overview of Competitors and Partnership

Roadmap

Solution Alignment to Product Code

Additional Resources

Page 3



Virtual Product Development

Mechatronics

Integrated Product Development

Global Collaboration

Digital Validation

Page 4



Teamcenter Whole Product ManagementCross-discipline design management

Schematic Capture(ECAD Applications)

PCB Layout(ECAD Applications)

ECAD BOM(procurement)

Derived Files(artwork, silkscreen, etc.)

Package / Housing(NX, etc.)

Software Development(CASE and Modelling)

Harness Design(Mentor/NX)

Concurrent Engineering

ECAD MCAD Electrical SW

Product

EDIF

Schematic

xFATF

PCB layout

For x;

alkldl dsj <fkd>

dsj alk ldl <fkd>

ldlalk sjd <fkd>

If:

Elalkldl dsj <fkd>

dsj alk ldl <fkd>

ldlalk sjd <fkd>

Next:

Source

001000101101

0010100101010

1101001100101

010010100101

001001011101

0010101001010

1101010100101

010100100101

.EXE

TC

Binary

0010001011101

00101001001010

11010010100101

0100100100101Change Management

Configuration PLM Open

Collaboration

Planning As Designed As Built

TIFF2D

Drawings

JT3D

NX

CAD

xFATF

Schematic

JT3D

NX

Physical

Product level

Multi Discipline

Allocations

Revisions &

Configurations

Native Data

Collaboration

formats

Provides a Single Source of Product & Process Knowledge

Concept

http://images.search.yahoo.com/search/images/view?back=http://images.search.yahoo.com/search/images?ei=UTF-8&p=PCB&fr2=tab-web&fr=yfp-t-501&w=1600&h=1200&imgurl=www.steves-digicams.com/nikon950/nikon950_pcb.jpg&rurl=http://www.steves-digicams.com/nikon950_samples.html&size=697.5kB&name=nikon950_pcb.jpg&p=PCB&type=jpeg&no=9&tt=650,418&oid=172f78dd0c315120&ei=UTF-8


http://images.google.com/imgres?imgurl=http://www.agsrhichome.bnl.gov/Controls/doc/ClearCaseEnv/5.0/images/atria.gif&imgrefurl=http://www.agsrhichome.bnl.gov/Controls/doc/ClearCaseEnv/5.0/cclt_nt/ccinstall/cpf_frontpage.html&h=300&w=400&sz=26&hl=en&start=4&um=1&tbnid=Dvr0blAFVyf8tM:&tbnh=93&tbnw=124&prev=/images?q=rational+clearcase&ndsp=20&svnum=10&um=1&hl=en&rlz=1T4HPNN_en___US236&sa=N

http://images.google.com/imgres?imgurl=http://www.agsrhichome.bnl.gov/Controls/doc/ClearCaseEnv/5.0/images/atria.gif&imgrefurl=http://www.agsrhichome.bnl.gov/Controls/doc/ClearCaseEnv/5.0/cclt_nt/ccinstall/cpf_frontpage.html&h=300&w=400&sz=26&hl=en&start=4&um=1&tbnid=Dvr0blAFVyf8tM:&tbnh=93&tbnw=124&prev=/images?q=rational+clearcase&ndsp=20&svnum=10&um=1&hl=en&rlz=1T4HPNN_en___US236&sa=N

http://images.google.com/imgres?imgurl=http://www.docudesk.com/images/PDF_red.jpg&imgrefurl=http://www.docudesk.com/deskPDF_Publisher_to_PDF.shtml&h=504&w=517&sz=23&hl=en&start=1&um=1&tbnid=RhWAOYjdjMLDMM:&tbnh=128&tbnw=131&prev=/images?q=PDF&svnum=10&um=1&hl=en&rlz=1T4HPNN_en___US236&sa=N






http://images.search.yahoo.com/search/images/view?back=http://images.search.yahoo.com/search/images?p=computer+wire+harness&ei=UTF-8&js=1&ni=20&fr=yfp-t-501&b=121&w=514&h=342&imgurl=www.mec.com.sg/applications/images/app_computer.gif&rurl=http://www.mec.com.sg/applications/computer.html&size=117.3kB&name=app_computer.gif&p=computer+wire+harness&type=gif&no=133&tt=311&oid=aea153ba5b56c182&ei=UTF-8

