PROJECT

DATE CLIENTJULY 2008 MICROSOFT CORPORATION

The Eleven AgencySelected Case Studies

INTRODUCTIONThe Eleven Agency has an exciting history of producing the extraordinary, founded on the guiding principle of Eleven; taking everything on step further, One Louder.

The partnership with Microsoft is a dynamic and impressive corduroy of events, trainings and deliverables. Currently, The Eleven Agency manages two major marketing initiatives; Microsoft REACH and Microsoft Windows Gurus. Microsoft REACH is the premier retail marketing team, which supplements the Microsoft Retail Execution team, creating and developing materials to be delivered at trainings and events. Microsoft Windows Gurus is the public facing account marketing team, charged with delivering the “wow” moment during the purchasing process.

This case study briefly reviews the two marketing teams, as well as events, training and marketing initiatives which the Eleven Agency have undertaken on bthalf of Microsoft and it’s channel partners.

The Eleven AgencyCase Studies: Microsoft Corporation

Program Quick Notes

Programs Highlighted

Microsoft REACHMicrosoft Windows Guru

Services Reviewed: Channel TrainingRetail Training

Customer Facing EventsAssisted Sales DaysTrade Show SupportHigh Profile Channel

Events/Retailer MeetingsSpecialist Training Tours

Event ManagementTraining Video Production

OBJECTIVE Extensive program to engage the retail channel directly with trained Microsoft Windows and Office specialists; to effectively engage customers in selected retail accounts, improving the presence and goodwill of Microsoft, while providing a tangible resource for the retail sales associates and technical staff.

STRATEGY To execute, The Eleven Agency began with a nationwide search for individuals who have the innate ability to speak professionally, comfortably while communicating with various types customers and retail associates. To allow them to be an effective resource, Gurus are to be trained by Microsoft’s Product Specialists and Group Marketing Managers, providing sales and marketing information, relating specifically Windows Vista and Microsoft Office. This includes a comprehensive review of all current Microsoft consumer offerings. Final training and mentoring is to be provided by Microsoft REACH, engaging in retail logistics, messaging and retail protocol.

RESULT The Microsoft Windows Gurus current consists of 26 highly trained marketing and

sales professionals, who are assigned to various retail channel accounts and marketing regions. Gurus are involved directly with the customer retail experience, assisting in the sales process, educating retail sales associates on the positive aspects of Microsoft Windows Vista and Microsoft Office while being an impactful resource for both customers and retail employees alike, resulting in a memorable and long-lasting experience. Continuing feedback has been tremendously positive, with a large collection of customer comments, responding to their experiences with the Windows Gurus.

Microsoft Windows GuruClient: Microsoft US Retail Execution

Program Quick Notes

Program Start:

August 2007

Team Market and Size:Nationwide, composed of

26 gurus, in selected partner retail channel stores

and regional marketing areas.

Support Team:Microsoft REACH (t11a)

MSFT Product Specialists

Types of Trainings:Classroom Style Trainings

Face-to-Face

Products:Windows Vista

Office 2007XBOX 360

ZuneWindows Live OneCare

Windows Live

Execution Gurus are placed in selected retail locations across the country, with continuing mentorship by Microsoft REACH, are tasked to provide training and assisted sales of Microsoft products, services and partner solutions.

Windows Guru @ RetailClient: Microsoft US Retail Execution

Program Quick Notes

Impact at Retail:With the introduction of the

Windows Gurus, overall sales of PC based

computers noticeably increased, overall brand

goodwill has improved with the permanent presence of a Microsoft representative

in the retail store.

Other Elements:Microsoft selected retail

locations across the US and Norway, to introduce the

guided Microsoft Experience, which includes a demonstration table, and additional point of purchase

display materials.

Logistical Management:The Eleven Agency is

providing all logistical and technical support, as well as continued training, personal

growth and internal achievement programs for

each Windows Guru.

OBJECTIVE REACH was designed to drive the revenue of Microsoft products and services, while enhancing and improving the customer’s partner experience, through various training events, tradeshows and account requested trainings.

