Tel-Aviv – April 17th

Guillaume RoquesHead of Developer Relations

EMEA@groques

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#ELEVATETA

WW PC shipments down by 11.2% in

Q1 2013

Source: Gartner – March 2013

1960sMainfram

eComputin

g

1970sMini

Computing

1980sClient Server

Computing

x 10x 100x 1,000x 10,000x 100,000x

2010sSocial

Revolution

1990sCloud

Computing

2000sMobile

Computing

x 10x 100x 1,000x 10,000x 100,000x

The Social Revolution

What do we do with mobile devices?

Social Networking63%

Source: Nielsen

Web browsing82%

Source: Nielsen

Source: Nielsen

Apps62%

x 10x 100x 1,000x 10,000x 100,000x

Idea

Buy & Setup

Hardware

Install Complex Software

Define User

Access

Build & Test

Security

Make It Mobile &

Social

Setup Reporting & Analytics

Build App with Legacy

Frameworks

Months o Years

(Mobile)App

Building Apps w/ legacy

Developers

Enterprise

Graph

READ

CREATE

COMMENT

NOTIFY

FOLLOW

READ

CREATE

COMMENT

NOTIFY

FOLLOW

API

New patterns

To build & deploy Apps

To distribute Apps

To connect Apps

To consume Apps

100x

Idea

Builld Connect w/ the

Enterprise graph

Connected(Mobile) Apps

The fastest path from idea to a business App

The World’s #1 Cloud

Patform for Building Apps

Best TTFHW

Salesforce Apps Partner Apps Custom Apps

HTML5, Hybrid, Native

Drag & Drop Development

Identity and Security Social FilesDatabase Mobile SDK

Developer Mobile Packs

Connected Social Any DeviceTrusted

Mobile Services

Higher AbstractionLower Abstraction

• Micro-sites to Big data• Java, Ruby, PHP,

Python, Node.js, more • Postgres, MySQL,

NoSQL• Git based workflow• Data model outside

SFDC• Best for new

applications & refresh of existing apps

• Highest levels of abstraction

• Clicks + code• VisualForce, Apex• SOQL• Native SFDC workflow• Data model within

SFDC

Integrated & Extended via• Database.com• Open APIs (REST, SOAP)• Open source toolkits &

libraries

3 Million+ apps1.7 Million+ installs

on

Platform Transactions60% Y/Y Growth

44% via API calls

Over 70B transactions/quarter

TransactionsPer Minute

Posts

App Store Downloads

Posts

Shares

Transactions

Searches

billi

ons/

quar

ter

100,000

47,000

3,600

2,000,000

685,000

769,000

Over 70B transactions

/quarter

Iden

tity

Chatter

Data.com

Multi-Tenant Infrastructure

Sales Service Marketing Work.com AppExchange

Data Model

Sal

esfo

rce

Pla

tform

App

licat

ions

Force.com Heroku Touch

Any SocialNetwork

Any Device

Back EndSystems

Any App

AppExchange Apps

ERP

Finance

Public or Private Apps

ConnectedCustomers Connected

ProductsConnectedPartners

ConnectedEmployees

Chatter Communities

All The Cloud Services You Need to Build Apps

1 Million+ developers

Melissa Di DonatoVP, ISVs & Channel, EMEA

@mididonato1

Partners Large and Small are Building Big Businesses

And Customers Are Asking for More

Build the Next Big App for the Enterprise with Salesforce.com

Hadas LahavProduct Line Director

Click Software

Yaniv Partock CEO

BA Link