http://images.search.yahoo.com/search/images/view?back=http://images.search.yahoo.com/search/images?p=computer+wire+harness&ei=UTF-8&js=1&ni=20&fr=yfp-t-501&b=121&w=514&h=342&imgurl=www.mec.com.sg/applications/images/app_computer.gif&rurl=http://www.mec.com.sg/applications/computer.html&size=117.3kB&name=app_computer.gif&p=computer+wire+harness&type=gif&no=133&tt=311&oid=aea153ba5b56c182&ei=UTF-8

Page 6



Electronics Lifecycle Management – Why Now?

The Pains..

Need to rapidly capture and manage the

whole product from various authoring tools

Need to manage greater amount of part

information including environmental

information

Complex BOM requirements for product

platforms

Global collaboration with design and

manufacturing partners

Need to validate function and performance

for electronics designs, early in the

process

Page 7



Electronics Lifecycle Management – Why Now?

The Solution…

Integrate to leading ECAD Tools

Enables Component Lifecycle

Management New part request management

Part library management

Environmental compliance data

Manages Electro-mechanical BOM

Provides ECAD Intelligent Visualization Schematic and layout viewer

Cross-Probing

Design for Assembly analysis

Enables Digital Validation PCB Exchange

NX Flex PCB Design

NX Electronic Systems Cooling

NX Advanced Simulation

Page 8



Question #1

What do you see as the biggest issue for your Electronics

manufacturing customers?

A. Need to rapidly capture and manage the whole product from

various authoring tools

B. Need to manage greater amount of part information including

environmental information

C. Complex BOM requirements for product platforms

D. Global collaboration with design and manufacturing partners

E. Need to validate function and performance for electronics

designs, early in the process

Page 9



Internal Use Only

Internal Use Only

ECAD-101

ECAD Part

Assembly - CCA

Bare Board

Geometry

Schematic

Layout - PWB

Electronic Computer Aided Design (ECAD) is the category of tools for

designing and producing electronic systems ranging from printed circuit

boards (PCBs) to integrated circuits. This is also sometimes referred to as

EDA ( Electronic Design Automation) *See the Glossary from the CoE

http://en.wikipedia.org/wiki/Electronic_design_automation

http://en.wikipedia.org/wiki/Printed_circuit_board

http://en.wikipedia.org/wiki/Integrated_circuit

Page 10



Internal Use Only

Internal Use Only

ECAD-101

• PCB

• Semiconductor

• Wire Harness

• FPGA

• Thermal

• Motion

• Timing

• Clearance

• Compliance

• Functional

• Physical

• Cost

• Interconnect

• Block Diagrams

• Software Models

Logical Design

Schematic

Vendor Component

management

Physical Layout

Digital Validation

Page 11



Electronics Lifecycle Management

NX Flex Printed

Circuits

YY- Stress PSD

RMS=19.7 MPa

Advanced

Simulation

ECAD Integration

PCB Exchange

ECAD Part

Library

Management

ECAD BOM

Management

ECAD

Visualization

Electronic Systems Cooling

http://www.plm.automation.siemens.com/en_us/Images/nx flexible printed circuit design (pcd) fs W 3_tcm53-4295.pdf

http://www.plm.automation.siemens.com/en_us/Images/8139_tcm53-4362.pdf

https://sales.ugs.com/accesscount.html?resourceId=16402

http://www.plm.automation.siemens.com/en_us/Images/nx_pcb_xchange_fs_W3_tcm53-4296.pdf

http://catalog.tycoelectronics.com/catalog/feat/en/s/23613?BML=18020,19138,19242,19391




http://www.plm.automation.siemens.com/en_us/Images/10652_tcm53-54201.pdf

Page 12



Best-in-Class Tools and Tool Integrations

ECAD Integrations in Teamcenter 8

Integration with popular ECAD

logic capture and physical layout tools

Embedded integrations

ECAD tool user interface

Cadence: Allegro, OrCAD

Mentor: Board Station, PADS, Expedition

Intercept: Pantheon

Altium: Designer

New Gateway-based EDA integrations

Window-base, menu driven application interface

Custom tool integration

Provide same level of ECAD data management

•Central management of any ECAD tool data,

providing whole product management of the entire

product design, improving configuration accuracy,

team collaboration, and change management.

