10
DIGITAL STRATEGY & LIVE EVENTS AGENCY ® PRESS KIT 2018
DIGITAL STRATEGY & LIVE EVENTS AGENCY
®
PRESS KIT 2018
AboutAT ELEVATE MY BRAND (EMB),
WE EXERCISE A UNIQUE MARKETING METHODOLOGY.
That methodology provides innovative, creative solutions for new,emerging brands and well-established companies. We specialize in helping business-to-consumer, business-to-business and nonprofit clients gain the attention and exposure they deserve within their niche markets, regardless
of their size or stage of operational growth.
Since our founding in 2009, hundreds of clients have taken advantage of our approach to developing and executing perfectly tailored strategic
marketing initiatives to elevate their brands. From rebranding to product launching, online marketing to developing a social
media presence, EMB’s solutions open new markets, expanding your consumer base and increasing your
visibility and profitability.
Laurel MintzOUR FOUNDER & CEO
Laurel Mintz works with prestigious restaurateurs and global brands including Public House, Bassett, iCoffee and Susan G. Komen. She founded Elevate My Brand, a marketing agency, in 2009, sits on the boards of directors for the American Heart Association and the Fender Music Foundation, and is a mentor for The Women’s Global Leaders Initiative. She hosts her own radio show through Business Rockstars, which is broadcast to millions and was recently picked up by KDOC, where she has interviewed top female CEOs from the founders of DryBar to the executives of American Apparel.
Laurel also runs an exclusive networking group, “The Taste Salon.”Her published work can be found in Entrepreneur, USA Today, The American Marketing Association and C-Suite Quarterly Magazine, as well as a regular column appropriately entitled “On Brand” for Inc. Laurel received her B.A. from UCSB and J.D., M.B.A. from Rutgers University.
Speaking• Medtrade• #ConnectHER• Simply Stylist
Awards:
Los Angeles Business Journal: 2016 Women In Business Award
Los Angeles Business Journal: 2016 Women’s Summit Nominees
Comerica Bank/Los Angeles Lakers -Women’s Business Award - Woman of Promise
Los Angeles Business Journal: 2014 Women Making A Difference Award
2012 Los Angeles Area Chamber Of Commerce Member
2014 Steves
• Digimarcon Digital Conference West• The Women and Business Enterprise Conference• Incite Marketing Summit
Click HereTo Learn MoreAbout Laurel
Jennifer Odiko-Rhea, Media ContactP. 818.452.9880 | F. 818.301.2068E. [email protected] | W. elevatemybrand.com
Address4130 Cahuenga Blvd. Suite 115,Los Angeles, CA 91602
Press Kit 2018 - Page 03
What Do We Do?OUR EXPERTISE IS IN DIGITAL STRATEGY AND LIVE EVENTS
BrandingImage is everything. Translating your
company vision into a logo with the right look and feel is the first step in this process. From
there we develop all surrounding collateral where that logo lives creating a unique identity
that conveys your visual story.
Web DesignWhether building an app, a brochure site or a
custom store, our team of developers will interpret your company vision and deliver a
clean, functional site that is the center of your digital universe.
Event ProductionLet’s schmooze! Whether it’s a gala for 1,000
people, a simple networking event or an intimate gathering for high-level industry
professionals, we handle the details so youcan enjoy the party.
Social Media#jointheconvo Most people spend around 3
hours a day on a social platform. That includes your consumer. We understand how
to speak social and create high-impact campaigns to create buzz around your brand.
Strategic PartnershipsHave the brand, but not the budget?
Partnering with other non-competitive brands or companies with similar targets is a great
way to elevate your brand while being bottom line conscious. Whether it’s coproducing an event or bringing on sponsors, this is a cost effective way to reach a new audience. It’s
brand matchmaking!
PublicityMaking sure your message or event cuts
through the noise is all about relationships. Having a PR team that creates positive brand
mentions and connects you with media outlets, influencers and celebrities means your
voice can be heard.
Case Studies
READ MORE
Elevate My Brand had the pleasure of producing the
Annual Americanism Award for the Boy Scouts, Western Los
Angeles County Council honoring the recently retired CEO of Edison International,
Ted Craver. The event...
Non-Profit
READ MORE
When Zendesk approached us looking to put an awesome,
creative spin on their thought leader focused networking
events, EMB was certainly up to the task. By finding the
perfect venue, crafting the right partnerships and targeting...
Tech-nology
READ MORE
Elevate My Brand partnered with Spin Master Entertainment,
Bullpen Integrated Marketing, rEvolution, Emblem PR and
Canine Companions for Independence to facilitate one
of the biggest and most interactive road tours...
Enter-tainment
READ MORE
Food & Beverage
When we first met with Brätworks, they were little more than a restaurant
concept and a logo. Now they’re known as one of the best things to have hit San
Bernardino County...