STRATEGY To hire enthusiastic, personable and professional individuals who have the right combination of technical experience, the ability to engage an audience memorably, and create the excitement to better recommend, sell and support Microsoft Products. To facilitate this, build an effective management and resource structure, driven to deliver exceeding results, while encouraging personal growth within the team. Individuals are chosen for their immense potential and stand out personality, each member complementing the others, to build a solid cohesive team.

RESULT REACH current consists of a 10 person training team, which currently supplements Microsoft’s in-house training team with high quality, experience trainers and product evangelists. Since it’s inception, REACH has executed or hosted over 200+ events on behalf of Microsoft, attended by over 75,000 participants. Though RSA evaluations, REACH Team currently maintains a 92% positive rating for events and tradeshows. REACH has garnered many accolades and complements from many Microsoft employees, as well as retail channel partners, who have utilized or participated in a REACH related channel event.

Microsoft REACH Retail Evangelists: Educating ▪ Assisting ▪ Coaching ▪ Helping

Program Quick Notes

Types of Trainings:Classroom Style Trainings

Large Scale Corporate Events

Trade Show SupportRemote Training

Web-based TrainingExpertZone-based Training

Products:Windows XP

Windows VistaWindows MobileWindows LiveOffice 2007XBOX 360

ZuneConsumer Software and

Hardware

REACH Team Roles:Evangelist

Product SpecialistTechnical Training Specialist

Program Executive

OBJECTIVE To support and activate Microsoft’s booth presence at industry and vendor tradeshows.Ensure Microsoft is recognized as a premier participant with a relevant and memorable message at each event.

STRATEGY Microsoft REACH, with the support of The Eleven Agency, provides creative, logistics and personnel (technical and spokesperson) to execute professional marketing and training events that deliver against Microsoft’s product goals, brand messaging and training objectives.

RESULT Supported 13 Major Tradeshows in 2006, with a continued trend in 2007 and 2008. 42,000+ total attendees per year, at REACH tradeshow events. Participant effectiveness scores of 95%+ achieved.

REACH @ Trade ShowsRetail Evangelists: Educating ▪ Assisting ▪ Coaching ▪ Helping

Program Quick NotesRecent Events

Best Buy Digital Imaging SummitCircuit City Back to School 2008

Best Buy AchieversBest Buy Windows SummitCircuit City Summer Rally La Curacao Zune Training

Staples Global Sales Manager Meeting

Digital Convergence ExpoAAFES CONUS Learning Seminar

Circuit City HDXSam’s Club Blue Vest TrainingCircuit City First Ever Games

Staples Easy Mobile Tech TrainingGameCrazy

GameStop Managers ShowsMecca Annual Dealer ShowHarrah’s Great Gift Wrap

OBJECTIVE To support and activate Microsoft’s participation in Corporate/Partner Events.Deliver maximum impact and ROI at key large-scale events, while building brand goodwill.

STRATEGY REACH team provides the creative, logistics and personnel to execute innovative, impactful and professional events that deliver against Microsoft’s product goals, brand messaging, marketing and training goals. Develop custom event theme props and interactive experiences that “make a bold promise and deliver against it,” effectively “taking it to Eleven” in the hearts of the audience.

RESULT 5 large-scale events supported in 2006, with similar figures in 2007. 2500 + total participants. Exceedingly superior feedback from participants and partner management

REACH @ Partner EventsRetail Evangelists: Educating ▪ Assisting ▪ Coaching ▪ Helping

Recent Partner Shows

CompUSA Managers Show, Las Vegas NV – “Great

Duos”

Best Buy Extreme Summit, San Diego CA –”Knowledge Gives you the Freedom to

Connect with the Customer”

Best Buy Digital Imaging Event, Cheyenne Resort,

Colorado Springs, CO-”Take your Digital Experience to

New Heights”

Circuit City ”2B1 Get Up and Go” Training Event,

Kansas City MO

Best Buy Achievers, Orlando, FL-”Get Ready to

Rock”

REACH @ Partner EventsRetail Evangelists: Educating ▪ Assisting ▪ Coaching ▪ Helping

Additional Images

OBJECTIVE • The Eleven Agency provided logistical, creative, and personnel, executed Microsoft’s presence at Best Buy Achievers, a retail sponsored tradeshow.

