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Email Trends: Styled Alt Tags

Date post:02-Jul-2015
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Styled Alt Tags let you add a little pizzazz to emails when the images are blocked. The slide set includes a chart that shows how styled alt tags appear in the various browsers and email clients.
  • 1. Email Trends:Styled Alt Tags

2. What are Styled Alt Tags?Alt Tag without style attributes Alt Tag with style attributesStyled Alt Tags are Alt Tags that contain in-line style information for an image. Whenthe image doesnt appear, the alt text appears in the font, size, and color that you havechosen. 3. Advantages of Styled Alt Tags Gives a mailing visual appeal when images are blocked. Can be used to create contrast with cell background. 4. Disadvantages of Styled Alt Tags May cause alt tag text to disappear. Takes a little longer to create. Does not work in all browsers or email clients. Can be difficult to enter correctly. 5. Basic FormatHere is the basic format for a styled alt tag. Hex values may also be used (in thisexample: #850aee). 6. Using Styled alt tags to create contrastYou can also use styled alt tags to make alt information visible in cells with a darkbackground color. 7. Length is an issueIn some browsers and on some platforms (such as the iPhone), if the text needs towrap, it will not appear. 8. Every browser and client is different. Gmail (Firefox) Live Mail Outlook.com 9. ResourcesGoolara Bloghttp://blog.goolara.com/2013/01/24/the-finer-points-of-styled-alt-tags/ Includes a more detailed explanation of the information in this presentation.Using Text and Graphicshttp://goolara.com/Resources/Download.aspx?fileName=Goolaras_TextAndImages_whitepaper.pdf Goolaras White Paper on using text and graphics in email.W3Schools Tutorialhttp://www.w3schools.com/html/html_css.asp A basic primer on using inline styles. 10. About GoolaraGoolara, LLC is the maker of Symphoniepowerful email marketing software with theadvanced features a professional marketer needs, but without the hassle of othersystems. For a demonstration, call 1-888-362-4575 toll free, or visithttp://goolara.com/RequestDemo.aspx and request a demo.

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