Page 13



Electronics BOM in Context

Domain Appropriate BOM Representations

Multiple ECAD BOM representations

Unpacked

Packed

Search BOM

Specific parts

Reference

designators

Compare multiple

BOM revisions

Validate changes

Identify additions

Highlight deletions

FN Description Qty Part Number Ref Des

10 Resistor, 10K 1 CP12343 R1



… FN Description Qty Part Number Ref Des

10 Resistor, 10K 4 CP12343 R1-R3, R10

20 Capacitor, 100uF 5 CP67876 C1-C5

30 IC, Microprocessor 1 CP78699 U1

RC07 100K R1-53

MC1/8 10K R54, R

RC07 100K R1-53

MC1/8 10K R54, R

R2 100K RC07

R3 100K RC07

R4 100K RC07

R5 100K RC07

•Provides domain specific view of ECAD data

needed to interact with stakeholders and supply

chain vendors

Page 14



Material

Declaration

Component

Documents

Commercial Part

Vendor Part Vendor

Electronics Parts Lifecycle Management

Vendor Part Relationships (AVL/AML)

Company

Location

Company

Contact

•Provides timely vendor component information

to designers

•Supports critical AVL/AML reporting to contract

manufacturers

•Enables vendor part information management

for compliance and obsolescence management,

Page 15



ECAD Parts Library Management

A Single Source of Electronic Parts Information

Enterprise-wide library management

Provides a single source of electronic

part information

Supports multiple ECAD tool libraries

Manages footprints, symbols

and pad-stacks

Standardization and compliance

User-configurable catalogs

RosettaNet standard classification

Define part status and attributes

Control part selection, change

and approval process

Track vendor/commercial parts

Link to part supplier management

Verify environmental compliance

CommercialPart A

CommercialPart B

Vendor Part 2

Vendor Part 1

Vendor Part 3

Vendor Part 5

Vendor Part 4

Vendor 2

Vendor 1

Vendor 3

Vendor 4

multi-

sourced

from

multiple

suppliers

Product consists

of multiple

components

•Creates a Master ECAD part library for

revision control of ECAD parts to

eliminate part related errors and manage

impact to changes.



Page 16



Electronics Parts Lifecycle Management

Environmental Compliance

Ensure designs and BOM meet environmental

restrictions early in the design process

Isolate non-compliant parts (Teamcenter EC)

Manage compliance material declaration files

Compliance engine processes material declaration

data and updates Compliance Status

View compliance status on parts

View BOM Compliance report

SP 2

SP 1

BOM 1

BOM 2

SP 2

SP 1

BOM 1

BOM 2

SP 2

SP 1

BOM 1

BOM 2

SP 2

SP 1

BOM 1

BOM 2

SP 2

SP 1

BOM 1

BOM 2

No Data Fail Partial FailPass w/

ExemptionPass

* Requires at least one Fail or No Data AND at least one Pass or Pass w/ Exemption.

*

•Ensure global compliance mandates

are met as a integral part of the design

process

Page 17



Physical

Footprints link

pins to pad-

stacks

An ECAD part has

Logical and

Physical

representations


ECAD Model Complexity

Commercial Part B

Commercial Part A

Padstack 1

Padstack 2

Padstack 3

Symbol A

Footprint B

Footprint A

…

…

…

•Provides detailed ECAD component management

across Multiple tools and company businesses.

Page 18




ECAD Tool Library Synchronization

TeamcenterECAD tool

ECAD

ConnectorTIE

Library Admin

Exports parts from

ECAD Tool LibraryImport Parts into

Teamcenter

•Enable central management of ECAD part libraries

to reduce errors and speed part creation and

lifecycle approval.