• The theme for 2008 was – “Bring It On!” – Reflecting on a challenging year ahead….

• REACH was tasked to “Transform RSPs into ‘Heroes’ by showing them how Vista with Service Pack 1 is great for Memories, Productivity, Communications, and Gaming.” STRATEGY Integrated Microsoft hardware in every station whenever possible.

Design and implement included four stations, each encompassing Microsoft hardware, with a specialized REACH trainer at each position. The Eleven Agency managed vendors and staff to execute the primary Microsoft Booth.

RESULT 73% of all attending Best Buy Achievers associates visited the booth. 90% of all RSA who visited the booth, felt that the information provided would help them sell more Microsoft Hardware and Software. Other vendors frequently asked booth staff, how Microsoft was able to generate the high level of excitement while providing relevant product training.

Best Buy Achievers – “Heroes”Microsoft REACH – Retail Sponsored Tradeshow

Best Buy AchieversOrlando, Florida

DateApril 1 – April 3, 2008

AudienceParticipants considered the top performing associates at each of the many Best Buy retail locations across the country and are invited

to attend this corporate sponsored tradeshow.

Program ElementsREACH was charged with

creating exciting and engaging training and

marketing messages to be delivered to the achievers. Giveaways were provided to

reward participation, focused on the Microsoft

Hardware. US Retail Execution was also on site, providing program support,

while staffing the other Microsoft sponsored booths.

OBJECTIVE • Educate and create excitement around Microsoft Windows Vista with Service Pack 1, Office 2007 and Live OneCare.• Equip Staples attendees with tools to increase the sales of Microsoft products by

providing up-to-date knowledge of the products to help dispel misconceptions and to create selling points for all MS products.

STRATEGY The Eleven Agency was charged with creating the graphics in accordance to the overall theme of the booth as well as the event. This included the outfits which the trainers wore during the event. Microsoft REACH trainers were to provide actionable demonstrations and trainings, in addition to a scheduled presentation, created just for the Staples audience. Each station was to be self-contained, positioned to provide all the desired deliverable content.

RESULT Despite the less then expected traffic, the client was pleased with the overall performance of The Eleven Agency in both the show logistics and staffing. REACH trainers were able to effectively approach the retail sales associates who were attending; and based on their own accounts, were responsive to the trainings and appreciative of the attention given to them.

Staples Global Sales MeetingMicrosoft REACH – Retail Partner Event

Staples GSM & Suppliers Meeting

DateSpring 2008

AudienceParticipants are considered managing and sales staff

from retail locations across the nation.

Products CoveredWindows Vista SP1

Office 2007Windows Live OneCare

Program ElementsREACH was requested to creating engaging and

informative training demonstrations, which

associates could actionably take back to their retail

stores.

Custom Event ThemeLogo Design and Creative

Custom Design

Logo & ThemesThe Eleven Agency has provided clients such as

Microsoft and channel partners with custom designed themes

to complement events and tradeshow deliverables.

OBJECTIVE The Eleven Agency executed specific trainings to provide Windows Vista System Builder demo/product compliance, merchandising & training support to select computer specialty retailers nationwide at launch. Increase Awareness, Knowledge & Sales of Microsoft Windows Vista and Office 2007STRATEGY • Merchandising - 163 stores merchandized , Microsoft REACH conducted 1-2 hour

store visits to complete merchandising goals requested by the client. • Face to Face (F2F) RSA Trainings - 53 Stores to be conducted, 1- 2 hour F2F

Training Visits, which includes assisted sales, role playing with sales staff and specific product sales training.

• Remote RSA Training - 110 Stores received remote training, delivered through digital medium to specific channel accounts.

• Mystery Shop - Conducted 50 mystery shops in select locations to gauge Windows Vista Readiness post launch.

RESULT Goals and expectations were exceeded, as the program came to a close, there was a large amount of feedback from RSAs and that from the client. The final figures are as follows:• 350+ RSA’s received in person training• 106% - (53 locations) received a F2F visit and training• 100% - 163 total merchandising visits• Over 59% completed during the first week program window.