Apparel
READ MORE
With a beautiful look book and a story to share with the world, Cake for Monarchs blew us away with their creative vision for men’s clothing from the moment we
took our first bite...
Our Achievements
Address4130 Cahuenga Blvd, Suite 115,Los Angeles, CA 91602
Press Kit 2018 - Page 06
63% 1170.65%
300% 62k
120 Million 32%
In just under two months, our client, LAEDC, blew its goal of50 live events for Los Angeles Innovation Week(s) out of the water, ending the campaign with a total of 160 total events thrown,a 300% increase and growth over their original projections.
Our rate on ad return for 6 months’ worth of online advertising for client, Paper Chase Press, was 1170.65%.
In just two months, EMB increased social media profile visits increased 6x over from December to January for our Kimo Sabe Mezcal client and in January alone they had 62k tweet impressions overall.
In just under two months, we grew the online presence for Los Angeles Innovation Week(s) from 0 impressions to 120 million total impressions, and 0 to 43,000 instance of the hashtag being used.
In just two weeks, EMB increased website traffic by 63% for our client O2 Concepts by integrating an ad and retargeting campaign.
Over the course of a 3-month tour across the United States,EMB and its partners increased the PAW Patrol database by 8,000+ emails, resulting in a 32% increase in database growth.
Jennifer Odiko-Rhea, Media ContactP. 818.452.9880 | F. 818.301.2068E. [email protected] | W. elevatemybrand.com
Clients Page
Press Kit 2018 - Page 07Address4130 Cahuenga Blvd, Suite 115,Los Angeles, CA 91602
Jennifer Odiko-Rhea, Media ContactP. 818.452.9880 | F. 818.301.2068E. [email protected] | W. elevatemybrand.com
Our Testimonials
Press Kit 2018 - Page 08
Rob KentCEO, O2 Concepts
“A year ago we were a small company, with a better mouse trap, competing against giants. EMB helped us build the brand we needed to
compete at the top levels. With their help we’ve doubled in size and are poised to
double again.”
Leyla SalvadéFounder & CEO, Standing Light
“Elevate My Brand did more than manifest their name into reality for me, they created a family in which I felt
comfortable to grow as an entrepreneur, and also share the labor of conceiving my idea into reality. My company,
Standing Light, is the deepest expression of myself, it came to life through my personal trials and errors, so it
went beyond just an idea, it was something deeply personal, like my own child. EMB - Laurel and her
incredible team - helped me raise this child into a full fledged expression that is on its way to function by its own,
and where I feel safe to let it spread its wings.”
Matt FeldmanSenior Director of MarketingPrevent Child Abuse America
“We engaged Elevate My Brand to help launch our new fundraiser in Los Angeles. In short order they just ‘got us;’ it felt like we had been working together for years. They always
came through, over-delivered, were thoroughly professional, advocated for us with partners or vendors if ever needed and were
just plain fun to work with. I couldn’t recommend their company more.”
Jennifer Odiko-Rhea, Media ContactP. 818.452.9880 | F. 818.301.2068E. [email protected] | W. elevatemybrand.com
Address4130 Cahuenga Blvd, Suite 115,Los Angeles, CA 91602
Press Kit 2017 - Page 09
Chris RicoInnovation Director,
Los Angeles County Economic Development Corporation
“It is with great pleasure, and a debt of gratitude, that I recommend Laurel Mintz and her team at Elevate My Brand. When Laurel and her team signed on to my vision to create a
massive, county wide innovation celebration, no one knew that it would grow to encompass 160 events over 22 days.
EMB’s excellence and dedication were instrumental in creating the juggernaut that is Innovate.LA. Through their digital marketing strategy and leadership we were able to
achieve a staggering 43K hashtags used and 120 million total impressions for #LAIW.”
Pamela BaronStore Manager, Bassett
“EMB was a strong asset to our company. They clearly understood our business goals and helped us improve sales and become more efficient while increasing our profits. They brought knowledge and professionalism to our company. Laurel’s legal expertise was an asset during business negotiations and retail social issues.
Their work ethic was outstanding. EMB was a pleasure to work with. I hope I have the opportunity to work with
them in the future.”
Our Testimonials
Address4130 Cahuenga Blvd, Suite 115,Los Angeles, CA 91602
Jennifer Odiko-Rhea, Media ContactP. 818.452.9880 | F. 818.301.2068E. [email protected] | W. elevatemybrand.com
Let’s Schmooze!Contact us to set up a call or a cocktail.
Address4130 Cahuenga Blvd, Suite 115
Toluca Lake, CA 91602
E. [email protected]. 818.452.9880
W. elevatemybrand.com
Want to hire us for an event?Learn more about our speaking and
presentation topics.