•Provides synchronization between Teamcenter

Master ECAD component library and the ECAD

tools native library system.

Page 19



Cross Domain Design Collaboration

Visualize ECAD Designs Across Domains

Visual collaboration in context

Query and investigate design

from a familiar context

View data from multiple tools

Search and navigate the design

Mark-up issues with language

specific standard annotations

Compress verification and

debug time

View, highlight and cross-probe

schematic and PCB layout

Capture and share required

changes for faster release

•Shares key ECAD design information across all team

stakeholders for design collaboration.

•Cross probing provides intuitive navigation of the

design.

Page 20



Cross Domain Design Validation

Identify Design and Manufacturing Issues Early

Design for Assembly

PCB assembly rule analysis

User-configurable parameters

Graphical display of violations

Multiple measurement and

investigation utilities

Reduce scrap, cost and rework

Identify assembly issues early

Reduce manufacturing costs

Shorten pre-production set-up

Ensure assembly across

multiple facilities

•Extends design rule checking for tool independent

verification to manufacturing processes, reducing

scrap and improving quality.

Page 21



Best-in-Class Wire Harness Management

Electrical Interconnect / Wire Harness Lifecycle Mgmt

Third party schematic capture

Logic design

Component properties

Teamcenter PLM

Manages logic and layout data

Supports selected STEP AP212

and KBL data

New - Manages option and variants

Siemens PLM NX

Physical design and attributes

Design rule validation and interferences

Visualization and BOM generation

Cable/HarnessDesign

InterconnectionDefinition

Cable/WireRoute

Preliminary 3DCable/Wire Layout

CableMfg Tools

Cable / WireDevelopment

Simulation& Analysis

Page 22



Source: US Air Force Avionics Integrity Program Report

Temperature55%

Dust 6%

Humidity19%

Vibration20 %

Electro-Mechanical Simulation

Causes of Electronics Failure

Page 23



Electro-Mechanical Process Management

Simulate, Analyze, Verify and Optimize in a Virtual World

NX PCB Exchange Exchange PCB geometry

between mechanical and electrical design groups

Teamcenter components are automatically used

New components createdfrom ECAD footprints

Check componentassembly clearances

Enables packaging related simulation and analysis (thermal, shock, etc.)

Durability

YY- Stress PSD

RMS=19.7 MPa

Vibration &

Impact

Dust & Humidity

Electronic Systems

Cooling

ECAD/MCAD

Integration

PCB Thermal

Greater Coordination Across Domains: Electronic, Mechanical & Mfg.

Page 24



Defines Board Mesh & Thermal

Settings

Defines Default Component Mesh &

Thermal Settings

Creates Solution

XML-basedComponent

Thermal

Database

XML-basedComponent

Thermal

Database

NX Electronics Systems Cooling

NX Thermal & NX Flow

Meshes the Board & components

Assigns Material and Physical Properties to the Board and Components Meshes

Creates IC Heat Loads and Thermal Couplings between component & board junctions

Creates the Fem and Sim files

Page 25



Internal Use Only

Internal Use Only

Electronics Mfg. NPI & MES Portfolio

Mechatronics Assemblies in….

Assemble Final Box Product with

Mechatronics Content

PCB Assembly

+

Components and Accessories

NEW PRODUCT INTRODUCTION: ASSEMBLY and TEST

PREPARE & OPTIMIZE data for PCB Mfg.

TRACEABILITY AND QUALITY DATA COLLECTION MES

Collect Critical As-Built Data during Production

Comply with your customer requirements

TRACEABILITY FOR ELECTRONICS

TRACEABILITY FOR ELECTRONICS

UNICAM FXTEST EXPERTUNICAM FX

TEST EXPERT

Per Mfg. SiteTypical Deal: $30 K- $60K

Per Mfg. SiteTypical Deal: $75K - $150K

Internal Sales Centre Link: https://sales.ugs.com/sell/tecnomatix/solutions/em/External WEB Link: http://www.plm.automation.siemens.com/en_us/products/tecnomatix/industry/hte/index.shtml

Mechanical Parts -Defense

-Medical Devices-Telecommunications

-Industrial Electronics-Consumer Electronics

Target Customer

Any OEM or EMS (sub-contractors)

that Assembles Printed Circuit Boards

or Higher Level Mechatronics

Assemblies in….

https://sales.ugs.com/sell/tecnomatix/solutions/em/

http://www.plm.automation.siemens.com/en_us/products/tecnomatix/industry/hte/index.shtml

Page 26



Question #2

What do you see as the strongest component of the Siemens PL

value proposition for Electronics?