System Builder Training Client: Microsoft OEM System Builder Marketing Group

Program Quick Notes

Markets:System Builder Retailers

(approx. 163 stores)

Program Timing:January 31st – February

24th 2007

Demand Generation:Coverage

163 Computer Specialty Retailers visited

53 Face to Face training locations

110 Remote training locations

26 Retail Chains8 with 5+ locations

Other Elements:“Buy Local” Promotion for

System Builders was introduced and

incorporated in designated chains* during Face to face

Visits

OBJECTIVE The Eleven Agency executed the retail initiative to increase the visibility of Windows Live OneCare nationwide at OfficeMax retail locations. Train, evangelize and demonstrate effectively, the product’s outstanding software protection and performance features and complementary features that work with Windows Vista and XP to customers and retail sales associates.

STRATEGY Evangelize and effectively train retail sales associates to the features and tools of the service. Actively engage customers who are shopping for a computer hardware or software. Collect relevant and comprehensive data in respect to Windows Live OneCare.

RESULT REACH trainers successfully demonstrated to customers and associates in this retail

channel account; effectively driving sales of Windows Live OneCare, in addition to training associates to better market and sell this protection service. Overall feedback was excellent, with all audited managers submitting very positive feedback and comments on the performance of the trainers. • 96.4% rating received by program trainers by store associates. • 440 associates were trained , exceeding all program goals. • 224 customer demonstrations were completed• 72 units of Windows Live OneCare were sold during the assisted sales days.

OneCare Live Demo DaysClient: Microsoft Live OneCare

Program Quick Notes

Markets:153 OfficeMax retail

locations, in 13 metropolitan markets.

Program Timing:June 16 – June 27, 2008

Program Elements:Over 600 demonstrations were preformed over the

course of the 11 days. REACH team was

thoroughly trained on this protection service, and

quickly mobilized to create consistent and personable experiences nationwide.

OBJECTIVE The Eleven Agency executed a Xbox Live online technical demo at select Circuit City locations, to bring awareness and education to customers and retail sales associates of the many aspects and interactive features of the Xbox Live online services, in an guided and engaging gaming experience.

STRATEGY Microsoft REACH co-developed the technical and logistical requirements of the demonstration, also tasked to test the in-store demo program in Redmond, before market deployment. Trainers were assigned to specific marketing regions, to actively engage RSA s throughout the store on Xbox Live, as well as participate with customers in a tour of the online features. Xbox units were pre-loaded with content to complement the predetermined deliverables, providing a consistent and customer friendly experience, for all ages, which included real-time online communication services provided by Xbox Live.

RESULT Goals and expectations were exceeded, with an impressive impact on Xbox related sales, a large number of staff formally trained in Face-to-Face demonstrations, over three weekend period. • 211 Xbox related items sold. (Accessories, Consoles, Games, Subscription & Point

Cards)• 203 customers experienced a guided demonstration of Xbox Live.• 166 RSPs were trained during the demonstration period. • 94% of associates felt that the trainer was able to provide information to increase

their sales.

Xbox Live Demonstration DaysClient: Microsoft Xbox Live Marketing Group

Program Quick Notes

Markets:10 Circuit City Marketing

Areas

Program Timing:July 14 - July 28, 2008

Demand Generation:Demo days typically lasted 7+ hours per visit, involved

RSA from various departments throughout

the store. Averaged 7 customer and 5.7 associate

demos per visit. Total of over 369 demonstrations

preformed.

Other Elements:Trainers were required to

setup a Wireless Broadband router at each location to enable online capabilities for the demo, as well as

work with the Medusa SMC to effectively utilize the

display at each location.

