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Email Boot Camp

Date post: 26-Jan-2017
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Customer Acquisition Stats Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
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Page 1: Email Boot Camp

Customer Acquisition

Stats

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 2: Email Boot Camp

It costs times as much to attract a new

customer than to keep an existing one.

5

Page 3: Email Boot Camp

The probability of selling to an existing customer is 60%-70%,

while the probability of selling to a new prospect is 5%-20%.

Existing Customer 60%-70%

New Prospect 5%-20%

Page 4: Email Boot Camp

❏You go to Networking Events

❏Run Ad Campaigns❏Offer Discounts

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 5: Email Boot Camp

Do some emails, phone contacts, etc.

and

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 6: Email Boot Camp

After a certain amount, if they don't buy, you give

up.

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

The average sales person only makes aa attempts to reach a

prospect.80% of sales require follow-up phone calls after the meeting.

25

Page 7: Email Boot Camp

44% of sales people give up after one “no”

22% give up after two “nos”

14% give up after three “nos”

12% give up after four “nos”

Page 8: Email Boot Camp

Or…Get a Customer/Client

or Patient Provide a Service

Then don't contact them except maybe at Christmas like several other businesses.

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 9: Email Boot Camp

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 10: Email Boot Camp

This is where email comes in.

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 11: Email Boot Camp

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 12: Email Boot Camp

Most Effective Digital Tactics for Customer Retention

Email Marketing

56%

Social Media

Marketing37%

Content Marketing

32%

Referral Marketing

26%

Page 13: Email Boot Camp

Some of the things Email can:

EducateNurture relationshipsKeep you top-of-mind

Get appointmentsClose a saleBe shared

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 14: Email Boot Camp

Some reasons you might resist email marketing:

Your own inbox is full or overloaded.You don't like getting emails that constantly

promote.You focus on those that don't open the email.You've tried it in the past and feel like it didn't

work.Not enough time.

Don't know what to send.Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 15: Email Boot Camp

Existing customers are 50% more likely to try new products and spend 31% more, when compared to new

customers.

Page 16: Email Boot Camp

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

of leads are qualified but not yet ready to buy.

Nurtured leads produce, on average, a increase in sales opportunities

versus non-

nurtured leads..

50%20%

Page 17: Email Boot Camp

I CanHel

pValerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 18: Email Boot Camp

Email Bootcamp Aug & Sept Two calls each

month(2nd & 4th Tue. 4-5pm PT)

Accountability Feedback

Bonus: Access to IMM until the end of the Boot CampValerie Pugsley Inspired Strategic Solutions

ISSolutions4U.com

Page 19: Email Boot Camp

The Goal: Is to walk you through the steps so by the end you'll have your first 2-3 emails to use on autopilotand

A plan moving forward so you can keep the

momentum and

Connect with future clients/customers/patients

Help more people

Make more money

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 20: Email Boot Camp

Who it's forDirect Sales

Service ProvidersDr / Attorneys /

AccountantStore Owners

NonprofitsValerie Pugsley Inspired Strategic Solutions

ISSolutions4U.com

Page 21: Email Boot Camp

What's the Investment If you're already a

member of IMM you're already IN

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 22: Email Boot Camp

Priced out individually Value:

4 hours of my time $800

Accountability component $100

Access to IMM during Boot Camp $58 Value

$958 Valerie Pugsley Inspired Strategic Solutions

ISSolutions4U.com

Page 23: Email Boot Camp

Other programs like this run $300 to a $1000+Because this is beta and my first Boot Camp you get a significant discount. Future boot camps will run more.

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 24: Email Boot Camp

Who you're writing to and why.

The VALUE you have to offer so they willingly say YES & give you their email

address.

Your first 1-3 emails that you can automate or use as a template.

A plan to keep the momentum going.Valerie Pugsley Inspired Strategic Solutions

ISSolutions4U.com

Page 25: Email Boot Camp

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Productivity Tips Mindset Tips Tools

Oct 14, 2015Bridges

Nov 11, 2015Routines

Feb 10, 2016 You Pyramid

April 27, 2016 The Night Before

May 11, 2016 Morning Routine

July 13, 2016 Tip Learned From Todd Herman

Nov 11, 2015Talk to Yourself

Dec. 30, 2016 WiiDo, WiiDon't

March 9, 2016 Save

April 13, 2016 Start With End In Mind

May 25, 2016 Power of “And...”

June 8, 2016 Goals

June 22, 2016 Mentors

Oct 28, 2015Network, Develop a Follow-up

System (Scripts, Routine)

Nov 11, 2015Pulse, Google Alerts

Dec 16, 2015Trello

Jan 13, 2016Jing

Jan 27, 2016PicMonkey.com

March 9, 2016Pinterest as a Quote Finder

April 13, 2016One Page Planner

Page 26: Email Boot Camp

Investment is $197 (over 70% off total value)

Payment PlanPayment plan $67 x 3(extra helps w/processing

fees)

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 27: Email Boot Camp

Save $17 by paying one payment $180

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com

Page 28: Email Boot Camp

http://bit.ly/emailBC

(Case Sensitive)

Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com


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