A. Ability to link the electrical, mechanical, and software IP across

an entire enterprise, and manage the Whole Product BOM

B. Manage Design and Library changes

C. Support for authoring tools such as Mentor Graphics, Cadence,

and Zuken

D. ECAD-MCAD exchange

E. Product Simulation and validation

F. Environmental Compliance management

Page 27



Internal Use Only

Internal Use Only

Target Persona

Persona Area of responsibility Area of focus/interest

Chief Technology Officer Guiding innovation, product

platforms & architecture

Technology roadmap, portfolio,

architecture definition

VP/Director Product

Development

Ensuring products are developed

as efficiently and effectively as

possible

Design productivity, product

quality/reliability, design reuse,

lowering costs, compliance

Product/Marketing

Managers

Defining customer/product needs Requirements management,

verification of requirements to

implementation

Dir/Mgr Electrical and

Electronics Engineering

Managing design process and

tools for IC, PCB, integration of

electronics components into

products, quality, cost, project

schedules and resources

Design standard (process and

tools), simulation, part selection/

use, change mgmt, prototypes,

schedules, resources, risks,

quality, compliance

Dir/Mgr Mechanical

Engineering

Managing design process and

tools for physical design,

integration of electronics into

products, quality, cost, project

schedules and resources

Design standard (process and

tools), simulation, part selection/

use, change mgmt, prototypes,

schedules, resources, risks,

quality, compliance

Page 28



Internal Use Only

Internal Use Only

Target Persona

Persona Area of responsibility Area of focus/interest

ECAD Designer/User Design schematic, physical layout,

mfg data, performance, schedule,

cost, quality/reliability

Tool integrations, finding parts, part

availability, analysis, visualization,

changes, schedule, reuse, usability

MCAD Designer/User Design package/PCB constraints, mfg

data, performance, schedule, cost,

quality/reliability

Tool integrations, finding parts, part

availability, analysis, visualization,

changes, schedule, reuse, usability

ECAD Librarian Part library management; new parts,

modification, distribution, ECAD

synchronization

Symbols, footprints, padstacks,

attributes, consistency w/ multiple

tools, access control, managing

changes/workflow, usability

Purchasing Mgr/

Supplier Relationship

Mgr

Supplier management, part cost, part

inventory, quality, compliance, PCB

fabricator, contract manufacturer

Supplier names, locations, data,

parts supplied, compliance, status,

costs, RFx, contracts/awards

QA/Test Mgr Product quality, reliability Requirements, test plans, changes,

schedules, parts & supplier data

Manufacturing/Operati

ons Mgr

Assembly, product inventory,

production schedules, resources,

costs, quality, reliability, compliance

Design data, production planning,

fab/assembly analysis/optimization

tools, changes, project management

Page 29



Internal Use Only

Internal Use Only

Competitors Overview

Major Competitors

PTC Flank/Attack: Primary competitor in HTE markets. Provide synchronization of MCAD/ECAD design;

part library mgmt, environmental compliance, 2D ECAD viewer w/ graphical compare; integrated

mBOM/eBOM … our electronics solution is extremely competitive.

Attack Weaknesses: Highlight their lack of ECAD viewer language translation, requirements mgmt,.

advanced configuration/product structure mgmt, signal mgmt, software mgmt, scalability

Dassault Frontal/Attack: Through Synchronicity, they gained a foothold in integrated circuit (IC) design;

however, they don’t have a strong presences in system (PCB) design … no strong systems solution.