OBJECTIVE The Microsoft Tablet PC Sales & Awareness Program was designed increase sales of Tablet PCs by: Educating Retail Sales Professional’s (Informal & Formal Training Sessions)Generating consumer awareness on the features & benefits of Microsoft XP Tablet PC EditionSTRATEGY Nationwide coverage of Consumer Electronics Retailers at key selling times with qualified candidates.Stand out from the crowd in the CE retail aisleSeed Tablet PC knowledge with RSPsDevelop and hire against position profileIncrease consumer interest and participation by:Placing a Program Awareness Rep at the store front to promote the eventUtilize an exciting sweepstakes campaignTrain 2+ RSPs each demo week-endObtain approval and deliver formal trainings (Sunday mornings)RESUL

T 12 Week demo campaign, 1,300 demo daysPerformed 45,000+ consumer demonstrationsTrained 3,100+ RSPsSold 625 Tablet PCs (Goal 500)75%+ attached with retailer “insurance” policy

Windows Tablet PC AwarenessClient: Microsoft US Retail Execution

Program Quick Notes

Markets:100 Select Best Buy for Business, Circuit City, CompUSA and other

locations, key markets

Program Timing:Fridays-Sundays in May-

June 2005

Demand Generation:Consumer Sweepstakes

Sales Rep AwarenessDemo calendar posted on

Microsoft.com

Other Elements:Trained Tablet PC

demonstrators, equipped with Tablet PCs; 200,000

Sweepstakes cards distributed, 30,000

processed

Verizon Mid-West Demo DaysClient: Microsoft Windows Mobile

Program Quick Notes

Markets:Regional Training Program

in 73 retail locations nationwide,

Program Timing:April 7 – April 18, 2007

Training Components:Highlighted the following features and benefits of Windows Mobile 6 and

complementary hardware. Microsoft REACH. Trainers

were provided active phones to demonstrate and train with for the duration of

the program.

OBJECTIVE The Eleven Agency executed a Regional Retail Product Demonstration Program on behalf of Microsoft Windows Mobile to demo and provide assisted sales of Windows Mobile powered devices such as the UT Starcom VX6800, UT Starcom SMT5800 and the Samsung SCH-i760. This portion of the demonstration days, were held in the Verizon Mid-West marketing region, which included: Illinois, Ohio and Minnesota.

STRATEGY Perform 10 consumer demos at each selected Verizon retailer, 740 total.Train approximately four RSA at each location, with a program goal of 300 trainings. Increase sales of the featured Windows Mobile Powered Phones through interactive demos, while being a knowledge resource for customers looking for additional software support.

RESULT The program, the first in a two part series involved REACH trainers participating in

Verizon Wireless accounts to the Mid-West, actively engaging customers and retail sales associates, to provide a complete assisted sales process. Store managers overwhelmingly approved and appreciated the time that each trainer spent at each retail channel location. • 356 sales associates were trained in the program duration, exceeding program

goal. • 51 Windows Mobile devices were sold as part of the assisted sales.

OBJECTIVE The Eleven Agency executed a Regional Retail Product Demonstration Program on behalf of Microsoft Windows Mobile to demo and provide assisted sales of Windows Mobile powered devices such as the UT Starcom VX6800, UT Starcom SMT5800 and the Samsung SCH-i760. This portion of the demonstration days, were held in the Pacific Northwest, which represented Oregon and Washington State.

STRATEGY Perform 25 consumer demos at each selected Verizon retailer, 575 demonstrations total.Work with Data Sales Consultants (DSC) to provide a complete sales experience.Train approximately four RSA at each location, with a program goal of 100 trainings. Collect relevant data and information regarding each demo day.Increase sales of the featured Windows Mobile Powered Phones through interactive demos.

RESULT The program, included working with the Data Sales Consultants, in addition to a

joint marketing campaign between Microsoft and Verizon Wireless. The program garnered very positive feedback, DSCs were inquired to the continued communications and presence of the trainers in the future and to help close larger corporate sales. Impressive figures resulted , including: • 46 devices were sold during the five assisted sales days. • 128% of projected associate trainings completed. (128 RSA trained, 100 was

goal)

Verizon Pacific-NW Demo DaysClient: Microsoft Windows Mobile Marketing Group

Program Quick Notes

Markets:Midwest and Pacific Northwest Verizon Marketing Regions

Program Timeframe:April 14 – April 25, 2008

Program Elements:Trainers worked with Data

Sales Consultants, to provide an exceptional experience. Microsoft

REACH developed internal training materials, and demos content for each product, specifically on

Windows Mobile and featured hardware in the enterprise and consumer environment to highlight each product effectively

and concisely.

