E A T SElli e’s

Lizzy Goodman

Brand Identity Fall 2015

Overview

This project was meant to show us how brand identity works. It was a mini brand-

ing project. We learned how to take a very small idea and create a brand out of it.

We started with our logos from our first semester project. We then came up with

a name using several different methods. I first thought of what food I wanted to

serve. At first I wanted to sell Indian food because it related to an Indian Elephant

like my logo. But then I decided to use a pun instead. I came up with Ellie’s, for

elephant, and Eats. Ellie’s Eats! We then had to chose a theme. We created three

different mood boards that explored colors, textures, and patterns. After choosing

our mood board and creating our final logo, we moved on to brand boards. These

boards would display everything that is incorperated with our theme. Patterns,

colors, support text, logos, and applications. We created two and then refined to

just one brand board. After that we started thinking of applications we could use

our brand on. I created a tshirt, business cards, a menu, stickers for muffins, and a

label for orange juice. The project really taught us the process of coming up with a

brand and then applying it to real life things.

Original Brand Ideas

Five Describing Words

Convenient

Modern

Comfort

Simple

Natural/Organic

1

2

3

4

5

Three Moods

Ellie’s Eats

Ellie’s Eats

Ellie’s Eats

Ellies’s Eats Gourmet Breakfast Cuisine

20 Logo Ideas

Final Logos

E A T SElli e’s

Ellie’ EatS

First Mood Board

Ellie’s EatsConvenient, Modern, Comfort, Simple, Natural

E A T S

E A T S

E A T SGourmet Breakfast Cuisine

E A T S

Gourmet Breakfast Cuisine

E A T SGourmet Breakfast Cuisine

E A T SGourmet Breakfast Cuisine

Lizzy GoodmanTruck Manager

lgoodman1996@gmail.com612-214-1312ellie’seats.foodtruck.com

Ellie’s Eats: Gourmet Breakfast Cuisine

Text SamplesGourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Refined Mood Boards

Ellie’s EatsConvenient, Modern, Comfort, Simple, Natural

E A T S

E A T SGourmet Breakfast Cuisine

E A T SGourmet Breakfast Cuisine

Lizzy GoodmanTruck Manager

lgoodman1996@gmail.com612-214-1312ellie’seats.foodtruck.com

Ellie’s Eats: Gourmet Breakfast Cuisine

Text SamplesGothamDidot

Eggs BenedictSunny-side-up egg, with spinach and bacon, atop a toasted english muffin with Hollanda-ise sauce.

Ellie’s OmeletteOmelette with tomatoes, spinach, your choice of cheese and meat.

E A T S

E A T S

E A T S

E A T S

E A T S

Ellie’s EatsConvenient, Modern, Comfort, Simple, Natural/Organic

E A T SGourmet Breakfast Cuisine

E A T S

E A T SGourmet Breakfast Cuisine

Text SamplesGourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

Gourmet Breakfast Cuisine

E A T S

Lizzy GoodmanTruck Manager

lgoodman1996@gmail.com612-214-1312ellie’seats.foodtruck.com

Ellie’s Eats: Gourmet Breakfast Cuisine

One Brand Board

Convenient, Modern, Comfort, Simple, Natural/Organic

EATSGourmet Breakfast Cuisine

Text SamplesGothamDidot

Eggs BenedictSunny-side-up egg, with spinach and bacon, atop a toasted english muffin with Hollanda-ise sauce.

Ellie’s OmeletteOmelette with tomatoes, spinach, your choice of cheese and meat.

E A T SEllie’sE A T S

Ellie’s Ellie’s

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

EST. 2015

Ellie’s Eats

Go

urnmet Breakfast C

uisin

eEST. 2015

E A T SEllie’s Ellie’s Eats

Go

urnm

et Breakfast Cuis

ineEST. 2015

E A T SEllie’s

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

Lizzy GoodmanOwner

lgoodman1996@gmail.com

612-214-1312

ellie’seats.foodtruck.com

Twitter: @Ellie’sEats

E A T SEllie’s

E A T SEllie’s

E A T SEllie’sE A T S

Ellie’s

Food Truck Design

EATSGourmet Breakfast Cuisine

Ellie’s

EATSGourmet Breakfast Cuisine

Ellie’s

EATSGourmet Breakfast Cuisine

Ellie’s

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

EST. 2015

Application Ideas

Convenient, Modern, Comfort, Simple, Natural/Organic

EATSGourmet Breakfast Cuisine

Text SamplesGothamDidot

Eggs BenedictSunny-side-up egg, with spinach and bacon, atop a toasted english muffin with Hollanda-ise sauce.

