Date post: | 26-Jan-2017 |
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Customer Acquisition
Stats
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
It costs times as much to attract a new
customer than to keep an existing one.
5
The probability of selling to an existing customer is 60%-70%,
while the probability of selling to a new prospect is 5%-20%.
Existing Customer 60%-70%
New Prospect 5%-20%
❏You go to Networking Events
❏Run Ad Campaigns❏Offer Discounts
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Do some emails, phone contacts, etc.
and
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
After a certain amount, if they don't buy, you give
up.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
The average sales person only makes aa attempts to reach a
prospect.80% of sales require follow-up phone calls after the meeting.
25
44% of sales people give up after one “no”
22% give up after two “nos”
14% give up after three “nos”
12% give up after four “nos”
Or…Get a Customer/Client
or Patient Provide a Service
Then don't contact them except maybe at Christmas like several other businesses.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
This is where email comes in.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Most Effective Digital Tactics for Customer Retention
Email Marketing
56%
Social Media
Marketing37%
Content Marketing
32%
Referral Marketing
26%
Some of the things Email can:
EducateNurture relationshipsKeep you top-of-mind
Get appointmentsClose a saleBe shared
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Some reasons you might resist email marketing:
Your own inbox is full or overloaded.You don't like getting emails that constantly
promote.You focus on those that don't open the email.You've tried it in the past and feel like it didn't
work.Not enough time.
Don't know what to send.Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Existing customers are 50% more likely to try new products and spend 31% more, when compared to new
customers.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
of leads are qualified but not yet ready to buy.
Nurtured leads produce, on average, a increase in sales opportunities
versus non-
nurtured leads..
50%20%
Email Bootcamp Aug & Sept Two calls each
month(2nd & 4th Tue. 4-5pm PT)
Accountability Feedback
Bonus: Access to IMM until the end of the Boot CampValerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
The Goal: Is to walk you through the steps so by the end you'll have your first 2-3 emails to use on autopilotand
A plan moving forward so you can keep the
momentum and
Connect with future clients/customers/patients
Help more people
Make more money
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Who it's forDirect Sales
Service ProvidersDr / Attorneys /
AccountantStore Owners
NonprofitsValerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
What's the Investment If you're already a
member of IMM you're already IN
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Priced out individually Value:
4 hours of my time $800
Accountability component $100
Access to IMM during Boot Camp $58 Value
$958 Valerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
Other programs like this run $300 to a $1000+Because this is beta and my first Boot Camp you get a significant discount. Future boot camps will run more.
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Who you're writing to and why.
The VALUE you have to offer so they willingly say YES & give you their email
address.
Your first 1-3 emails that you can automate or use as a template.
A plan to keep the momentum going.Valerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Productivity Tips Mindset Tips Tools
Oct 14, 2015Bridges
Nov 11, 2015Routines
Feb 10, 2016 You Pyramid
April 27, 2016 The Night Before
May 11, 2016 Morning Routine
July 13, 2016 Tip Learned From Todd Herman
Nov 11, 2015Talk to Yourself
Dec. 30, 2016 WiiDo, WiiDon't
March 9, 2016 Save
April 13, 2016 Start With End In Mind
May 25, 2016 Power of “And...”
June 8, 2016 Goals
June 22, 2016 Mentors
Oct 28, 2015Network, Develop a Follow-up
System (Scripts, Routine)
Nov 11, 2015Pulse, Google Alerts
Dec 16, 2015Trello
Jan 13, 2016Jing
Jan 27, 2016PicMonkey.com
March 9, 2016Pinterest as a Quote Finder
April 13, 2016One Page Planner
Investment is $197 (over 70% off total value)
Payment PlanPayment plan $67 x 3(extra helps w/processing
fees)
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
Save $17 by paying one payment $180
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
http://bit.ly/emailBC
(Case Sensitive)
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com