Tel-Aviv – April 17th
Guillaume RoquesHead of Developer Relations
EMEA@groques
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#ELEVATETA
WW PC shipments down by 11.2% in
Q1 2013
Source: Gartner – March 2013
1960sMainfram
eComputin
g
1970sMini
Computing
1980sClient Server
Computing
x 10x 100x 1,000x 10,000x 100,000x
2010sSocial
Revolution
1990sCloud
Computing
2000sMobile
Computing
x 10x 100x 1,000x 10,000x 100,000x
The Social Revolution
What do we do with mobile devices?
Social Networking63%
Source: Nielsen
Web browsing82%
Source: Nielsen
Source: Nielsen
Apps62%
x 10x 100x 1,000x 10,000x 100,000x
Idea
Buy & Setup
Hardware
Install Complex Software
Define User
Access
Build & Test
Security
Make It Mobile &
Social
Setup Reporting & Analytics
Build App with Legacy
Frameworks
Months o Years
(Mobile)App
Building Apps w/ legacy
Developers
Enterprise
Graph
READ
CREATE
COMMENT
NOTIFY
FOLLOW
READ
CREATE
COMMENT
NOTIFY
FOLLOW
API
New patterns
To build & deploy Apps
To distribute Apps
To connect Apps
To consume Apps
100x
Idea
Builld Connect w/ the
Enterprise graph
Connected(Mobile) Apps
The fastest path from idea to a business App
The World’s #1 Cloud
Patform for Building Apps
Best TTFHW
Salesforce Apps Partner Apps Custom Apps
HTML5, Hybrid, Native
Drag & Drop Development
Identity and Security Social FilesDatabase Mobile SDK
Developer Mobile Packs
Connected Social Any DeviceTrusted
Mobile Services
Higher AbstractionLower Abstraction
• Micro-sites to Big data• Java, Ruby, PHP,
Python, Node.js, more • Postgres, MySQL,
NoSQL• Git based workflow• Data model outside
SFDC• Best for new
applications & refresh of existing apps
• Highest levels of abstraction
• Clicks + code• VisualForce, Apex• SOQL• Native SFDC workflow• Data model within
SFDC
Integrated & Extended via• Database.com• Open APIs (REST, SOAP)• Open source toolkits &
libraries
3 Million+ apps1.7 Million+ installs
on
Platform Transactions60% Y/Y Growth
44% via API calls
Over 70B transactions/quarter
TransactionsPer Minute
Posts
App Store Downloads
Posts
Shares
Transactions
Searches
billi
ons/
quar
ter
100,000
47,000
3,600
2,000,000
685,000
769,000
Over 70B transactions
/quarter
Iden
tity
Chatter
Data.com
Multi-Tenant Infrastructure
Sales Service Marketing Work.com AppExchange
Data Model
Sal
esfo
rce
Pla
tform
App
licat
ions
Force.com Heroku Touch
Any SocialNetwork
Any Device
Back EndSystems
Any App
AppExchange Apps
ERP
Finance
Public or Private Apps
ConnectedCustomers Connected
ProductsConnectedPartners
ConnectedEmployees
Chatter Communities
All The Cloud Services You Need to Build Apps
1 Million+ developers
Melissa Di DonatoVP, ISVs & Channel, EMEA
@mididonato1
Partners Large and Small are Building Big Businesses
And Customers Are Asking for More
Build the Next Big App for the Enterprise with Salesforce.com
Hadas LahavProduct Line Director
Click Software
Yaniv Partock CEO
BA Link