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AdrianAdrian D. ParkerD. Parker

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June 7, 2010

•Steve Jobs announced the Apple iPhone 4 at WWCD•RadioShack had 17 days to prep for launch•Social Media lead the way

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June 7, 2010June 24, 2010

••SuccessfulSuccessful launchedlaunched requiredrequired SocialSocial MediaMedia toto accelerateaccelerate••TransformedTransformed fromfrom nicheniche channelchannel toto businessbusiness driverdriver••ItIt waswas timetime forfor meme toto lead,lead, notnot simplysimply managemanage..

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Community Manager1. From Community Manager to Coach

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Community Manager2. From Evangelist to Educator

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Community Manager3. From Advocacy to Alignment

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Community Manager4. From Test & Learn to Prove & Do

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Community Manager5. From Brand Program to Business Practice

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Community Manager6. From Mobile as 3rd Screen to 1st Screen

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doesdoes--thatthat--meanmean--toto--youyou--andand--me/me/

Community Manager7. From Policy to Protection

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RecapRecap

1.1. If CMO knowsIf CMO knows the cost,the cost, pprove the worth.rove the worth.

2.2. Give teams permission to failGive teams permission to fail

3.3. LeadershipLeadership is plural. Vision is singularis plural. Vision is singular

4.4. Measure ReturnMeasure Return OnOn Impact (ROI)Impact (ROI)

5.5. Ordinary doing the extraordinaryOrdinary doing the extraordinary

6.6. Mobile 1Mobile 1stst

7.7. Keep your enemies closeKeep your enemies close

ProgressProgress over perfectionover perfection

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THANK YOUTHANK YOU