Attack Weaknesses: Highlight lack of robust part library management, ECAD viewer/collaboration

tools, requirements mgmt, advanced configuration/product structure mgmt, signal mgmt….

ORACLE Frontal/Attack: Provides a broad suite of 3rd party tools directed at the mid-market and manufacturing.

Leverage db dominance as the foundation for applications to address electro-mechanical design.

Attack Weaknesses: few ECAD tool integrations, no enterprise-wide ECAD part library mgmt, limited

visualization and collaboration capabilities … no; compliance mgmt, integrated change mgmt,

requirements mgmt, etc.

SAP Frontal/Attack: Solutions relies on development partners for ECAD solutions.

Attack Weaknesses: few ECAD tool integrations and ECAD part library mgmt, limited visualization and

collaboration capabilities … no; compliance mgmt, integrated change mgmt, requirements mgmt, etc.

ECAD tool

Vendors(Mentor,

Cadence, Zuken)

Flank/Attack: Strong ECAD design solutions/PDM … but not integrated with the rest of the product.

Attack Weaknesses: Highlight their lack of MCAD design, no: multi-ECAD tool/library support,

requirements mgmt, configuration/product structure mgmt, signal mgmt, software mgmt, scalability

Context: Electronics Lifecycle Management

Page 30



Question #3

Which Teamcenter capability/strength is most important to your

customers?

A. ECAD Tool Integrations

B. Component Library Management

C. Integrated End-to-End Requirements Management

D. Environmental Compliance

E. Simulation/Validation

Page 31



Internal Use Only

Internal Use Only

Look for Extended PLM Opportunities

ECAD Data Management

Requirements Management

Software Management

MCAD replacement with NX

Multi-CAD Management

NX Simulation – Thermal, Structural, Motion, …

Tooling Design

Software ALM

…

What is the Value Prop?

Integrated Solution across disciplines

Single source of Product Information

Digital Validation reduces physical prototyping while improving product

quality

Page 32



Electronics Markets

Summary

Challenges and Solutions

Developing the right product … right

Align requirements to system

design and validation

Accelerating product development

Digital modeling and validation

Reduce physical prototypes

Lowering product costs

• Increase component re-use

• Single source of truth

Managing global supply chains

Improve collaboration and

Component management


Thank You

Page 34



Key Contributors to the Electronics Segment

Program - ESP

High Tech & Electronics Industry Marketing team & High Tech Industry team

Tom Maurer, Jeffrey Lyons, Shaoping Zhou, Erica Simmons, Sia Langrudi, Mark Lukens, David McLaughlin

Electronics Center Of Excellence team

Mary Ellen Charnley, Trudi Hable, Roxanne Walker, Scott Hadley, Paul Caito

Sales Enablement/Customer Care team

Joe Policani, Mia Fujii, Sandy Long, Barry McKinney

Global Sales Training team

Scott Bell, Joe Michaud, Dan Dunbar

PLM Café marketing team

Jon Heidorn, Ruth Lung

Competitive Information

Scott Clemmons

Marketing Services team

Pete Tiernan, Karen Kramer, Lici Denning, Jim Fritzell and Joe Loverti

NX Marketing team

Paul Brown (Joan Hirsch), Richard Bush, Tom Spangler, Ravi Shankar

Teamcenter Marketing team

Matt Greene, Stu Johnson, Nik Pakvasa, Bill Boswell, Dennis George

Digital Manufacturing team

Andy Perez, Dave Wilkins, Jeff Miller, Maria Mosto, Deb Vandusen,

Sourcing team

Sandy Mitchell, Tord Dennis

Online Marketing Communications

Joslyn Taylor, Benjamin Smithson

Internal Systems support

Flint Ory, Brian McEvoy

Executive Sponsorship

David Shook, Tony Hemmelgarn, Michele Homyak, Sia Langrudi

Sales/technical team preview input

Geoff Halliday, Howard West, Brian Vince, Alan Pecci, Doug Peters, Paul Bailey, Mark Corado


Electronics Solution Alignment

with Price Book & RoadmapDennis George – Mechatronics Product Marketing

Date post:	27-Dec-2021
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