OBJECTIVE The Eleven Agency partnered with HTC to execute in-market training events to promote the launch of the AT&T Tilt Smart Device to exclusively invited AT&T employees

STRATEGY Executed 9 events in 7 week time period, Generated excitement with themed lighting and décor, giveaways and goodie bags complete with the AT&T Tilt Device. Provided a clear and concise training presentation, interactive breakout sessions and sales materials to educate attendees on the key selling points/differentiators of the Tilt

RESULT 910 AT&T employees trained

Effectiveness scores of 91% achieved for the program.90 panoramic photo contest entries received

AT&T “Tilt Your World” LaunchClient: HTC & Microsoft Windows Mobile

Program Quick Notes

Markets:Nine National Markets

Program Timing:September-November 2007

Program Elements:Created and managed web-based registration system Hosted breakfast, lunch,

appetizer registration check-in (dependent on

start time)Panoramic photo contest and photo gallery websiteJeopardy style knowledge

contest and Zune giveaway

OBJECTIVE The Eleven Agency partnered with HTC America, Sprint and Qualcomm to execute in-market B2B Dealer Appreciation events to support the launch of the new Sprint “Mogul” Smart Device

STRATEGY Executed 11 events in 4 weeks for Sprint B2B employees. Produced a concise training presentation to effectively inform and generate lasting excitement for the HTC Mogul. Incorporated “Mission: Possible” Spy Theme throughout event and provided themed goodie bags complete with Mogul Device

RESULT A total of 899 Sprint B2B employees attended from various sprint marketing

regions. Event effectiveness scores of 95% achieved

Sprint & HTC “Mogul” LaunchClient: HTC, Sprint &Qualcomm

Program Quick Notes

Markets:Eleven National Markets

Program Timing:June - July 2007

Program Elements:Spy Theme activated with music, signage and “spy

gear” décorHotel catered hot and

cold appetizers and open bar/cocktail reception provided for evening

event

OBJECTIVE The Eleven Agency partnered with Microsoft and Sprint to execute in-market training events on Windows Mobile Smart Devices.

STRATEGY Executed 14 (2 sessions per market) College themed events in line with Microsoft Windows Mobile for select Sprint employees. “It’s Good to be Smart” Trainers completed 4 hours of in store demo trainings in market the day after event. Provided hotel catered breakfast and lunch, themed backpacks for all attendees and various prizes throughout.

RESULT 229 total Sprint associates trained, during the promotional period.

It’s Good to be Smart TrainingClient: HTC & Microsoft Windows Mobile

Program Quick Notes

Markets:Twelve National Markets

Program Timing:April - May 2007

Program Elements:Utilized web-based

invitation system for registrations.

Hosted breakfast & lunch for each session.

Activated theme by incorporating signage and other décor items

Sales Pitch contestSpirit Contest

OBJECTIVE The Eleven Agency partnered with Microsoft Windows Mobile, HTC & T-Mobile to execute in-market training events to promote the launch of the T-Mobile Dash Smartphone to exclusively invited T-Mobile sales associates in all channels.

STRATEGY Executed 14 stunning Mardi-Gras (“The Big Easy”) themed events in line with Microsoft Windows Mobile, HTC & T-Mobile Product and training goals and brand messaging. Produced a concise & interactive training experience to effectively inform and make a memorable experience for the T-Mobile Dash. Provided high value hotel catered themed-lunches, goodie bags complete with a Dash for all attendees and various prizes throughout.