Ellie’s OmeletteOmelette with tomatoes, spinach, your choice of cheese and meat.

E A T SEllie’sE A T S

Ellie’s Ellie’s

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

EST. 2015

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

EST. 2015

E A T SEllie’s Ellie’s Eats

Go

urnm

et Breakfast Cuis

ineEST. 2015

E A T SEllie’s

Ellie’s Eats

Go

urnmet Breakfast C

uisin

e

Lizzy GoodmanOwner

lgoodman1996@gmail.com

612-214-1312

ellie’seats.foodtruck.com

Twitter: @Ellie’sEats

E A T SEllie’s

E A T SEllie’s

E A T SEllie’sE A T S

Ellie’s

To Share Entres

Omelettes

Drinks Pastries

Bacon

Hashbrowns

Spinach Kiesh

Corn Kiesh

French Toast Sticks

Fruit Bowl

5

5

5

5

10

10

Eggs Benedict

Spinach Eggs Benedict

Pick Three

Pick Two

Corn Beef Hash

Bagel and Locks

49er Pancakes

French Toast

Chocolate Chip Pancakes

Blueberry Pancakes

Breakfast Burrito

Build Your Own Entree

Make Your Own!

Greek Omelette

Veggie Omelette

Meat Omelette

15

15

10

7

10

10

15

15

15

15

15

20

Any Juice

Smoothies

Coffee

Milk

2

4

2

2

15

15

15

20

Muffins

Croissants

Danishes

Macarons

3

3

3

1

EATSGourmet Breakfast Cuisine

Ellie’s

E A T SEllie’s

Final Logo

EATSGourmet Breakfast Cuisine

Ellie’s

Final Applications: Business Cards

Ellie’s Eats

Go

urnmet Breakfast C

uisin

eLizzy GoodmanOwner

lgoodman1996@gmail.com

612-214-1312

ellie’seats.foodtruck.com

Twitter: @Ellie’sEats

E A T SEllie’s

EATSGourmet Breakfast Cuisine

Ellie’sLizzy GoodmanOwner

lgoodman1996@gmail.com

612-214-1312ellie’seats.foodtruck.com

Twitter: @Ellie’sEats

Final Applications: Menu

To Share Entres

Omelettes

Drinks Pastries

Bacon

Hashbrowns

Spinach Kiesh

Corn Kiesh

French Toast Sticks

Fruit Bowl

5

5

5

5

10

10

Eggs Benedict

Spinach Eggs Benedict

Pick Three

Pick Two

Corn Beef Hash

Bagel and Locks

49er Pancakes

French Toast

Chocolate Chip Pancakes

Blueberry Pancakes

Breakfast Burrito

Build Your Own Entree

Make Your Own!

Greek Omelette

Veggie Omelette

Meat Omelette

15

15

10

7

10

10

15

15

15

15

15

20

Any Juice

Smoothies

Coffee

Milk

2

4

2

2

15

15

15

20

Muffins

Croissants

Danishes

Macarons

3

3

3

1

EATSGourmet Breakfast Cuisine

Ellie’s

E A T SEllie’s

Final Applications: Orange Juice Glasses

Final Applications: Muffin Stickers

Project Summary

The hardest part of this project was coming up with the name of my food truck.

After that, the rest just flowed. Once I got an idea of breakfast food in my head,

I knew exactly where I was going with my ideas. It took me a while to come up

with patterns and to get my logo looking right. It was hard to gather many differ-

ent parts and have them all work together as one brand. I really enjoyed creating

the actual logo for my brand. Once I got the hang of it, it was really fun to create.

Overall, this project was a lot of work and several steps. It took a lot of time to keep

editing and refining the brand board to get it perfect. Branding is now something I

am very interested in doing in my career. It’s something that truly brings together

design and business.

E A T SElli e’s