Email Marketing Moves Mountains

Tammy Hawk-Bridges

Email Marketing Moves Mountains

Hi there I’m Tammy!Ready to learn about

marketing?!

© Content Intellectual Property of Perfect Marketing Equation. All Rights Reserved.

Hi there! My name is Tammy Hawk-Bridges. I provide marketing training and education for entrepreneurs.

I hope you’ll visit my website Perfect Marketing Equation - www.perfectmarketingequation.com and also follow me on Twitter @THawkBridges.

http://www.perfectmarketingequation.com/


Not enough business owners use email marketing and the ones that do aren't using it to

it's full capacity.


Every business model should use email marketing

because it is a game-changer in your business.


Email marketing like everything that's worthwhile

it takes doing it right, strategy, and of course

commitment.


The marketing tools you use in your business should be

influenced by your business model. Every marketing

method isn’t great for every business.


Email marketing however, is one tool that no matter

what the business model you can find a way to leverage it for profit.


Some businesses will get success with email

marketing faster than others.


For example, if you sell handbags or shoes you're

likely to have quick success with your email marketing

efforts.


If you're an architect on the other hand, you won't

experience instant success but the reward could be just

as high.


Regardless, you should be consistently growing a list of

customers, clients and of course leads or prospective

clients.


If you have a consulting business and need new

clients, you'll be using your email efforts to fill and nurture your pipeline.


Here are the four key steps to success:


Step 1 - Learn HOW to apply email marketing to YOUR

business model.


Know who your target market is and how to

communicate with them effectively.


Step 2 - Develop a solid strategy.


Come up with a variety of topics that are solution

oriented and aimed specifically at your target

market.


Step 3 - See it through to fruition!


You can’t just send a few newsletters and think you’re

done or your phone didn’t ring off the hook so your

done.


Step 4 - Read your reports!! Find out which content your

readers respond to most.


Over time you will have enough newsletters to

know what they like. Let your readers dictate your

content.


How 5 Different Business Models Can Use Email Marketing


Retail Store Owners


Growing your list is a

constant effort you should be on top of and it will

grow your business fast.


The world of retail is vast! There is tons of

competition you cannot afford to be complacent!


Have customer loyalty programs in place and

reward your top customers well! This will keep them

away from your competitors!


Email your customers once a week. Let them know what

items are in your store. consider having promotions

that are only available to your email list.


Veterinarian or Pet Clinics


The pet industry is a multi-billion dollar one. People love their pets as family

members. What does this mean to you? Revenue!


You can still LOVE animals

and create a success revenue-driven business!


Have a special newsletter that reminds people that their animals are due for

their shots.


Give the incentive for people to bring their pets in

by offering a certain percentage off a grooming

service.


Also use your newsletter as an opportunity to

encourage adoption of pets or any other service you

need to promote.


Law Firms


The way you use email marketing depends on

what type of law firm you have.


For a law firm the most important point is making

sure that you're top of mind when people need

whatever kind of law that you do.


If a potential client finds themselves needing a

lawyer for adoption and then suddenly see an ad on Facebook, guess what? That is who they're going to call!


Use your newsletter efforts to provide your client list

with great information THEY find useful - not just

your sales efforts.


People will appreciate

you're looking out for them and providing them with helpful tips. If you do it often they will call you when they need you.


Advertising for law firms is extremely competitive and

expensive.


Reaching out to your existing list can be done in a couple of hours a month and the cost of getting in

front of them is absolutely zero!


Dentist Offices


Email marketing is GOLD to a dentist business model!


Have a month where appointments are down?

Remind people about their cleanings! It’s also a great

opportunity to sell cosmetic features like whitening etc.


A great idea is to educate your patients on their

dental health. For example, explain the health

consequences of not flossing.


What do you do to make sure your patients are

comfortable?


Many people have anxiety about visiting the dentist so

explain how you address that.


It’s a good idea to have have an incentive program in place for patients who

refer their friends or family to your practice.


This shows that you're loyal and you care about them not just as a patient but

someone that is supporting their business.


Assisted Living Facility


KNOWING how to talk to your clients is essential to this niche. Know who your

audience is.


People who make decisions on assisted living facilities are older adults, perhaps

between 48 and 65. This is your market.


35 to 57 make up the largest age demographic on Facebook so as you can see

Facebook is a great fit to reach your market.


Design Facebook ads to reach this market and drive the traffic to your website.

Have an informational download once viewers

reach your webpage.


It's imperative that your

download is actually valuable to your target

market and not just a sales effort of yours. This is how

you lose people.


Many clients worry about how much assisted living is going to cost so that would be a great topic to address.


Show images of residents having a great time and

being happy in your facility. This is called customer attraction marketing.


You are demonstrating an action that allows clients to

put their beloved family member in that situation. This is smart marketing.


I've demonstrated to you how 5 very different business

models can leverage email marketing successfully.


What about your business? Are you growing your list?

Are you cultivating your largest asset - your

customer list.


Please visitwww.perfectmarketingequation.com for many other marketing lessons for

entrepreneurs!

http://www.perfectmarketingequation.com/


Connect with me!

Twitter: www.twitter.com/THawkBridges

Facebook:www.facebook.com/TammyHawkBridges

YouTube:www.youtube.com/user/THawkBridges

Google:https://plus.google.com/u/0/+TammyHawkBridges

http://www.twitter.com/THawkBridges

http://www.facebook.com/TammyHawkBridges

http://www.youtube.com/user/THawkBridges

https://plus.google.com/u/0/+TammyHawkBridges

Date post:	21-Jan-2018
Category:	Marketing
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