RESULT 1,284 T-Mobile associates trained

Event effectiveness scores of 95% achieved

T-Mobile Dash Launch EventClient: HTC & Microsoft Windows Mobile

Program Quick NotesMarkets

14 National Launch Markets, in 6 weeks.

Program TimingFall 2006

Program ElementsInteractive learning experience including

contestsTable leaders provided to each table allowing one-

on-one training as needed

Web-access for 100+ participants at all events

to maximize device experience

OBJECTIVE The Eleven Agency partnered with Microsoft, HTC and T-Mobile to execute in-market launch and training events to create excitement and enthusiasm for the T-Mobile “Wing” Device, the event was named themed “Rise Above”

STRATEGY Executed 10 events in 4 weeks in line with Microsoft Windows Mobile for select T-Mobile employees. Provide hotel catered breakfast and lunches, themed goodie bags complete with “Wing” Device for all attendees, as well as Educated attendees with interactive training presentation and breakout sessions.

RESULT A total of 1227 T-Mobile associates were trained

Final attendance rate across all events at or above 80% of projection.

T-Mobile Wing Launch EventClient: HTC & Microsoft Windows Mobile

Program Quick NotesMarkets

10 National Launch Markets

Program TimingMay-June 2007

Other ElementsCreated Rooftop

Rendezvous Email address to generated evites and

manage online registration process

Hosted breakfast registration/check-in

processManaged logistical

responsibilities, such as sound, lights & AV and

music playlist

OBJECTIVE The Eleven Agency partnered with Microsoft, HTC and T-Mobile after successful launch of the Wing, to execute in-market training events to help create excitement around the launch of the T-Mobile “Shadow” Device, themed “Rooftop Rendezvous” STRATEGY Executed 10 events in 5 weeks in line with Microsoft Windows Mobile for select T-Mobile retail employees across various nationwide marketing territories. Generated excitement through distribution of T-Mobile “Shadow” Device to all attendees and giveaways throughout Incorporated interactive breakout sessions to enhance learning experience, and provided hotel catered breakfast and lunches.

RESULT At or above 80% attendance rate at all events with 4 cities receiving over 100% of

planned scheduled attendance.650 total T-Mobile associates trained in 10 marketing regions.

T-Mobile Shadow Launch EventClient: HTC & Microsoft Windows Mobile

Program Quick NotesMarkets

10 National Launch Markets

Program TimingSept -Oct 2007

Other ElementsHosted breakfast

registration/check-in, Incorporated theme of “Rise Above the Chaos”

with signage, lighting and other décor items

Massage chair stations were used in select cities to help

create a more relaxing environment.

CONCLUSIONThe Eleven Agency’s partnership has tangibly enhanced Microsoft’s retail positions, providing for measurable gains in many different marketing/sales metrics, including brand goodwill and sales improvements. Selective hiring and stringent standards in performance ensures that all agency staff exceed expectations; “Taking it to Eleven” as prescribed for all employees.

Microsoft REACH has taken the role from supplementing the US Retail Execution team, to providing comprehensive program execution, from creative, logistics, and even the subject matter is sometimes independently created with client approval. REACH’s team of Evangelists, Product and Technical Training Specialists permits the development of engaging and exciting content, from sell sheets to presentations, participating on Go-To-Market calls; the team continues to execute deliverables with a impressive approval rating.

Microsoft Windows Gurus, a program instituted as part of a continuing initiative to improve the quality of the Windows buying experience, as since it’s implementation, has improved the standing of Microsoft in the retail channel, while providing an invaluable resource of which retail partners can communicate directly with. Their presence in the retail environment has helped numerous customers and retail sales associates, committing to a positive Windows or Office purchasing experience.

REACH and Gurus both provide continued support in the retail channel, and are widely respected by the accounts of which they participate in, either through a training or involving direct product support.

The Eleven AgencyCase Studies: Microsoft Corporation

ProgramsMicrosoft REACH

Microsoft Windows Guru

Total Team Size:Over 30 Eleven Agency

employees currently work under the Microsoft

contracts. The Eleven Agency currently employs

over 1000 employees under various non-Microsoft

contracts.

Services: Channel TrainingRetail Training

Customer Facing EventsAssisted Sales DaysTrade Show SupportHigh Profile Channel

Events/Retailer MeetingsSpecialist Training Tours

Event ManagementTraining Video Production

Types of Trainings:Classroom Style Trainings

Large Scale Corporate Events

Trade Show SupportRemote Training

Web-based TrainingExpertZone Training